scholarly journals Evaluación de la eficiencia comunicativa de los sitios web del destino arqueológico-patrimonial de Cartagena (España)

2018 ◽  
Vol 9 (18) ◽  
pp. 87 ◽  
Author(s):  
María Dolores Teruel ◽  
María Jose Viñals

<p>Archaeological  heritage  is  presented  as  a  driven force  of  tourism  in  Mediterranean  destinations.  To  obtain  a  balance between heritage conservation and tourism development is a challenge to achieve in most of heritage destinations. For this, it is proposed to grant to strategic communication through the Information and Communications Technology(ICT) greater valuation whether appropriate objectives are assigned beyond promotional or informative. Thus, this research work is  devoted  to identifying the  capacities  for  strategic  communication  of  three  tourist and  cultural  heritage  websites  of Cartagena (Murcia, Spain) through a methodological analysis and evaluation resource called “Communicative Efficiency Questionnaire”(CEC).This instrument is based on three analysis criteria and consists of 11 indicators and 36 variables that demonstrate the communication efficiency of ICT and its relationship with tourism. The first analysis criterion focuses its attention on tourism-heritage relations. In this sense, it is concerned with promoting the necessary tools to manage tourism efficiently, responsibly and sustainably based on the local context and the needs of the managed population. The second analysis criterion seeks to know if the heritage site is concerned with the involvement of the stakeholders and local communities in management and that they have the knowledge and professional skills to carry out their work properly. Finally,  the third analysis  criterion assess  whether  the  website  includes  interpretative  messages  that  contribute  to  the appreciation of the public and residents about the heritage. This criterion is developed by six indicators and is very important for the CEC since they focus on the analysis of the importance of the information and its transmission through the websites. The results highlight the potential of strategic communication and the opportunity to attribute it higher uses in touristic and cultural heritage management aspects.</p>

2021 ◽  
Author(s):  
Agnieszka Oniszczuk

Understanding the public by analysing the wants, interests and expectations regarding their involvement in archaeology is one of the strategic aims of Europae Archaeologiae Consilium (EAC). Cultural heritage has been the topic of several public opinion polls in Poland over the past few years. In 2011 and 2015, the Narodowy Instytut Dziedzictwa (National Institute of Cultural Heritage) carried out two representative surveys. Subsequent polls focusing on more specific issues or groups of respondents were undertaken in 2015, 2017 and 2018. Other data from Poland come from the 2017 Special Eurobarometer survey on cultural heritage. They can be contrasted with archaeology-orientated opinion polls: a Europe-wide survey carried out within the NEARCH project led by Inrap (French National Institute for Preventive Archaeological Research) and several smaller-scale projects, which might be treated as starting points for more representative research. The scope of these surveys includes: public perception of cultural heritage and archaeology, subjective value of cultural heritage, attitudes towards archaeology, relevance of archaeology for the present (also in terms of the socio-economic potential of archaeological heritage), people's interaction with archaeology and archaeological heritage, sources of information about archaeological heritage etc. Comparison of these data will serve to establish the relevance of surveys for archaeological heritage management. The author will also examine if the specific nature of archaeological heritage is reflected in the surveys and how the public feels about its most hidden heritage. Based on the results of her analysis, the author will look at the desired scope of a survey aimed at filling the identified gaps and shaped to fit the needs of evidence-based archaeological heritage management.


2021 ◽  
Vol 13 (3) ◽  
pp. 1406 ◽  
Author(s):  
Cristian Moise ◽  
Iulia Dana Negula ◽  
Cristina Elena Mihalache ◽  
Andi Mihai Lazar ◽  
Andreea Luminita Dedulescu ◽  
...  

In recent times, satellite-based remote sensing has a growing role in archaeology and inherently in the cultural heritage management process. This paper demonstrates the potential and usefulness of satellite imagery for the documentation, mapping, monitoring, and in-depth analysis of cultural heritage and the archaeological sites located in urban landscapes. The study focuses on the assessment and monitoring of Alba Iulia, which is one of the Romanian cities with the richest historical past. Multitemporal analysis was performed to identify the land use/land cover changes that might contribute to an increased cultural heritage vulnerability to natural disasters. A special emphasis was dedicated to the assessment of the built-up area growth and consequently of the urbanization trend over a large time interval (30 years). Next, the urbanization and urban area expansion impact was further analyzed by concentrating on the urban heat island within Alba Iulia city and Alba Iulia Fortress (located in the center of the city). As temperature change represents a key element of climate change, the temperature trend within the same temporal framework and its impact on cultural heritage were determined. In the end, with regard to the cultural heritage condition assessment, the research was complemented with an assessment of the urban ground and individual building stability, using persistent scatterer interferometry. The results contribute to the detailed depiction of the cultural heritage site in such a manner that the site is monitored over an extensive timeframe, its current state of conservation is accurately determined, and the future trends can be identified. In conclusion, the present study offers reliable results regarding the main factors that might endanger the cultural heritage site as a basis for future preservation measures.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mohamed Ali Mohamed Khalil ◽  
Eman Hanye Mohamed Nasr

PurposeThe study aims to analyze the development of Omani heritage legislation against the UNESCO World Heritage Convention (WHC), 1972 and WHC Operational Guidelines (WHC-OGs) to predict the possible effects of the recent developments on the management of the World Heritage Site in Oman.Design/methodology/approachThis study discusses the development of the heritage protection legislation in Sultanate of Oman since 1970; it analyses the Omani Cultural Heritage Law 35/2019 against the recommendations of the UNESCO WHC as well as the requirements of the World Heritage Operational Guidelines. Moreover, the research investigates the possible effects of the recent heritage legislation developments on the management of Bahla Fort and Oasis in Oman, which is the first Omani World Heritage Site and the only site with special management regulations.FindingsThe paper outlines the effects of both the Omani Cultural Heritage Law 35/2019 and the Special Management Regulations 81/2019 on the implementation of the Bahla Management Plan. Additionally, the research establishes how the customization of heritage legislation as a special heritage management regulation facilitates the implementation of national legislation to solve specific local problems.Originality/valueThe study establishes the significance of developing comprehensive legislation to protect and manage the rich Omani cultural heritage and World Heritage Sites in alignment with the WHC and the WHC-OGs.


Author(s):  
Jonathan Sweet ◽  
Fengqi Qian

Government, tourism developers, and communities appreciate the cultural significance of historic sites from varied viewpoints. This chapter aims to provide an effective lens through which to view the development trajectory of China’s cultural heritage tourism. A central thread is the relationship between cultural heritage tourism and the shaping of the public view of history, examined using the case study of Chengde, a World Heritage Site in China. The study provides insight into the contested use of the space by different parties through analysis of Chengde’s symbolic value in promoting ethnic diversity and enhancing national unity. Although the focus on the site’s cultural significance has resulted in a variety of public programs, interpretation of the site reflects values consistent with government objectives and commercial interests. The ability of the site to incorporate multiple perspectives in heritage interpretation is limited by underdeveloped community consultation and participation in the heritage management process.


2018 ◽  
Vol 10 (8) ◽  
pp. 2798 ◽  
Author(s):  
Stelios Lekakis ◽  
Shobhit Shakya ◽  
Vasilis Kostakis

Heritage preservation is a resource-intensive activity nested among other processes in the public administration, related to identity building and touristic product enhancement. Strategies and schemata associated with heritage preservation sprang in the western world after WWII and they have been adapted, in the form of ‘heritage management’, in various contexts with questionable effectiveness regarding sustainability. Our paper discusses the case of the post-earthquake cultural, social and political landscape of the World Heritage Site of Kathmandu valley in Nepal. By reviewing the bibliography and drawing upon various case studies of post-earthquake heritage restoration, we focus on the traditional ways of managing human and cultural resources in the area as related to the modern national heritage management mechanism. We also examine how traditional practices, re-interpreted into a modern context, can point towards inclusive and sustainable forms of collaboration based on the commons. We shed light on the elements of an emerging management system that could protect the vulnerable monuments through community participation, adapted to the challenging realities of the Nepalese heritage and its stakeholders.


Anthropology ◽  
2021 ◽  
Author(s):  
John H. Jameson

With conceptual roots going back to the first half of the 20th century, the public interpretation and presentation of cultural and archaeological heritage have become essential components in the conservation and protection of cultural heritage values and sites. By the early 21st century, the mechanisms and processes of public interpretation had reached a heightened level of sophistication and effectiveness. In the international arena, many leading organizations have emerged that are carrying the banner of interpretation principles for access, inclusion, and respect for multiple points of view. These principles emphasize the importance of dialogue facilitated by community engagement experts / laypersons, and participation in all phases of program planning, development, and delivery. Conventions and charters have been two of the most used categories of international documents to frame standards and guidelines for cultural and archaeological heritage management and presentation. International documents that specifically addressed the presentation and interpretation of archaeological heritage did not take shape until the late 20th century. The most important international document, to date, relating to interpretation and presentation of archaeological heritage sites is the International Council on Monuments and Sites (ICOMOS) Charter on the Interpretation and Presentation of Cultural Heritage Sites (2008). The charter lays out seven principles of interpretation and presentation about the conservation, education, and stewardship messages that represent the transcendent humanistic values of the resource. The concept of authenticity has become a central concern in the conservation and interpretation of cultural heritage. The Nara Document of 1994 (ICOMOS 1994, cited under Guidelines and Charters) built on the Venice Charter (ICOMOS 1965, cited under Guidelines and Charters), considering an expanding scope of cultural heritage concerns. It addresses the need for a broader understanding of cultural diversity and cultural heritage and underscores the importance of considering the cultural and social values of all societies. It emphasizes respect for other cultures, other values, and the tangible and intangible expressions that form part of the heritage of every culture. The Nara+20 text identifies five key interrelated issues highlighting prioritized actions to be developed and expanded within global, national, and local contexts by wider community and stakeholder involvement: (1) diversity of heritage processes, (2) implications of the evolution of cultural values, (3) involvement of multiple stakeholders, (4) conflicting claims and interpretations, and (5) the role of cultural heritage in sustainable development. The goal of more-inclusive interpretations requires an acceptance of divergent definitions of authenticity that depend on a level of tolerance of multiple definitions of significance with concomitant, objectively derived, assigned, and ascribed heritage values. We can hope that these efforts lead to the recognition of humanistic values that are reflected in cultural heritage narratives and heritage tourism practices as well as site commemoration and protection decisions by controlling authorities.


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