scholarly journals DEVELOPING AN INTEGRATED FRAMEWORK TO UTILIZE BIG DATA FOR HIGHER EDUCATION INSTITUTIONS IN SAUDI ARABIA

2019 ◽  
Vol 11 (01) ◽  
pp. 31-42
Author(s):  
Noura A.Alsheikh
Keyword(s):  
Higher Education ◽  
Saudi Arabia ◽  
Big Data ◽  
Higher Education Institutions ◽  
Integrated Framework

Aspectual Analysis of Digital Transformation and New Academic Professionals

2021 ◽  
pp. 108-122
Author(s):  
Alaa Abdulrhman Alamoudi
Keyword(s):  
Higher Education ◽  
Saudi Arabia ◽  
Teaching And Learning ◽  
Higher Education Institutions ◽  
Digital Transformation ◽  
Theoretical Frameworks ◽  
Ict Implementation ◽  
Technological Tools ◽  
Significant Research ◽  
Academic Professionals

Higher education institutions (HEIs) are currently developing a significant research interest in transferring from traditional to novel practices in teaching and learning through the use of modern technological tools and platforms. The integration of digital technologies in higher education has tended to focus on improving academic professionals in developing countries like Saudi Arabia. This chapter was driven by a desire to understand ICT implementation in higher education institutions (HEIs) by professionals using digital transformation in Saudi Arabia. This chapter discusses the implementation of digital transformation in teaching and learning at HEIs in Saudi Arabia. This aim is achieved throughout several objectives, beginning by reviewing the related literature and presenting theoretical frameworks. The literature review will provide the possibility of identifying the focal trends related to the topic.

The use of social media by higher education institutions

2020 ◽  
Vol 65 (2) ◽  
pp. 30-42
Author(s):  
Jacek Maślankowski ◽  
Łukasz Brzezicki
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Big Data ◽  
Competitive Advantage ◽  
Full Advantage ◽  
Higher Education Institutions ◽  
Marketing Activities ◽  
Use Of Social Media ◽  
Marketing Methods

Higher education institutions have been using, to an increasing extent, various marketing methods and tools, which are becoming a decisive factor in building their competitive advantage and achieving success. In order to initiate and maintain long-term relationships with their communities and to conduct other marketing activities, higher education institutions have been increasingly often using social media, which has enabled them to actively create their image. The aim of this study is to utilize big data methods and tools to measure the scale of the use of social media by the higher education sector. The research carried out in the first quarter of 2019 demonstrates that large higher education institutions, i.e. those with over 1696 students (according to the adopted classification), use social media to communicate current news to a larger extent than the smaller ones. A significantly smaller percentage of mediumsized higher education institutions (223-1695 students) and small ones (up to 222 students) have accounts in social media, thus failing to take full advantage of the potential of these media. Higher education institutions use social media mainly to promote events they organise.

scholarly journals Sustainability Assessment of Higher Education Institutions in Saudi Arabia

2016 ◽  
Vol 8 (8) ◽  
pp. 750 ◽  
Author(s):  
Habib Alshuwaikhat ◽  
Yusuf Adenle ◽  
Bilal Saghir
Keyword(s):  
Higher Education ◽  
Saudi Arabia ◽  
Sustainability Assessment ◽  
Higher Education Institutions

scholarly journals Study and Evaluation of the Factors That Determine the Quality of Marketing Education in Higher Education Institutions in The Kingdom of Saudi Arabia

2021 ◽  
Vol 3 (1) ◽  
pp. p1
Author(s):  
Somaia Osman Mohamed Abdelgadir ◽  
Ahmed Osman Ibrahim Ahmed
Keyword(s):  
Higher Education ◽  
Saudi Arabia ◽  
Learning Outcomes ◽  
Management Education ◽  
Higher Education Institutions ◽  
Kingdom Of Saudi Arabia ◽  
Factors Affecting ◽  
Marketing Education ◽  
The Individual

Objective: The tremendous growth in the preparation of higher education institutions for management – marketing, has resulted in the need for and necessity to discuss the quality of that education. From here, the aim of this research was to determine the factors that affect the quality of management education in the Kingdom of Saudi Arabia and to clarify its nature and importance, and the mutual effects on the quality of learning outcomes for marketing education at the individual student and program level, and at the level of the educational institution and its competitiveness. Design / Methodology: The determination of the factors affecting the quality of management education through a review of the literature and then testing its validity and its effects on the quality of marketing education outcomes at the individual, program, and institution level through practical study using survey lists for the teaching courses of government and private universities in the Kingdom of Saudi Arabia. Findings: The studies showed that almost all of the factors studied are highly reliable among themselves, and that they must be seen as coherent, when analyzing their impact on the learning outcomes of marketing education. Applications: The study provided guidance for, administrators, curriculum and course designers, and marketing teachers, to design high-quality marketing-management education programs, and in developing a self-diagnostic tool in which universities can determine their susceptibility to success and competition. Rooting / value: the current literature has shed light on the factors affecting the quality of management education. However, it was taken separately. Therefore, the research contributes to the existing literature by identifying the interrelationships between these factors, which have a role in improving the quality of marketing education.

Big Data Analytics in Undergraduate Advertising Curricula

2022 ◽  
pp. 1958-1973
Author(s):  
Kenneth C. C. Yang ◽  
Yowei Kang
Keyword(s):  
Higher Education ◽  
Big Data ◽  
Data Analytics ◽  
Higher Education Institutions ◽  
Big Data Analytics ◽  
Past Research ◽  
Data Driven ◽  
The World ◽  
Tools And Techniques ◽  
Personalized Advertising

The rapid ascent of data-driven advertising practices has allowed advertising professionals to develop highly-targeted and personalized advertising campaigns. The success of data-driven advertising relies on if future professionals are proficient with basics of Big Data analytics. However, past research of undergraduate advertising curricula around the world has shown that higher education institutions tend to fall behind in offering the most up-to-dated training for advertising students. Findings have shown that undergraduate advertising programs have slowly taken advantage of the potential of the data analytics tools and techniques. This trend is observed among higher education institutions around the world. Practical, research, and pedagogical implications are discussed.

scholarly journals ISSUES, CHALLENGES AND OPPORTUNITIES OF BIG DATA MANAGEMENT IN HIGHER EDUCATION INSTITUTIONS IN MALAYSIA

2018 ◽  
Vol 11 (4) ◽  
pp. 1-6 ◽  
Author(s):  
Zulkefli Muhammad Hanapiyah ◽  
Wan Noordiana Wan Hanafi ◽  
Salina Daud ◽  
◽  
◽  
...  
Keyword(s):  
Higher Education ◽  
Big Data ◽  
Data Management ◽  
Higher Education Institutions ◽  
Challenges And Opportunities
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