scholarly journals Dualistic Audience Model in Public Diplomacy

2021 ◽  
Vol 11 (3) ◽  
pp. 187-198
Author(s):  
Kalin Kalinov
Keyword(s):  
Social Media ◽  
Empirical Research ◽  
Public Diplomacy ◽  
Digital Communication ◽  
Special Focus ◽  
Starting Point ◽  
Recent Developments ◽  
Yin And Yang ◽  
Theoretical Frame ◽  
Use Of Social Media

This paper examines the theoretical frame regarding the audience with special focus on foreign diasporas as part of the potential stakeholders for initiatives in contemporary public diplomacy. Within the light of recent developments in digital communication and the widespread use of social media, we investigate the evolution of the concept for exclusively foreign audience in public diplomacy initiatives. The hypothesis of the author is that within the highly digitalized and globalized contemporary environment, it is impossible to completely separate domestic and foreign audiences. Thus, the dualistic Yin and Yang Model of the audience in public diplomacy is introduced. The concept can be useful for future theoretical and empirical research in the field, as well as a starting point for further academic debates and analysis.

Chapter 3: Genesis and Change in Physical Educators’ Use of Social Media for Professional Development and Learning

2020 ◽  
Vol 39 (4) ◽  
pp. 445-453 ◽  
Author(s):  
Stephen Harvey ◽  
Jeffrey P. Carpenter
Keyword(s):  
Professional Development ◽  
Social Media ◽  
Extended Period ◽  
Psychological Needs ◽  
Basic Psychological Needs ◽  
Physical Educators ◽  
Building Relationships ◽  
Starting Point ◽  
Semistructured Interviews ◽  
Use Of Social Media

Purpose: This descriptive study investigates the genesis and change in physical educators’ social media use for professional development and learning. Method: Data were collected through semistructured interviews with 48 physical educators who had actively used various social media professionally for an extended period of time. The data were analyzed inductively and aligned to the basic psychological needs defined by self-determination theory: relatedness, autonomy, and competence. Results: Building relationships with a trusted network of people and opportunities to express their autonomy were important drivers in the participants’ genesis and continued use of social media. Developing competence at both the start and throughout their social media journey was also critical. Discussion/Conclusions: The findings provide a starting point for in-depth research on the motivational characteristics underpinning physical educators’ reasons for starting and continuing to use social media for professional development and learning, and how these might change over time based on different psychological needs.

Book VI Alternative (Including Track 2) Diplomacy, 27 Public Diplomacy and its Offshoots

2016 ◽  
Author(s):  
Fletcher Tom
Keyword(s):  
Social Media ◽  
Technological Change ◽  
Public Diplomacy ◽  
Freedom Of Expression ◽  
Digital Age ◽  
Digital Rights ◽  
Public Role ◽  
Use Of Social Media ◽  
Newspaper Articles

This chapter discusses public diplomacy, particularly in the context of the digital age. Diplomats now have an increasingly public role to play in projecting their government’s message locally, not just by media appearances and newspaper articles, but by regular use of social media, blogging, Twitter, and evolving techniques. And though technological change has been largely beneficial, the chapter also points to the challenges that technology brings to the field. Diplomats will be part of the debate on our digital rights, tackling the toughest issues around trust and transparency, and helping to find the balance between freedom of expression and the rights of others. Governments will continue to lose their monopoly on information and influence. Secrets will become harder to justify and harder to keep. And in the midst these the role of diplomats is being transformed faster than at any point in history.

scholarly journals Criteria to Measure Social Media Value in Health Care Settings: Narrative Literature Review

10.2196/14684 ◽  
2019 ◽  
Vol 21 (12) ◽  
pp. e14684 ◽  
Author(s):  
Chukwuma Ukoha ◽  
Andrew Stranieri
Keyword(s):  
Health Care ◽  
Social Media ◽  
Relevant Literature ◽  
Business Information Systems ◽  
Health Care Settings ◽  
Starting Point ◽  
Narrative Literature ◽  
Narrative Literature Review ◽  
Use Of Social Media ◽  
The Moment

Background With the growing use of social media in health care settings, there is a need to measure outcomes resulting from its use to ensure continuous performance improvement. Despite the need for measurement, a unified approach for measuring the value of social media used in health care remains elusive. Objective This study aimed to elucidate how the value of social media in health care settings can be ascertained and to taxonomically identify steps and techniques in social media measurement from a review of relevant literature. Methods A total of 65 relevant articles drawn from 341 articles on the subject of measuring social media in health care settings were qualitatively analyzed and synthesized. The articles were selected from the literature from diverse disciplines including business, information systems, medical informatics, and medicine. Results The review of the literature showed different levels and focus of analysis when measuring the value of social media in health care settings. It equally showed that there are various metrics for measurement, levels of measurement, approaches to measurement, and scales of measurement. Each may be relevant, depending on the use case of social media in health care. Conclusions A comprehensive yardstick is required to simplify the measurement of outcomes resulting from the use of social media in health care. At the moment, there is neither a consensus on what indicators to measure nor on how to measure them. We hope that this review is used as a starting point to create a comprehensive measurement criterion for social media used in health care.

The gratifications in the experience of the use of social media and its impact on the purchase and repurchase of products and services

2020 ◽  
Vol 32 (2) ◽  
pp. 297-315
Author(s):  
Maria Santos Corrada ◽  
Jose A. Flecha ◽  
Evelyn Lopez
Keyword(s):  
Social Media ◽  
Information Search ◽  
User Satisfaction ◽  
Media Use ◽  
Equation Modeling ◽  
Social Media Use ◽  
Content Type ◽  
Starting Point ◽  
Use Of Social Media ◽  
The Impact

Purpose The purpose of this paper is to examine the use of social media and its impact on information search, communication with a company, and purchase and re-purchases of products and services. Using use and gratification theory as a starting point, it also examines the impact of satisfaction of use of social media in the process of purchasing and re-purchasing products and services. Design/methodology/approach An online survey was conducted with 444 participants, and the data were analyzed using the partial least squares structural equation modeling technique to observe the effects between the variables of social media use, search information, communication with the company, purchase, re-purchase and satisfaction of use of social media. Findings The results reflect how the use of social media generates significant rewards that significantly impact the search for information and the communication with the company. The data also show how communication with the company has an impact on the purchase and re-purchase of products and services. Finally, it was empirically confirmed that the gratification received by users through social media use impacts satisfaction with social media use. Originality/value The results contribute to how social media impacts alternative evaluations through the gratification of user needs, resulting in motives and behaviors leading to the purchase of goods and services, as established by Use and Gratification Theory. In its contributions to the Academy, Use and Gratification Theory (U&G) explains why individuals use and share information using social media. First, it justifies the purchase and re-purchase of products and services due to user satisfaction according to users’ experience using social media. Second, it presents a vision of how the use of social media is a significantly important result in the gratification of consumer needs.

E-Learning Records

2013 ◽  
pp. 273-291
Author(s):  
Luciana Duranti ◽  
Elizabeth Shaffer
Keyword(s):  
Social Media ◽  
Classroom Environment ◽  
Educational Institutions ◽  
Starting Point ◽  
E Learning ◽  
Copyright Ownership ◽  
Use Of Social Media ◽  
Media Applications ◽  
Privacy Issues

Through the lens of an archival theoretical framework, this chapter examines the digital outputs of the use of social media applications by students, faculty, and educational institutions, and discusses the need to control and manage their creation, use, maintenance, and preservation. The authors draw on a case study that explores the identification, arrangement, description, and preservation of students’ records produced in an eLearning environment in Singapore and is used as a starting point to highlight and discuss the implications that the use of social media in education can have for the management and preservation of educational institutions’ records as evidence of their activity and of students’ learning, to fulfill legal and accountability requirements. The authors also discuss how the use of social media by educators in the classroom environment facilitates the creation of records that raise issues of intellectual property and copyright, ownership, and privacy: issues that can further impact their maintenance and preservation.

scholarly journals Ontology of Transgressive Social Media

2021 ◽  
Vol 26 (4) ◽  
pp. 641-648
Author(s):  
Valentin N. Stepanov
Keyword(s):  
Social Media ◽  
Digital Communication ◽  
Real Space ◽  
Digital Culture ◽  
Special Focus ◽  
Main Function ◽  
Digital Space ◽  
The Media ◽  
Digital Physics ◽  
Digital Time

This paper presents the T-Magic formula revealing ontology of social media which has become a transgressive form of media through its ability to build a digital community, sharing digital identity, and building a digital social capital, that prevails over offline human relations, and includes supporters and doubters estimated for their contact establishing function. Social media belongs to the so called culture of participation, and is considered as a versatile social phenomenon building a hybrid digital culture. Mutation seems to be a key characteristic of media in general and social media in particular. The consequences of the mutation change shows pathway to a new ontology of digital communication, that of digital physics with a special focus on digital space and digital time, digital substance and digital energy. Transformation displays a technological turn in digital communication that reveals technological sources of digital energy. Transfiguration unveils the essence of digital substance, that of a social media sapience. Transgression outlines digital space and digital time, and is a means of overcoming real space and time by means of certain text units establishing bridges to connected personal or collective accounts or aggregate archives. The main function of the media text transgressiveness is to raise a so called publicity capital of a media subject initiating or releasing the post.

Off the Court: Examining Social Media Activity and Engagement in Women’s Professional Sport

2021 ◽  
pp. 1-10
Author(s):  
Megan C. Piché ◽  
Michael L. Naraine
Keyword(s):  
Social Media ◽  
National Basketball Association ◽  
Professional Sport ◽  
Future Research ◽  
Women's Sport ◽  
Starting Point ◽  
Women's National Basketball Association ◽  
Use Of Social Media ◽  
High Level ◽  
The Impact

Sports organizations’ use of social media (SM) has become a key strategy in the coverage and promotion of sport. Although research has been done on the success of digital marketing for men’s professional sport, little is known about the impact of such in women’s sport. This study aimed to examine the SM activity and engagement with fans of the Women’s National Basketball Association. All posts from Facebook, Instagram, and Twitter for the 2019 calendar year were collected from all 12 Women’s National Basketball Association teams and analyzed, in aggregate, for their SM metrics. Results indicated that there was a high level of interaction on SM during the in-season competition months, whereas engagement during the off-season period declined. Given these results, the Women’s National Basketball Association should create strategies to increase fan engagement when there is decreased interactivity to perpetually promote women’s sport. This research provides a starting point for future research on women’s sport involving SM metrics.

Social Media and Cultural Tourism

2022 ◽  
pp. 363-384
Author(s):  
Murat Koçyiğit ◽  
Büşra Küçükcivil
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Digital Communication ◽  
Communication Technologies ◽  
Cultural Tourism ◽  
Digital Platforms ◽  
Tourism Management ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
The Relationship

The development of digital communication technologies and the increase in the use of digital platforms by individuals have increased the tendency towards touristic activities. Cultural tourism, which is carried out for certain purposes within the diversity of tourism, is one of the rising tourism activities of recent times. In this context, tourism management benefits from social media platforms as a tool in marketing their products and services related to cultural tourism. Social media platforms are important here for two aspects. The first of these is the use of social media by tourism management in the marketing of products and services by organizing individual and mass cultural tours and communicating with target audiences. The second is that individuals benefit from social media platforms in participating in cultural tourism and decision making. In this direction, it is important to evaluate conceptually the relationship between social media platforms, one of the most important digital communication technologies, and cultural tourism.

Keeping up the pace of digitalization in small businesses–Women entrepreneurs' knowledge and use of social media

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anna Karin Olsson ◽  
Iréne Bernhard
Keyword(s):  
Social Media ◽  
Information And Communication Technologies ◽  
Small Businesses ◽  
Women Entrepreneurs ◽  
Digital Natives ◽  
Learning By Doing ◽  
Special Focus ◽  
Content Type ◽  
Digital Skills ◽  
Use Of Social Media

PurposeThis study aims to explore how women entrepreneurs in small businesses encounter digitalization and learn to use social media at work by combining theoretical perspectives from research on women entrepreneurs in small businesses, digitalization and use of social media and digital skills in response to calls from earlier research regarding women entrepreneurs' adaptation to an increasingly digitalized world.Design/methodology/approachQualitative methods were applied including a total of 13 in-depth interviews in two phases, in 2017 and 2019, with 11 women entrepreneurs in nine small businesses, along with observations of their digital presence.FindingsThis study contributes with new insights regarding women entrepreneurs' behavior and ways to acquire digital skills to keep up the pace in digitalization. Learning by doing, informal learning and step-by-step self-development entrepreneurial behavior were practiced along with strategical recruiting of young digitally skilled employees, i.e. digital natives. Findings state that in order to remain competitive and generate business growth, women entrepreneurs constantly have to learn new skills to capture the potential of digitalization especially regarding the knowledge and use of social media. The women entrepreneurs emphasize challenges of digitalization as limited resources, constant need of new digital skills, digital stress or even burnout due to internal and external demands on online presence, scanning and maintenance of social media platforms. In contrast to earlier research, the women entrepreneurs did not express any significant gender stereotyping online, yet they strongly emphasized the continuous challenge of work––life balance.Originality/valueThis study contributes to an under-researched field with novel research combining theories from women entrepreneurship and information and communication technologies (ICTs) related to digitalization with a special focus on social media. Following the era of digitalization, the women entrepreneurs have to act as digital entrepreneurs finding new innovative ways of doing business. The importance of recruiting young digitally skilled employees in small businesses is vital for women entrepreneurs, since the needed learning and business development takes place when digital natives and digital immigrants work together.

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