COLORS USED BY ENTERPRISES (BUSINESSES) AND COLOR PSYCHOLOGY IN MARKETING

2021 ◽  
Vol 4 (5) ◽  
pp. 92-105
Author(s):  
Mehmet DEMİRDÖĞMEZ
Keyword(s):  
Color Psychology

Growth-promoting supervision: Reflections from women of color psychology trainees.

2019 ◽  
Vol 13 (3) ◽  
pp. 167-173
Author(s):  
Fiona C. Thomas ◽  
Jhodi-Ann Bowie ◽  
Lincoln Hill ◽  
Joelle T. Taknint
Keyword(s):  
Women Of Color ◽  
Psychology Trainees ◽  
Growth Promoting ◽  
Color Psychology

Color Psychology and Color Therapy

1950 ◽  
Vol 33 (10) ◽  
pp. 1619 ◽  
Author(s):  
Irving Puntenney
Keyword(s):  
Color Psychology

Evaluation and Optimization on Colors in Urban Traffic Based on PSO and GT-BPANN

2011 ◽  
Vol 97-98 ◽  
pp. 1162-1167
Author(s):  
Hong Wei Yuan ◽  
Wen Bo Zhang
Keyword(s):  
Quantitative Research ◽  
Traffic Accidents ◽  
Evaluation Model ◽  
Reliability And Validity ◽  
Urban Traffic ◽  
Evaluation Index System ◽  
Grey Theory ◽  
Urban Road ◽  
Modern Knowledge ◽  
Color Psychology

In order to reduce traffic accidents, achieving safety and harmony of traffic color, a quantitative research on traffic color of urban road were carried. Grounded on modern knowledge of color theory, color psychology, Grey Theory and Back-error Propagation Artificial Neural Network (GT-BPNN), Particle Swarm Optimization algorithm (PSO) and traffic questionnaires, the evaluation index system of traffic color in urban road, the evaluation model of transportation color and the model of color harmony and optimization in urban road were constructed. Assisted by MATLAB and other software, the reliability and validity of models were determined, taking a road in Xuzhou, Jiangsu as a test section. According to the results, some reasonable improvements on traffic safe color were recommended.

scholarly journals Research on Color Space Perceptions and Restorative Effects of Blue Space Based on Color Psychology: Examination of the Yijie District of Dujiangyan City as an Example

2020 ◽  
Vol 17 (9) ◽  
pp. 3137
Author(s):  
Jiangjun Wan ◽  
Yawen Zhou ◽  
Yuxin Li ◽  
Yi Su ◽  
Ying Cao ◽  
...  
Keyword(s):  
Regression Models ◽  
Green Space ◽  
Color Space ◽  
Differential Method ◽  
Strong Correlations ◽  
Logistic Regression Models ◽  
The People ◽  
Socio Demographic Factors ◽  
Color Psychology ◽  
Positive Effect

An increasing number of studies have demonstrated that blue space can promote the recovery of the human body, as does green space. However, the influence of blue space on the color space has been studied much less. Based on research on color psychology and healthy cities, the current study takes Yijie District of Dujiangyan City as the research object. Logistic regression models and the semantic differential method was used to explore residents’ perceptions of color space and their restorative ratings of blue space. This study describes the characteristics of the people visiting blue space, investigates whether the benefits brought about by blue space are related to the color space, and studies whether the surrounding colors in the blue space have a positive effect in promoting residents’ perceptions of pleasure. Based on residents’ choices of environmental pictures containing various colors, a color tendency map was constructed. The results revealed strong correlations between residents’ perceived pleasure and color space color collocation. Socio-demographic factors were found to affect the frequency of visiting blue space. Reasonable color planning is necessary for human health. Based on the study findings, relevant planning suggestions are proposed as a reference basis for waterfront space color planning.

Medical Space Oriented Color Psychology Perception Model

2014 ◽  
Vol 587-589 ◽  
pp. 461-467 ◽  
Author(s):  
Chun Fu Li ◽  
Hui Ting Shi
Keyword(s):  
Health System ◽  
Age Groups ◽  
Psychological Needs ◽  
Experimental Results ◽  
Perfect Health ◽  
Color Design ◽  
Therapeutic Benefits ◽  
Perception Model ◽  
Color Psychology ◽  
Auxiliary Role

Reasonable color design in medical space can play an auxiliary role in patients’ treatment by researching and analyzing the differences of color psychological needs during patients with different age groups being treated. So this paper proposes a medical space oriented color psychology perception model to present how color design in medical space affects patients’ therapeutic benefits. This model can figuratively reflect the color needs of patients with different age groups and affects patients’ therapeutic benefits by triggering patients’ psychology perception. At last, the experimental results validate the effectiveness of medical space oriented color psychology perception model and present the color need tendency in medical space of patients with different age groups, which plays an important role to improve and perfect health system.

Heart Move with Color - Color Psychology and Textile Color Aesthetic

2011 ◽  
Vol 331 ◽  
pp. 528-531
Author(s):  
Xiao Yi
Keyword(s):  
Color Psychology ◽  
Psychological Demands

Color psychology impacts on the textile color aesthetic. This article starts from the relations between the color psychology and the textile aesthetic to explore people’s color psychology and analyze the effects of people’s color psychology on the process of appreciating textile and color aesthetic. Thus, it will provide more references for textile color designing to cater for people’s color psychological demands and enhance color aesthetic connotation.

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