scholarly journals EFFECT OF PRODUCT INNOVATION ON PERFORMANCE OF PRINTING SMES IN KAMPALA CENTRAL DISTRICT

2021 ◽  
Vol 6 (2) ◽  
pp. 1-14
Author(s):  
Bilha Ngigi ◽  
Moureen Nakato ◽  
Kifleyesus Andemariam
Keyword(s):  
Product Innovation ◽  
New Products ◽  
Target Population ◽  
Major Product ◽  
High Tech ◽  
Unique Contribution ◽  
Product Innovations ◽  
Polymer Sheets ◽  
Central District ◽  
Spss Software

Purpose: The purpose of this study was to establish the effect of product innovation on performance of printing SMEs in Kampala Central District Methodology: The study used the explanatory design. The study conducted a census on a target population of 125printing SMEs operating in Kampala Central district. Data were collected using semi-structured questionnaires that were self- administered to managers of printing SMEs. Data analysis was conducted using SPSS software program v 25.0 where both descriptive and inferential statistical analyses were done. In particular, frequencies, percentages, mean scores, standard deviation and correlation analyses were used and the resultant presentation was done using figures and tables. Results: The study established that product innovation positively affected performance of printing SMEs. The study also revealed that use of graphic designs, digital printing and polymer sheets were among the major product innovations that were used which was represented by mean scores of 4.17, 3.95 and 3.81 respectively. Unique contribution to theory, practice and policy: The study recommends that printing firms should constantly endeavor to invest in different new product designs and improve on the existing products so as to attain a competitive advantage against competitors. For example, holographic and scratch off foils are some of the new products that firms can take advantage of. Holographic foil adds a thrilling effect that provides a high-tech look while scratch-off foil covers things that can be revealed by just a scratch creating an interactive print. Such products can bring more traffic and sales to the business as they are attractive and are perceived to have higher value. Additionally, the new products should be designed in a way that meets customer needs in the dynamic market environment.

The Microeconomics of Product Innovation

2018 ◽  
Author(s):  
Paul Stoneman ◽  
Eleonora Bartoloni ◽  
Maurizio Baussola
Keyword(s):  
Product Innovation ◽  
New Products ◽  
Goods And Services ◽  
Product Innovations ◽  
Microeconomic Analysis ◽  
Prime Objective ◽  
Price Measurement ◽  
The Impact

The prime objective of this book is the use microeconomic analysis to guide and provide insight into the generation and adoption of new products. Taking an approach that uses minimal formal mathematics, the volume initially addresses questions of definitions, sources, and extent of product innovation, differentiating between goods and services; hard and soft innovations; horizontal and vertical innovations; original, new to market, and new to firm innovations. The sources of product innovations (e.g. R&D, design, and creativity) are explored empirically, and the extent of such innovations is then pursued using survey and other data. Three chapters are devoted to the theoretical analysis of the demand for and supply of new products and to the determination of firms’ decisions to undertake product innovation. Later chapters encompass empirical evidence on the determination of the extent of product innovation, the diffusion of such innovation, the impact of product innovation on firm performance, price measurement, and welfare, while the final chapter addresses policy issues.

Gamified Information Presentation and Consumer Adoption of Product Innovations

2017 ◽  
Vol 81 (2) ◽  
pp. 8-24 ◽  
Author(s):  
Jessica Müller-Stewens ◽  
Tobias Schlager ◽  
Gerald Häubl ◽  
Andreas Herrmann
Keyword(s):  
Product Innovation ◽  
Field Experiments ◽  
Product Information ◽  
New Products ◽  
Innovation Adoption ◽  
Psychological Processes ◽  
Information Presentation ◽  
Consumer Adoption ◽  
Product Innovations ◽  
Practical Implications

This research examines the effect of gamified information presentation—conveying information about a product innovation in the form of a game—on consumer adoption of that innovation. The key hypothesis is that gamified information presentation promotes consumer innovation adoption and that it does so through two parallel psychological processes—by increasing consumer playfulness, which stimulates curiosity about the innovation, and by enhancing the perceived vividness of information presentation, which increases the perceived advantage of the innovation relative to (less innovative) competing products. Evidence from seven studies, including two field experiments, supports this theorizing. The results also show that for gamified information presentation to increase innovation adoption, it is essential that the information is integrated into the game. These findings advance the understanding of the psychological forces that govern how consumers respond to receiving product information in the form of games, and they have important practical implications for how firms might use gamified information presentation to promote sales of new products.

scholarly journals Competence measurement of production enterprises in product innovations for technological and marketing strategies

2021 ◽  
Vol 43 ◽  
pp. 114-134
Author(s):  
Ireneusz P. Rutkowski ◽  
◽  
◽  
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Product Innovation ◽  
Information Needs ◽  
New Products ◽  
New Product ◽  
Industrial Enterprises ◽  
Industrial Companies ◽  
Product Innovations ◽  
Value Contribution

Aim/purpose – This paper attempts to arrange and present the methods of measuring the competences of production enterprises in the field of product innovations.Design/methodology/approach– The method used in this paper is a literature review, in the area of new product development management. The author assumes that the re-view and conceptual nature of this research is dominant.Findings– The obtained results indicate the importance of measurement in product innovation competencies and provide various metrics in this field. The author proposes new indicators to measure competencies in this area, i.e., the intensity of competition on new products market. Research implications/limitations– The results provide a basis for improving efforts of production enterprises in the field of product innovations. The limitations of the study include a complex character of considered theoretical constructs. Sets of measures must be adapted to the information needs of a specific enterprise.Originality/value/contribution– The values of these indicators reflect the directions of industrial enterprises’ conduct in the process of developing new products and technolo-gies. Moreover, these indicators show the strength of linking technology with the effec-tiveness of new product development, and consequently with the enterprise marketing, economic and financial efficiency. The contribution of research to the development of management sciences primarily includes the formulation of a set of indicators whose level determines product innovation competencies in industrial companies. Keywords: competence measurement, product innovation, production enterprise, new product, technical and marketing strategy.JEL Classification: O31, O32, M21

Introduction

2018 ◽  
Author(s):  
Paul Stoneman ◽  
Eleonora Bartoloni ◽  
Maurizio Baussola
Keyword(s):  
Product Innovation ◽  
New Products ◽  
Postgraduate Students ◽  
Product Innovations ◽  
Microeconomic Analysis ◽  
Private And Public ◽  
Definition Of ◽  
Price Measurement ◽  
The Impact

This chapter introduces the book and discusses its main objective—the microeconomic analysis of product innovation—and its potential readership—third-year undergraduate and postgraduate students, researchers, private and public sector policy professionals—both in economics and in management and business. The chapter argues that this book will fill an important gap in the literature. It also provides an overview of subsequent chapters, summarizes their content, and describes the way they interact. In particular, it indicates that the material provided encompasses the definition of product innovation, the sources of new products, the measurement and extent of product innovation, analytical material on the demand for new products, their supply, and the incentives to product innovation, empirical material on the determination of the extent of product innovation, the diffusion or spread of product innovations, the impact of product innovation on firm performance, price measurement, and welfare and policy issues relating to product innovation.

Product Innovation in the Crafts Sector

2019 ◽  
Vol 5 (2) ◽  
pp. 100-109
Author(s):  
Maria Sarmento ◽  
Marlene Amorim ◽  
Marta Ferreira Dias ◽  
Mara Madaleno
Keyword(s):  
Product Innovation ◽  
Consumer Preferences ◽  
New Products ◽  
European Countries ◽  
Added Value ◽  
Timely Manner ◽  
European Context ◽  
Territorial Identity ◽  
Relevant Topic ◽  
The Creation

Background: Innovation can result from progressive or significant changes to existing products leading to improvements in performance and user value. This is the type of innovation that is more easily perceived by the consumer, as it results in the creation of new products or the improvement of existing ones. Innovation in the Crafts Sector is a relevant topic to address market changes, and meet evolving consumer preferences. In this vein, artisans need to meet the calls for regularly investing in the design of new products and processes, with the purpose of achieving the sustainability of their business. Methods: This article addresses the existing calls for contextualizing the crafts sector and for fostering product innovation in this area, by investigating the barriers and problems faced by artisans, as well as by exploring existing experiences in overcoming them. The article builds on data collected in five European countries, under the scope of the Erasmus+ Project Craftsmanship+ “Fostering a New and Competitive Approach to Crafts and Semi Industrial high added-value sectors”1. Results and Conclusion: The aim is to analyze the importance of the crafts sector in a European context. This article contributes in a timely manner to the understanding of the crafts sector by paying attention to the obstacles that artisans face in order to ensure the sustainability of their business by introducing product innovation into their organization and/or market. This study offers a collection of innovation experiences in realities that are very significant for territorial identity, and thus aims to provide an incentive for further research.

METHOD OF COMPARATIVE EVALUATION OF OPTIONS FOR JOINT USE OF TRADITIONAL AND NEW TYPES OF HIGH-TECH PRODUCTS

2019 ◽  
pp. 100-107
Author(s):  
A. M. Batkovsky ◽  
A. V. Leonov ◽  
A. Yu. Pronin ◽  
A. V. Fomina
Keyword(s):  
Comparative Evaluation ◽  
New Products ◽  
Economic Assessment ◽  
The State ◽  
Financial Resources ◽  
High Tech ◽  
Pareto Optimal ◽  
Fixed Set ◽  
The Law

In conditions of limited financial resources of the state, the task of assessing the appropriateness and choosing rational options for the joint use of traditional and new types of high-tech products is topical. The paper proposes a method for substantiating rational options for the joint use of traditional and new products of high-tech products, based on the criteria of their comparative technical and economic assessment, namely, comparing the achieved efficiency and the required cost of performing a fixed set of tasks. The dialectical foundations of the method are presented, in particular, it is established that the law of development of high-tech products fully corresponds to the well-known classical law of «denial of denial». The structure of the method, the order of formation of the set of Pareto-optimal options for the joint use of traditional and new products, as well as the algorithm for choosing a rational option are considered.

The Incentives to, and Constraints upon, Product Innovation

2018 ◽  
Author(s):  
Paul Stoneman ◽  
Eleonora Bartoloni ◽  
Maurizio Baussola
Keyword(s):  
Survey Data ◽  
Product Innovation ◽  
Product Space ◽  
Driving Forces ◽  
Product Line ◽  
Decision Uncertainty ◽  
Market Structures ◽  
Product Innovations

This chapter explores the factors that affect the firm’s decision to undertake product innovation. The discussion encompasses the driving forces that encourage product innovation, for example innovation by others or the ageing of an existing product line; however, the basic rationale is the search for profits. The chapter also addresses decisions about: the extent of innovation in general; horizontal and vertical product innovations separately; and the location of innovations in product space. The role of market structures in the product innovation decision, uncertainty in the innovating environment, and issues relating to emulation and copying are also addressed. Constraints to product innovation that survey data indicate are most important—innovation costs, risk and finance, and the availability of qualified labour—are also addressed.

Interaction of Russian business with science: Points of contact and stumbling blocks

2021 ◽  
pp. 103-138
Author(s):  
Yu. V. Simachev ◽  
M. G. Kuzyk
Keyword(s):  
New Products ◽  
The State ◽  
High Tech ◽  
Institutional Interaction ◽  
Russian Science ◽  
Academic Organizations ◽  
The Past ◽  
Domestic Science ◽  
Research Organizations ◽  
The Impact

The paper assesses the influence of science–business cooperation on the activity of firms, analyzes the factors of interaction of Russian companies with academic organizations and universities in the research sphere, identifies barriers to the development of cooperation between business and science. It has been established that companies whose source of innovation was external R&D were more likely to grow over the past 5 years and to create new products. However, a significant effect of the impact of cooperation with domestic research organizations was found only for the dynamics of exports. It is shown that cooperation with domestic science is more typical for high-tech industries and large Russian businesses. The factor inducing firms to outsource research is a significant level of competition. The high cost of external research services and their insufficient quality hinder the development of scientific and production cooperation. One can point to such a barrier as low interest of research organizations in the volume of orders that firms can offer. This is caused by weak institutional change in the Russian science, preservation of its orientation at the state and major players, which significantly limits the opportunities for institutional interaction of small innovative firms with science. It has been shown that the state quite effectively “pushes” companies to interact with research organizations and universities, but the results of such interaction are often unsatisfactory for firms.

scholarly journals PERKEMBANGAN INOVASI PRODUK TERHADAP KEGIATAN PEMASARAN DALAM RUANG LINGKUP MASA PANDEMI COVID 19

2021 ◽  
Vol 1 (1) ◽  
pp. 1-7
Author(s):  
Yayan Andriani
Keyword(s):  
Product Innovation ◽  
Marketing Research ◽  
Industrial Sector ◽  
Marketing Process ◽  
Product Innovations ◽  
Innovative Products ◽  
The Right ◽  
Selling Process ◽  
Marketing Methods ◽  
Marketing Position

In Indonesia, there is a wide variety of product innovations related to activities carried out by the community by promoting the marketing process. This development is also related to the matters of companies that compete with various innovations in developing their business to be more advanced. In a business, a lot of considerations are needed so that the profit or profit obtained is more than the capital spent but the quality is still prioritized. One of them is in marketing research which is a place for providers of products or goods to be traded. Market and Marketing Aspects are needed so that the buying and selling process can run smoothly and for transactions. It can be seen how vital the Market and Marketing Aspects are in a business. Where in a business this aspect is the most essential aspect. Market and Marketing Aspects are used in marketing methods in which you can find out how much demand there is so that the business runs properly. Many competitors that occur in the market make a study of the marketing aspects necessary to reduce things that can harm the company. The right marketing position will make the company get the desired profit. In marketing research, also states that there are various methods that can be used in society to support the economy by prioritizing innovative products, but problems in product innovation must be constraints with business capital and advantages or disadvantages, with the COVID-19 pandemic problem with the industrial sector experiencing a decline. Which is very drastic, thereby reducing the innovation that will be carried out.

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