scholarly journals Consumers’ preference and willingness to pay for graded beef in Polokwane municipality, South Africa

2019 ◽  
Vol 8 (1) ◽  
Author(s):  
Florah L. Makweya ◽  
Isaac B. Oluwatayo

Consumers around the world are progressively becoming more concerned and aware about food standards, quality and safety issues. The purpose of this study was to determine consumers’ preference regarding safe and quality beef and willingness to pay (WTP) for graded beef in Polokwane municipality, Limpopo Province, South Africa. The research surveyed 150 consumers using a structured questionnaire to collect data on consumer characteristics and responses to different bid levels for graded beef. Analytical methods were descriptive statistics, Likert scales, contingent valuation method to evaluate respondents’ mean WTP for graded beef and logit model to determine the dependence of WTP on consumers’ socioeconomic characteristics. Results showed that consumers prefer their beef tender, with less fat and bones and labelled with price, grade/class, size or quantity of the product and lastly quality inspection or certification indicator. Over half of the respondents (53%) were aware of grading or classification systems. The results further revealed that most respondents are willing to pay an increase of 16.04% over the current price for beef. This could be an opportunity for investments in beef label industry. Consumer characteristics including age, income, gender and household size significantly influenced WTP for graded beef in Polokwane Municipality. Marketing strategies considered by beef product investors should target young, female and wealthier consumers. Grading with respect to quality attributes would make beef sales at differentiated prices possible. This will eventually enhance sales volume and returns for all stakeholders along the value chain.

2017 ◽  
Vol 9 (2) ◽  
pp. 392-408 ◽  
Author(s):  
Martinette Kruger ◽  
Melville Saayman

This study determines festival attendees’ Willingness To Pay to support an increase, or prevent a decline, in arts performances and exhibitions. It uses the contingent valuation method to produce a profile of attendees, showing how much, if anything, they are willing to pay per month over and above their current taxes, and their reasons for being willing or unwilling to pay extra. Apart from Snowball (2005), no studies to date have examined Willingness To Pay to support the arts in a developing country like South Africa. This study of the Aardklop festival shows how Willingness To Pay for the arts appears to have changed in South Africa over the past decade and it appears that arts patrons are less willing to pay than a decade ago. It suggests strategies for sustaining the arts in South Africa and will help events managers to identify the attendees who are willing to pay more.


2009 ◽  
Vol 66 (5) ◽  
pp. 839-843 ◽  
Author(s):  
Ryan M. Palmer ◽  
Jen D. Snowball

Abstract Palmer, R. M., and Snowball, J. D. 2009. The willingness to pay for dusky kob (Argyrosomus japonicus) restocking: using recreational linefishing licence fees to fund stock enhancement in South Africa. – ICES Journal of Marine Science, 66: 839–843. The economic feasibility of stock enhancement of Argyrosomus japonicus in South Africa was investigated using a willingness-to-pay (WTP) survey. The pilot study provides a unique example of the use of the contingent valuation method as a valuation tool for a proposed stock enhancement programme. An increase in the cost of a recreational fishing permit is used as a potential vehicle of payment. The median value of the maximum that fishers were willing to pay for a recreational fishing permit was R155 (South African Rand) for frequent fishers and R100 for non-frequent fishers. Analysis showed that a fee of more than R100 excluded up to 50% of anglers from the fishery, but that a fee of R100 excluded only 28% of recreational anglers and would generate an additional R12 million annually from the sale of recreational fishing permits. The estimated costs of set-up and running of a stock enhancement programme are substantially lower than this, suggesting that stock enhancement may be an economically feasible management option that deserves more investigation. The WTP method itself produces robust results and is likely to be an effective tool in the management of the marine environment.


2010 ◽  
Vol 13 (2) ◽  
pp. 135-157 ◽  
Author(s):  
Mario Du Preez ◽  
S Tessendorf ◽  
Stephen Hosking

This study estimates the willingness-to-pay (WTP) for a project (i.e. the Working for Water Programme) aimed at removing alien vegetation and restoring indigenous vegetation in Underberg, KwaZulu-Natal, South Africa. The WTP estimate reflects the benefit of preference for indigenous vegetation over alien vegetation. In a survey, a questionnaire was administered to 260 households in the Underberg region during September 2005. It was deduced that the mean WTP for the project was R21.12 in 2005 (R26.40 in 2008), the total WTP was R25 344.00 (R31 680.00 in 2008) and the WTP per hectare was R21.87 (R27.34 in 2008).  A valuation function to predict WTP responses was also estimated. The function showed that knowledge of the local Working for Water Programme and income were important determinants of WTP. 


2018 ◽  
Vol 17 (1) ◽  
pp. 103-110 ◽  
Author(s):  
Stella Nalukwago Settumba ◽  
Marian Shanahan ◽  
Willings Botha ◽  
Muhammad Zulilhaam Ramli ◽  
Georgina Mary Chambers

Author(s):  
Sharul Shahida Shakrein Safian ◽  
Hanny Zurina Hamzah

The use of the green concept in the automotive industry as an energy-efficient transport innovation is still regarded as a new technology in Malaysia. It also has the potential to alleviate environmental issues in order to improve environmental performance in the automotive industry context. As such, the significance of green technology has become a growing concern, especially among developing countries. The purpose of this study is to determine consumers’ willingness to pay for green vehicles towards solving environmental issues in Malaysia. In order to achieve this, the consumers’ willingness to pay (WTP) and their preferences were examined using the contingent valuation method (CVM) as found in previous studies. Data was gathered using survey questionnaires which were distributed among 445 Malaysians so as to know their preferences in terms of green vehicles and green practices. The data was analyzed using the Economic Valuation Method. The result shows that Malaysians are willing to pay the price increase in road tax by 6.49% maximum level for non-green vehicles as well as all control variables included in the doubled-bounded case. On the other hand, for a single-bounded case, the maximum value is 7.91% which is higher as respondents were given single WTP amount for acceptance compared to the double-bounded case when the initial WTP was followed by another different amount.


2018 ◽  
Author(s):  
Priscila Lopes ◽  
Sebastian Villasante

Ecosystems services (ES) provide food and recreation to humans, but are fast being degraded. Marine Protected Areas (MPAs) have been proposed as a way to protect some of these ES, but decisions regarding what gets protection and what gets consumed can be a source of conflicts. One such example is the Fernando de Noronha MPA (Brazil), where there is a conflict between shark-directed tourism and fishers who would like to access the no-take part of the MPA during part of the year. A contingent valuation method (Willingness to Pay) was used to ascertain if tourists would accept compensating fishers for not disturbing the sharks during a specific period of the year, by adding a symbolic increase in the taxes they already pay to either visit the island or to visit the no-take part of the MPA. Tourists were open to this alternative (67-71%), regardless of the fee being paid. However, there was a slight tendency to reject the fee when the tourists saw sharks during their stay, suggesting that a closer contact with these animals triggered a less sympathetic attitude towards fishers, probably because they start seeing fishers as wrongdoers, even if this is the worst choice for conservation. Although such a hypothetical payment was easily accepted by the majority of the tourists and could represent an affordable solution to conflicts, convincing those who reject such social compensation, especially if based on an irrational choice, would be an important step for sharks and for the MPA as a whole.


Water ◽  
2021 ◽  
Vol 13 (19) ◽  
pp. 2649
Author(s):  
Frederick Y. S. Lee ◽  
Anson T. H. Ma ◽  
Lewis T. O. Cheung

River revitalization, also called river restoration, has been implemented globally to restore urban river ecosystems that would benefit both the environment and local residents in various ways. The Hong Kong government has been attempting to revitalize local urban rivers; however, the perception and value of river restoration have not been assessed. With the application of a contingent valuation method, a questionnaire survey was designed to capture the attitude, place attachment, and willingness to pay (WTP) of Hong Kong residents in the context of urban rivers and river revitalization, and a proposed scenario for revitalization is given. The relationships among WTP, attitude and place attachment were explored through regression analysis. A total of 400 questionnaire samples were collected from Hong Kong residents, and over 75% of respondents were willing to pay for the proposed scenario. The results from regression analysis indicated that attitude, place dependence, place identity, and place social bonding positively influenced WTP and WTP bid amounts. In contrast, the place effect was unexpectedly found to be negatively correlated with WTP. Implications were drawn from these results, and recommendations were made concerning the features to be restored and conserved in future river revitalization work and the need to provide quality urban nature-based spaces for citizens.


2021 ◽  
Vol 16 (1) ◽  
pp. 37-46
Author(s):  
Kevin Ewaldo Kahimpong

Lampung is one of the provinces that has various tourist objects, one of which is the Deer Breeding in Wan Abdul Rachman (WAR) Grand Forest Park (Tahura). Its use as a tourist attracts visitors to come and have recreation. As one of the efforts for sustainable use, it is necessary to carry out an economic valuation. The purpose of this study was to calculate the willingness to pay visitors to the Deer Breeding in Tahura WAR using the willingness to pay method and to estimate the revenue received from the tourist attraction of Tahura WAR Deer Captivity. The method used in this research is the willingness to pay method with the contingent valuation method (CVM) and the total revenue method. The research was conducted from February to March 2020. The respondents selected regarding the purposive sampling method that was 100 people. The results showed that the average value of the willingness to pay visitors in Tahura WAR Deer Breeding was Rp. 12.900,-/person/visit, and acceptance of the Tahura WAR Deer Breeding was Rp. 27.552.00.000,-/year the value obtained from the willingness to pay visitors to a hypothetical market in the form of making deer conservation education packages.


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