SEMIOTIC ANALYSIS AND INTERPRETATION: A CASE STUDY OF BOOKING CLERK MOVİE

2021 ◽  
Vol 4 (4) ◽  
Author(s):  
Pelin YOLCU
Keyword(s):  
Semiotic Analysis

The Front Porch: A Case Study in Designing Domestic Stage Space Using Semiotic Analysis

2013 ◽  
Vol 23 (1) ◽  
pp. 35-44
Author(s):  
Anita Tripathi Easterling ◽  
Jeanmarie Higgins
Keyword(s):  
Semiotic Analysis

A Cultural Semiotic Aesthetic Approach for a Virtual Heritage Project

2018 ◽  
Vol 22 (2) ◽  
pp. 230-261
Author(s):  
Chrysanthos Voutounos ◽  
Andreas Lanitis ◽  
Keyword(s):  
Evaluation Research ◽  
Design Guidelines ◽  
Semiotic Analysis ◽  
Model Case ◽  
Byzantine Art ◽  
Semiotic Model ◽  
Virtual Heritage ◽  
Art Form ◽  
Form Representation

Continuing from Part A (2016), in which we discuss the semiotic foundation for designing a virtual museum of Byzantine art, Part B presents an applied methodology for the representation of cultural artifacts through virtual technologies and semiotic techniques. We discuss how our semiotic model, case study semiosphere, contributes to design and evaluation research of such unique art-form representation and why the approach contributes as a whole to the field of Virtual Heritage (VH). Theorizing further the design implications integrating the overall approach including the evaluation experiment of three VH applications with the participation of young users and its semiotic analysis, we formulate design guidelines that can be applied also to other types of cultural heritage and art.

scholarly journals ROLE OF MOTIVATION IN LEARNING : A SEMIOTIC ANALYSIS OF A NOVEL 3 IDIOTS

2019 ◽  
Author(s):  
Mathilda Sumbayak ◽  
Indah Karina Sianturi ◽  
Avivah Adinda Putri ◽  
Dionisius Tito Aditomo ◽  
aprilia chasanah
Keyword(s):  
Intrinsic Motivation ◽  
Learning Process ◽  
Extrinsic Motivation ◽  
The Other ◽  
Semiotic Analysis ◽  
Ferdinand De Saussure ◽  
Semiotic Model ◽  
Key Factor

Motivation is the key factor in learning process. Both extrinsic and intrinsic types of motivation are needed for better learning. Intrinsic motivation is more essential than extrinsic motivation. It is intrinsic motivation that urges a learner to learn with devotion, enthusiasm, concentration and with remarkable outcomes. This case study has been conducted to highlight the role of both types of motivation and draws conclusion how intrinsic motivation is more helpful in the learning.The movie, ‘3 Idiots’ has been ‘semiotically’ analyzed to investigate the theme of motivation in the process of learning. The analysis has been done by using semiotic model of signification by Ferdinand de Saussure. The images in the movie have been selected for the semiotic analysis. All of the main characters are, in one way or the other motivated, or not, towards the learning process.

FORMAÇÃO CONTINUADA E A IDENTIDADE PROFISSIONAL DOCENTE

2020 ◽  
Vol 17 (1) ◽  
pp. 308-317
Author(s):  
Flávia Maria Albertino
Keyword(s):  
Teacher Education ◽  
Continuing Education ◽  
Cultural Theory ◽  
Structured Interview ◽  
Cultural Development ◽  
Department Of Education ◽  
Semiotic Analysis ◽  
Theoretical Contribution ◽  
Documentary Analysis

The article is an excerpt from the Master's research, which aimed to identify and analyze the theoretical and methodological assumptions for guiding the proposals for continuing education of teachers, offered by the Municipal Department of Education, in two Elementary Schools I, in a city in the interior of São Paulo and their reflexes in the teaching action. The theoretical contribution was of a historical-cultural nature (Bakhtinian); it is a qualitative investigation, configured as a case study, with documentary analysis and semi-structured interview, involving three teachers, two pedagogical advisors and a director, covering a total of six direct participants. The analysis of the data collected from the documents and the interviews was done through the theoretical process of triangulation, content analysis and semiotic analysis of historical-cultural interpretation (bakhtinian) of the speeches of the interviewed professionals. The results showed that the teacher education process does not occur in a dialogical and ambivalent way, based on cultural development, through interpersonal and intersubjective relationships, as emphasized by the historical-cultural theory. The present research enables a critical-reflexive review of the continuing education practices offered by the researched municipality, and by extension, it may serve as an object of confrontations with other contexts of teacher education in other Brazilian municipalities

scholarly journals Semiotic analysis of multi-touch interface design: The MuTable case study

2012 ◽  
Vol 70 (10) ◽  
pp. 714-728 ◽  
Author(s):  
Jan Derboven ◽  
Dries De Roeck ◽  
Mathijs Verstraete
Keyword(s):  
Interface Design ◽  
Semiotic Analysis

The translation applied in intersemiotic study

2019 ◽  
Author(s):  
Collin Wilson
Keyword(s):  
Content Analysis ◽  
Cultural Differences ◽  
Qualitative Content Analysis ◽  
Research Question ◽  
Semiotic Analysis ◽  
Dependent Process ◽  
Stage Performance ◽  
Iconic Signs ◽  
Descriptive Qualitative

The present research was a corpus-based descriptive qualitative content analysis of Shakespeare’s Macbeth, based on Peirce’s intersemiotic model. The drama was translated interlingually from English to Farsi and intersemiotically by Servati for stage performance. Regarding the first research question (Which signs (iconical, indexical, or symbolic) are more applicable to semiotic analysis of Macbeth performance?), the results of the analysis show that the intersemiotic translation of drama was not successful in transferring some iconic signs from page to stage. Iconic signs are more susceptible to inappropriate intersemiotic translation than indexical signs and symbolic signs. Considering Servati’s adaptation, it can be judged that other aspects, namely, secondness and thirdness, are more manageable when translating drama into a stage performance. This finding, in this case study, contradicts the findings of some previous studies regarding the point that intersemiotic translation is a deeply iconic dependent process. The contradictory results may be related to cultural differences and different cultural signs of the two involved languages.

Virtual tryvertising. Marketing strategies for empowered customers

2021 ◽  
Vol 4 ◽  
pp. 161-176
Author(s):  
Federico Biggio
Keyword(s):  
Augmented Reality ◽  
Marketing Strategy ◽  
Physical Space ◽  
Marketing Strategies ◽  
Added Value ◽  
Semiotic Analysis ◽  
Experiential Marketing ◽  
Augmented Reality Application ◽  
Dressing Room

The aim of this study is to look at the experiential marketing strategy of virtual tryvertising, by analysing a specific case study: the augmented reality application Ikea Place. It provides customers with a set of tools to prefigure a virtual representation of a piece of a furniture within a physical space, in order to appraise its fitness in a prior time to its actual purchase, and hence to provide a benefit for him/her. The semiotic analysis will be carried out by taking into account the use practices prescribed by the application and the promotional discourses of the company. In particular it will look at two advertising videos which accompanied the launch of the application in 2013 and 2017. It will also consider the added value and the experiential gain for users that the adoption of this type of technology entails, in order to understand AR media not only as a mere strategy for commercial purposes, but as a tool for empowering the users’ appraising skills traditionally used in the context of a dressing room of a physical store.

Gendering the nation: A case study on the postage stamps of Cyprus

Semiotica ◽  
2017 ◽  
Vol 2017 (215) ◽  
pp. 73-90
Author(s):  
Sonia Andreou ◽  
Stephanie Stylianou ◽  
Evripides Zantides
Keyword(s):  
Content Analysis ◽  
Social Roles ◽  
Theoretical Framework ◽  
Semiotic Analysis ◽  
The Social ◽  
Postage Stamps ◽  
The Republic ◽  
Republic Of Cyprus

AbstractThe current study addresses the gender roles and the stereotypes produced in the context of Cypriot society, through their representations on postage stamps produced by the Republic of Cyprus from 1960 to 2013. The theoretical framework employed derives from relevant theories on social roles’ divisions based on gender, as well as the way these roles and stereotypes are expressed through images. The corpus has been analyzed by means of content analysis and semiotic analysis was employed in order to explore how the theoretical framework complies with selected stamps from the content analysis in respect of non-verbal signs. According to the findings, the role of women on stamp representations seems to be secondary and tied with emotional qualities, while men seem to hold a more prominent position in the society. This fact is reflected both on the quantity of stamps representing each gender in the respective thematic categories, as well as, on the selected stamps studied with semiotic analysis. Nonetheless, there have been strong indications that the social roles of genders and therefore stereotypes have started changing as the society progresses through the years. This process however, does not seem apparent on the imagery used for the stamps of the Republic of Cyprus.

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