scholarly journals Mağaza Atmosferinin Satın Alma Davranışına Etkisi: Hazır Giyim ve Gıda Perakendeciliği Üzerine Karşılaştırmalı Bir Uygulama / The Effect of Store Atmosphere on Purchasing Behavior: A Comparative Study on Ready-To-Wear and Food Retailing

Author(s):  
T. Sukru Yaprakli ◽  
Meryem Orhan
2016 ◽  
Vol 8 (6) ◽  
pp. 63 ◽  
Author(s):  
Rainer Olbrich ◽  
Michael Hundt ◽  
Hans Christian Jansen

<p>This article provides an overview of private-label research by focusing on the food retailing sector. To explain the proliferation of private labels, we identify key drivers by reviewing the determinants discussed in prior literature. This article identifies the conditions that support the proliferation of private labels—retailer concentration and retailer pricing autonomy—and describes the nature of competition between private labels and national brands. It also highlights the drivers of private-label purchases by providing an overview of brand-related determinants, price and risk-related determinants, quality aspects, sociodemographics, and consumer purchasing behavior. The article concludes by proposing three areas for future private-label research.</p>


2021 ◽  
Vol 12 (1) ◽  
pp. 65
Author(s):  
Athapol Ruangkanjanases ◽  
Pasika Jeebjong ◽  
Natalia Sonata ◽  
Lim Sanny

2020 ◽  
Author(s):  
Bruno Oliveira Ferreira de Souza ◽  
Éve‐Marie Frigon ◽  
Robert Tremblay‐Laliberté ◽  
Christian Casanova ◽  
Denis Boire

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