Interactive Entertainment Law Review

10.4337/ielr ◽  
2021 ◽  
Keyword(s):  
Interactive Entertainment

scholarly journals Automating Lighting Design for Interactive Entertainment

2004 ◽  
Vol 2 (2) ◽  
pp. 15-15 ◽  
Author(s):  
Magy Seif El-Nasr ◽  
Ian Horswill
Keyword(s):  
Lighting Design ◽  
Interactive Entertainment

Mobile Advertising

2017 ◽  
pp. 61-78 ◽  
Author(s):  
Evrim Çeltek
Keyword(s):  
Cognitive Process ◽  
Information Sources ◽  
Multimedia System ◽  
Mobile Multimedia ◽  
Mobile Advertising ◽  
Communication Techniques ◽  
Interactive Entertainment ◽  
Game Format ◽  
And Behavior ◽  
The Impact

Information sources for business activities have changed greatly over the last decade principally as a result of the impact of latest media and technologies. The utility of written media, like guides and brochures has been questioned. Traditional communication techniques are decreasing effectiveness and marketers are seeking inventive application to draw in customer. Advergames are a kind of branded entertainment that features advertising messages, logos and trade character in a game format and mobile advergames use interactive mobile multimedia system to make interactive entertainment that advertises or promotes product or services by embedding brand messages within the game action. Therefore, the potential effects of interactive promotions like advergame and mobile advergame on tourist's higher cognitive process and behavior is also important. The aim of this study is to supply an understanding of the qualities and potentials of the mobile advergame as an advertising and promoting tool for the tourism business.

Instruction Pictograms for Interactive Entertainment

2021 ◽  
pp. 209-222
Author(s):  
Kei Kobayashi ◽  
Junichi Hoshino
Keyword(s):  
Interactive Entertainment

A Scientific Look at the Design of Aesthetically and Emotionally Engaging Interactive Entertainment Experiences

2011 ◽  
pp. 281-307 ◽  
Author(s):  
Magy Seif El-Nasr ◽  
Jacquelyn Ford Morie ◽  
Anders Drachen
Keyword(s):  
Case Studies ◽  
Entertainment Industry ◽  
High Fidelity ◽  
Movie Industry ◽  
Dramatic Structure ◽  
Interactive Entertainment ◽  
Interactive Experience ◽  
Emotional Level ◽  
Design Techniques

The interactive entertainment industry has become a multi-billion dollar industry with revenues overcoming those of the movie industry (ESA, 2009). Beyond the demand for high fidelity graphics or stylized imagery, participants in these environments have come to expect certain aesthetic and artistic qualities that engage them at a very deep emotional level. These qualities pertain to the visual aesthetic, dramatic structure, pacing, and sensory systems embedded within the experience. All these qualities are carefully crafted by the creator of the interactive experience to evoke affect. In this book chapter, the authors will attempt to discuss the design techniques developed by artists to craft such emotionally engaging experiences. In addition, they take a scientific approach whereby we discuss case studies of the use of these design techniques and experiments that attempt to validate their use in stimulating emotions.

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