Effect of Consumers’ Immunity Consciousness on Monthly Consumption of Immunity Booster Products
Recent times have witnessed a considerable inclination of consumers towards the ongoing trend pointing to buy immunity products. This trend is seen to gear up during last few years. Availability of a wide range of immunity booster products has given a lot of choices to the customers to purchase. One of the important reasons that people have started exploring health products is because of their belief that healthy eating habits will boost their immunity, can provide health benefits and can also protect them from any virus infections. An in-depth analysis has been done over a sample of 208 respondents from various age groups under working and non-working categories to determine their awareness and inclination to buy immunity-based products. Statistical analysis carried out over the collected data shows that working people are more immunity conscious than the non-working people because they consume more immunity products monthly than non-working people. The amount spent by working people towards the purchase of immunity products is more than non-working people which proves their health consciousness.