scholarly journals Mass media awareness campaign and the prevention of the spread of Lassa fever in the rural communities of Ebonyi State, Nigeria: Impact evaluation

2018 ◽  
Vol 9 (3) ◽  
Author(s):  
Joseph Oluchukwu Wogu
Keyword(s):  
Rural Communities ◽  
Mass Media ◽  
Health Behaviors ◽  
Lassa Fever ◽  
Media Campaign ◽  
Awareness Campaign ◽  
The People ◽  
The Media ◽  
Behavior Modifications ◽  
The Impact

This paper investigates the impact of media campaign on the prevention and spread of Lassa fever in Ebonyi state. 354 respondents were randomly selected from six rural communities in the state as study sample, while structured questionnaires were used for collecting data. SPSS version 20.0 was used to analyze the data. Results of analysis reveal that the media campaign has rural reach but has little or no impact. The results also reveal that the campaign failed to create appropriate awareness of the disease, its preventive/curative health behaviors. It further reveals that there are no health behavior modifications among the people because of the campaign. Therefore, this paper recommends the modification of media contents to incorporate the required preventive/curative health behaviors. Secondly, mandatory mass media awareness campaign and jingles in every news hour is recommended.

scholarly journals An Evaluation of the Impact of Media Campaign Against Female Genital Mutilation (FGM) in the Rural Communities of Enugu State, Nigeria

2019 ◽  
Vol 11 (14) ◽  
pp. 37
Author(s):  
Joseph Oluchukwu Wogu ◽  
Chinenye Amonyeze ◽  
Raphael Oluwasina Babatola Folorunsho ◽  
Henry E. Aloh
Keyword(s):  
Rural Communities ◽  
Cultural Values ◽  
Rural Areas ◽  
Female Genital Mutilation ◽  
Media Campaign ◽  
Genital Mutilation ◽  
The Media ◽  
Enugu State ◽  
The Impact ◽  
Female Genital

This paper investigates the impact of media campaign against Female Genital Mutilation (FGM) in the rural areas of Enugu State. One hundred and sixty three women attending the antenatal clinics in six rural communities and twenty-four heads of Women groups were selected as sample for this cross-sectional survey. Structured questionnaire and interview were used to collect data while analysis of the data was done with SPSS version 20.0. The results reveal among others that the media campaign against FGM in Enugu state is ineffective. It further reveals that cultural values (51%), poor network reception (23%), epileptic power supply (18%), inaccessible media, and the nature of the content of the campaign are responsible for the ineffectiveness. Given the findings, the researchers recommends the modernization of the media and the contents of its FGM campaign for rural reach/accessibility, the development of pro-Igbo cultural programmes against FGM practice, and the use of visual methods to establish/prove the relationship between FGM, infections/diseases and maternal deaths. Further empirical research on FGM – maternal health care in Enugu State is recommended.

scholarly journals Television and Fertility

2010 ◽  
pp. 67-82 ◽  
Author(s):  
Stuart Basten
Keyword(s):  
Public Health ◽  
Mass Media ◽  
Low Fertility ◽  
Future Research ◽  
Media Presentation ◽  
Sliding Scale ◽  
The Media ◽  
Television Plays ◽  
The Impact

Much research has been conducted in the field of utilising the media - television and radio in particular - to promote particular public health messages. However, a burgeoning canon has examined how mass media can play a role in affecting change in fertility preferences and outcomes. In this paper we review these researches which have primarily focussed upon higher fertility settings. The impact of mass media presentation of families and children in low fertility settings has not yet been subject to rigorous sociological investigation so its impact can not be accurately inferred. However, given the pervasive nature of mass media and celebrity culture, we suggest that this is an important avenue for future research. We conclude that television plays a multi-faceted role in shaping individuals decision-making procedures concerning both demographic events and public health interactions. To illustrate this, we present a model which demonstrates a sliding scale of intent - but not impact - of various genres in order to understand the actual role of the media in shaping attitudes towards family size - either explicitly in terms of edutainment or implicitly as a forms of normalization.

scholarly journals The Impact of Media in the Socialization Process in Albania

2014 ◽  
Vol 1 (1) ◽  
pp. 149
Author(s):  
Bukurie Lila
Keyword(s):  
Young Adults ◽  
Young People ◽  
Mass Media ◽  
Positive Function ◽  
Main Question ◽  
Negative Effects ◽  
Socialization Process ◽  
The Media ◽  
The Impact ◽  
The Ideal

Media is one of the main agents of socialization that affects youth the most. Young adults are majority time are surrounded by the media, which brings me to my main question, "How is Mass Media Affecting Socialization in Children and Young Adults in Albania?" To understand this question one must know and understand what socialization is. The socialization process is a very dramatic impact on a child's life. Socialization is a "Continuing process whereby an individual acquires a personal identity and learns the norms, values, behavior, and social skills appropriate to his or her social position". Mass media has enormous effects on our attitudes and behavior which makes it an important contributor to the socialization process. in some ways mass media can serve as a positive function. It helps there to be more diversity, we can learn more about things that are going on in different countries. It can help you learn new things you did not know. Sadly Media can serve as a negative function in young people life. Young people want to be accepted by society and the media creates the ideal image that tells you what the characteristics are to be accepted and to be able to fit in with society. They show what you should look like, how you can look like this, and where to go to buy these things that will make you look right. This is why many young women deal with anorexia because they want to look like the ideal type that the media displays. Media also influences young people to misbehave. Media shows that being deviant makes you cool and look tough and that it's okay to do deviant things. Statistics show that when young people watch violence on television it increases their appetites to become involved in violence. It opens their minds to violence and makes them aware of crimes and people acting deviant. Many people think that the media does not play a role in the socialization process as much as family, peers and education. But in fact the media plays a strong role in the socialization process. The aim of this study is to see the positive and negative effects that the Albanian media plays in the socialization process in Albania.

scholarly journals MEDIA AND PUBLIC TRUST TOWARDS COVID-19 INFORMATION

2021 ◽  
Vol 20 (2) ◽  
pp. 163-176
Author(s):  
Muhammad Yunus Patawari
Keyword(s):  
Mass Media ◽  
New Media ◽  
Public Trust ◽  
Online Questionnaire ◽  
The People ◽  
The Media ◽  
The Mass Media ◽  
Media Channels ◽  
And Behavior ◽  
Attitudes And Behavior

Mass media is one of the leading sectors in handling COVID-19. Amidst current health emergency, public trusttowards the information conveyed by the mass media is the key to successful mitigation. Various types of newsregarding massive COVID-19 reports in several media channels have the potential to cause information bias whichends in pros and cons. Insubstantial debates in varied media are counter-productive to the efforts of various partiesin educating the society to avoid misinformation. Based on this, it is important to know the media that are referencesand that gain public trust in seeking information. This study examines the level of public trust in information aboutCOVID-19 in the mass media, both old and new media, using an online questionnaire methodology on May 3, 2020,which was given to 60 respondents. The results show that the respondents’ level of faith in television is higher, but itsconsumption by viewers is much lower than that of online media (news sites and social media). The results showedthat viewers still deemed television a reliable reference for information. From these data it was found out why themedia are rarely used by the people but are able to gain high trust in the eyes of the public. The results of this studyare expected to provide an overview of the attitudes and behavior of the community in understanding COVID-19information so that relevant parties can make appropriate policies in the perspectives of media and communication.

scholarly journals Rancang Bangun Aplikasi Game Petualangan Wisata Aceh pada Perangkat Mobile

2017 ◽  
Vol 1 (2) ◽  
Author(s):  
Mursyidin Mursyidin
Keyword(s):  
Media Campaign ◽  
Tourist Attractions ◽  
The Public ◽  
The People ◽  
Adventure Games ◽  
Aceh Province ◽  
The Media

Aceh province has a myriad of beautiful locations or attractions but still a small part that is visited by tourists both local and foreign tourists. This is due to the lack of promotion of the beauty of tourist attractions in Aceh. Game is one of the media that can be used to promote the beauty and tourist location in Aceh. The use of games for adventure games such as adventure to find tourist attractions is a type of game that can be used as a media campaign. This game is expected to make it easier for the public to get to know aceh from the tourist objects and culture in it so that the curiosity of the people about Aceh province will increase.

scholarly journals Women's Participation in Media Campaign in the Light of Sharia

2016 ◽  
Vol 4 (1) ◽  
pp. 23-39
Author(s):  
Muhammad Ishaq ◽  
Syed Mohsin Ali
Keyword(s):  
Electronic Media ◽  
Social Activities ◽  
Media Campaign ◽  
The People ◽  
Women's Participation ◽  
The World ◽  
The Media ◽  
Promotional Campaign ◽  
Physical Beauty

People use different promotional tools to promote their products and services so that other people come to know about those products and services and their benefits. For this promotion,both print and electronic media are very important tools nowadays. The world is on its peak, people are developed and have become modern thinkers and so did the media. The media has made it a point to the people of this world that we are your need and you will only develop more by using us and avoiding the media will prove harmful for you.It is worth noticing that participation and involvement of females in these promotional campaigns is also considered as very important. Whereas, females have nothing to do with the promotion of a product or service and the objectives of a promotional campaign can also be achieved without their involvement in it. Islam has given clear orders for females to cover themselves and appear modest at all times. The temptation of unnecessary involvement of females with males in social activities has been condemned in the teachings of Islam. In the light of these orders by Al Mighty ALLAH, the participation and involvement of females in the promotional campaigns of products and services will be totally against the spirit of Islam. This is because these promotional campaigns use a female's facial and physical beauty to sell a product or service, which spreads moral and ethical corruption in the society. Therefore, this is a condemnable act in the light of teachings of Islam and it must be avoided.

scholarly journals Representation of the image of Russia and Central Europe in the British press. The impact of media on intercultural communication in global context

2021 ◽  
Vol 129 ◽  
pp. 10010
Author(s):  
Silvia Polakova ◽  
Jozef Bruk ◽  
Lenka Môcova
Keyword(s):  
Mass Media ◽  
Eastern Europe ◽  
Intercultural Communication ◽  
Political Development ◽  
Value Added ◽  
Cultural Knowledge ◽  
Cognitive Approach ◽  
The Media ◽  
British Press ◽  
The Impact

Research background: Twenty-first century’s sees strong globalization trends in which mass media play crucial role in shaping public opinion which might saliently impact intercultural communication on the international level. Purpose of the article: This paper focuses on the representation of the image of Russia and Central and Eastern Europe in the British press and, besides, it sets out the role of stereotyping in intercultural communication. The article writers assume that the stereotypes play pivotal role in image shaping of a country in the media. Above all, the most efficient way to not stereotype is a straightforward communication of the participants alongside with the knowledge of the participant’s background, i. e. cultural knowledge. Drawing on the information from the British press, Russia, Central as well as Eastern Europe appears not solely as a geographical region. On the contrary, despite the fast economic, social and political development, its image abroad is still predominantly negative. Methods: The paper, in conjunction with the cultural linguistics and cognitive approach, reveals the range of metaphorical expressions, in particular cognitive aspect of metaphors used by British journalists, which, in turn form the image of Russia in the British press. Findings & Value added: The paper suggests that the analysis of the image of country in the mass media might apply to the investigation of images of other countries as well as to comparative studies.

INFLUENCE OF THE MASS MEDIA AND THE INTERNET ON SPEECH OF DIFFERENT GENERATIONS

2021 ◽  
pp. 11-16
Author(s):  
Bagrintseva O.B. ◽  
◽  
Pustokhaylova A.A. ◽  
Sergushova N. D. ◽  
◽  
...  
Keyword(s):  
Mass Media ◽  
Negative Impact ◽  
The Internet ◽  
Mass Communications ◽  
Literacy Rate ◽  
Grammatical Errors ◽  
Information And Communication ◽  
The Media ◽  
Younger Generation ◽  
The Impact

Initially, the Internet and the media were invented to facilitate information and communication between people. Recently, information has become easily accessible and unverified, so its quality has begun to deteriorate every day. It can be noted that the literacy rate of the population is falling significantly. Many speech and grammatical errors are made not only by schoolchildren, but also by adults and educated people. There is concern about the impact of the Internet on the younger generation. Now, under the influence of mass communications, new priorities and values are emerging, and speech and its standards are changing. Our research has revealed that the Internet and the media have a negative impact on the speech of each generation. But most of all, children are affected by this, since they are the main users of the Internet and cannot select correct and verified information.

Collecting

2019 ◽  
pp. 141-180
Author(s):  
Renee Hobbs ◽  
Liz Deslauriers ◽  
Pam Steager
Keyword(s):  
Academic Libraries ◽  
Landscape Changes ◽  
Independent Films ◽  
The People ◽  
The Media ◽  
High Level ◽  
Online Streaming ◽  
Library Websites ◽  
The Impact ◽  
Film And Video

Librarians and archivists have long understood the professional practice of curation, which includes the practices of collecting, cataloguing, arranging, and assembling for exhibition and display. One of the most important things that libraries do involves developing collections that meet the needs of the people they serve. Professional curation requires a high level of metacognition, because in making selections of what to include and what to omit, a keen awareness of one’s own bias is needed. Public and academic libraries often collect a mix of Hollywood, global, and independent films. But today’s librarians can’t just be good collectors. They must also help learners and patrons develop the curation skills needed to select media for themselves. Effective curation depends on access to reviews and reviewers, and viewers themselves can be empowered to read and provide reviews. Media ratings systems can be both helpful and controversial. Online streaming has changed the way many people use film and video in the home, but there seems to be no established norms for how users access film and media content via library websites. Despite challenges involved in media curation and lingering questions about the impact of streaming collections, librarians can create media collections and services that meet their patrons needs even as the media landscape changes around them.

Methods of Communication within the Chinese Bureaucracy

1974 ◽  
Vol 57 ◽  
pp. 1-39 ◽  
Author(s):  
Michel Oksenberg
Keyword(s):  
Communication Network ◽  
Mass Media ◽  
Closed System ◽  
Study Groups ◽  
Education Campaign ◽  
The People ◽  
The Media ◽  
Contradictions Among The People ◽  
Almost All ◽  
Party Congress

Not until the Tenth Party Congress in August 1973 did the Chinese mass media openly refer to the “Lin Piao affair.” Yet, almost all Chinese - including Kwangtung commune members - had been given an explanation for his demise sometime previously, so the revelations of the Tenth Congress came as no surprise. Without help from the mass media, but with guidance from the network of political study groups, the Chinese had been taught how to decode such esoteric phrases as “Liu Shao-ch'i type swindlers” which appeared in the media. The dissemination of information about Lin Piao was the most dramatic but not the first indication of China's dual communication network: the open, mass media and the closed system contained within the bureaucracy (except for the final link to the populace). To cite other prominent examples, a recorded tape of Mao's important 27 February 1957 speech “On the Correct Handling of Contradictions among the People” was played for select audiences long before the revised version was published in June 1957. The series of edicts on agriculture and the socialist education campaign in the early 1960s were widely disseminated; yet the open press only reflected the spirit of the documents. Mao's interview with Edgar Snow that explained and sanctified Nixon's visit went unrecorded in the open media, but circulated widely among cadres.

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