An Exploration of the Impact of Virtual Reality Interfaces on Online Shopping

2020 ◽  
Vol 33 (2) ◽  
pp. 19-39
Author(s):  
Wen-Chin Hsu ◽  
Po-Han Chen ◽  
Chung-Yang Chen
Keyword(s):  
Virtual Reality ◽  
Technology Acceptance ◽  
Online Shopping ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Factors Influencing ◽  
Entertainment Value ◽  
The Impact

Virtual reality presents exciting new opportunities for e-commerce with regard to the development of innovative shopping services. This article reports on an experimental investigation into the coordinated use of two human-computer interfaces (HCIs) for online shopping: virtual reality (VR) and webpages. We adopted the uses and gratification theory and technology acceptance model to determine how these HCIs affect online shopping intentions. Data from 98 participants revealed that entertainment value, informativeness, perceived ease-of-use, and perceived usefulness are the primary factors influencing the intention to use the VR HCI for online shopping (p < 0.05). Informativeness, perceived ease-of-use, and perceived usefulness are the main factors influencing the intention to use the webpage HCI for online shopping (p < 0.05). This study provides insights for businesses how to develop innovative shopping services using VR.

An Exploration of the Impact of Virtual Reality Interfaces on Online Shopping

2021 ◽  
pp. 742-763
Author(s):  
Wen-Chin Hsu ◽  
Po-Han Chen ◽  
Chung-Yang Chen
Keyword(s):  
Virtual Reality ◽  
Online Shopping ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Factors Influencing ◽  
Acceptance Model

Virtual reality presents exciting new opportunities for e-commerce with regard to the development of innovative shopping services. This article reports on an experimental investigation into the coordinated use of two human-computer interfaces (HCIs) for online shopping: virtual reality (VR) and webpages. We adopted the uses and gratification theory and technology acceptance model to determine how these HCIs affect online shopping intentions. Data from 98 participants revealed that entertainment value, informativeness, perceived ease-of-use, and perceived usefulness are the primary factors influencing the intention to use the VR HCI for online shopping (p < 0.05). Informativeness, perceived ease-of-use, and perceived usefulness are the main factors influencing the intention to use the webpage HCI for online shopping (p < 0.05). This study provides insights for businesses how to develop innovative shopping services using VR.

scholarly journals What Motivates Chinese Young Adults to Use mHealth?

Healthcare ◽  
2019 ◽  
Vol 7 (4) ◽  
pp. 156 ◽  
Author(s):  
Wai-Ming To ◽  
Peter K. C. Lee ◽  
Jinxuan Lu ◽  
Junhao Wang ◽  
Yihan Yang ◽  
...  
Keyword(s):  
Young Adults ◽  
Technology Acceptance ◽  
Rural Areas ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Communication Effectiveness ◽  
Perceived Ease Of Use ◽  
Factors Influencing ◽  
Chinese Young Adults

mHealth is one of China’s national strategies that brings affordable, accessible, and convenient health care to its entire population, may they be in cities or rural areas. Although Chinese young adults are among the first to adopt mHealth, the factors influencing Chinese young adults to use mHealth are yet to be studied both empirically and in depth. This study explores the mechanism that determines Chinese young adults’ intention to use mHealth, based on an extended Technology Acceptance Model (TAM). The extended TAM was tested using responses from 486 Chinese young adults. The results showed that perceived usefulness strongly and significantly influenced people’s intention to use mHealth. Additionally, communication effectiveness, health consciousness, and perceived ease of use were found as significant factors influencing people’s intention to use mHealth through perceived usefulness. Distrust was not found to significantly influence people’s intention to use mHealth.

scholarly journals Analysis of e-Government Services: A Study of the Adoption of Electronic Tax Filing in Indonesia

2020 ◽  
Vol 23 (3) ◽  
pp. 179
Author(s):  
Rosdiana Sijabat
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Perceived Risks ◽  
Acceptance Model ◽  
The Impact ◽  
Tax Filing

This study explores the impact of perceived usefulness, perceived ease-of-use, and perceived risks of using electronic tax filing (e-Filing) on the intention to use e-Filing through a technology acceptance model framework. The theoretical foundation used in this study is the technology acceptance model (TAM) on 201 valid questionnaires completed by Indonesian taxpayers. The data collected was analyzed by structural equation modelling using SmartPLS (3.0 Version). The results of the study revealed that e-Filing’s perceived usefulness and risk were significantly associated with intention to use, while perceived ease-of-use did not have a significant effect. Although the influence of perceived risks significantly mediated the influence of perceived usefulness, it did not significantly mediate the influence of ease-of-use. Gender was found to significantly moderate the influence of e-Filing’s perceived usefulness, but not to moderate the influence of perceived ease-of-use. Importance-Performance Matrix Analysis (IPMA) finds that the intention to use e-Filing is most strongly influenced by its perceived usefulness and perceived risk. This implies that policymakers must highlight the perceived usefulness and communicate the perceived risks of e-Filing to ensure taxpayers are willing to use the system. To the best of the author’s knowledge, this study is the first to examine both mediation and moderation to analyze the adoption of technology in Indonesia’s taxation system and offer a policy perspective through IPMA.

scholarly journals HOW THE COVID-19 CRISIS IS AFFECTING CUSTOMERS’ INTENTION TO USE ISLAMIC FINTECH SERVICES: EVIDENCE FROM INDONESIA

2021 ◽  
Vol 7 ◽  
Author(s):  
Dety Nurfadilah ◽  
Sudarmawan Samidi
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Online Survey ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Government Support ◽  
Consumer Attitude ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
The Impact

The objective of this study is to investigate the factors that are affecting customers’ intention to use Islamic FinTech services during the Covid-19 crisis. It expands the technology acceptance model (TAM) by adding government support as a new variable for the context of Islamic FinTech services during the pandemic. Using TAM as a framework, we propose a model outlining the impact of government regulation, perceived usefulness, perceived ease of use, perceived trust, and user innovativeness on consumer attitude behaviour and the intention to use Islamic FinTech services, such as payment and peer-to-peer lending. 220 sets of data were collected from an online survey and analysed using partial least squares-structural equation modelling (PLS-SEM). The results show that government support for Islamic FinTech during the Covid-19 pandemic has had an indirect impact on attitude behaviour in using Islamic services through perceived ease of use and perceived usefulness. Attitude behaviour was found to have an impact on intention.

Gender and Age

2015 ◽  
Vol 7 (1) ◽  
pp. 32-51 ◽  
Author(s):  
Emad Ahmed Abu-Shanab
Keyword(s):  
Technology Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Government Services ◽  
Factors Influencing ◽  
Gender And Age ◽  
And Gender ◽  
Future Work

The importance of e-government projects is driving research in the area of technology acceptance to better understand the factors influencing the adoption of such projects and thus the success of e-government. Among the factors influencing the intention to use e-government projects are: perceived usefulness, perceived ease of use, social influence and trust. These relationships also are moderated by gender and age and previous literature supported such premise. This study utilized a sample of Jordanians who filled a survey consisting of items measuring the previously mentioned constructs. Results supported the proposed research model, where intention to use e-government services was significantly predicted by all proposed variables. Age and gender were significant predictors of e-government services when added to the model. Unfortunately, only one relationship was moderated by age and no relationships where moderated by gender. The detailed findings, conclusions and future work are discussed further in this paper.

The Impact of Political Trust on E-Government Services Adoption

2020 ◽  
Vol 11 (4) ◽  
pp. 27-47
Author(s):  
Isaac Kofi Mensah
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Political Trust ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Government Services ◽  
Acceptance Model ◽  
The Impact

This study explored the impact of political trust on the adoption of e-government services in China. The data for this study was generated through a research questionnaire instrument. The technology acceptance model (TAM) was used as the theoretical framework for the study while the analysis was done with SPSS. The results indicated that political trust is a significant predictor of the intention to use e-government services. The results also demonstrated that whilst political trust was not significant in predicting the perceived usefulness of e-government services, it was significant in determining the perceived ease of use of e-government services. In addition, this study has shown that political trust has a significant moderating effect on both the impact of perceived usefulness and perceived ease of use on the intention to use e-government services. The implications of these findings are discussed.

scholarly journals The Indirect Effect of Computer Self-Efficacy of E-Commerce Users on Intention to Use

2020 ◽  
Vol 3 (2) ◽  
pp. 75-85
Author(s):  
Tessa Vanina Soetanto ◽  
Adelina Proboyo ◽  
Prilya Angel Putri
Keyword(s):  
Technology Acceptance ◽  
Behavioral Intention ◽  
Self Efficacy ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
The Impact ◽  
Computer Self Efficacy

E-commerce market in Indonesia has tremendous growth and predicted to become significant contributor to Foreign Direct Investment. Millennials, heavily affected by technology and internet, considered to be the driver growth of e-commerce. Applying the theory of modified Technology Acceptance Model (TAM), this research analyzes whether perceived of ease of use and perceived usefulness mediate the impact of computer self-efficacy on the behavior of e-commerce users to use Lazada platform. The study was a quantitative study with online questionnaire. Data of 200 respondents were analyzed by Structural Equation Modelling and the result shows that computer self-efficacy indirectly affects behavioral intention to use through perceived ease of use. Perceived usefulness and attitude towards use are not significant mediators because of their insignificance on intention to use. Computer self-efficacy has significant impact on behavioral intention mediated by perceived ease of use, but not by perceived usefulness.

An Empirical Study on Predicting User Acceptance of Online Apparel Shopping in Iran

2016 ◽  
Vol 6 (1) ◽  
pp. 34-53 ◽  
Author(s):  
Nariman Pahlavanyali ◽  
Seyyed Mohammad Hossein Momeni
Keyword(s):  
Technology Acceptance ◽  
Perceived Risk ◽  
Online Shopping ◽  
Emerging Market ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Cultural Dimension ◽  
Main Role ◽  
Perceived Ease Of Use ◽  
The Impact

E-commerce is an emerging market and a developing research field in Iran. The main factors influencing the Iranian consumer's intention towards shopping apparels online are of utmost importance, which the authors are aimed to study. The framework developed for accomplishing this task is created combining constructs of Trust and Perceived Risk with the Technology Acceptance Model which tries to demonstrate the relationship between those two constructs and the subcomponents of TAM including Attitude, Perceived Usefulness, and Perceived Ease of Use and the strengths of these relationships. The findings of this study illustrate the importance of Trust which is proved to have significant direct relationship with Intention and Perceived Risk which has both direct and indirect relationships with Intention. The impact of Perceived Risk is even more critical once the cultural dimension of the country put into account. It is concluded that minimizing the risk of online shopping along with maximizing the trust in this purchasing method plays a main role in adoption of online shopping.

scholarly journals The Impact of Value-Belief-Norm Theory and Technology Acceptance Model on Use Intention of Green Design Packaging

2020 ◽  
Vol 15 (7) ◽  
pp. 158
Author(s):  
ChinHung Liu ◽  
YaHui Wu
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Moral Obligation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Sustainable Packaging ◽  
Acceptance Model ◽  
The Impact

This study mainly investigates the relationships among VBN value-belief-norm (environmental moral obligation), technology acceptance model (perceived ease-of-use, perceived usefulness), and the intention to use designing sustainable packaging. A questionnaire survey was administered to consumers in various areas of Taiwan, and the responses were analyzed using statistical methods. The study results indicated the following: 1. The significant and positive impacts existed among VBN value-belief-norm (environmental moral obligation), perceived ease-of-use, perceived usefulness, and the intention to use sustainable packaging, with the influence of biospheric value in VBN on the new environmental paradigm being the most significant. 2. The consumers with various age and marital status had a significantly different perception on their intention to use designing sustainable packaging; the consumers with various age and occupation had a significantly different perception on their norms (environmental moral obligation), and when consumers purchased products that require packaging, whether they chose packaging with recyclable or reusable marks and functions had a significantly different perception on their VBN value-belief-norm, perceived ease-of-use, perceived usefulness, and intention to use designing sustainable packaging. Based on the analysis results above, we put forward suggestions regarding the recycling and reuse of resources, sustainable development technologies, and the cherishing of the ecological value of nature from the perspectives of consumers, companies, and the government.

scholarly journals Factors influencing online shopping intentions: The mediating role of perceived enjoyment

2021 ◽  
Vol 6 (3) ◽  
pp. 239-253
Author(s):  
Abdulla Al-Towfiq Hasan ◽  
Shah Mahmud Sumon ◽  
Md. Tariqul Islam ◽  
Mohammad Sabbir Hossain
Keyword(s):  
Technology Acceptance ◽  
Online Shopping ◽  
Measurement Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Social Value ◽  
Perceived Ease Of Use ◽  
Factors Influencing ◽  
Study Results ◽  
Perceived Enjoyment

The study aimed to understand factors influencing customers' online shopping intentions. This study used the technology acceptance model (TAM) and extended it, including social value and perceived enjoyment, to measure customers' intentions in the online shopping context. Three hundred one validated data was collected using personal interviews and the online survey approach through convenience sampling technique from 20 to 60 years old. Subsequently, data were analyzed through PLS-SEM. The measurement model was first examined to determine whether the constructs predict online shopping intentions. After validating the measurement model, the subsequent structural model was analyzed using Smart PLS 3.3.3. The study results revealed that perceived usefulness, attitude, social value, and perceived enjoyment are significant positive predictors of online shopping intentions. However, perceived ease of use insignificantly impacted online shopping intentions. Moreover, this study results showed that perceived enjoyment partially mediates the relationship between perceived usefulness, perceived ease of use, social value, and online shopping intentions. In contrast, the influence of attitude on intentions is insignificantly mediated by perceived enjoyment. This study will provide online e-retailers with insights into how practitioners can influence customers to shop online. Customer behaviour is the result of customers' intentions, built through perceived usefulness, ease of use, attitude, social value, and enjoyment.

Sign in / Sign up

Export Citation Format

Share Document