scholarly journals Promoting Pharmaceutical Companies’ Reputation through Facebook: the case of Spain

2020 ◽  
Vol 9 (2) ◽  
pp. 243-254
Author(s):  
Pablo Medina Aguerreber ◽  
Toni González Pacanowski ◽  
Eva Medina

This paper aims to analyse how the 100 most reputed pharmaceutical companies in Spain use Facebook for improving their corporate reputation. To do that, on the one hand, we carried out a literature review about corporate communication, health organizations and social media; and on the other hand, we analysed their Facebook corporate profiles by using ten indicators related to corporate communication. This paper concludes that pharmaceutical companies in Spain does not consider Facebook any more like a strategic tool for their corporate communication strategies because only 18 companies manage actively a Facebook corporate profile from their headquarters in Spain.

2020 ◽  
Vol 9 (1) ◽  
pp. 33-52
Author(s):  
Nashuddin Nashuddin

True education makes people more respectful of differences and understanding diversity. Schools offer openness, moderation, and peace, not closure, extremism, and violence. But in reality on the ground, schools are actually not sterile from the outbreak of intolerance and the virus of radicalism. A number of studies show at one conclusion - which is almost agreed on - that intolerance in the world of education is increasing. Starting from rejecting leaders of different religions, do not want to respect the flag, the veil obligation, to those who openly support the khilafah. The entry of intolerance is assessed entering from three doors. First, teacher. Teacher understanding often determines how students behave and act. Second, the curriculum which is still dogmatic-doctrinaire does not provide space for dialogue and imagination. Third, extra activities are loaded with certain ideologies. In this context, it is necessary to return to voice moderation in schools. Attitudes that are not extreme right, always negate everything; nor extreme left, accommodating anything from outside; but rather be selective-accommodating. Teaching selective-accommodative attitude to students, has its own challenges. Not to mention the tendency of religious ways that are practical, instant, and do not want to be complicated, on the one hand; plus the penetration of social media - borrowing the language of Tom Nicholas (Death of Expertise, 2017) - there is a democratization of information, everyone is equal in it, on the other hand. Making moderation mainstreaming projects in schools has its challenges. Pendidikan sejatinya membuat manusia lebih menghargai perbedaaan dan memahami keragaman.Sekolah mengarjakan keterbukaan, moderasi, dan kedamaian, bukan ketertutupan, ekstrim, dan kekerasan.Akan tetapi fakta di lapangan, sekolah justru tidak streril dari wabah intoleransi dan virus radikalisme. Sejumlah penelitian menunjukkan pada satu kesimpulan –yang hampir disepakati—bahwa intoleransi dalam dunia pendidikan semakian meningkat. Mulai dari menolak pemimpin beda agama, tidak mau menghormat bendera, pewajiban jilbab, sampai yang terang-terangan mendukung khilafah. Masuknya intoleransi dinilai masuk dari tiga pintu. Pertama, guru. Pemahaman guru sering menentukan cara bersikap dan bertindak siswa. Kedua, kurikulum yang masih dogmatis-doktriner, tidak memberikan ruang untuk berdialetika dan berimajinasi. Ketiga, kegiatan ekstra yang sarat dengan ideologi tertentu. Dalam konteks inilah, perlu kembali menyuarakan moderasi di sekolah. Sikap yang tidak ekstrim kanan, selalu menegasikan semuanya; juga tidak ekstrim kiri, menampung apapun dari luar; melainkan bersikap selektif-akomodatif. Mengajarkan sikap selektif-akomodatif kepada peserta didik, mendapat tantangan tersendiri. Belum lagi adanya  kecenderungan cara beragama yang praktis, instan, dan tidak mau ribet, di satu sisi; di tambah penetrasi media sosial –meminjam bahasa Tom Nicholas (Matinya Kepakaran, 2017) – terjadi demokratisasi infomasi, semua orang setara di dalamnya, di sisi lain. Membuat proyek pengarusutamaan moderasi di sekolah mendapat tantangannya tersendiri.


Author(s):  
Helin Alagöz Gessler

This chapter analyses the effects of social media on political communication and the role they play in government-citizen relations by focusing on the Twitter ban phenomenon in Turkey in March 2014. The chapter asks the reasons of government intervention in social media, particularly Twitter. It argues that Twitter makes, on the one hand, a significant contribution to the evolution of political participation as it diversifies the process and methods of political communication. On the other hand, it introduces a new type of security dilemma which encourages governments to consider taking measures against social media to protect their authority.


Author(s):  
Francis L.F. Lee ◽  
Joseph M. Chan

Chapter 8 discusses the impact of digital media on collective memory. The chapter examines both the positive and negative impact of digital and social media. On the one hand, the analysis notes how digital media provided the channels for memory mobilization and the archives for memory transmission. On the other hand, the analysis examines the problematics of memory balkanization. It explicates how political forces have shaped the development of digital and social media in Hong Kong and how competing representations of the Tiananmen Incident and commemoration activities are articulated and reinforced within distinctive memory silos.


2020 ◽  
Vol 12 (2) ◽  
pp. 31
Author(s):  
Michele Tomaiuolo ◽  
Gianfranco Lombardo ◽  
Monica Mordonini ◽  
Stefano Cagnoni ◽  
Agostino Poggi

A troll is usually defined as somebody who provokes and offends people to make them angry, who wants to dominate any discussion or who tries to manipulate people’s opinions. The problems caused by such persons have increased with the diffusion of social media. Therefore, on the one hand, press bodies and magazines have begun to address the issue and to write articles about the phenomenon and its related problems while, on the other hand, universities and research centres have begun to study the features characterizing trolls and to look for solutions for their identification. This survey aims at introducing the main researches dedicated to the description of trolls and to the study and experimentation of methods for their detection.


Author(s):  
Felix Laufer ◽  
Daniel Roth ◽  
Hansgeorg Binz

AbstractLightweight potential is a powerful indicator – but not as powerful as it could be. Current methods for analyzing a product's potential to be reduced in mass only deal with a few of the most important criteria for lightweight design. The amount of literature dealing with lightweight design is significant, yet it can help to understand these versatile criteria. Firstly, the literature on this topic will therefore be reviewed to derive a broad set of criteria used in contemporary lightweight design. Secondly, a further review will reveal the criteria used to derive lightweight potential. Subsequently, both sets will be compared to identify the missing criteria used for the derivation of lightweight potential. This will support designers in two ways. On the one hand, matching and combining both criteria sets will enable the most representative criteria for a particular design case to be chosen, thus leading to a more comprehensible derivation of lightweight potential. On the other hand, the combination set will provide a basis for designers and design teams to refine their understanding of their own motivations for conducting lightweight design.


2016 ◽  
Vol 30 (5) ◽  
pp. 490-503 ◽  
Author(s):  
Paola Barbara Floreddu ◽  
Francesca Cabiddu

Purpose While a great amount of literature has focused on the relationship between communication strategies and corporate reputation, there is no systematic research on the different kinds of social media communication strategies. Based on the corporate reputation and social media literature, this paper aims to contribute to this gap in the research in two main ways. First identifying which social media communication strategy is more effective with contrasting levels of reputations; second, analyzing the differences between high- and low-reputation companies with respect to their ability to use corporate communication. Design/methodology/approach This paper uses a longitudinal explorative multiple-case study and theoretical sampling. The research setting is the Italian insurance context. The focus of this analysis on one medium, Facebook, because it is the most exploited in the context of the Italian insurance sector. Findings Six complementary social media communication strategies were identified: egocentric, conversational, selective, openness, secretive and supportive. The results also reveal distinct ways in which high-, medium- and low-reputation companies’ utilize the six complementary strategies of communications. Research limitations/implications The study is based on a single industry and on one single geographical market, and care should thus be taken in generalizing the findings to other contexts. Therefore emerges the opportunity to broaden this research to other similar service sector, such as banking, to assess and generalize the results obtained. In addition, a possible direction of research, especially from a methodological standpoint, should investigate companies from different countries. Such a comparative study would examine in depth whether and to what extent the institutional framework may impact on communication strategies implemented by companies. This study only analyzed one social media (Facebook); hence, we cannot draw firm conclusions about what may constitute a successful social media communication strategy. Practical implications From this study, managers can learn how to combine the six communication strategies to have an effective impact on the corporate reputation. They can also learn how the number of interactions and the time taken to respond to questions from customers improve the corporate reputation and provide communication that is more effective. Originality/value This research extends the previous literature on corporate reputation and corporate communication, showing the relationship between them in a social media context and providing different strategies of managing this combination.


2019 ◽  
Vol 4 (2) ◽  
pp. 228-249
Author(s):  
Ahmad Zaenuri ◽  
Habibie Yusuf

In the last decade, along with the huge social media, religious piety among national celebrities has increased dramatically. This trend is characterized by the emergence of a number of artists with traditional Islamic-Salafi fashion community. Trousers above the ankle, bushy beards, thin mustaches, women's veils and the common term of akhi and ukhti, as well as many other anomalies. Salafi da’wa is, on the one hand, a condensed way of da’wa (not much by fiqh logic). His opinions concentrated more on the actual understanding of the Quran and the Sunnah. But, on the other hand, a lot of artists who are typically middle-class, educated and rationalist suit the community. This article seeks to address the question of why the phenomenon of religious piety of artists is more in line with the trend of the Salafi communities? Phenomenological descriptive methodology is the analysis tool used. To address the above question, the author presents the paradigm of Benford and Snow da’wa. The results of this study reveal that the Salaf da’wa was able to frame its da'wah concepts in accordance with reason, Islamic, modern standards, and to respond to the demands of the Ummah in such a way that many artists followed.


Author(s):  
Lola García-Santiago

This chapter focuses on an analysis of the communicative marketing strategies carried out by Spanish small and medium-sized enterprises (SMEs) through their digital media channels (websites, blogs, Twitter, and Facebook profiles). The content analysis allowed the authors to identify strategies of inbound marketing and engagement with users on social networks. Regarding the latter, they identify whether the paradox of the positive can be fulfilled. The methodology included, on the one hand, a qualitative analysis of corporate web communications in different social media. On the other hand, the content of messages was categorised into elements of digital marketing. The results obtained show the Spanish web panorama of interaction, engagement, and communication strategies of entrepreneurial SMEs in COVID-19 context, during and after lockdown.


Author(s):  
José Antonio García-Díaz ◽  
Rafael Valencia-García

AbstractSatirical content on social media is hard to distinguish from real news, misinformation, hoaxes or propaganda when there are no clues as to which medium these news were originally written in. It is important, therefore, to provide Information Retrieval systems with mechanisms to identify which results are legitimate and which ones are misleading. Our contribution for satire identification is twofold. On the one hand, we release the Spanish SatiCorpus 2021, a balanced dataset that contains satirical and non-satirical documents. On the other hand, we conduct an extensive evaluation of this dataset with linguistic features and embedding-based features. All feature sets are evaluated separately and combined using different strategies. Our best result is achieved with a combination of the linguistic features and BERT with an accuracy of 97.405%. Besides, we compare our proposal with existing datasets in Spanish regarding satire and irony.


2013 ◽  
Vol 54 ◽  
Author(s):  
Jolanta Miliauskaitė ◽  
Albertas Čaplinskas

The aim of the paper is twofold. On the one hand, it reflects the experience gained supervising master and doctoral theses/dissertations in various Lithuania universities and highlights some common challenges and concerns. On the other hand, it acknowledges with some advanced library research methods and that facilitate writing of postgraduate literature reviews.


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