scholarly journals Research on Influencing Factors of Web 3D User Experience with Grounded Theory

iBusiness ◽  
2011 ◽  
Vol 03 (03) ◽  
pp. 237-243 ◽  
Author(s):  
Jiangping Wan ◽  
Hui Zhang
Keyword(s):  
Grounded Theory ◽  
Influencing Factors ◽  
User Experience ◽  
Web 3D

scholarly journals User Experience Evaluation of Cross-Channel Consumption: Based on Grounded Theory and Neural Network

2021 ◽  
Vol 2021 ◽  
pp. 1-12
Author(s):  
Hua Yang ◽  
Huiying Wei ◽  
Xiang He ◽  
Yue Yan ◽  
Xiaoju Liu
Keyword(s):  
Neural Network ◽  
Grounded Theory ◽  
User Experience ◽  
Index System ◽  
Evaluation Model ◽  
Evaluation Index System ◽  
Theoretical Research ◽  
Evaluation Index ◽  
Channel Switching ◽  
Depth Analysis

With the rapid development of e-commerce technology, cross-channel consumption has become the mainstream mode of contemporary consumers. However, there are several problems of cross-channel consumption such as inconsistency of online and offline channel information and service, disfluency of channel switching which have brought adverse effects on user experience. The question arises here as to what factors influence user experience and how to build a scientific and effective evaluation index system. Different from previous studies based on sellers, this paper used grounded theory to analyze and summarize the evaluation index system of user experience under cross-channel consumption from the perspective of consumers. We summarized and refined four first level indexes which are “online platform attribute, offline entity attribute, channel switching attribute, and individual demand” and 13 second level indexes which are “platform operation, platform information, platform service, platform promotion, product quality, service quality, environment quality, channel consistency, channel switching cost, channel switching fluency, psychological expectation, personal interests and individual needs.” Then, we used BP neural network to build the evaluation model and trained and simulated the performance of the sample. The results show that the evaluation model has a good generalization ability and can effectively evaluate user experience under cross-channel consumption. Finally, implications and limitations are also discussed. This study helps to enrich the theoretical research on user experience and consumer behavior. It also provides targeted basis for in-depth analysis of cross-channel consumption behavior, establishment of user experience evaluation index system, and improving user experience and multichannel management of physical stores.

scholarly journals A Qualitative Study on the Influencing Factors of Public Participation in the Construction of “Waste-Free City” Exploratory Analysis Based on Grounded Theory

2021 ◽  
Vol 290 ◽  
pp. 03018
Author(s):  
Mao Chai ◽  
Jing Jiao ◽  
Yu Han
Keyword(s):  
Grounded Theory ◽  
Environmental Factors ◽  
Public Participation ◽  
Influencing Factors ◽  
Psychological Factors ◽  
Behavioral Control ◽  
Driving Factors ◽  
Perceived Behavioral Control ◽  
The Public ◽  
City Construction

As a cellular project of beautiful China and a systematic project of the whole people, the construction of “Waste Free City” cannot be separated from the extensive participation of the public. This research in China’s Henan province “no waste city” construction of public participation as the research object, using the grounded theory, first through open and spindle coding that affecting public participation “no waste city” of the construction of the six main factors: attitude, subjective norm, perceived behavioral control, driving factors and social environment and identity characteristics; Then a model of influencing factors of public participation is constructed through selective coding. The results show that participation attitude, subjective norms and perceived behavior control directly affect the willingness of the public to participate in the construction of “waste-free city”, which are internal psychological factors. Government behavior, group influence, community factor and enterprise factor constitute the external environmental factors that affect public participation. The three categories of publicity and education, reward and punishment mechanism and laws and regulations form the driving factors of public participation in the construction of “waste-free city”, which play a moderating role between internal psychological factors and external environmental factors. At the same time, identity characteristics also directly affect the public participation behavior in the construction of “waste-free city”.

Sign in / Sign up

Export Citation Format

Share Document