scholarly journals Customer Value Perception toward Use of Mobile Banking Applications

2018 ◽  
Author(s):  
Reihaneh Bidar ◽  
Keyword(s):  
Customer Value ◽  
Mobile Banking ◽  
Value Perception ◽  
Mobile Banking Applications ◽  
Customer Value Perception

scholarly journals Exploring perceptions of customer value

2018 ◽  
Vol 30 (3) ◽  
pp. 246-271 ◽  
Author(s):  
Barbara Jensen ◽  
Fatima Annan-Diab ◽  
Nina Seppala
Keyword(s):  
Customer Value ◽  
Telecommunications Industry ◽  
Structured Interviews ◽  
Or Efficiency ◽  
Content Type ◽  
Customer Perception ◽  
Value Perception ◽  
Ethical Consumerism ◽  
Telecommunication Companies ◽  
Customer Value Perception

PurposeThe purpose of this paper is to develop a framework that describes and explains how corporate social responsibility (CSR) initiatives are perceived by customers and links customer perception to the notion of customer value perception. To explore customer value conception firstly, the perception of CSR initiatives is investigated; secondly, indications for the value-enhancing effects of CSR initiatives are studied, and finally, the varying effects which different value categories can have on customer attitudes and behaviour are extracted.Design/methodology/approachThe data consists of 12 semi-structured interviews with customers of European telecommunication companies.FindingsThe results suggest that CSR initiatives, when communicated efficiently and considered as relevant by customers, will enhance two customer value categories: the extrinsic self-oriented value defined as efficiency and excellence and the intrinsic other-oriented value pertaining to ethics or spirituality. Enhancement of extrinsic self-oriented value imbeds the potential of CSR initiatives to affect customers’ purchase behaviour and thus strengthen ethical consumerism within the telecommunications industry.Research limitations/implicationsThe main implication for research is a better understanding of the relationship between customer perception and customer value perception in the field of ethical consumerism. Focussing on one industry for the study can be named as a limitation.Practical implicationsAs indicated by the research, results by customers prioritised CSR initiative can affect the customer value perception, mainly the extrinsic/self-oriented value. If the company is aiming to change customer behaviour and to strengthen ethical consumerism, it is important that the customer experience of CSR initiatives improve excellence (quality) and/or efficiency of the product/service.Originality/valueThis paper fulfils an identified need of research on how CSR initiatives can influence consumer behaviour.

Modeling the Customer Value Generation in the Industry's Supply Chain

2019 ◽  
Vol 8 (4) ◽  
pp. 1-13
Author(s):  
Milton M. Herrera ◽  
Lina A. Carvajal-Prieto ◽  
Mauricio Uriona-Maldonado ◽  
Fernando Ojeda
Keyword(s):  
Electricity Market ◽  
Customer Value ◽  
Point Of View ◽  
Utility Industry ◽  
Value Perception ◽  
Performance Drivers ◽  
Customer Value Perception ◽  
Electricity Utilities ◽  
The Relationship

This article shows that customer value generation has drivers, which could be different according to each stakeholder within the electricity industry, affecting its growth. Each stakeholder has different interests that affect the decision-making process and the customer value perception in the long term, which impacts on profitability. In order to illustrate how to identify and model key performance drivers to evaluate creating value in the electricity utility industry, this study used a simulation with the system dynamics methodology. Through simulation scenarios, this study shows that, the high customer value perception allows the electricity utilities industry to create more value. This is illustrated with the case of some electricity utilities engaged in the generation and distribution in the Colombian electricity market. The results show a new point of view that contributes to marketers and engineers in the analysis of the relationship between the stakeholders and electricity firms.

Customer value perception of organic food: cultural differences and cross-national segments

2016 ◽  
Vol 118 (2) ◽  
pp. 396-411 ◽  
Author(s):  
Barbara Seegebarth ◽  
Stefan Henrik Behrens ◽  
Christiane Klarmann ◽  
Nadine Hennigs ◽  
Lisa Luebbehusen Scribner
Keyword(s):  
Customer Value ◽  
Organic Food ◽  
Food Products ◽  
Content Type ◽  
Value Perception ◽  
Value Perceptions ◽  
Segmentation Approach ◽  
Customer Value Perception ◽  
Cross National ◽  
National Borders

Purpose – Due to consumer concerns about food-related diseases and an increase in the use of genetically modified food, more and more “green consumers” integrate environmental considerations into daily purchases, asking for healthier, safer and higher quality food. Marketing managers still face the challenge of broadening the understanding of how and why consumers purchase organic food. Specifically, a deeper understanding of the value dimensions consumers perceive in the context of organic food products is required to develop and implement successful management strategies which might transfer positive consumer perceptions to actual buying behavior and satisfaction. The paper aims to discuss these issues. Design/methodology/approach – Drawing on theoretical and empirical insights on organic food consumption in different markets, this research investigates antecedents of organic food products and differences regarding the relative importance of the value-based drivers across two Western nations. Findings – The results from survey data indicate significant differences in the value perceptions, especially the functional and individual value perceptions, and recommendation behavior related to organic food for consumers from the USA and Germany. In addition, the segmentation approach provides evidence for consumer segments that cross-national borders: the “convinced opponents,” the “silent/private consumers,” the “prestige-seekers” and the “passionate evangelists.” Originality/value – Consequently, instead of a country-based segmentation approach, marketers should emphasize the different types of consumers across national borders in order to address the differences in customer value perception in the organic food market.

scholarly journals FAKTOR PENENTU DARI PERSEPSI NILAI PELANGGAN DAN IMPLIKASINYA TERHADAP INTENSI PEMBELIAN

2018 ◽  
Vol 10 (2) ◽  
pp. 157
Author(s):  
Anotonius Agus Susanto
Keyword(s):  
Service Quality ◽  
Significant Influence ◽  
Purchase Intention ◽  
Customer Value ◽  
Equation Modeling ◽  
Probability Method ◽  
Price Fairness ◽  
Value Perception ◽  
Customer Value Perception ◽  
Economic Price

<p>The purpose of this study is to examine the determinants of customer value perception of the purchase intention on the internet consumer services. The methodology of this research was hypothesis testing. Sample in this research is conducted by non-probability method with purposive sampling technique from<br />350 internet subscribers in Jakarta. The result of the research by structural equation modeling analysis in the first model showed that the service quality, experience economy and price fairness have a significant influence to customer value perception. In the second model, the results showed that service quality, experience economic, price fairness and customer value perception have a significant influence<br />to purchase intention.</p>

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