Methoden en technieken in kwalitatief onderzoek
Methods and techniques in qualitative research Methods and techniques in qualitative research Qualitative market research has evolved into a serious and respected profession. This article gives an overview of the methods and techniques used in contemporary market research and when and why these techniques are applied.
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2018 ◽
Vol 17
(1)
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pp. 160940691774970
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2014 ◽
Vol 56
(2)
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pp. 167-184
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