scholarly journals Refugee-host proximity and market creation in Uganda

2021 ◽  
Keyword(s):  
Market Creation

Market Creation and Poverty Alleviation Through Telecenters

2010 ◽  
Author(s):  
Gopal Naik ◽  
Siddharth Joshi ◽  
Basavarajappa K. P.
Keyword(s):  
Poverty Alleviation ◽  
Market Creation

scholarly journals Market Positioning of Kalco’s Virgin Coconut Oil (K’s-Vco) as a Functional Food

2019 ◽  
Vol 8 (2S8) ◽  
pp. 494-502
Keyword(s):  
Supply Chain ◽  
Functional Food ◽  
Coconut Oil ◽  
Product Category ◽  
New Product ◽  
Virgin Coconut Oil ◽  
Market Positioning ◽  
Market Creation ◽  
Channels Of Distribution

To assess the Positioning and Marketing potentials of KALCO’s Virgin Coconut Oil (K’s-VCO) only in the perspective of being consumed as “Functional Food” .To understand the characteristic, receptiveness and response of potential consumers to the introduction of a new product category “Functional Food” .This study attempts to test and establish the factors that will influence and drive the market creation for oils as functional food .To asses and ascertain the possible channels of distribution and supply chain for the products first placement into market.

scholarly journals Experimentation Throughout the Product Development Process - Lessons from Food and Beverage Ventures

2019 ◽  
Vol 1 (1) ◽  
pp. 1145-1154
Author(s):  
Ville Kukko-Liedes ◽  
Maria Mikkonen ◽  
Tua Björklund
Keyword(s):  
Product Development ◽  
Development Process ◽  
New Ventures ◽  
Product Development Process ◽  
Concept Generation ◽  
Market Creation ◽  
Food And Beverage ◽  
Development Processes ◽  
Constant Feature ◽  
Multiple Case

AbstractEstablished companies turn to new ventures for bolstering exploration activities, but we know relatively little of the product development processes of startups and new ventures and how different stakeholders are utilized in these. The current study investigated the product development activities and experiments of eight Finnish food and beverage ventures in a multiple case study based on 22 interviews. How the developed products fit into the existing portfolio and experience of the ventures seemed to define their enacted development process. Internal experimentation was a constant feature, although the type of experiments varied between different phases of the development process. External-facing experiments were less frequent and more for validation than concept generation. On the other hand, they also carried important market creation functionalities. The results suggest that more nuanced terminology around experimentation would be useful to determine what type of experiments serve different goals in the development process.

Crafting an iconic wine: the rise of “cult” Napa

2016 ◽  
Vol 28 (2) ◽  
pp. 105-119 ◽  
Author(s):  
Ian M. Taplin
Keyword(s):  
Design Methodology ◽  
External Validation ◽  
High Status ◽  
Luxury Good ◽  
Public Records ◽  
Content Type ◽  
Market Creation ◽  
Purposeful Behavior ◽  
Status Goods ◽  
Depth Interviews

Purpose This paper aims to examine the purposive strategy behind the growth of cult wines in Napa California since the 1980s. By leveraging the growing wine reputation of the region, a small number of new owners used extensive financial resources from other ventures to make a finely crafted, high-priced wine, in small quantities and sold through restricted distribution channels. Their aim was to compete with Bordeaux first-growths and create wine that would evoke the luxury connotations of craft, heritage, reputation and exclusivity. Because they were new, they relied upon experts to rate their wine, thus creating instant legitimacy with high scores and appealing to a small group of wealthy wine enthusiasts, many of whom were insecure in their knowledge of high-quality wines. Design/methodology/approach Semi-structured in-depth interviews with a sample of 13 cult winery owners, wine makers and a CEO were utilized in addition to descriptive statistics and secondary historical information drawn from public records. Findings Certain Napa producers have created iconic wines through purposeful behavior and extensive resources that are rare and difficult to imitate. Their success is also a function of positive accolades by influential wine critics whose scoring sanctioned their status as a luxury good. High prices and limited availability further manufactured the scarcity element that is crucial to maintaining demand for high-status goods. Originality/value This study examines the interface between supply of a product, external validation that legitimized it and a small but significant market of wealthy individuals who created the demand for it. This mosaic behind market creation reveals how successful producers have been in realizing the multidimensionality of luxury goods.

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