scholarly journals Persuasive Context

2021 ◽  
Vol Volume 9, Number 1, Special... (Special Issue...) ◽  
Author(s):  
Anthony Foulonneau ◽  
Gaëlle Calvary ◽  
Eric Villain

The background of persuasive technologies is the traditional interpersonal persuasion, studied for over two thousand years in rethoric, philosophy, and more recently in psychology. This last discipline offers many theories and models to understand more precisely the processes that influence human behaviors. These theories show in particular that persuasive situations are complex, varied, with many influence factors. Therefore, we propose the notion of adaptive persuasive technologies, i.e. technologies able to adapt their persuasive strategies to the user context. To design such products and services, we propose a model of the persuasive context, i.e. of all the constraints that influence a user’s targeted behavior at a given time. Each constraint in the persuasive context is at the same time an adaptation criterion and an action leverage for the adaptive persuasive technology. Les technologies persuasives ont pour fondement la persuasion inter-personnelle, étudiée depuis plus de deux millénaires dans le champ de la rhétorique, de la philosophie, et plus récemment de la psychologie. Cette dernière discipline propose des théories et des modèles pour rendre compte et comprendre les processus à l’œuvre dans le choix d’un comportement. Ces théories montrent en particulier que les situations persuasives sont complexes, variées, avec de nombreux facteurs d’influence. C’est pourquoi nous proposons la notion de technologies persuasives adaptatives, des technologies capables d’adapter leurs stratégies de persuasion à l’utilisateur dans son contexte. Pour mettre en œuvre ces dispositifs, nous proposons une modélisation du contexte persuasif, c’est-à-dire de l’ensemble des contraintes qui influencent l’adoption d’un comportement cible par un individu à un instant donné. Chacune de ces contraintes est à la fois un critère d’adaptation et un levier d’action dans la quête persuasive de la technologie.

2015 ◽  
pp. 396-410
Author(s):  
Christian Linder

Since a while the ethics of persuasive technology (PT) have been discussed. One interesting approach is the assessment of PTs in the light of discourse ethics and the speech-act theory as proposed recently. While some see such an approach as promising, the author will illustrate that the application of discourse ethics is only appropriate for a few limited persuasive strategies. It is argued that most often PT does not provide the essentials of a discourse; reason or arguments to convince the counterpart. In line with discourse ethics the elements of speech-act theory refer to the preconditions every debater has to subscribe to in order to reach a mutual understanding that is the ultimate goal of a discourse. It is evident that PT has to deal with serious problems in order to fulfill the preconditions such as comprehensibility, truth, truthfulness and legitimacy. If discourse ethics is the theoretical framework which reflects the moral content of PT, the intention of the designer and his arguments or reasons have to be taken into account. It is argued that this often contradicts the purpose of persuasion or manipulation if PT is applied. This paper provides propositions that should ensure that the design of PT fulfill the basic requirements of discourse ethics.


2014 ◽  
Vol 5 (1) ◽  
pp. 44-58 ◽  
Author(s):  
Christian Linder

Since a while the ethics of persuasive technology (PT) have been discussed. One interesting approach is the assessment of PTs in the light of discourse ethics and the speech-act theory as proposed recently. While some see such an approach as promising, the author will illustrate that the application of discourse ethics is only appropriate for a few limited persuasive strategies. It is argued that most often PT does not provide the essentials of a discourse; reason or arguments to convince the counterpart. In line with discourse ethics the elements of speech-act theory refer to the preconditions every debater has to subscribe to in order to reach a mutual understanding that is the ultimate goal of a discourse. It is evident that PT has to deal with serious problems in order to fulfill the preconditions such as comprehensibility, truth, truthfulness and legitimacy. If discourse ethics is the theoretical framework which reflects the moral content of PT, the intention of the designer and his arguments or reasons have to be taken into account. It is argued that this often contradicts the purpose of persuasion or manipulation if PT is applied. This paper provides propositions that should ensure that the design of PT fulfill the basic requirements of discourse ethics.


2021 ◽  
Author(s):  
Kirti Sundar Sahu ◽  
Kiemute Oyibo ◽  
Arlene Oetomo ◽  
Plinio Pelegrini Morita

BACKGROUND The climate crisis is one of the biggest challenges of our time. Technological innovations particularly, persuasive technology have been identified as a veritable tool for effecting behaviour change in the climate-change domain. However, there is limited work on the synthesis of the findings of the existing literature on persuasive technology and climate-change interventions. Therefore, we aim to conduct a systematic review based on the PRISMA-P protocol to examine how persuasive technologies have been used hitherto as a motivational tool to address the problem of climate change and foster behaviour change. OBJECTIVE The objectives of this study are to explore, how effective is persuasive technology in fostering behaviour change aimed at reducing climate change, what persuasive strategies are being employed to promote positive behaviours aimed at reducing climate change, what behaviour theories are being employed in developing persuasive technologies aimed at reducing climate change, what are the behavioural outcomes targeted by persuasive technologies aimed at reducing climate change and what are the study methodologies being employed in persuasive technology/climate change research? METHODS Scopus, PubMed (MEDLINE), IEEE Xplore Digital Library, ACM Digital Library, Web of Science, and ProQuest databases were searched between October 30, 2020, and November 20, 2020, using specific keywords related to “persuasive technology” and "climate change." For the articles to be included in the systematic review, they must have been peer-reviewed user studies that evaluated the effectiveness of persuasive technology designs, prototypes, or implementations that promoted positive behaviours to reduce climate change. RESULTS Summarized findings of the eligible studies will be tabulated under specific themes as described in the objectives of the study. The findings will relate to the effectiveness of persuasive technologies, persuasive strategies employed in technical solutions for climate change, a range of applications of behavioural theories for climate change, targeted behavioural outcomes, etc. CONCLUSIONS The systematic review will help uncover empirical findings on behavioural outcomes related to climate-change persuasive interventions such as adoption intention, attitude, compliance with environmental guidelines, and adherence to pro-environmental behaviours.


Author(s):  
Fangzhou You ◽  
Tracy Bhamra ◽  
Debra Lilley

AbstractThis research aims to study the passenger's sustainable attitudes, in-flight catering behaviour, and to develop a persuasive model for behaviour change. Current studies towards the in-flight catering waste are primarily focused on dealing the recyclable materials such as cupboard, newspaper and food packaging. In a survey of 624 respondents, the environmental attitude was a poor predictor of environmental behaviour. The survey data were used to develop the persuasive model based on Persuasive Technology. Four phases of the in-flight catering are based on data from the passenger survey. In-flight touchpoints performed with persuasive function is proposed to raise awareness of food waste classification onboard. This study illustrates how persuasive strategies can change the passenger's food-wasting behaviour.


2021 ◽  
pp. 130-138
Author(s):  
James Williams

This chapter begins by illustrating a scenario which provides a wider view of the phenomenon of persuasive technologies in society. A technology that commands such a totalizing influence over the human experience would naturally touch on virtually every ethical issue imaginable. Perhaps the closest analogue in our time would be the internet. The chapter then distinguishes two types of ethical issues: those pertaining to content within the system, and those pertaining to the form of the system. Many of the most pressing ethical questions that have to do with the form, rather than the content, of such a technology relate to the dynamics of influence — persuasion, coercion, manipulation, and the like — and particularly their implications for users' freedom or autonomy.


Author(s):  
Shagufta Faryad ◽  
◽  
Hira Batool ◽  
Muhammad Asif ◽  
Affan Yasin

The Internet of Things (IoT) adds a new dimension to how people and things can communicate and collaborate. Society and the Internet are now being interconnected tightly and purposely. The research aims to analyze how IoT as a persuasive technology can affect human behavior and increase the awareness and effectiveness of IoT products among users. How will the Internet of Things infrastructure facilitate humans to change their attitudes and behaviors towards specific routine work? Our objective is to analyze which factors influence the acceptance and rejection of particular behaviors and the core motivators that persuade people to do something or to avoid something. We aim to determine whether IoT will facilitate humans to change their focused behaviors or not. Because of the rapid convergence of digital and physical worlds and the advent of digital technology, the Internet and social media have opened up a new world of affordances, constraints, and information flows from a design perspective. This article discusses how digital architecture affects behavior and the ramifications for designers who want to influence behavior for social and environmental good. In this paper we aim to give a brief introduction to persuasive technology, especially as it pertains to human adoption of IoT technology. We discuss a number of current research opportunities in IoT gadgets and their adoptions [1]. Our results indicate that persuasive (IoT) infrastructure can be expected to achieve a change of driving behaviour among their adopters. Furthermore, attention should be paid to an appropriate selection and implementation of persuasive strategies.


2021 ◽  
Vol 3 ◽  
Author(s):  
Mailin Lemke ◽  
Roelof A. J. de Vries

Theories from psychology or the social sciences are commonly used as a starting point when designing persuasive technologies that aim to evoke a specific behavior change. Ideally, using these theories would (1) help guide the design of the persuasive technology and (2) help evaluate and inform the theory. In this paper, we focused on the first aspect and looked at how papers report on how a theory guided the design of persuasive technology. We performed a scoping review focused on the operationalization of social comparison theory as part of persuasive design. We chose social comparison due to its ubiquitous use in persuasive design as well as its potential positive or negative influence on the user. The former requires careful consideration in a persuasive design prototype. We focused on the proceedings of the Persuasive Technology conference from 2006 to 2020 to gain an understanding of the use of social comparison theory as part of persuasive design. Twelve studies met our inclusion criteria. Explanations of how the theory guides design decisions leading to the final operationalization were sparse. We suggest that conducting manipulation checks and using a systematic approach to reporting design decisions including the potential grounding of design elements in theory could highlight and clarify theoretical insights, and could increase our understanding of how social comparison—and behavior change theory in general—could be efficiently operationalized in persuasive technologies.


2021 ◽  
Vol 6 (17) ◽  
Author(s):  
Dena Al-Thani

Technology-supported coaching in conjunction with a variety of persuasive methods can be considered of great potential in supporting the elderly independent living. One of the goals of persuasive technology is to promote and initiate behavioral change. Persuasive technology was initially defined by Fogg in the early 90s. Fogg defines persuasive technology as “the means by which the user’s attitude or behavior changes” (Fogg, 1998). Unlike campaigns that aim to change the attitude of a group of individuals, persuasive technology can be designed for specific individuals. Such technology intends to change the user’s behavior by introducing specific principles in human-computer interaction (Kaptein et al., 2012). Persuasive technology focuses on the final psychological outcome and whether the result has been positive (effective) or negative (no effect) (Ruer et al., 2016). Persuasive technology has transformed over the years. A decade ago, it was used primarily in commercials, advertising, marketing, and sales, and today, It forms a part of many ubiquitous technologies that individuals use daily (Fogg, 2003). However, there is a rather limited attempt to support the elderly’s independent living by using persuasive technologies to support independent living for the elderly.


2014 ◽  
Vol 12 (2) ◽  
pp. 1-13 ◽  
Author(s):  
Muna M. Alhammad ◽  
Stephen R. Gulliver

Persuasive technologies have been extensively applied in the context of e-commerce for the purpose of marketing, enhancing system credibility, and motivating users to adopt the systems. Recognising that persuasion impacts on consumer behaviour to purchase online have not been investigated previously. This study reviews theories of technology acceptance, and identifies their limitation in not considering the effect of persuasive technologies when determining user online technology acceptance. The study proposes a theoretical model that considers the effect of persuasive technologies on consumer acceptance of e-commerce websites; with consideration of other related variables, i.e. trust and technological attributes. Moreover the paper proposes a model based on the UTAUT2, which contains relevant contributing factors; including the concept of perceived persuasiveness.


Sign in / Sign up

Export Citation Format

Share Document