scholarly journals Price Discounts and Fashion Involvement to Increase Online Impulsive Buying: Study Among Teenagers at Yogyakarta

2021 ◽  
Vol 2 (4) ◽  
pp. 239-250
Author(s):  
Dwi Wahyu Pril Ranto ◽  
Endang Hariningsih ◽  
Wahyu Eko Prasetyanto ◽  
Debby Mulya Oktafiani
Keyword(s):  
Regression Analysis ◽  
The Self ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Price Discounts ◽  
Impulsive Buying ◽  
Online Setting ◽  
Female Teenagers ◽  
The Relationship ◽  
Fashion Involvement

This study aims to examine the relationship between discount prices and fashion involvement with impulse buying. The self-administrated questionnaire was developed from the literature administered to 135 female teenagers in Yogyakarta. Multiple regression analysis was used to examine the relationship between discount prices and fashion involvement in impulse buying. The results showed a significant relationship between discount prices and price involvement with impulse buying among teenagers. This study provides valuable insights into teenage impulse buying behavior in an online setting, especially Shopee marketplace, with integrated price discounts and fashion involvement as the antecedent

The effects of cruise attributes on impulse buying behavior: the mediating role of impulsive buying tendency

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jookyung Kwon ◽  
Jiseon Ahn
Keyword(s):  
Service Providers ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Content Type ◽  
Mediating Role ◽  
Impulsive Buying ◽  
Positive Direct ◽  
The Relationship

Purpose This study aims to examine the effects of cruise attributes on impulse buying of service customers through impulsive buying tendency. Specifically, this study investigates whether service attributes (variety of selection and price) influence the impulsive buying behavior of customers by stimulating their impulsive buying tendency. Design/methodology/approach Partial least squares-structural equation modeling was used to test the hypothesis using a sample of 143 cruise customers. Mediating analysis was conducted to examine whether customer personal traits (impulsivity) mediated the relationship between service attributes and impulsive buying behavior. Findings The findings showed that price attributions had a significant positive direct impact on impulsive buying tendency and behavior, while a variety of selections had a significant direct effect on impulse buying behavior. The results revealed a significant mediating role of impulsive buying tendency in the relationship between price attributions and impulse buying. Originality/value Although studies on the decision-making style of service customers have been widely discussed, a limited number of studies has examined customers’ impulsive buying behavior in the service sector. Considering the importance of impulsive purchasing as a valuable marketing tool, the results of this study can help service providers and researchers enhance their knowledge of the mechanism of impulse buying behavior.

scholarly journals Relationship of Conformity with Adolescent Impulsion Buying Behavior on Fashion Products in Marketplace with Self-Control as a Moderating Variable

2021 ◽  
Vol 9 (2) ◽  
pp. 133-143
Author(s):  
Egi Vizya Adri ◽  
Dedi Setiawan ◽  
Okuard Methindo
Keyword(s):  
Data Analysis ◽  
Linear Regression Analysis ◽  
Control Variable ◽  
Multiple Linear Regression Analysis ◽  
The Self ◽  
Self Control ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Fashion Products ◽  
Impulsive Buying

The aim of this study is to determine the effect of conformity on adolescent impulsive buying behavior on fashion products in the marketplace moderated by self-control. The research method used in this research is quantitative.  The data collection used in this research is by sharing the questionnaire in the form of Google Form starts from July to September. The researchers use non-probability sampling method with voluntary response sampling. Respondents in this study are 150 teenagers. The data analysis technique used in this research is multiple linear regression analysis. Based on the results of data analysis carried out, it is found that there is a significant relationship between conformity to adolescent impulsive buying behavior. Furthermore, the self-control variable as a moderating variable also has a significant effect on the independent and dependent variables in this study. The results of the study found that the conformity variable (X) simultaneously affected the impulsive buying variable (Y) by 73.1%, while 26.9% is influenced by other variables outside the regression equation or variables that are not examined. Other than that, the self-control as the moderation variable can moderate the effect between conformity and impulse buying in adolescents. For further research, there needs other variables that can be conducted to know what affects impulse buying with conducting to other types of society other than an adolescent.

scholarly journals Financial Literacy on Impulsive Buying Behavior in Y Generation

2020 ◽  
Vol 1 (1) ◽  
pp. 70-75
Author(s):  
Nur Aini Anisa ◽  
Syamsul Arifin ◽  
Lis Setyowati ◽  
Nur Hidayah ◽  
Aisyah Darti Megasari
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Financial Literacy ◽  
Linear Regression Analysis ◽  
Early Adulthood ◽  
Sampling Technique ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Impulsive Buying

Impulse buying is a phenomenon that can occur in all generations but more done by the generation that undergoes a change that is the age of adolescents who step on the early adulthood of the Y generation who actually do not have the financial ability to meet their needs. This study aims to analyze the influence of financial literacy on the impulsive buying behavior of online products in Y generation. This research is a descriptive research type, with a quantitative approach. The population of 733 students. The sampling technique used in this research is nonprobability sampling by using purposive sampling type with sample of 142 students. The subject of this research is the students of university. Data collection technique using questionnaire. Data were analyzed using linear regression analysis. The result of data analysis shows that there is influence of financial literacy on impulse buying behavior of online product in Y generation. It means the higher the student's financial literacy, the lower the impulse buying behavior. Conversely, the lower the student's financial literacy, the higher the impulse buying behavior. Data were analyzed using linear regression analysis. The result of data analysis shows that financial literacy has negative effect, but significant to impulsive buying behavior of online product in Y generation. It means The higher student's financial literacy, the lower impulse buying behavior. Conversely, the lower student's financial literacy, the higher impulse buying behavior.

scholarly journals PENGARUH FASHION INVOLVEMENT DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING MELALUI POSITIVE E-MOTION SEBAGAI VARIABEL INTERVENING

2021 ◽  
Vol 4 (1) ◽  
pp. 1-14
Author(s):  
Selastri Niati Siahaan ◽  
Putri Dwi Cahyani ◽  
Henny Welsa
Keyword(s):  
Purchase Intention ◽  
Quantitative Method ◽  
Positive Emotion ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Analysis Technique ◽  
Data Collection Technique ◽  
The Relationship ◽  
Positive Effect ◽  
Fashion Involvement

Impulse Buying merupakan perilaku membeli yang tidak disadari karena adanya pertimbangan unyuk membeli yang terjadi sebelum memasuki toko. Metode kuantitatif digunakan dalam penelitian ini dengan sampel  dalam studi ini yaitu pelanggan Outlet Biru Yogyakarta sebanyak 100 responden. Teknik pengumpulan data menggunakan kuesioner skala likert. Teknik analisis yang digunakan yaitu dengan sobel test untuk mengetahui apakah ada hubungan melalui variabel mediasi yang memiliki kekuatan signifikan memediator dalam hubungan tersebut.  Hasil penelitian membuktikan bahwa Fashion Involvement berpengaruh positif dan signifikan terhadap variabel Positive Emotion, variabel Shopping Lifestyle berpengaruh positif dan signifikan terhadap variabel Positive Emotion, variabel Positive Emotion tidak berpengaruh positif secara signifikan terhadap variabel Impulse Buying, variabel Fashion Involvement berpengaruh positif dan signifikan terhadap variabel Impulse Buying, variabel Shopping Lifestyle berpengaruh positif dan signifikan terhadap Impulse Buying.AbstractImpulse Buying is unconscious buying behavior because of the consideration or purchase intention that was formed before entering the store. The quantitative method used in this study with the sample in this study, namely the customer of Outlet Biru Yogyakarta as many as 100 respondents. The data collection technique used a Likert scale questionnaire. The analysis technique used is the sobel test to determine whether there is a relationship through the mediating variable which has a significant power to mediate in the relationship. The results of the study prove that Fashion Involvement has a positive and significant effect on the Positive Emotion variable, the Shopping Lifestyle variable has a positive and significant effect on the Positive Emotion variable, the Positive Emotion variable does not have a significant positive effect on the Impulse Buying variable, the Fashion Involvement variable has a positive and significant effect on the Impulse Buying variable, the Shopping Lifestyle variable has a positive and significant effect on the Impulse Buying variable.Keywords:Fashion Involvement; Impulse Buying; Positive Emotion; Shopping Lifestyle

scholarly journals NORMATIVE MODERATORS OF IMPULSE BUYING BEHAVIOR

2003 ◽  
Vol 5 (1) ◽  
pp. 1 ◽  
Author(s):  
Danes Jaya Negara ◽  
Basu Swastha Dharmmesta
Keyword(s):  
Empirical Evidence ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Normative Evaluation ◽  
Impulsive Buying ◽  
Behavioral Aspects ◽  
Buying Behaviors ◽  
The Relationship ◽  
Moderating Role

Prior research has presented the moderating role of normative evaluations in the relationship between the impulsive buying trait and consumers’ buying behaviors. In this article the authors show that consumer tendency to buy something spontaneous, unreflectively and immediately can be perceived as a factor which describes buying impulsiveness. This article also shows conceptual and empirical evidence that there is some support for the moderating role of normative evaluations in the relationship between buying impulsiveness and impulse buying behaviors. Significance occurs when consumers believe that act on impulse is suitable. The result suggests that consumers’ normative evaluation can moderate the link between the trait and behavioral aspects of impulse buying.

scholarly journals Financial Literacy on Impulsive Buying Behavior in Y Generation

2020 ◽  
Vol 1 (1) ◽  
Author(s):  
Nur Aini Anisa ◽  
Syamsul Arifin ◽  
Lis Setyowati ◽  
Nur Hidayah ◽  
Aisyah Darti Megasari
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Financial Literacy ◽  
Linear Regression Analysis ◽  
Early Adulthood ◽  
Sampling Technique ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Impulsive Buying

Impulse buying is a phenomenon that can occur in all generations but more done by the generation that undergoes a change that is the age of adolescents who step on the early adulthood of the Y generation who actually do not have the financial ability to meet their needs. This study aims to analyze the influence of financial literacy on the impulsive buying behavior of online products in Y generation. This research is a descriptive research type, with a quantitative approach. The population of 733 students. The sampling technique used in this research is nonprobability sampling by using purposive sampling type with sample of 142 students. The subject of this research is the students of university. Data collection technique using questionnaire. Data were analyzed using linear regression analysis. The result of data analysis shows that there is influence of financial literacy on impulse buying behavior of online product in Y generation. It means the higher the student's financial literacy, the lower the impulse buying behavior. Conversely, the lower the student's financial literacy, the higher the impulse buying behavior. Data were analyzed using linear regression analysis. The result of data analysis shows that financial literacy has negative effect, but significant to impulsive buying behavior of online product in Y generation. It means The higher student's financial literacy, the lower impulse buying behavior. Conversely, the lower student's financial literacy, the higher impulse buying behavior.

scholarly journals The Impact of Social Media on Impulse Buying Behaviour in Hyderabad Sindh Pakistan

2019 ◽  
Vol 2 (2) ◽  
pp. 8-12 ◽  
Author(s):  
Aliz Ahmed Khokhar ◽  
Pir Abu baker Qureshi ◽  
Farman Murtaza ◽  
Abdul Ghafoor Kazi
Keyword(s):  
Social Media ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Network Marketing ◽  
Factors Affecting ◽  
Online Retailers ◽  
Impulsive Buying ◽  
Buying Behaviour ◽  
The Impact ◽  
The Relationship

In the past few years, the interest in the impulsive buying behavior has been increase and it has provoked the interests of organizations and researchers to understand the psychological strengths behind this behavior. The main objective of this study was to study the impact of social media on Impulse buying behavior of customers in Hyderabad region and to analyze the important factors affecting impulsive buying behavior of customers. The research design of this study was explanatory and descriptive in nature. Regression Analysis was used to find the relationship between the variables (Social Network Marketing, Hedonic Motivation, electronic word-of-mouth, Trust and Impulsive Buying Behavior). The results showed that Social Media does have a positive and significant impact on the Impulsive Buying Behavior of the customers. Therefore, online retailers and marketers should understand the importance of social media for encouraging the online impulsive buying of the consumers.

Research on Consumer Tendency in Electronic Commerce Times

2014 ◽  
Vol 687-691 ◽  
pp. 4494-4498
Author(s):  
Bo Liao ◽  
Ya Ou ◽  
Yan Lu
Keyword(s):  
Price Competition ◽  
Impulse Buying ◽  
Competition Strategy ◽  
Consumer Experience ◽  
Buying Behavior ◽  
Experiential Marketing ◽  
Impulsive Buying ◽  
Shopping Experience ◽  
Domestic Banks ◽  
The Relationship

In the consumer's daily life, unplanned impulse buying behavior accounted for a large proportion. Impulsive buying behavior of consumers in the frequency is also quite high, but they tend to impulse buying for their own behavior without consciousness. Especially in domestic banks for credit and debit card under the strong sales, there are about nine million people are being caught in impulse buying. However, in a highly competitive environment, the competitiveness of enterprises is not only product innovation and price competition strategy, but to give consumers a valuable shopping experience. Therefore, many companies have begun to notice the importance of experiential marketing. In this study, we use the consumer mental resource as independent variable, perceived value as intervening variable and impulse buying behavior as dependent variable. We also add in three control variables (sex, age and price promotion), so that we could purify the relationship between consumer experience and impulse buying behavior. The main object of this study is based on the general consumer.

scholarly journals LINGKUNGAN TOKO SEBAGAI STIMULUS PEMBELIAN TIDAK TERENCANA (THE IMPACT OF STORE ENVIRONMENT ON IMPULSE BUYING BEHAVIOR)

2016 ◽  
Vol 6 (1) ◽  
Author(s):  
Amelia - Amelia
Keyword(s):  
Regression Analysis ◽  
Social Factor ◽  
Business Owners ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Store Environment ◽  
The Impact ◽  
The Relationship ◽  
Banda Aceh

ABSTRAKPersaingan dunia bisnis saat ini membuat pemilik usaha melakukan berbagai cara untuk menarik minat konsumen dan meningkatkan jumlah penjualan. Salah satu upaya yang dilakukan adalah dengan membuat suasana (atmosphere) toko yang menarik. Penelitian ini bertujuan untuk melihat respon pelanggan terhadap lingkungan toko ditinjau dari faktor ambien, desain, dan sosial sebagai stimulus perilaku pembelian tidak terencana (Impulse buying). Terfokus pada pembeli pada toko Buccerry Galeri, Banda Aceh, penelitian ini mengambil sampel sebanyak 96 orang dan menggunakan analisis regresi sederhana pada program statistika SPSS versi 22.0 dalam menganalisis data. Hasil penelitian mengungkapkan bahwa lingkungan toko berpengaruh sebagai stimulus pembelian tidak terencana. Namun dalam analisis didapatkan bahwa hubungan antara lingkungan toko dan pembelian tidak terencana lemah. Kata Kunci : Lingkungan toko, Pembelian tidak terencana, Banda Aceh    Abstract Nowadays, competition in business makes business owners do much efforts in variety ways to attract customers and increase sales. One of the efforts is creating an attractive store environment. This study investigates variable of store environment (atmosphere) which viewed from ambient, design, and social factor as stimuli of impulse buying behavior on 96 customers in Buccerry Galeri, Banda Aceh. Using the linier regression analysis in SPSS version 22.0, the research found that store environment is a stimuli of Buccerry Galeri's consumers' impulse buying. However, the relationship between store environment and impulse buying is weak.  Keywords:  Store environment, Impulse buying, Banda Aceh

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