Microblogging in Higher Education

2014 ◽  
Vol 16 (2) ◽  
pp. 39-57 ◽  
Author(s):  
Vasileios Paliktzoglou ◽  
Jarkko Suhonen
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Social Networking Sites ◽  
Instant Messaging ◽  
Positive Impact ◽  
Third Party ◽  
Media Technologies ◽  
Frequency Of Use ◽  
Use Of Social Media ◽  
The Impact

Microblogging, with applications in many domains, including education, is one of the social media technologies with the greatest potential. The features of a microblogging platform vary from sending and receiving messages via the web, SMS, instant messaging clients, and by third party applications. Even though social media networking sites are commonly used in Higher Education, very little empirical evidence is available concerning the impact of social media use on student learning and engagement, albeit some studies on the use of Twitter as a microblogging tool in educational settings Fei Gao, Tian Luo and Ke Zhang (2012). In this study, the authors analyse the level of familiarity, engagement and frequency of use of social media technologies among university-level computer science students in Finland. Additionally, the authors analyse the experience of using a specific microblogging social media, Edmodo, as a learning aid to support group work. The specific focus of the study is to examine the reception of the students towards the Edmodo platform. The data was collected through a social media familiarity questionnaire, Edmodo experience questionnaire and interviews. The main findings are that the cohort was not very familiar with social media at the beginning of the course. However, the use of the Edmodo as a microblogging social media networking sites, as a learning tool had a positive impact on the students. This study provides experimental evidence that microblogging social networking sites and more specifically Edmodo can be used as an educational tool to help engage students more in the use of more social media networking sites.

Microblogging Case Study in Higher Education

2018 ◽  
pp. 139-168 ◽  
Author(s):  
Vasileios Paliktzoglou ◽  
Jarkko Suhonen
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Social Networking Sites ◽  
Science Students ◽  
Media Technologies ◽  
Frequency Of Use ◽  
Use Of Social Media ◽  
The Impact ◽  
Experience Questionnaire

Recent research indicates that even though social media networking sites are commonly used in higher education, very little empirical evidence is available concerning the impact of social media use on student learning and engagement. In this chapter, the experience of using Edmodo is analysed as learning aid to support group work in comparison with the level of familiarity, engagement, and frequency of use of social media technologies among university-level computer science students in Finland. The specific focus of the chapter is to examine the reception of the students towards the Edmodo platform. The data was collected through a social media familiarity questionnaire, Edmodo experience questionnaire, and interviews. The main findings are that the cohort was not very familiar with social media at the beginning of the course. This chapter provides experimental evidence that microblogging social networking sites and, more specifically, Edmodo can be used as an educational tool to help engage students more in the use of social media networking sites.

Social Media (Web 2.0) and Crisis Information

2013 ◽  
pp. 146-166
Author(s):  
Miranda Dandoulaki ◽  
Matina Halkia
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Information Management ◽  
Virtual Worlds ◽  
Social Networking Sites ◽  
Instant Messaging ◽  
Media Technologies ◽  
Video Sharing ◽  
Collaborative Intelligence ◽  
Use Of Social Media

Social media technologies such as blogs, social networking sites, microblogs, instant messaging, wikis, widgets, social bookmarking, image/video sharing, virtual worlds, and internet forums, have been identified to have played a role in crises. This chapter examines how social media technologies interact with formal and informal crises communication and information management. We first review the background and history of social media (Web 2.0) in crisis contexts. We then focus on the use of social media in the recent Gaza humanitarian crisis (12.2008-1.2009) in an effort to detect signs of a paradigm shift in crisis information management. Finally, we point to directions in the future development of collaborative intelligence systems for crisis management.

Social Media (Web 2.0) and Crisis Information

2011 ◽  
pp. 143-163 ◽  
Author(s):  
Miranda Dandoulaki ◽  
Matina Halkia
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Information Management ◽  
Virtual Worlds ◽  
Social Networking Sites ◽  
Instant Messaging ◽  
Media Technologies ◽  
Video Sharing ◽  
Collaborative Intelligence ◽  
Use Of Social Media

Social media technologies such as blogs, social networking sites, microblogs, instant messaging, wikis, widgets, social bookmarking, image/video sharing, virtual worlds, and internet forums, have been identified to have played a role in crises. This chapter examines how social media technologies interact with formal and informal crises communication and information management. We first review the background and history of social media (Web 2.0) in crisis contexts. We then focus on the use of social media in the recent Gaza humanitarian crisis (12.2008-1.2009) in an effort to detect signs of a paradigm shift in crisis information management. Finally, we point to directions in the future development of collaborative intelligence systems for crisis management.

Microblogging as an Assisted Learning Tool in Problem-Based Learning (PBL) in Bahrain

2018 ◽  
pp. 837-855
Author(s):  
Vasileios Paliktzoglou ◽  
Jarkko Suhonen
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Focus Group ◽  
Cultural Differences ◽  
Learning Tools ◽  
Learning Tool ◽  
Media Technologies ◽  
Frequency Of Use ◽  
Social Media Tools ◽  
Use Of Social Media

This chapter is part of a series of studies related to the use of social media tools in higher education. In particular, the authors investigate the students' level of familiarity, engagement, and frequency of use of social media technologies. They analyze the experiences of using the Edmodo tool to support PBL, and they relate participants' opinions regarding the use of the tool. The data was collected using two questionnaires and a focus group interview at the end of the course. The main findings of this study are comparable and somehow familiar to their previous study (Paliktzoglou & Suhonen, 2014). Moreover, with regards to the adoption of Edmodo as a learning tool to support PBL, although literature argues that cultural differences play an important role in the acceptance of learning tools (i.e., Cheung, Chiu, & Lee, 2011), the results indicate that Edmodo has a positive reception as learning tool in blended learning to support PBL.

Microblogging as an Assisted Learning Tool in Problem-Based Learning (PBL) in Bahrain

2015 ◽  
pp. 184-201 ◽  
Author(s):  
Vasileios Paliktzoglou ◽  
Jarkko Suhonen
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Focus Group ◽  
Cultural Differences ◽  
Learning Tools ◽  
Learning Tool ◽  
Media Technologies ◽  
Frequency Of Use ◽  
Social Media Tools ◽  
Use Of Social Media

This chapter is part of a series of studies related to the use of social media tools in higher education. In particular, the authors investigate the students' level of familiarity, engagement, and frequency of use of social media technologies. They analyze the experiences of using the Edmodo tool to support PBL, and they relate participants' opinions regarding the use of the tool. The data was collected using two questionnaires and a focus group interview at the end of the course. The main findings of this study are comparable and somehow familiar to their previous study (Paliktzoglou & Suhonen, 2014). Moreover, with regards to the adoption of Edmodo as a learning tool to support PBL, although literature argues that cultural differences play an important role in the acceptance of learning tools (i.e., Cheung, Chiu, & Lee, 2011), the results indicate that Edmodo has a positive reception as learning tool in blended learning to support PBL.

PENGARUH SOSIAL MEDIA TERHADAP BRAND AWARENESS AMARIS HOTEL

2020 ◽  
Vol 14 (02) ◽  
pp. 53-61
Author(s):  
Sofiani Sofiani
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Correlation Method ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Use Of Social Media ◽  
The Impact

Social media has became one of the marketing strategies by most of the companies to deliver their brands, products and services to customer. Apart from the advantages of the use of social media for companies, it is becoming difficult for companies to raise awareness for their brand beause of the competition. The aim of this research is to determine the impact of social media on brand awareness of Amaris Hotel. The results of this research obtained from questionnaires that had been distributed to the respondents in Jakarta and processed with correlation method. The results shows that social media gives quite big and positive impact on building and estabilishing brand awareness of AYANA Amaris Hotel for 41,5%, and Instagram gives the biggest impact on brand awareness of Amaris Hotel. The level of brand awareness of Amaris Hotel has reached the highest level, Top of Mind level. Keywords: Social Media, Brand Awareness, Marketing, Amaris Hotel

scholarly journals The Use of Social Media in Public Relations at Non-Governmental Organisations in South Africa

2018 ◽  
Vol 10 (6(J)) ◽  
pp. 150-161
Author(s):  
G. Nchabeleng ◽  
CJ. Botha ◽  
CA Bisschoff
Keyword(s):  
South Africa ◽  
Social Media ◽  
Public Relations ◽  
Social Networking ◽  
Social Networking Sites ◽  
Instant Messaging ◽  
Public Relations Practitioners ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
The Way

Social media can be a useful tool in public relations in non-governmental organisations (NGOs), but do NGOs make use of social media in their quest for service delivery in South Africa? Social networking sites, blogging, email, instant messaging, and online journals are some of the technological changes that changed the way interaction between people and how they gather information. Although social media is mainly used for interactive dialogue and social interaction, the private sector soon realised that the web-based technologies (especially Facebook and Twitter) could also be a competitive business tool. Non-governmental organisations (NGOs) soon followed suit however at a slower pace than the general communication growth rate of social media in South Africa. This article examines if social networking sites have any impact on public relations practices of NGOs in South Africa – an environment where both customers and employees still struggle to take full advantage of social media. The critical literature findings increase the understanding of the current and future challenges of social media use in public relations at NGOs in South Africa. The study explores the main differences between traditional and social media, how social media is redefining public relations role, and shed some light on defining public relations practices, identify the uses, limitations and benefits of social media by public relations practitioners in NGOs. Recommendations for future communication research are given. Based on the literature, a qualitative research design collected data using semi-structured, individual interviews. The results revealed that social media platforms such as Facebook do have an effect, and even changed the way in which NGOs communicate. The study also revealed that social media certainly has an impact on public relations relationships. This means that it has become crucial that public relations practitioners at NOGs embrace and take advantage of social media, and that they should also invest in proper electronic platforms to reap the benefits of improved communication internally and externally.

Do Social Media Matter? Initial Empirical Evidence

2014 ◽  
Vol 29 (2) ◽  
pp. 51-70 ◽  
Author(s):  
Hui Du ◽  
Wei Jiang
Keyword(s):  
Social Media ◽  
Firm Performance ◽  
Positive Impact ◽  
Data Availability ◽  
Social Media Platform ◽  
Media Technologies ◽  
The Social ◽  
Media Platform ◽  
Social Media Presence ◽  
The Impact

ABSTRACT This paper examines the association between firm performance and social media. Based on a sample of S&P 1500 firms, the study finds that firms with a social media presence are more highly valued by the market and have higher future financial performance. Further analysis indicates that the impact of social media on firm performance varies depending on the social media platform involved. Finally, using a restricted sample of Global 100 firms, the study finds some evidence that a higher level of social media engagement is associated with higher firm performance. Overall, these findings provide consistent evidence of the positive impact of social media technologies on firm performance. Data Availability: All data are available from public sources.

The Impact of Social Media Platforms “Instagram” and “Snapchat” on the Purchasing Decision - Structural Equation Modelling Approach

2020 ◽  
Vol 10 (1) ◽  
pp. 72-94
Author(s):  
Eman Ali Alghamdi ◽  
Naima Bogari
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Positive Impact ◽  
Young Female ◽  
Equation Modeling ◽  
Purchasing Decision ◽  
Social Media Platforms ◽  
Media Platform ◽  
Use Of Social Media ◽  
The Impact

Social media (SM) tools have an immense potential in e-marketing and online shopping. However, there is a lack of researches on the use of social media platform as effective marketing tools. This study has aimed to investigate the revolution of social media in Saudi Arabia through understanding the impact of two popular SM platforms (Instagram and Snapchat) on the purchasing decision of Saudi customers through advertisements and blogger recommendations. Structural equation modeling (SEM) was used to develop a model, which was tested using Confirmatory factor analysis (CFA). The results indicated a positive impact of social media platforms on the purchasing decision of young female users. Moreover, the effectiveness of these platforms in generating electronic-word of mouth (eWOM) among consumers was highlighted. However, further research is needed to promote marketeers and consumers' awareness in the digital marketplace.

Tweeting the Lecture: How Social Media Can Increase Student Engagement in Higher Education

2015 ◽  
Vol 9 (2) ◽  
pp. 91-101 ◽  
Author(s):  
Olan Kees Martin Scott ◽  
Alicia R. Stanway
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Student Engagement ◽  
Social Networking Sites ◽  
Sport Management ◽  
Sport Marketing ◽  
Course Materials ◽  
Online Lectures ◽  
Use Of Social Media ◽  
Effective Use

The higher education sector increasingly uses social media as an educational tool to develop a sense of community and foster student engagement, particularly as social networking sites have become an integral part of the lives of digital natives. The current study sought to explore whether the use of Twitter could foster student engagement in a sport marketing course, specifically by embedding Twitter through two assessments, online lectures and weekly tasks. Mean score comparisons indicated that over a 13-week semester, students (N = 68) felt more engaged and included in the course because it had Twitter, found Twitter to be relatively easy to use, and the use of social media aligned with course objectives. The results of the current study have salience in sport management education, because the effective use of Twitter within a higher education context demonstrates how the use of social media can foster engagement with course materials.

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