scholarly journals Marketing French through a French for the Professions Course

2021 ◽  
Vol 21 ◽  
Author(s):  
Deborah S. Reisinger
Keyword(s):  
Language Learning ◽  
Content Knowledge ◽  
Real World ◽  
Marketing Strategies ◽  
Faculty Members ◽  
French Language ◽  
Advanced Level ◽  
Language Programs ◽  
Capstone Project ◽  
Real World Applications

This article details a team-based marketing capstone project in a French for the Professions course at the low-advanced level based on ACTFL proficiency guidelines. The capstone project focuses on marketing and branding strategies, advertising campaigns, teamwork skills, and presentational communication skills. Rather than marketing a traditional product or service, however, students in this fifth-semester course were tasked with developing a marketing campaign specifically for the French language. By capturing and applying market data about attitudes toward language learning, students applied their coursework to real-world issues and then learned to become advocates for the study of the French language. Overall, students and faculty members rated this project positively: Students noted its real-world applications and faculty members reported the utility of the project in assessing content knowledge. What we have learned from the implementation of the capstone project has ultimately informed departmental marketing strategies that may be useful for attracting students to language programs.

scholarly journals The French Digital Kitchen

2014 ◽  
pp. 968-986
Author(s):  
Paul Seedhouse ◽  
Anne Preston ◽  
Patrick Olivier ◽  
Dan Jackson ◽  
Philip Heslop ◽  
...  
Keyword(s):  
Learning Environment ◽  
Human Computer Interaction ◽  
Language Learning ◽  
Real World ◽  
French Language ◽  
Data Sources ◽  
Sensor Technology ◽  
Technological Design ◽  
Multiple Data ◽  
World Environment

This paper reports on the French Digital Kitchen, a design-based project which drew on digital sensor technology to take the principles of Task-Based Language Teaching (TBLT) out of the classroom and into the real-world environment of a kitchen. The project aimed to produce a situated language learning environment where learners could learn aspects of French language and cuisine whilst performing a real-world task. The article describes the blend of TBLT, human-computer interaction (HCI) and user-centred design (UCD) principles the authors adopted in constructing and trialling the kitchen, using multiple data sources. An example of a task cycle is then presented to illustrate (by using CA analysis of transcripts) how learners have used the resources of the kitchen to accomplish the task. The authors' findings show how the integration of the pedagogical and technological design enabled learners to notice and manipulate new vocabulary items.

scholarly journals AD or Non-AD: A Deep Learning Approach to Detect Advertisements from Magazines

Entropy ◽  
2018 ◽  
Vol 20 (12) ◽  
pp. 982 ◽  
Author(s):  
Khaled Almgren ◽  
Murali Krishnan ◽  
Fatima Aljanobi ◽  
Jeongkyu Lee
Keyword(s):  
Deep Learning ◽  
Real World ◽  
Marketing Strategies ◽  
Multimedia Data ◽  
Visual Features ◽  
Image Detection ◽  
Real World Application ◽  
Real World Applications ◽  
Scanned Images

The processing and analyzing of multimedia data has become a popular research topic due to the evolution of deep learning. Deep learning has played an important role in addressing many challenging problems, such as computer vision, image recognition, and image detection, which can be useful in many real-world applications. In this study, we analyzed visual features of images to detect advertising images from scanned images of various magazines. The aim is to identify key features of advertising images and to apply them to real-world application. The proposed work will eventually help improve marketing strategies, which requires the classification of advertising images from magazines. We employed convolutional neural networks to classify scanned images as either advertisements or non-advertisements (i.e., articles). The results show that the proposed approach outperforms other classifiers and the related work in terms of accuracy.

The French Digital Kitchen

2013 ◽  
Vol 3 (1) ◽  
pp. 50-72 ◽  
Author(s):  
Paul Seedhouse ◽  
Anne Preston ◽  
Patrick Olivier ◽  
Dan Jackson ◽  
Philip Heslop ◽  
...  
Keyword(s):  
Learning Environment ◽  
Human Computer Interaction ◽  
Language Learning ◽  
Real World ◽  
French Language ◽  
Data Sources ◽  
Sensor Technology ◽  
Technological Design ◽  
Multiple Data ◽  
World Environment

This paper reports on the French Digital Kitchen, a design-based project which drew on digital sensor technology to take the principles of Task-Based Language Teaching (TBLT) out of the classroom and into the real-world environment of a kitchen. The project aimed to produce a situated language learning environment where learners could learn aspects of French language and cuisine whilst performing a real-world task. The article describes the blend of TBLT, human-computer interaction (HCI) and user-centred design (UCD) principles the authors adopted in constructing and trialling the kitchen, using multiple data sources. An example of a task cycle is then presented to illustrate (by using CA analysis of transcripts) how learners have used the resources of the kitchen to accomplish the task. The authors’ findings show how the integration of the pedagogical and technological design enabled learners to notice and manipulate new vocabulary items.

ACCOUNTING REPRESENTATION AND THE SLAVE TRADE: THE GUIDE DU COMMERCE OF GAIGNAT DE L'AULNAIS

2006 ◽  
Vol 33 (2) ◽  
pp. 1-37 ◽  
Author(s):  
Cheryl S. McWatters ◽  
Yannick Lemarchand
Keyword(s):  
International Trade ◽  
Real World ◽  
Slave Trade ◽  
French Language ◽  
Historical Study ◽  
Economic Context ◽  
History Of ◽  
The Subject ◽  
Bear Witness ◽  
Language Literature

The Guide du commerce occupies a distinctive place in the French-language literature on accounting. Passed over by most specialists in the history of maritime trade and the slave trade, the manual has never been the subject of a documented historical study. The apparent realism of the examples, the luxury of details and their precision, all bear witness to a deep concern to go beyond a simple apprenticeship in bookkeeping. Promoting itself essentially as “un guide du commerce,” the volume offers strategic examples for small local businesses, as well as for those engaged in international trade. Yet, the realism also demonstrated the expertise of the author in the eyes of potential purchasers. Inspired by the work of Bottin [2001], we investigate the extent to which the manual reflects real-world practices and provides a faithful glimpse into the socio-economic context of the period. Two additional questions are discussed briefly in our conclusion. First, can the work of Gaignat constitute a source document for the history of la traite négrière? The second entails our early deliberations about the place of this volume in the history of the slave trade itself.

scholarly journals Debatable Issues of English Writing Apprehensions: A Qualitative Study of Taiwanese English Majors’ Perspectives

2017 ◽  
Vol 11 (1) ◽  
pp. 33
Author(s):  
Grace Hui Chin Lin ◽  
Patricia J. Larke ◽  
Douglas S. Jarvie ◽  
Paul Shih Chieh Chien
Keyword(s):  
Language Learning ◽  
Negative Impact ◽  
Advanced Level ◽  
English Writing ◽  
Emotional Factors ◽  
Writing Course ◽  
English Majors ◽  
Key Issues ◽  
Southern Taiwan ◽  
Time Restriction

Anxiety (e.g., Dallos, 1976, 2006; Krashen, 2003, 2016) sometimes might be unavoidable in the learning process, because the cognitive and intellectual systems are usually connected with emotional factors. This empirical study was conducted in an English majors’ advanced-level writing course to explore relevant explanations about why Taiwanese university students experienced “anxiety” (Tomlinson, 1981, 2016). Seventeen participants of junior grade at a southern Taiwan university had cooperated with their teacher to examine their anxiety occurring during writing in English. The findings discovered five key issues explaining their apprehension including mentioned (1) time restriction, (2) teacher evaluation, (3) peer competition, (4) uninteresting writing topics. The fifth factor repeated by most of the student is displayed by this study. The study implies the anxiety should be a negative impact upon language learning.

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