How Relevant is the Marketing Curriculum to Today's Market

2015 ◽  
Vol 5 (1) ◽  
pp. 29-35
Author(s):  
Hemant Kassean ◽  
Mridula Gungaphul
Keyword(s):  
Higher Education ◽  
Global Marketing ◽  
Non Profit ◽  
Course Content ◽  
Content Relevance ◽  
The World ◽  
Formed Part ◽  
Educational Market ◽  
Computer Labs

Higher Education Institutions (HEIs) operate in an environment that combine characteristics from both business and non-profit sectors and have to possess and operate a bundle of skills and resources to implement strategies adapted to educational market conditions. How does an HEI ensure that its curriculum keeps pace with these changes? The purpose of this paper is to examine the weaknesses of the current undergraduate marketing curriculum offered by the HEI and propose a curriculum that reflects the requirements of today's market which is also in line with the global marketing curricula. A list of criteria was drawn for the evaluation of the BSc (Hons) undergraduate marketing curriculum. Perspectives from three cohorts of marketing students, employers, lecturers and experts in the field were gathered over a period of 3 weeks. Students expressed concerns about the number of non - marketing modules which formed part of the curriculum. Lack of resources and classrooms with 120 students for common modules were found to be not conducive for their learning. There was a lack of space for computer labs and access to internet was limited and very slow for their research assignments. The stakeholders evaluation in relation to course content, relevance, lecturers' characteristics and attitude, assignments, resources/facilities provided to the marketing students, employment prospects, leadership issues the powerful role of higher education in economic development are discussed. This revamped curriculum has attempted to balance the critical requirements of the curriculum from three angles: Firstly, with increased globalisation, this modern curriculum is in line with evolution in marketing and is expected to adequately prepare the students as practitioners in a global environment. Secondly, the aspirations of students have been taken into account so as to make the curriculum more relevant to their needs, and finally the requirements from the industry in terms of knowledge, skills and competences have been incorporated so that the students are better prepared to face the world of work once they have graduated. Although great care has been taken to ensure that the curriculum is modernised in line with the needs of employers and employees, marketing being such a dynamic area, it is difficult to predict for how long this revamped curriculum will remain relevant and when this should ideally be revamped again, an exercise which is currently undertaken every 4-6 years.

scholarly journals The Growing Accountability Agenda: Progress or Mixed Blessing?

2015 ◽  
Author(s):  
Jamil Salmi
Keyword(s):  
Higher Education ◽  
Higher Education Institutions ◽  
Teaching And Research ◽  
The Past ◽  
Public Resources ◽  
The World ◽  
Mixed Blessing ◽  
University Leaders ◽  
Accountability Practices

In the past decade, however, accountability has become a major concern in most parts of the world. Governments, parliaments, and society at large are increasingly asking universities to justify the use of public resources and account more thoroughly for their teaching and research results. The universal push for increased accountability has made the role of university leaders much more demanding. The successful evolution of higher education institutions will hinge on finding an appropriate balance between credible accountability practices and favorable autonomy conditions.

Beauty between Empires

2019 ◽  
pp. 69-102
Author(s):  
S. Heijin Lee
Keyword(s):  
Social Media ◽  
Plastic Surgery ◽  
Cosmetic Surgery ◽  
Women's Bodies ◽  
Non Profit ◽  
The World ◽  
Political Investments

This chapter examines how and why Korean plastic surgery consumption occupied the minds of Jezebel (a mainstream US feminist blog) writers, editors, and millions of readers as well as Womenlink’s (Korea’s premiere feminist non-profit organization) members, panelists, and forum attendees at roughly the same time from 2012 to2013—feminists from opposite ends of the world so to speak. By closely reading Jezebel’s coverage of the topic and juxtaposing it with Womenlink’s activism in Korea, this chapter examines first, the role of social media sites in US discourses about Korean women’s bodies. How have social media sites renewed fetishized interest in Korean bodies while fueling cosmetic surgery consumption in Korea itself? Second, both groups agree that Korean plastic surgery consumption is a feminist “problem,” yet their differing geopolitical locations and political investments affect their articulation and understanding of this particular problem. How might we think about these two feminist groups relationally?

Higher Education, Social Welfare, and Corruption

2019 ◽  
pp. 54-78
Author(s):  
Marlene M. Mendoza-Macías
Keyword(s):  
Higher Education ◽  
Human Development ◽  
Wealth Distribution ◽  
Sustainable Human Development ◽  
The Social ◽  
The World ◽  
Primary Focus ◽  
The University ◽  
Social Management

The world is facing multiple changes and challenges; the environment shows inequalities, poverty, and corruption. Ecuador is not the exception. The man is declared the primary focus of the Ecuadorian Constitution to meet such changes. The objective of decreasing poverty, improving wealth distribution, and contributing to sustainable human development is unavoidable. In that context, the university has the pivotal role in generating interaction with society and its reality, to train professionals social and humanly responsible towards such facts, to promote the social management of knowledge from different action fields. The goal of this chapter is to specify the role of higher education institutions (HEIs) in a society where they take part, to draw up social responsibility of universities in Guayaquil and the challenges they face, as well as actions that contribute to the eradication of corruption and greater wellbeing of the society.

Framing the Role of Culture Reflecting on How Culture Affects Learners in Transformative Learning Settings

2019 ◽  
pp. 30-44
Author(s):  
Priscilla Bamba
Keyword(s):  
Higher Education ◽  
Virtual Reality ◽  
Adult Learners ◽  
Learning Environment ◽  
Transformative Learning ◽  
Cell Phone ◽  
Academic World ◽  
The World ◽  
Time And Energy

From the simplest cell phone to virtual reality headsets, students today are bombarded by technology, so this is bound to affect their expectations in the learning environment and the way they relate to cognitive challenges. Today's culture is an immersion of advanced methods of communicating with each other and with their instructors. Adult learners who return to the world of higher education after having been away for some time have often felt the need to strive harder to show they fit into that world. With a broader worldview, more responsibilities, and often more wisdom gained from having held jobs, sometimes for years, they also bring a richer way of relating to the academic world. At the same, time, though, sometimes responsibilities, including full family lives, limit their time and energy they are capable of devoting to studying and completing assignments.

Examining the Factors Shaping the Debate Around the Globalization of Higher Education

2019 ◽  
pp. 1-26 ◽  
Author(s):  
Vlasios Sarantinos
Keyword(s):  
Higher Education ◽  
Research Agenda ◽  
Education Sector ◽  
African Continent ◽  
Colonial Legacy ◽  
The World ◽  
Challenges And Opportunities ◽  
The Impact

The chapter explores the impact globalization has created for the higher education sector, looking at how the landscape evolved across the world and how the role of universities has been transformed. Extending the analysis further, there is an investigation of how institutions have tried to respond to the emerging challenges and opportunities presented as a consequence of the shifting field. The focus then moves to the African continent and peruses the particular development of higher education under the influence of colonial legacy and globalization, examining how institutions have endeavored to adapt. The chapter draws to an end with a reflection of the main issues, inherent limitations, and how the research agenda could be taken further.

Education 4.0

2020 ◽  
pp. 181-200
Author(s):  
Sana Moid
Keyword(s):  
Higher Education ◽  
Education System ◽  
Social Transformation ◽  
Future Trends ◽  
Demographic Structure ◽  
Higher Education System ◽  
Disruptive Technologies ◽  
The World ◽  
Education Model

Education 4.0 is an education model aligned with future trends in order to develop and enhance individualized education that will eventually go on to define the manner in which youngsters of the future will work and live. Since youth are the main asset of any nation, education becomes the most powerful tool for social transformation. India's demographic structure is changing; while the world grows older, the Indian population is becoming younger, and by 2025, about two-third of Indians will be in its workforce. A few issues addressed in this study are to identify the drivers of Education 4.0, to identify and understand the role of disruptive technologies, to study the transition from Education 1.0 to Education 4.0 and its relevant impact on the higher education system.

scholarly journals The representativeness of neighbourhood associations in Toronto and Vancouver

Urban Studies ◽  
2020 ◽  
pp. 004209802096443
Author(s):  
Aaron A Moore ◽  
R Michael McGregor
Keyword(s):  
Higher Education ◽  
Urban Politics ◽  
Local Governance ◽  
Substantive Representation ◽  
Municipal Elections ◽  
Individual Level ◽  
The World ◽  
American Cities ◽  
Neighbourhood Association

Neighbourhood associations are major players in urban politics throughout North American cities and increasingly are becoming a political force in other parts of the world. However, while there is a rich and well-developed literature on the role played by neighbourhood associations in urban politics, few studies examine whether their membership reflects the socio-demographic composition and interests of the broader public. This paper addresses this gap in the literature using survey data from voters conducted during the Vancouver and Toronto 2018 municipal elections. We compare the responses of participants who identify as members of neighbourhood associations (or their equivalents) with those of the broader voting public. We find that members of neighbourhood associations in both cities are not representative of the broader population. They are more likely to be white, older and have higher education than the average voter. In addition, while the ideology of neighbourhood association members differs little from that of the broader public, their policy priorities are different from those of the majority of voters in both cities. Our findings suggest that neighbourhood associations fail in providing descriptive representation and may not offer substantive representation. These findings raise important questions about the role of neighbourhood associations in local governance. Our study also demonstrates the merit of using individual-level surveys to learn more about the composition and policy preferences of neighbourhood associations.

The Erosion of Humanitas

Worldview ◽  
1974 ◽  
Vol 17 (7) ◽  
pp. 34-39
Author(s):  
Clyde A. Holbrook
Keyword(s):  
Higher Education ◽  
Liberal Arts ◽  
Arts Education ◽  
Liberal Arts Education ◽  
Cultural Economic ◽  
Social Differences ◽  
The People ◽  
The World ◽  
The Ideal

The role of higher education is crucial in a world that seems torn apart by cultural, economic, political and social differences, and yet is, at the same time, ever more closely drawn together by technology, travel, social and economic needs. Higher education offers no panacea for the disunity of this complex and confusing world. It should, however, contribute to a kind of understanding that spans the differences among the people of the world, or at least those within one country. In this connection liberal arts education is today in jeopardy, unsure of its competence to serve the ideal of humanitas that at one time was conceded to be both the stable ground and the ever elusive goal of higher education.

scholarly journals DILEMA INDEPENDENSI AUDITOR SATUAN PENGAWASAN INTERNAL PERGURUAN TINGGI: STUDI FENOMENOLOGI

2019 ◽  
Vol 19 (1) ◽  
pp. 111
Author(s):  
Syarif Syahrir Malle ◽  
Alimudidin Alimudidin ◽  
Nirwana Nirwana
Keyword(s):  
Higher Education ◽  
Work Environment ◽  
Internal Control ◽  
Control Unit ◽  
Education Institution ◽  
The Other ◽  
Non Profit ◽  
Internal Auditors ◽  
Interpretive Paradigm

<p><em>This research is motivated by a "unique" phenomenon from of the role of the profession internal auditors. For </em><em>Internal </em><em>auditors </em><em>of  Internal Control Unit </em><em>(SPI) in</em><em> a non-profit organization, especially in an</em><em> </em><em>Higher Education Institution</em><em>, the uniqueness has the potential to place it in a situation of independence dilemma. The purpose of this study is to understand the reality of the independence dilemma faced by SPI auditors as a result of the conditions and work environment. In order to explore the auditor's understanding of SPI, phenomenology is employed as methodology, under interpretive paradigm as the umbrella of this research. Exploration of understanding and awareness is done using Epoche. The results of the study revealed that the SPI auditor faced a situation of independence in various forms: (1) the negative auditing stigma in the form of the awarding of "kambing hitam" to SPI raises a dilemma for auditors and disturbs the working spirit of the SPI auditor, on the other hand if implemented improperly will be contrary to the obligation and further aggravate the negative stigma already attached; (2) there is a phenomenon of impropriety (abuse) on audit guidelines that has not been fully implemented and not evaluated to provide ethical consideration in the future; (3) the existence of obedience pressure in the form of "suspension" the rector signs the SPI examination report</em><em>.</em><em> </em><em>d</em><em>ue to the term audit conception that has not been agreed upon. </em></p>

Sign in / Sign up

Export Citation Format

Share Document