A guide to improving the e-commerce user interface design
Keyword(s):
This study examines the efficiency, ease of use and ease of understanding of user interface designs implemented in current e-commerce websites. Four South African based e-commerce websites formed the test cases of this study. Selection of the test cases was based on the results and conclusions of previous surveys conducted by an independent research institution. The outcome of that survey identified the most popular e-commerce websites among South African internet users.