scholarly journals Consumer’s Purchase Intention towards Luxury Retailer’s Social Media Advertisements —A Case Study of a Shoe Retail—UAE-Dubai Mall

2019 ◽  
Vol 08 (01) ◽  
pp. 39-51 ◽  
Author(s):  
Eman Reda Sabri
Keyword(s):  
Social Media ◽  
Purchase Intention

scholarly journals PENGARUH IKLAN MEDIA SOSIAL INSTAGRAM DAN CELEBRITY ENDORSER ( SELEBGRAM ) TERHADAP MINAT BELI (studi kasus pada toko online shop Keripik pisang coklat Krispbo.id ).

2020 ◽  
Vol 6 (1) ◽  
pp. 81-97
Author(s):  
Heny Herawati
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Purchase Intention ◽  
Coefficient Of Determination ◽  
The Social ◽  
Celebrity Endorser ◽  
Positive Effect ◽  
Celebrity Endorsers

ABSTRAK             Tujuan penelitian ini untuk mendapatkan bukti empiris mengenai “Pengaruh Iklan Media Sosial Instagram, dan celebrity endorser terhadap minat beli konsumen (studi kasus pada toko online shop Keripik pisang coklat Krispbo.id ). Pengujian hipotesis menggunakan analisis regresi berganda . Berdasarkan hasil analisis data dan pembahasan, secara parsial variabel Iklan Media Sosial Instagram (X1) berpengaruh positif teradap minat beli (Y). Variabel celebrity endorser (X2) secara parsial berpengaruh positif terhadap minat beli (Y). Secara simultan iklan media sosial instagram dan celebrity endorser berpengaruh signifikan terhadap minat beli. Koefisien determinasi sebesar 65,2% yang dijelaskan oleh iklan media sosial instagram dan celebrity endorser sedangkan sisanya 34,8%  yang tidak diteliti, seperti harga, kualitas, distribusi dan lain sebagainya.   Kata kunci : Iklan media sosial instagram, celebrity endorser, dan minat beli.   ABSTRACT             The purpose of this study was to obtain empirical "Effect of Instagram Social Media Ads, and celebrity endorser on buying interest online shop consumers (case study on the online shop of Keripik pisang coklat Krispbo.id). Hypothesis testing uses multiple regression analysis. Based on the results of the data analysis and discussion, partially the Social Media Ads variable Instagram (X1) has a positive effect on buying interest (Y). The celebrity endorser (X2) variable partially has a positive effect on buying interest (Y). Simultaneously Instagram social media ads and celebrity endorsers have a significant effect on buying interest. The coefficient of determination of 65.2% is explained by Instagram social media advertisements and celebrity endorsers while the remaining 34.8% is not examined, such as price, quality, distribution etc.   Key words : Instagram Social Media , celebrity endorser and purchase intention.

scholarly journals Key Determinants of Purchase Decision: A Case Study of Poeniko Batik Store in Pekalongan

2020 ◽  
Vol 9 (3) ◽  
pp. 290-299
Author(s):  
Nurul Fatimah ◽  
Dorojatun Prihandono
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Purchase Decision ◽  
Electronic Word Of Mouth ◽  
Purchasing Decisions ◽  
Medium Enterprise

Business competition that is getting stonger makes SME (Small Medium Enterprise) must be able to compete. Batik is one of SME that has influence in economic growth. The enterpreneurs have to compete with competitiors. This study aims to examine  the influence of media sosial, electronic word of mouth, and brand image on purchase decision through purchase intention at Poeniko Batik Pekalongan store. The population in this study is consumers of Poeniko Batik Pekalongan. The number of samples used in this study were 100 people using the incidental sampling method. The data collection method uses documentation and questionnaires. The results showed that the electronic word of mouth, brand image and purchase variables had a positive and significant effect on purchasing decisions. While social media variables do not have a positive and significant effect on purchasing decisions. The results of the path analysis test indicate that purchase intention can mediate the influence of social media, electronic word of mouth, and brand image on purchasing decisions.

scholarly journals effect of social media advertising and face-to-face sales on purchase intention for customized products (case study of puncak jaya furniture)

2021 ◽  
Vol 4 (1) ◽  
pp. 209-218
Author(s):  
Fasta Biqul Khairolt ◽  
Sulastri Sulastri ◽  
Zakaria Wahab ◽  
Marlina Widiyanti
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Regression Method ◽  
Linear Regression Method ◽  
Face To Face ◽  
The Social ◽  
Data Source ◽  
Customized Products ◽  
Social Media Advertising

This research was conducted to show the effect of social media advertising and face-to-face sales on the buying interest of customized products (Puncak Jaya Furniture Case Study). The data source used is a questionnaire. The population in this study came from the social media followers of Instagram Puncak Jaya Furniture, with as many as 24,300 followers. The sample used in this study were followers who had the desire and bought products at Puncak Jaya Furniture from December 1, 2020, to January 17, 2021, as many as 30 people. The questionnaire was created using the google form application and distributed via WhatSapp message. The data collection method uses the linear regression method. This study indicates that social media advertising variables have a positive and significant impact on purchase intention, while face-to-face sales variables also have a positive but insignificant impact on purchase intention. The implication of this research is to increase knowledge related to buying Interest seen from the factors of social media advertising and face-to-face sales. For related parties and further research, it is hoped that this research can be used as a reference and reference for related variables.

The Effects of Vlogger Credibility as Marketing Media on Brand Awareness to Customer Purchase Intention

2018 ◽  
Vol 1 (2) ◽  
Author(s):  
ANAS NUGRAHA ◽  
REFIUS PRADIPTA SETYANTO
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Research Method ◽  
Brand Awareness ◽  
Equation Modeling ◽  
Sampling Techniques ◽  
Consumer Purchase Intention ◽  
Positive Effect

The purpose of this research is to know and analyze the effect of vlogger credibility as amarketing media on social media youtube on brand awareness to customer purchaseintention study on Traveloka with Arief Muhammad as a vlogger on youtube. The sample inthis study there are 150 respondents who are active on social media youtube. The researchmethodology used for this study is a case study with survey research method. Conveniencesampling technique derived from non- probability sampling techniques are used for sampleselection. Data were analyzed using Structural Equation Modeling (SEM) with SPSS andAMOS statistical software. The results of this study show that, (1) Credibility of vlogger hasa positive effect on brand awareness. (2) Attractiveness of vlogger has a positive effect onbrand awareness. (3) Expertise of vlogger has a positive effect brand awareness. (4) Brandawareness has a positive effect on consumer purchase intention.

Sign in / Sign up

Export Citation Format

Share Document