scholarly journals Impact of Advertisement on Customer Buying Behavior - A Case Study of District Kangra, Himachal Pradesh, India

2011 ◽  
pp. 126-131
Author(s):  
Hem Raj ◽  
K.K. Parmar ◽  
O.C. Rana ◽  
Vikas Kumar
Keyword(s):  
Social Sciences ◽  
Himachal Pradesh ◽  
Buying Behavior ◽  
Chi Square ◽  
Chi Square Test ◽  
And Gender ◽  
The Impact ◽  
Potential Customers ◽  
Structured Questionnaire

The present study is related to find out the effective of various advertisements on customer buying behavior in Himachal Pradesh. For the evaluation and measurement of advertisement impact on customer buying behavior, the sample taken from the entire Kangra district of Himachal Pradesh. The present study helps the strategy makers and marketers to identify the potential customers with help of effective advertisement in the market. Research Methodology - For this purpose a self structured questionnaire has been used to collect the data from 200 respondents from entire district Kangra of Himachal Pradesh. In the present study, chi square test has been used to measure the impact of advertisement on customer buying behavior with the help of SPSS version 16.0 (statistical package of social sciences software). Results - It is observed that advertisement have a significant impact and positive correlation with consumer buying behavior. In this study age and gender variables also found to be significant

scholarly journals Effectiveness of Advertising and Sales Promotion on Buying Decision of Smartphones in Kathmandu Valley

2018 ◽  
Vol 1 (2) ◽  
pp. 169
Author(s):  
Nisha Sharma Adhikari
Keyword(s):  
Social Sciences ◽  
Electronic Media ◽  
Sales Promotion ◽  
Kathmandu Valley ◽  
Buying Behavior ◽  
Multimedia Tool ◽  
Growing Economy ◽  
The Impact ◽  
Shed Light ◽  
Structured Questionnaire

<p>Advertising has the most prominent and vital impact on buying behavior of consumers. Smart phones have gained a lot of popularity in Nepal and are considered to be a great multimedia tool. With such growing demand of smartphones, the need for effective advertising has also been raised. This paper centers on the impact of advertising on the sales volume of Smartphones. This work will shed light on how advertising can really affect a consumer’s buying decisions in a growing economy and how successful advertising can keep businesses going even in the midst of a tough competition. The entire data is collected by distributing structured questionnaire to the 150 respondents within Kathmandu valley. The outcome generated from descriptive statistic is that, most of the respondents own Samsung phone followed by iPhone and Online media is considered as the most effective adverting tool among other two. From the findings, we can also examine that there is insignificant relationship between gender and trust of information towards advertisement. Similarly, online, offline and electronic media have a insignificant association between gender, whereas influence through the advertisement of a brand has a significant association among age. Further the correlation analysis shows that there is a significant association among online, offline and electronic media.  </p><p>Journal of Business and Social Sciences Research, Vol. 1, No. 2, pp. 169-184</p>

scholarly journals Customers’ behaviour during purchasing vegetarian products in global retail environment

2020 ◽  
Vol 74 ◽  
pp. 04016
Author(s):  
František Milichovský ◽  
Pavel Mráček
Keyword(s):  
Personal Identity ◽  
Meat Products ◽  
Primary Research ◽  
Chi Square ◽  
Animal Products ◽  
Food Purchasing ◽  
Chi Square Test ◽  
Global Nature ◽  
And Gender ◽  
Potential Customers

Purpose Behaviour in food purchasing is usually associated with personal identity. Vegetarian’s apologist has diverse attitude vis-à-vis animals and the environment, which affect global nature in the context of national agriculture production. According to comparison vegans with vegetarians, vegetarians are quite tolerant of other animal products except for meat products. Worldwide, vegans do not accept any animal products of animals. That approach should impact requirements on food offer and perception of potential customers. Methods There were employed questionnaire survey, where there were asked 1389 persons to participate in the primary research. From this amount we receive 395 questionnaires, what mean 28,44% returned forms. Findings According to respondents’ gender, there were participated in 212 women (53,67% of all participants) and 183 men (46,33% of all participants). For evaluation of gained data, there was applied Pearson’s chi-square test for independence of variables. The main objective of the paper is to find a connection between suggestions of vegetarianism and gender of target potential customers. From survey authors chose general opinions about vegetarianism, which represents feelings of participants: (1) is vegetarianism healthful; (2) does vegetarianism not include enough nutrients for humans, (3) is vegetarianism danger for child evolution, (4) is a human body adapted to meat consummation, (5) help vegetarians to reach higher age. All of these variables were put into evaluation of dependence with gender by Pearson’s chi-square test.

scholarly journals Real Classes Vs Online Classes: A Comparative Study on the Chosen Course of HRM Students of Gulf University, Kingdom of Bahrain

2020 ◽  
Vol 15 (18) ◽  
pp. 31
Author(s):  
Muskan Nagi ◽  
Janaki Bojiah
Keyword(s):  
Social Sciences ◽  
Research Study ◽  
Digital Tools ◽  
Survey Questionnaire ◽  
Online Classes ◽  
Chi Square ◽  
Current Generation ◽  
Chi Square Test ◽  
The Impact ◽  
The Relationship

The technologically sound students of today are open and very much inclined to adopt new modes of knowledge transfer inclusive of online classes. However, there are various viewpoints related to the aspect of online classes as not much of comparative studies on real classes and online classes have been carried out in Bahrain. Therefore, the need for a research study to find out the merits and demerits of real classes and online classes was identified. The objective of the study was to find out the reasons behind the preference of a class of HRM students of Gulf University, Kingdom of Bahrain with respect to the mode of its imparting – whether it is the real classes or online classes. A class of a HRM course was taken as a sample with the same faculty handling real classes before the midterm exam and online classes after midterm exam so that analysis could be carried out on the responses of the same set of students exposed to both the modes of teaching imparted by the same teacher. With an exhaustive literature review to trace the emergence of online classes and the impact of the same on the current generation, the study recorded the students’ responses in the form of a survey questionnaire. The quantitative analysis was carried out using Statistical Package for Social Sciences (SPSS) and the variables were tested for the significance of the relationship using the Pearson Chi-Square test. The findings implicitly confirm that the students are comfortable with both real classes and online classes as far as the instructor is efficient to use appropriate pedagogies and digital tools to support learning.

scholarly journals Hotel Industry – Requirements for Hotel Business Managers’ Participatory Culture Acquisition

2018 ◽  
Vol 1 (1) ◽  
pp. 639-644
Author(s):  
Inna Piasetskaya ◽  
Alla Matuszak
Keyword(s):  
Hotel Industry ◽  
Participatory Culture ◽  
Business Managers ◽  
Chi Square ◽  
Post Test ◽  
Chi Square Test ◽  
Data Source ◽  
The Impact ◽  
Culture Acquisition

Abstract The paper aims at viewing meeting the requirements of hotel business managers functioning and training. As their successful employment and functions performing largely depends on participatory culture acquisition, the paper addresses the research questions: what groups of skills hotel business managers’ participatory professional skills (PPS) consist of; what activities might be used to teach PPS to future hotel business managers; what is the activities’ impact on teaching PPS to future hotel business managers. Case study and pedagogical experiment (the pretest-post-test control and experimental group design) have been applied in the research. Data have been gathered through conversational interviewing. Data source triangulation has been implemented to prove the validity of conversational interviewing questions. The research results in enlisting profession skills as the core of participatory culture. The traditions of the higher school and the requirements of partners participating in future hotel business managers training have been taken into consideration to teach PPS to future hotel business managers. The paper presents the results of testing the impact of the suggested activities program on the level of PPS. Statistical data processing is performed in the MS Excel 2010 environment using the chi-square test with a sample size (n ≥ 100). It shows that the program of activities meets the requirements to the future hotel business managers’ participatory culture acquisition.

scholarly journals COVID-19, Lockdown and Its Effect on Consumption Behavior of Household: Evidence from Maharashtra State, India

2020 ◽  
Vol 22 (1) ◽  
pp. 57-82
Author(s):  
Sachin Pawar ◽  
Abhijeet Birari ◽  
Jitendrasinh Jamadar
Keyword(s):  
Positive Relationship ◽  
Rank Test ◽  
Chi Square ◽  
Consumption Behavior ◽  
Logistics Regression ◽  
Signed Rank ◽  
Signed Rank Test ◽  
Chi Square Test ◽  
The Impact ◽  
Structured Questionnaire

The purpose of this paper is to assess the effect of COVID-19, nationwide lockdown, and measures taken by the central bank to adjust the consumer behavior of households in Maharashtra, India. This study used a structured questionnaire to achieve the objectives with a sample size of 221 and statistical tools like Logistics regression, Kruskal Wallis Test, Wilcoxon Signed Rank Test, and Chi-Square Test. The results indicate that COVID-19 decreased the consumption of the household and that there was a significantly positive relationship between the level of consumption during lockdown and age, gender, number of dependents, income, education level, and region. People tend to lower their consumption for non-essential categories and increase for essential ones. The current study is considered the first of its kind conducted in Maharashtra, India. To the best of our knowledge, there were no such studies regarding measuring the impact of COVID-19 on household consumption.

scholarly journals Analysis of Tax Reforms among Salaried Assessees: A Case Study of Tamil Nadu

2015 ◽  
Vol 2 (1) ◽  
Author(s):  
A. Jayakumar ◽  
R. Elavarasan
Keyword(s):  
Tamil Nadu ◽  
Personal Information ◽  
Primary Data ◽  
Tax Reforms ◽  
Chi Square ◽  
Chi Square Test ◽  
Convenience Sampling ◽  
The Impact ◽  
Level Of Agreement

This paper focuses on the impact of tax reforms among salaried assessees in Tamil Nadu. The aim of the paper is find out whether and how tax reforms affect the level of salaried assessees. Using convenience sampling method, the primary data was analysed with the help of descriptive statistics. Chi square test and Anova test were used to test if significant relationship exists between assessees' personal information and opinion level of tax allowances. The respondents were asked to indicate their level of agreement with a given statement on a likert five point scale. The results shows that, overall the assessees have negative opinion towards impact of tax reforms in India.

scholarly journals PROTECTIVE BEHAVIOUR OF RURAL CONSUMER – A CASE STUDY OF CONSUMER BEHAVIOR IN THE RURAL MARKET OF ASSAM

2014 ◽  
Vol 2 (2) ◽  
pp. 38-48
Author(s):  
Sarmah Prasanta
Keyword(s):  
Sex Education ◽  
High Price ◽  
Protective Behavior ◽  
Buying Behavior ◽  
Statistical Tools ◽  
Chi Square ◽  
Rural Market ◽  
Protective Behaviour ◽  
Chi Square Test

Rural Marketing is a subject that has assumed much significance in contemporary Indian Economics Studies and this is quite obvious because of the huge size of rural consuming group. The vastness of Indian Rural Market has increasingly prompted many Indian as well as multi-national companies to view it as major thrust area. Unfortunately some business houses do not realize the real objectives of marketing and try to adopt all sorts of malpractices in the form of high price, deceptive practices, shoddy or unsafe products etc to serve their narrow objective of profit earning. Therefore, the rural consumer must reflect protective buying behavior in order to be free from the clutches of these sellers. In this paper an attempt has been made to examine the protective behavior of the rural consumers with the help of statistical tools like Likert scale, Chi-square test etc in order to examine the association of consumer protective behavior with variables like gender, occupation and education. And it has been found that variables namely sex, education and occupation has a bearing on the protective behavior of the consumers.

scholarly journals A Study on Students’ Awareness about Organic Food Products and Purchase Behaviour with Special Reference to Tirupur City

2018 ◽  
Vol 8 (2) ◽  
pp. 110-125
Author(s):  
Sadika Sultana M ◽  
Thilak S
Keyword(s):  
Sampling Method ◽  
Sampling Technique ◽  
Primary Data ◽  
Buying Behavior ◽  
Chi Square ◽  
Organic Products ◽  
Different Types ◽  
Chi Square Test ◽  
Ranking Analysis ◽  
Structured Questionnaire

This study is focused on the awareness among the students about organic products, buying behavior and attitude towards the organic products. The research design adopted in the study was descriptive design. This study is based on the primary data and the data has been collected from the students employing a structured questionnaire. The sampling technique used in this study is convenient sampling method where the sample size comprises of different types of students in order to test their awareness about organic products. A sample of 118 respondents was taken for the study. The tools applied to analyze the data included simple percentage analysis, chi-square test and average ranking analysis.

scholarly journals Sports Sponsorship Development Company: Image and Creating Competitive Advantage

2013 ◽  
Vol 12 (4) ◽  
pp. 83-99
Author(s):  
Mokhalles M Mehdi
Keyword(s):  
Competitive Advantage ◽  
Buying Behavior ◽  
Celebrity Endorsements ◽  
Chi Square ◽  
Sport Sponsorship ◽  
Sports Sponsorship ◽  
Chi Square Test ◽  
Live Broadcast ◽  
The Relationship ◽  
Structured Questionnaire

Companies are using sports-sponsorship to enhance the image of their products and to create competitive advantage in the market in-terms of uniqueness. Considering the example of competitive advantage, Nike  in design, FedEx in quick delivery, and Wal-Mart in low price, the objective of the study is to investigate the effect of sport-sponsorship technique on brand image and the competitive advantage. In addition, the study will identify the relationship between celebrity endorsements and how the endorsements have an impact on buying behavior. The study covers both the primary investigation and secondary literature review. Data was collected with help of structured questionnaire and analyzed by using several statistical techniques such as Chi-Square test, Paired t-Test and Regression analysis (used to identify the relationship between sports celebrity endorsements and buying behavior).Research has indicated that live broadcast of sport sponsorship gets the favour of the respondent. Research has revealed that companies should prefer advertising as a sport-sponsorship technique to increase the brand awareness. Findings of the study indicate that for advertising, companies need to be cautious while selecting other medium of sponsorship. The study concludes that there is a relationship between sports celebrity endorsement and consumer buying behavior.   

scholarly journals The Impact of the University in Increasing the Book Reading on Students: Case Study Soran University

SIASAT ◽  
2020 ◽  
Vol 5 (4) ◽  
pp. 51-58
Author(s):  
Şakir İşleyen ◽  
Amir Khaleel Hassoo
Keyword(s):  
Descriptive Statistics ◽  
Book Reading ◽  
Age Group ◽  
Chi Square ◽  
Good Communication ◽  
Chi Square Test ◽  
The University ◽  
The Impact

Reading is perusing through texts to understand concepts. In the event that you battle to centre, reading can improve your attention span. Books with better structures encourage us to think in sequence the more we read, the more our brains are able to link cause and effect. The main aim of this study is to investigate the effective factors that the role of the university in reading books. The sample of the study includes all the students at Soran University. The focused on populace size for the investigation is 400 understudies who chose haphazardly. The acquired information were broke down with the SPSS program by using methods containing descriptive statistics, Chi-square test. The results indicated some factors such as good communication between reading a book and students, offering university and professional development courses with a variety of skills for students, The research includes “Individual Reasons”, “age group”, “Perusing material during recreation time”, “Department”,  play a significant role in reading book students in the university.

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