scholarly journals Business English Translation Strategies in the Perspective of Skopos: In the Case of Advertisement Translation

2016 ◽  
Vol 06 (03) ◽  
pp. 243-246 ◽  
Author(s):  
Lili Zhang
Keyword(s):  
English Translation ◽  
Business English ◽  
Translation Strategies

scholarly journals The Strategies of Translation of Bahasa Indonesia-English in Two Indonesia Tourism Websites

K ta Kita ◽  
2021 ◽  
Vol 9 (2) ◽  
pp. 136-143
Author(s):  
Eldi Valerian
Keyword(s):  
Qualitative Analysis ◽  
English Translation ◽  
Analysis Method ◽  
English Version ◽  
Translation Strategies ◽  
Dominant Strategies ◽  
Loan Word ◽  
Tourism Websites ◽  
Bahasa Indonesia ◽  
Main Strategy

This study discusses the use of translation strategies in translating Indonesian culture-bound words in two Indonesia tourism website articles. By using a descriptive qualitative analysis method, the translation strategies found in the Indonesian culture-bound words were observed using the theory from Mona Baker (2018). The rank of the most dominant strategies, from the most frequent to the least, used by both translator teams of Wonderful Indonesia and Enjoy Jakarta are loan word with an explanation, word-for-word, cultural substitution, and general word. In the Indonesia culture-bound translation, the most strategy used the culture-bound words is loan word strategy. It is better because instead of translating the Indonesia culture-bound word, the writer keep the culture-bound word in the english version and explain the meaning of the culture-bound word from explaining the history or the ingredients behind the culture-bound words so the international tourists can know the meaning behind the Indonesia culture-bound words without changing the names. In conclusion, both translator teams mostly used loan word strategy as their main strategy in the English translation, but still used other strategy in certain Indonesia culture-bound words.Keywords: translation, translation strategies, culture-bound words

scholarly journals Are ideophones translatable? The case of translating isiZulu ideophones in DBZ Ntuli’s short story Uthingo Lwenkosazana (The Rainbow)

Literator ◽  
2018 ◽  
Vol 39 (1) ◽  
Author(s):  
Mthikazi Rose Masubelele
Keyword(s):  
Short Story ◽  
English Translation ◽  
Target Language ◽  
Translation Strategies ◽  
Word Level ◽  
Lexical Items ◽  
To Come ◽  
Target Languages

The meaning of words comes into play when words as units of translation are to be translated from one language into another. Lexical items that are extant in one language but not in others pose enormous problems for translators. The translation of ideophones – which feature very prominently in African discourse – is a case in point in this article. Translators faced with the translation of such forms are required to come up with strategies to aptly express their meanings in the target text. This article seeks to establish how CSZ Ntuli, in his English translation of an isiZulu short story Uthingo Lwenkosazana by DBZ Ntuli, has translated some of the ideophones used by the original author. Translation strategies used by CSZ Ntuli in his translation to express the meanings of the isiZulu ideophones will be brought to light in this article. It will be confirmed that CSZ Ntuli, using different lexical forms in the target language, has effectively changed unfamiliar isiZulu cultural notions to concepts that the English target reader can relate to. It will also be shown that the meanings of the isiZulu ideophones can be expressed in the target language using approximation and amplification as translation strategies provided that the translator has a good command of both source and target languages. The discussion will also look at how various translation scholars view the notion of equivalence at word level, and research on ideophones in isiZulu will also be reviewed.

TRANSLATION OF HUMOR IN SUBTITLING. A CASE STUDY OF THE ARMENIAN FILM “LOST AND FOUND IN ARMENIA”

2021 ◽  
pp. 62-73
Author(s):  
NARINE GISHYAN
Keyword(s):  
English Translation ◽  
Complete Loss ◽  
Point Of View ◽  
Translation Strategies ◽  
Sound Effects ◽  
Lost And Found ◽  
Semantic Point

NARINE GISHYAN - TRANSLATION OF HUMOR IN SUBTITLING. A CASE STUDY OF THE ARMENIAN FILM “LOST AND FOUND IN ARMENIA” The article touches upon the translation peculiarities of humor into Armenian and the ways of their preservation in English through the use of translation strategies. A contemporary Armenian movie “Lost and Found in Armenia” is selected to give the general insight of the transfer of Armenian humor in subtitling. As a result of the study, we can state that from a semantic point of view, the translator was able to convey the meaning, often through partial or complete loss of humor. Deviations were mainly associated with interjections, which were omitted in the English translation. In all the extracted examples, interjections and sound effects, partially providing the humor of the episodes, were omitted. However, their restoration did not create an additional technical obstacle, since it corresponded to the spatial and temporal standards of subtitling.

scholarly journals On Lin Yutang’s Translation Strategies of Geographical Terms in Six Chapters of a Floating Life

2021 ◽  
Vol 2 (3) ◽  
Author(s):  
Miaojun Lu
Keyword(s):  
English Translation ◽  
Reference Value ◽  
Case Analysis ◽  
Literary Works ◽  
Translation Strategies ◽  
Lin Yutang ◽  
Translation Methods

This paper takes Lin Yutang's translation work Six Chapters of a Floating Life as the research object, using the method of combining comparison and case analysis to explore Lin’s strategies in the translation of geographical terms. The results show that Lin Yutang adopted foreignization as the major strategy and domestication as the secondary strategy on the whole, and his translation methods are flexible and mature. Lin Yutang’s not only successfully explains the culture of Chinese geographical terms, but also provides high reference value for the English translation of geographical terms in other Chinese literary works.

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