The physical environment and its influence on the development of consumer behavior patterns

2007 ◽  
pp. 55-84
Author(s):  
Jeffrey Hsu

The market for e-commerce to Chinese audiences is one which has tremendous potential, given the fact that the number of potential users and customers is projected to exceed that of English-speaking Western users. However, managing the host of cultural issues that come up is an important need which must be met. This chapter examines the cultural issues which are relevant to sites targeted at China and Chinese-speaking audiences, including user and consumer behavior patterns, categorizing China using Hofstede’s cultural dimensions, examining traditional and historical attitudes, and addressing business issues including trust, payment, and infrastructure challenges. In the chapter design principles based on these are proposed, as well as an examination of the differences between the cultures of China, Taiwan, Hong Kong, and Singapore.


2019 ◽  
Vol 3 (1) ◽  
pp. 17-31
Author(s):  
Weiyu Du ◽  
Di Fang ◽  
Yang Ye ◽  
Sainan Qiu

Purpose The purpose of this paper is to examine the influence of disorderly environment on consumers’ preferences for boundaries and the mediating effect of personal control in this process. Design/methodology/approach The authors examined hypotheses in two studies. In Study 1, the authors measured environmental orderliness, preference for boundaries and other control variables like positive and negative emotions. In Study 2, the authors primed participants’ concept of environmental orderliness and measured personal control as well as the same variables in Study 1. Findings Consumers in disorderly environments prefer bounded logos more compared to those in orderly environments. Personal control mediates the effect of chaotic physical environment on the preference for boundaries. Compared with the counterparts in the orderly environment, consumers in the disorderly environment have a lack of personal control, thus giving the preference to logos with boundaries. Research limitations/implications This paper discusses the mechanism of the process that the disorderly environment triggers the individual’s preference for bounded design, which enriches the research related to physical environment in the field of consumer behavior. However, it fails to examine the influence of disorderly environment on the preference for real bounded products and did not discuss the invisible boundary. Originality/value The impact of the disorderly environment on consumers’ boundary preferences, which the research focuses on, has further deepened the understanding of the boundaries, and to some extent, the authors filled the research gap in this field.


1976 ◽  
Vol 2 (2) ◽  
pp. 55-70
Author(s):  
Harold H. Alexander ◽  
Majorie A. Alexander ◽  
Oliver C. S. Tzeng

2017 ◽  
Vol 9 (3) ◽  
pp. 24 ◽  
Author(s):  
Shwu-Ing Wu ◽  
Hsin-Ti Tsai

The appearance of Internet does not only bring changes to consumption patterns, but also to the business modes of companies, as a result of which Internet has become a perfect sales channel. When a consumer shops online, s/he might be influenced by a huge variety of factors. In this study, ABC model of attitude was adopted to investigate empirically the influences of website characteristics and external stimulus on consumers’ online shopping behavior. A relationship model was also established to compare the differences of consumer groups with different online shopping experiences.Using convenience sampling, a total of 818 valid questionnaires were collected for the purpose of this study. Based on their online shopping experiences, consumers were divided into high frequency and low frequency groups in order to compare their consumption patterns as a group. According to the results, the two groups with different online shopping experiences were significantly different in three relational paths. To be specific: (1) Compared to the low frequency group, consumers in the high frequency group is more significantly positively influenced by website characteristics along the affection path during their online shopping. (2) Compared to the high frequency group, consumers in the low frequency group are more significantly positively influenced by website characteristics along the attitude path during their online shopping. (3) Compared with the low frequency group, a more significant positive influence is found among consumers in the high frequency group between consumer affection and consumer behavior path. These differences in the consumer behavior patterns of groups with different online shopping experiences according to the research results, therefore, could be used as references for online shopping business owners in their formulation of strategies.


2020 ◽  
pp. 95-98
Author(s):  
Suhendrojono Christantius Christantius Dwiatmadja ◽  
John J.O.I. Ihalauw ◽  
Apriyani Dorkas

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Broto Rauth Bhardwaj

PurposeThe purpose of this paper is to study the adoption and diffusion of technology including SAAS software and cloud computing for facilitating knowledge management (KM) in product innovation based on understanding of consumer behavior. Technopreneurship can drive sustainable product innovation by studying the patterns of consumer behavior. Sharing of consumer intelligence on cloud using SAAS is being used by several companies to drive innovation such as call centers in South Asia. However, there is no understanding role of knowledge management for understanding consumer behavior for product innovation.Design/methodology/approachThe methodology uses case method of action research technique coupled with grounded theory development. Further, the study uses interpretive structural modelling (ISM) technique for interpreting the results for understanding consumer behavior patterns for enabling product innovation.FindingsThe findings suggest that enhancement of creative design based on consumer's study can lead to sustainable product development. The findings revealed that consumer behavior patterns embedded in the firm's intelligence captured in KM portal including customers' preferences and choices that can be developed into products. Knowledge management facilitated flexible manufacturing process, optimized capital expenditure using agility principles as per the study. Techniques and processes such as reactive scaling top down and bottom up and applying flexible APIs (Application Programming Interface) allowed the efficient automation of infrastructure orchestration and resource allocation. The involvement of vendors’ knowledge base facilitated creation of market ready product offers leading to sustainability.Research limitations/implicationsThe implications include the adoption of inter-disciplinary and inter country understanding of knowledge management application for understanding consumer behavior to lead to sustainable product development.Originality/valueThe scope and scale of technology entrepreneurship include the application of knowledge management for consumer behavioral studies that have huge contributions to make product development sustainable using greener planet, purpose and product (3P model).


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