scholarly journals Business Strategy for PT Finansindo Mikro Facing Competition in Microfinance Business

2020 ◽  
Vol 3 (11) ◽  
pp. 121-124
Author(s):  
Nadirah Sudarto ◽  
Alibasjah Inggriantara
Keyword(s):  
Product Development ◽  
Business Strategy ◽  
Swot Analysis ◽  
Market Development ◽  
Internal Environment ◽  
Microfinance Institutions ◽  
Strategic Choices ◽  
Joint Product ◽  
Business Conditions ◽  
Conventional Banks

Financial technology or fintech, has developed rapidly and made matters easier for storing, borrowing or investing online or with mobile devices. The competition can be seen through peer -to-peer (P2P) lender accounts, which have increased from year to year. Finansindo is engaged in micro-business as a P2P that targets women entrepreneurs who cannot access conventional banks or are not bankable. such as banks and microfinance institutions (MFIs). The External and internal environment will be analyzed to understand current business conditions. Analysis of the external environment contains PEST, industry forces and competitor analysis. Internal environment includes 7P marketing mix analysis and STP analysis. SWOT Analysis and Ansoff Matrix are used to obtain three strategic choices, namely: market development, product development, and market development, together with product development. Based on the analysis, the chosen strategy is market development. Product development is less attractive due to regulations limiting P2P. Market development and joint product development are not attractive due to regulation and limited resources. In conclusion, Finansindo recommends focusing on market development, which offers the same target but in other geographical areas. Adjusting to the previous segment and with relatively high ceiling considerations, Finansindo is recommended to operate in Aceh, North Sumatra, and Riau.

Cupcakes by Lizbeth: flash in the baking pan or here to stay

2014 ◽  
Vol 10 (2) ◽  
pp. 145-155
Author(s):  
Sambhavi Lakshminarayanan ◽  
Savita Hanspal
Keyword(s):  
Business Strategy ◽  
Swot Analysis ◽  
Married Couple ◽  
Strategic Choices ◽  
Publicly Traded ◽  
Undergraduate Level ◽  
Content Type ◽  
Secondary Sources ◽  
Reverse Merger ◽  
Competitor Analysis

Synopsis Cupcakes by Lizbeth (CBL) was a “gourmet” cupcake‐focussed retail store chain founded by a married couple. Eight years after opening, CBL used the relatively uncommon process of a “reverse merger” to become publicly traded. At that time, it had seemed as if CBL was on track to be the largest among cupcake focused businesses. However, financial setbacks as reported by the company and change in top management gave reason for pause and closer examination. Did the CBL business model have staying power or did there need to be a serious reconsideration of the company's strategic choices? Research methodology This case was prepared from secondary sources. Relevant courses and levels This case is appropriate for courses in strategy and management at the undergraduate level. Theoretical basis Competitive positioning, competitor analysis, operations strategy, SWOT analysis, planning business strategy, business expansion (franchising vs company owned).

scholarly journals Marketing Communications Mix Strategy to Improve Room Sales at The Ritz Carlton Jakarta Mega Kuningan

2020 ◽  
Vol 4 (1) ◽  
pp. 45
Author(s):  
Andreas Bryan Wagey ◽  
Putu Diah Sastri Pitanatri ◽  
Dewa Ketut Sujatha
Keyword(s):  
Development Strategy ◽  
Business Strategy ◽  
Swot Analysis ◽  
Geographic Area ◽  
Market Development ◽  
Market Penetration ◽  
Horizontal Integration ◽  
Integration Strategy ◽  
Product Development Strategy ◽  
The Right

To be able to survive in a continuously growing competitive environment, the right business strategy is needed. Aim of this research is to formulate a set of marketing communication mix strategies to increase room sales and hotel profits for The Ritz-Carlton Jakarta, Mega Kuningan. The methods used in this research are SWOT analysis and IFE-EFE matrix. The findings  suggested that the Hotel must hold and maintain strategy whereas it can be elaborated into four aspects 1) horizontal integration strategy by seeking ownership or increased control over competitors; 2) market penetration strategy; by seeking increased market share for present products or services in present markets through greater marketing efforts; 3) market development strategy by  introducing present products or services into the new geographic area, and 4) product development strategy; by seeking increased sales through improving present products or services or developing new ones.

scholarly journals Ana Batik Magelang’s Business Development Strategy Based on SWOT and Business Model Canvas

2021 ◽  
Vol 2 (4) ◽  
pp. 224-235
Author(s):  
Tri Puji Hastutik ◽  
Ivo Novitaningtyas
Keyword(s):  
Development Strategy ◽  
Business Model ◽  
Business Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
Global Market ◽  
Business Development ◽  
Primary Data ◽  
Business Model Canvas ◽  
Business Conditions

This study aims to analyze Ana Batik's business conditions as one of the MSMEs in Magelang based on the Business Model Canvas (BMC) analysis to develop a business strategy based on a SWOT analysis. The research was developed based on a descriptive qualitative approach. The data used in this study are primary data and secondary data. Primary data were collected through observation and interviews, while secondary data were collected through literature studies. The data that has been collected is analyzed based on the Business Model Canvas (BMC) analysis and the SWOT analysis. The Business Model Canvas (BMC) analysis is used to describe Ana Batik's business conditions, while the SWOT analysis is used to formulate a business development strategy that is applied to the new business model. The results of the data analysis indicate that the appropriate strategy for Ana Batik Magelang's business development is the SO strategy. SO strategies that can be applied are developing products according to fashion trends, using brand ambassadors to attract and increase consumer buying interest, and expand the market to the scope of the global market. By implementing this strategy, it is hoped that Ana Batik Magelang's business can develop and be sustainable.

scholarly journals STRATEGI PENGEMBANGAN BISNIS TAMBAK IKAN BANDENG DI DESA MENGARE WATUAGUNG GRESIK

Profit ◽  
2021 ◽  
Vol 15 (01) ◽  
pp. 112-119
Author(s):  
Ersa Nanda Aulia
Keyword(s):  
Development Strategy ◽  
Business Strategy ◽  
Swot Analysis ◽  
Field Extension ◽  
Business Development ◽  
Business Functions ◽  
Business Conditions ◽  
Marketing Margins

This research was conducted to analyze the factual conditions in the milkfish pond business, find out the development business strategy, and compile a business plan for milkfish pond business development. This study uses data analysis methods in the form of in-depth interviews, observation and documentation. From the results of the research the factual business conditions on the technical aspects including pond preparation, fertilizing and eradicating pests, acclimatization and spreading nener, feeding, and harvesting have been going well. In the management aspect which consists of planning, organizing, moving, and supervising according to business functions. In the marketing aspects including marketing mix, marketing channels, marketing margins and ways of payment have been distributed to consumers. In the calculation of short-term and long-term financial aspects it can be concluded that this business is profitable and feasible to run financially. The business development strategy with the SWOT analysis is located in quadrant I, which supports aggressive growth policies using the SO (Strength Opportunities) strategy. The strategy used is to maintain the quality of milkfish, conduct training with field extension workers, utilize natural resources, facilities and infrastructure to support business and optimize this business for the better by looking at financial aspects that are viable.

scholarly journals ANALISIS KESESUAIAN ANTARA STRATEGI SDM DENGAN STRATEGI BISNIS PADA UNIKA SANTO THOMAS MEDAN

2021 ◽  
pp. 197-212
Author(s):  
Anitha Paulina Tinambunan
Keyword(s):  
Product Development ◽  
Human Resource ◽  
Business Strategy ◽  
Corporate Strategy ◽  
Growth Strategy ◽  
Business Strategies ◽  
Market Development ◽  
Human Resource Strategy ◽  
Catholic University ◽  
Resource Strategy

Human resource strategy is part of the business strategy implementation process. Certain business strategies require specific competencies and personal characteristics. Human resource strategy is a derivation of changes in business strategy or company strategy.This research is intended to know:1) What is the stated business strategy of the Catholic University of Saint Thomas Medan? ; 2) What is the human resource strategy implemented by the Catholic University of Saint Thomas Medan? ; 3) .Is the human resource strategy implemented in accordance with the business strategy of the Catholic University of Saint Thomas Medan? Based on the results of the analysis, it is known that the human resource strategy is in accordance with the business strategy of the Catholic University of Saint Thomas Medan. This can be proven by the following data: a) In 1984-2000, the Corporate strategy was a Growth strategy by conducting Market Development and Product Development. The Business strategy is Defender while the Human resource strategy is Club; b) In 2001-2015, the Corporate strategy is Growth (Product development) and Retrenchment (Turnaround). Its Business strategy is Defender and Reactor, while its Human resource strategy is Club and Fortress; c) In 2016-present, the Corporate strategy is Stability and Growth (Market development & Product development). The Business strategy is Analyzer and the Human resource strategy is Academy.

scholarly journals Proposed Business Strategy for Hotel in Airport City (Case Study: Kualanamu International Airport)

2020 ◽  
Vol 9 (1) ◽  
pp. e98911671
Author(s):  
Andi Septiant
Keyword(s):  
Business Strategy ◽  
Swot Analysis ◽  
Business Environment ◽  
External Factors ◽  
Analysis Tool ◽  
Strategic Choices ◽  
City Area ◽  
Final Project ◽  
International Airport ◽  
Internal And External Factors

This final project is made to analyze the current business of PT Angkasa Pura II (Persero), by analyzing the internal and external factors of the Hotel business environment in the Airport City area of Kualanamu International Airport today. Then, it is expected to analyze the Hotel Business Model Strategy that is appropriate for hotel businesses in the Airport City Area of Kualanamu International Airport to be developed and the final step is to analyze the results of the implementation hotel strategies in the Airport City Area of Kualanamu International Airport in the face of competition in the current era of global competition. To achieve the objectives of this study, the proposed business strategy used by the author is SWOT Analysis, then proceed with the decision-making stage. The technique in question is the quantitative Strategy Planning Matrix (QSPM) technique. QSPM analysis tool is an analysis tool used to evaluate alternative strategic choices objectively according to internal and external factors that have been identified previously. Finally, the conclusion is based on the results of the analysis that has been done.

scholarly journals The Opportunities and Challenges Analysis of the Coffee Shop Business during the Covid Pandemic 19 in Pekanbaru

2021 ◽  
Vol 10 (1) ◽  
pp. 1-8
Author(s):  
Kiki Joesyiana ◽  
Asepma Hygi Prihastuti ◽  
Desi Susanti
Keyword(s):  
Product Development ◽  
Qualitative Analysis ◽  
Swot Analysis ◽  
Secondary Data ◽  
Market Development ◽  
Market Penetration ◽  
Coffee Shop ◽  
Depth Interview ◽  
The World ◽  
Swot Matrix

Currently, the coffee shop is one of the growing trends in the coffee businesses that are of great interest, not only in Pekanbaru but throughout Indonesia, the existence of a coffee shop business is increasing growth. However, in early 2020, the world faced Covid 19 pandemic that is greatly impacting the life aspects including the coffee shop business. This research aims to know the opportunities and challenges as the reference for the owner to run the business ahead in Covid 29 Pandemic and to be more creative to take advantage of its opportunities and challenges to keep the business survived and to make a profit. The Descriptive qualitative analysis was employed in this research with a SWOT framework. Primary and secondary data were used in this research, it was obtained from observation and in-depth interview related to opportunities and challenges of coffee shop business in Covid 19 Pandemic and also the distribution of the questionnaire. SWOT analysis and SWOT matrix show that the Coffee Shop business in Pekanbaru is in cell 1 (Grow and Build). Intensive strategy (market penetration, product development, and market development) was the most appropriate strategy to be implemented in this cell part of the Coffee Shop business in Pekanbaru

PERENCANAAN STRATEGI BERDASARKAN ANALISIS MISI, VISI DAN SWOT RS DI BANTUL YOGYAKARTA

2019 ◽  
Vol 14 (1) ◽  
pp. 39
Author(s):  
Chanif Kurniasari
Keyword(s):  
Product Development ◽  
Environmental Analysis ◽  
Swot Analysis ◽  
Low Cost ◽  
Implementation Strategies ◽  
Development Strategies ◽  
Market Development ◽  
Strategy Formulation ◽  
Environment Analysis ◽  
Vision Statements

Background: The concept of strategic management has not been optimally yet done by the Bantul Yogyakarta Hospital. The issue of the development and preparation of a strategic plan has been done but is more of an interest in the management of accreditation. In addition, there are several themes that have become the thoughts of the leadership of the Bantul Yogyakarta Hospital, namely the JKN program, there are many hospitals that near of Bantul Yogyakarta Hospital, and increasing number of people around of the Hospital. For this reason, recommendations for strategy formulation are needed.Objective: This study is aimed to develop recommendations for strategy formulation for Hospital with mission evaluation, vision and SWOT analysis.Method: This study used a qualitative method with a type of case study. The speaker in this study is the leader of the Foundation and Hospital.Results: The results of the exploration of mission and vision produce 5 mission points and 5 vision points. Internal environment analysis used Value Chain Model from Porter and external environment analysis used the Health Service System Environmental Analysis Model. The results of the SWOT analysis produced 17 strengths, 15 weaknesses, 6 opportunities and 4 threats. The preparation of the SWOT matrix produced: 5 SO strategies, 2 WO strategies, 2 ST strategies, and 2 WT strategies. Strategic recommendations for Hospital are: goal strategies in the form of recommendations for mission and vision statements, low cost strategies, implementation strategies, penetration strategies, market development strategies and product development strategiesConclusion: Re-formulation of the mission and vision of Hospital based on the results of the exploration of mission and vision. From the results of the mission and vision formulation, internal and external environmental analysis, and SWOT analysis formulated a strategy formulation recommendation, namely the objective strategy in the form of recommendations for mission and vision statements, low cost strategies, implementation strategies, penetration strategies, market development strategies and product development strategies.

scholarly journals Analysis of the Internal Environment of the Pharmaceutical Distributor Operation in Russia Using SWOT Analysis

2020 ◽  
Vol 8 (E) ◽  
pp. 382-388
Author(s):  
O. Krylova ◽  
T. Litvinova ◽  
L. Babaskina ◽  
D. Babaskin ◽  
O. Savinova
Keyword(s):  
Business Strategy ◽  
Swot Analysis ◽  
Mutual Influence ◽  
Qualitative Description ◽  
Federal State ◽  
Internal Environment ◽  
Sources Of Information ◽  
Secondary Sources ◽  
The Future ◽  
The Impact

BACKGROUND: The general directions of the organization’s development should be clearly formulated, i.e., a business strategy should be developed in order to achieve the long-term competitive advantages in the operation of a pharmaceutical distributor with its own pharmacy warehouse in Russia. AIM: Identification of strengths and weaknesses, opportunities and threats in the operation of a pharmaceutical distributor with its own pharmacy warehouse. MATERIALS AND METHODS: The SWOT analysis was used to analyze the environment, which enabled a joint study of the external and internal environment. During the study, content analysis of secondary sources of information was used (data from the Federal State Statistics Service, DSM Group marketing agency), as well as sociological analysis. RESULTS AND DISCUSSION: During the SWOT analysis, ten factors were identified that ensured the normal functioning of the pharmaceutical distributor, as well as 11 negative factors were identified that negatively affected the operation of the pharmacy warehouse. The article presents qualitative description of the strengths and weaknesses. Ten factors were attributed to the favorable opportunities for the organization’s activities; seven positions were considered as threats to the activities of the distributor. It should be noted that all factors of external environment are in a state of strong mutual influence. A change in one of the factors necessarily leads to a change in other factors. Therefore, their study and analysis should not be carried out separately, but systematically, with tracking not only the actual changes in one factor but also the process how these changes will affect other factors. After identifying strengths and weaknesses, opportunities and threats, a table was compiled and all intersections were analyzed, i.e., all possible pairwise combinations that would help determining the future strategy. At present, the strategic goal of a number of wholesale companies in the pharmaceutical market is defined as increasing return on investment. CONCLUSION: In this article, SWOT analysis has been used to provide some suggestions on overcoming weaknesses and threats in the activities of a pharmaceutical distributor, as well as on proper use of strengths and opportunities. During the study, pharmaceutical industry practitioners discussed the impact of various economic factors, strengths, opportunities, weaknesses, and threats regarding the activities of pharmaceutical distributor, as well as related problems and prospects for the future.

scholarly journals Revealing How Coca Cola Successfully Broke into Indonesia Market with a Coke

2021 ◽  
Vol 3 (02) ◽  
pp. 118-126
Author(s):  
Donny Susilo
Keyword(s):  
Business Strategy ◽  
Swot Analysis ◽  
External Factor ◽  
Growth Strategy ◽  
Market Development ◽  
Market Penetration ◽  
Global Integration ◽  
Long Time ◽  
Transnational Strategy ◽  
First Time

Indonesia has been attractive investment destination to many multinational companies since a long time ago, due to its big population, plenty natural resources and cheap labors, including to Coca Cola. This study aims to analyze international market entry and business strategy of Coca Cola when entering Indonesia market. Moreover, this study also aims to identify internal and external factor that affects Coca Cola business in Indonesia by SWOT analysis, resulting in growth strategy recommendation. The result reveals out that Coca Cola came to Indonesia by foreign direct investment at first time, but then decided to expand their distribution all over Indonesia. Therefore, they opened opportunity for franchise. By keeping their secret formula, they can provide differentiation that makes them remains competitive. The strategy adopted by Coca Cola Amatil Indonesia to conquer Indonesia market is transnational strategy, which has characteristics of high in local responsiveness and also high in global integration.  Meanwhile, the SWOT analysis suggests that Coca Cola should put priority on market penetration first instead of market development for the time being. Company should focus on sales and distribution in specific market first then explore more market for their product. There are still many possible markets to exploit in Indonesia as well as abroad. 

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