AN INVESTIGATION ON THE HALLOWEEN ADVERTISEMENTS OF Mc DONALD’S and MINI COOPER BRANDS

2021 ◽  
Vol 6 (11) ◽  
pp. 156-164
Author(s):  
Ece ERSOY YILAN
Keyword(s):  
Popular Culture ◽  
Corporate Image ◽  
Target Audience ◽  
Global Brands ◽  
Global Branding ◽  
The World

Mc Donald's and Mini Cooper, accepted as global brands around the world, advertise corporate image for special occasions. Of these special days, Halloween has become popular culture by the target audience. The brands prepare advertising posters for the holiday celebrated on the evening of October 31st every year. In the study, literature on global branding, advertising and Halloween was searched. Six different advertising posters of Mc Donald's and Mini Cooper brands were examined. These studies have been analyzed using Saussure's semiotic method. Within the scope of the findings, the posters of the brands were compared and their relations with Halloween were interpreted.

Between High Culture and Low Culture; and also The Difference Between Popular Culture and Folk Culture

2019 ◽  
Vol 7 (8) ◽  
pp. 12
Author(s):  
Kunal Debnath
Keyword(s):  
Popular Culture ◽  
Folk Culture ◽  
Common People ◽  
High Culture ◽  
The World ◽  
The Common ◽  
The Difference ◽  
Low Culture

High culture is a collection of ideologies, beliefs, thoughts, trends, practices and works-- intellectual or creative-- that is intended for refined, cultured and educated elite people. Low culture is the culture of the common people and the mass. Popular culture is something that is always, most importantly, related to everyday average people and their experiences of the world; it is urban, changing and consumeristic in nature. Folk culture is the culture of preindustrial (premarket, precommodity) communities.

Redefinisi Fungsi Desa dalam Manga Naruto dan Bande Dessinée Astérix: Sebuah Kajian Komparasi Budaya Populer

Metahumaniora ◽  
2017 ◽  
Vol 7 (3) ◽  
pp. 293
Author(s):  
Tania Intan
Keyword(s):  
Popular Culture ◽  
Rural Environment ◽  
Cultural Comparison ◽  
Structural Element ◽  
Legal Entity ◽  
Bande Dessinee ◽  
Spare Time ◽  
Popular Medium ◽  
The World ◽  
The Village

AbstrakSecara alamiah, manusia membutuhkan sarana untuk mengisi waktu luangnyasetelah bekerja keras. Satu media yang murah, mudah dijangkau, dan digemari oleh semuakalangan di seluruh dunia adalah cerita bergambar atau komik yang merupakan bagiandari budaya populer. Pada umumnya, karya paraliteratur-visual ini memang bersifat fiktifdan hanya merupakan peniruan dari kenyataan yang digambarkan secara berlebihan(grotesque). Namun demikian, di dalam komik, sering ditemukan nilai-nilai kehidupanyang bersifat universal dan abadi sehingga dianggap layak sebagai bahan kajian budaya.Naruto, salah satu manga Jepang, dan Astérix, bande dessinée dari Prancis, akan ditelitisebagai representasi dunia Timur dan Barat. Latar sebagai unsur struktural dalam karyakaryafiksi ini ternyata juga menunjukkan kesamaan mendasar, yaitu keberadaan desasebagai tempat hidup para tokohnya. Dalam tulisan ini, akan dibahas pemaknaan lainterhadap lingkungan rural tersebut, yang memiliki andil dalam pembentukan karakterpara tokoh dari kedua komik. Metode kajian komparasi budaya akan digunakan denganpenerapan teori-teori yang relevan. Penelitian singkat ini bertujuan untuk melengkapistudi mengenai komik yang belum banyak dilakukan di Indonesia.Kata kunci: Desa, komik, Naruto, Astérix, Komparasi BudayaAbstractNaturally, humans need a way to fill their spare time after working hard. Acheap, accessible and popular medium by all circles around the world is a picture or comicstory, which is part of popular culture. McCloud (1993:7) defines comics as drawings andembossed symbols in a particular order, aimed at providing information or achievingaesthetic responses from the reader. In general, this visual-paraliterature work isindeed fictitious and merely an imitation of grotesque reality. However, in the comics, itis often found that values of life that are universal and eternal so comics are consideredappropriate as a material of cultural studies. Naruto, one of the Japanese manga, andAstérix, the bande dessinée of France, are examined as a representation of the East andWest. The background as a structural element in these works of fiction also shows the basicsimilarity of the existence of the village as the place of life of the characters. According toKartohadikoesoemo (1984:16), the village is a legal entity, in which a ruling society livesits own government. In this paper, other meanings of the rural environment, which hascontributed in the character formation of the characters from both comics are discussed.The method of cultural comparative is used with the application of relevant theories. Thisbrief study aims to complete the study of comics which is still very limited in Indonesia.Keywords: Village, Comic, Naruto, Astérix, Cultural Comparison

Unstoppable Decay and Relentless Hope: Study of Alterity in Popular Culture

2021 ◽  
pp. 56-76
Author(s):  
Adrien Ordonneau
Keyword(s):  
Mental Health ◽  
Mental Illness ◽  
Popular Culture ◽  
Theoretical Framework ◽  
The Uncanny ◽  
The World ◽  
The Way

Consequences of capitalism’s crises and their manifestations in arts have deeply modified the way we can approach mental health. As Mark Fisher pointed out in 2009 with his book Capitalist Realism, neoliberalism is using mental illness as a way to keep existing. The capacity to think a way out of alienation is deeply linked with arts and popular culture. The article proposes to study the uncanny dialogue between arts and politics in relationships to people, and mental health. The theoretical framework will show how arts are trying to build a way out of alienation, since 2009. The article will illustrate this research with the study of many artistic practices, including our own. The findings will show how the ambiguous and uncanny relationships with the world is used by artists as a way out of alienation, despite the difficulties occurring with mental health in time of crisis.

The Globalization of Superheroes: Diffusion, Genre, and Cultural Adaptations

2021 ◽  
Author(s):  
Kyle Hammonds
Keyword(s):  
Popular Culture ◽  
Retributive Justice ◽  
Popular Media ◽  
Cultural Imperialism ◽  
High Demand ◽  
Cultural Adaptations ◽  
Civic Values ◽  
The World ◽  
Entertainment Value ◽  
Industrial Societies

Superheroes are a global phenomenon. The superhero genre has been proliferated through modern industrial societies by way of movies, television, comics, and other forms of popular media. Although virtually every nation in the world has heroic myths, the modern superhero, as marked by the inception of recent American comics heroes in 1929, is a uniquely Western invention. Superheroes are “Western” insofar as they embody and exhibit Western civic values, such as democracy, humanism, and retributive justice. These characters have been communicatively incorporated into globalization processes by means of diffusion and thereby enact aspects of cultural imperialism. Even so, superhero figures have been in high demand across many populations for their entertainment value. As superheroes have diffused in non-Western cultures, they have not only been absorbed by new cultures but also refigured and adapted. These non-Western adaptations have had a recursive influence, such as the global popularity of Japanese manga. The recursive relationship between Western superheroes and their non-Western adaptations implies superheroes are an important aspect of cultural fusion in global popular culture.

scholarly journals Pembentukan Identitas Diri Para Pelaku Cover Dance K-Pop di Jakarta

Koneksi ◽  
2020 ◽  
Vol 3 (2) ◽  
pp. 351
Author(s):  
Dwi Sabrina ◽  
Lusia Savitri Retno Utami
Keyword(s):  
Popular Culture ◽  
Data Collection ◽  
Identity Formation ◽  
Rapid Development ◽  
Family Experience ◽  
Self Identity ◽  
The World ◽  
Front Stage ◽  
Back Stage ◽  
Collection Methods

No doubt the development of popular culture is very fast in the world, especially the K-Pop industry. Due to rapid development of K-Pop and more fans, innovations have begun to emerge in showing the love of fans towards K-Pop. One of them is K-Pop cover dance activities. This study discusses "The Formation of the Identity of K-Pop Cover Dance Performers in Jakarta" and uses observation and interview data collection methods to find out more about how the formation of K-Pop cover actors' self-identity formation. The theory used is their dramatism on the front stage and also the backstage. In this study the authors can see that each individual communicates themselves in different ways and not all cover dance performers perform their front stage roles up to their backstage life. The formation of the identity of the cover dance actors can change to follow the environment where they are and with whom they communicate. However, not a few also feel that his life as a cover dance on stage imitates and becomes someone else's figure carried to their   daily from various aspects such as family, experience and also the community.Tidak dipungkiri perkembangan budaya populer sangat pesat di dunia terutama K-Pop. Akibat perkembangan K-Pop yang pesat dan penggemarnya yang semakin banyak, mulai bermunculan inovasi dalam menunjukkan kecintaan dari penggemar terhadap K-Pop. Salah satunya adalah kegiatan cover dance K-Pop. Penelitian ini membahas tentang “Pembentukan Identitas Diri Para Pelaku Cover Dance K-Pop di Jakarta” dengan menggunakan teori dramatisme mereka pada front stage dan juga back stage. Dalam penelitian ini penulis dapat melihat bahwa setiap individu mengkomunikasikan diri mereka dengan cara yang berbeda-beda dan tidak semua pelaku cover dance melakukan peran front stage mereka hingga ke kehidupan backstage mereka. Peneliti menggunakan metode pengumpulan data observasi dan wawancara untuk mengetahui lebih dalam mengenai bagaimana pembentukan identitas diri para pelaku cover dance K-Pop. Pembentukan identitas diri para pelaku cover dance dapat berubah mengikuti lingkungan dimana mereka berada dan dengan siapa mereka berkomunikasi. Namun, tidak sedikit juga yang merasa bahwa kehidupannya sebagai seorang cover dance di atas panggung yang meniru dan menjadi sosok orang lain terbawa hingga ke kehidupan sehari-hari mereka dari berbagai macam aspek seperti keluarga, pengalaman dan juga komunitas. 

scholarly journals The Development of Photo-Tourism in Samarkand

2020 ◽  
Vol 6 ◽  
Author(s):  
Azgarov Abdumutalib ◽  
Alisher O’G’li,
Keyword(s):  
Target Audience ◽  
High Quality ◽  
Environmental Criteria ◽  
The World

In these days, tourism is rapidly gaining more and more popularity in the world, this raises the problem of congestion in many popular tourist regions, while many other regions remain impassable, unknown and unpopular.  The development of globalization has significantly expanded the world tourism market, the number of tourists, the variety and number of tourist products, the geography of travel destinations, the latest tourism technologies are developing, new travel companies are appearing. In this regard, in order to reduce the problem of congestion in relevant tourist regions, it becomes necessary to promote those territories that are unpopular and unrecognizable in our time and about which too little information has been collected.  Also, there has a problem related to finance of tourists:  In most cases, they cannot let themselves to go to places they want.  A completely new, only contagious type of tourism can solve this problem –  Photo-tourism, thanks to which tourists will be able to see the whole diversity of natural, cultural and historical tourist regions and places.  The purpose of the article is to determine the relevance of the promotion of tourist areas using the type of tourism as photo-tourism.  To investigate the types of photo-tourism, to define the concepts and methods of implementing the promotion of territories using photo-tourism.  The article discusses the features of photo-tourism, identifies areas of its development and attractive events, festivals in the Samarkand, identifies the target audience, identifies environmental criteria for creating high-quality photos, and analyzes the photo-tourism market in Uzbekistan. 

Improving sustainable fashion marketing and advertising: A reflection on framing message and target audience

2018 ◽  
Vol 62 (2) ◽  
pp. 124-126
Author(s):  
Biatriz Guedes ◽  
Aurore C Paillard-Bardey ◽  
Anke Schat
Keyword(s):  
Consumer Behavior ◽  
Working Conditions ◽  
Environmental Issues ◽  
Target Audience ◽  
Fashion Industry ◽  
Improve Working ◽  
The World ◽  
Sustainable Fashion

Fashion, as one of the largest industries in the world, causes serious social and environmental issues. Sustainable fashion aims to reduce pollution and improve working conditions in the industry. This article suggests ideas for improving advertising and better understanding consumer behavior in order to promote sustainable fashion. While there is still a lack of academic studies on consumer behavior and sustainable fashion, there is a need of the fashion industry to become more sustainable. Further work on improving sustainable fashion advertising as well as better understanding the target audience is to date necessary.

Od kultury popularnej do geopolityki popularnej

1970 ◽  
Vol 22 (297) ◽  
pp. 53-66
Author(s):  
Jarosław Macała
Keyword(s):  
Popular Culture ◽  
Mass Media ◽  
Research Methods ◽  
Research Area ◽  
Stages Of Development ◽  
Starting Point ◽  
The World ◽  
Cultural Order ◽  
Popular Geopolitics

A large portion of geopolitical research of the last decades, especially geopolitical criticism, undertakes the concept of the importance of culture, value and identity in explaining the relation between the space and politics, which was an aspect underappreciated by classical and neoclassical geopolitics. It might be assumed that the currently growing role of popculture and mass-media in our lives lead to the establishment of a kind of a “cultural order”, a particular filter that decides on the perception of the world and, consequently, geopolitics. This article relates to this issue as it deals with the meaning of popular culture in contemporary geopolitical research, mostly accentuated by popular geopolitics. This review briefly analyses what popular geopolitics is, how to sketch its research area, stages of development, applied definitions and research methods. The starting point is the assumption that the hegemonic structure of geographical/geopolitical thinking that the elites are trying to impose on the society by using popcultural artifacts may, in fact, be reconstructed thanks to popular geopolitics studies. It shows the scale and reach of resistance towards such imaginations as displayed by the non-elites, who also reach for symbols, texts and images from popular culture. Such circumstances allow to observe either legitimizing or debunking a particular view of the world and geopolitics.

Japanese Soft Power in Indonesia on Anime Entitled Ufo Baby: Study of Popular Culture

IZUMI ◽  
2021 ◽  
Vol 10 (2) ◽  
pp. 328-337
Author(s):  
Risa Yuliani ◽  
R.M. Mulyadi ◽  
M. Adji
Keyword(s):  
Popular Culture ◽  
Soft Power ◽  
Research Method ◽  
Cultural Theory ◽  
Qualitative Approach ◽  
Japanese Culture ◽  
Cultural Elements ◽  
World Community ◽  
Interpretive Analysis ◽  
The World

Anime as Japanese popular culture has been successfully consumed by mass in many countries. It indicates that Japan's strategy to make anime one of its soft power has been successfully accepted by the world community. In Indonesia, since anime entered the television, the enthusiasm given by the community has been good and positive. Anime is liked by various circles, especially children, even today. Ufo Baby is one of the shows on RCTI, even though it's not as global as Doraemon, for example, but apart from an interesting storyline, this anime also incorporates many elements of Japanese culture. The aim of this study is to explain the soft power of Japan in Indonesia on anime entitled “Ufo Baby”. The research method uses a qualitative approach with interpretive analysis. The researched part is scenes from anime that contain cultural elements. The approach used is John Storey's cultural theory and Nye Joseph's theory of soft power. Data collection was conducted to examine the influence of Japanese culture on Indonesian society by using interview techniques. The results of this study reveal that in the Ufo Baby anime there are elements of soft power culture used by Japan. From the results of research, the culture shown in anime has an influence on Indonesian society marked by the community's participation in celebrating traditional Japanese festivals and the discovery of many typical Japanese goods sold in local shops.

Representation of Korean Values Sustainability in American Remake Movies

TEKNOSASTIK ◽  
2021 ◽  
Vol 19 (1) ◽  
pp. 60
Author(s):  
Muhammad Fithratullah
Keyword(s):  
Popular Culture ◽  
Qualitative Methods ◽  
Driving Force ◽  
Korean American ◽  
The World ◽  
American Movies ◽  
Christian Metz ◽  
Transnational Remakes

Globalization has triggered Korean movies more competitive. Many scholars and critics considered American and Korean popular culture domination. Hollywood has experiences in shaping the lifestyle of the world. This research aims to figure out sustainable values represented on American remakes of Korean popular movies. It also has purpose to find out the reason behind the sustainability. The study applied semiotic theories from Christian Metz. Representation approach was also applied to reveal the values beneath the transnational remakes supported by qualitative methods. The results revealed that there were several Korean values remain in the remake version of Korean American movies. It also revealed that the audience demands and taste mainly influence sustainability of values as well as universality of the values believed by the audience becomes the driving force of the sustainability represented in the remake movies. 

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