Online Shopping Behavior

Author(s):  
Rama Mohana Rao Katta ◽  
Chandra Sekhar Patro

Online shopping is a recent phenomenon in the field of E-Business with promising results indicating revolutionary change in shopping in the world. Accessibility and convenience are the key drivers for a major shift to online shopping. Due to ever increasing work pressure, multiple roles in life style, paucity of time, consumers are on the lookout of such facility that can suit to their changing needs. Online shopping provides the right solution to get the desired goods and services with a touch on the computer/ mobile screen. Consumers are more connected than ever before and have more information and choices at their fingertips today due to expanding connectivity of internet all over the world. If e-marketers know and understand the factors affecting consumer satisfaction, they can further sharpen their marketing strategies to attract and retain customers. The study focuses on identifying the factors influencing online shopping behavior and the reasons for preferring online shopping compared to shopping in conventional stores.

2018 ◽  
pp. 1413-1429
Author(s):  
Rama Mohana Rao Katta ◽  
Chandra Sekhar Patro

Online shopping is a recent phenomenon in the field of E-Business with promising results indicating revolutionary change in shopping in the world. Accessibility and convenience are the key drivers for a major shift to online shopping. Due to ever increasing work pressure, multiple roles in life style, paucity of time, consumers are on the lookout of such facility that can suit to their changing needs. Online shopping provides the right solution to get the desired goods and services with a touch on the computer/ mobile screen. Consumers are more connected than ever before and have more information and choices at their fingertips today due to expanding connectivity of internet all over the world. If e-marketers know and understand the factors affecting consumer satisfaction, they can further sharpen their marketing strategies to attract and retain customers. The study focuses on identifying the factors influencing online shopping behavior and the reasons for preferring online shopping compared to shopping in conventional stores.


2021 ◽  
Vol 19 (2) ◽  
pp. 1-16
Author(s):  
Musrat Siyal ◽  
Saeed Siyal ◽  
Jun Wu ◽  
Debajyoti Pal ◽  
Muhammad Mujahid Memon

Online shopping is an emerging trend throughout the world. Likewise, it is used in China among Chinese consumers, but not all foreigners use it frequently due to several factors. This study discussed those factors which cause hindrance for foreigners to use online shopping and their behavior towards it. To do so, the authors have proposed the model by extending the technology acceptance model (TAM). The data were collected from the international students in China through a survey questionnaire and analyzed by SPSS to draw the results of the proposed relationships. The findings show that the online shopping behavior of international students in China is negatively related to financial risk and positively related to trust and ease of use. Moreover, purchase intention mediates these relationships. The results will be useful for consumers and online sellers to retain existing consumers and attract more foreigners studying in China. Moreover, the paper mentioned the implications and future directions of the study.


2014 ◽  
Vol 10 (2) ◽  
pp. 45-60 ◽  
Author(s):  
Pingjun Jiang ◽  
David B. Jones

Few studies in the literature on electronic commerce provide empirical investigation of consumer behavior in the international online shopping context. This study identifies and discusses factors that influence international online purchases and profile the characteristics of those who purchase and those who do not purchase from online stores overseas in three main categories: the online shopping experiential factors, the international shopping motivational factors, and the international trust attitudinal factors. The international online shoppers tend to highly trust foreign vendors and have high preference of and confidence in online shopping. More importantly, these shoppers are knowledge of shopping sites' hosting countries and strongly believe in those sites' global propensity. The paper makes contributions towards new knowledge and understanding of how international online shoppers differ from non-shoppers.


2018 ◽  
Vol 4 (2) ◽  
pp. 1
Author(s):  
Soo Cheng Chuah ◽  
Phaik Lian Ng ◽  
Noor Rita Mohamad Khan

The proliferation of e-commerce has induced the online shopping transactions around the world. The increase trend of online shopping illustrates that there is a dramatic increase in compulsive behavior on online shopping.  Shopping online could give an illusion to the consumers that they are not really spending money and become compulsive for many consumers. By adapting the questionnaires outlined, this study validates the compulsive online shopping scale to measure the compulsive online shopping behaviour in Malaysia context. A survey was conducted with a sample of 221 respondents based on convenience-sampling method in the Klang Valley. The factor analysis showed high reliable test of Cronbach alpha for the scales underlying the compulsive online shopping behavior. 


2021 ◽  
Vol 4 (1) ◽  
pp. 31-50
Author(s):  
Binod Shah ◽  
Uday Kishor Tiwari

The paper aims to explore about the use of Internet that changes the way consumers purchase goods and services. The growing number of internet users in Nepal provides a bright prospect for online shopping. Recent research has shown an interest in investigating the factors that affect the attitude of consumers towards online shopping. The study is being carried out to identify and analyze the factors that affect consumers' attitude towards online shopping in Janakpurdham and to examine the factors that motivate consumers to shop online. In this study, quantitative research method has been used. Questionnaire method is used to collect the data. The study has been done by convenient sampling method. The main finding of this study is that among the four factors (convenience, website design/features, time saving and security) selected for this research, the most attractive and influencing factor for online shopping is convenience, followed by time saving the second and thirdly security. Results have also showed that the website design/features are also important for online shopping. The findings also indicate that time saving is the most important factor that motivate consumers to shop online, followed by easy to purchase second and thirdly variety at one shop. This study is useful to understand the online shopping behavior of consumers.


2021 ◽  
Vol 317 ◽  
pp. 05017
Author(s):  
Rosana Eri Puspita ◽  
Yasinta Zulaikha ◽  
Arna Asna Annisa ◽  
Rifda Nabila ◽  
Mohammad Rofiuddin ◽  
...  

Shopping for food is a necessity that will continue to occur before the pandemic, during a pandemic, and post-pandemic. Pandemics that occur around the world also affect human behaviour, including food shopping behaviour. This study aims to analyze shopping behaviour and changes in shopping behaviour during a pandemic. Consumers prefer to choose online shopping in pandemic situations according to safety. Data were collected by interviewing 12 respondents from the generation of baby boomers, X, Y, and Z. The data were processed using a qualitative approach using N-Vivo software. Research results showed that there were differences in food shopping behaviour during the pandemic. This research suggests that the food industry pays attention to shopping behaviour change during a pandemic to change strategies to get opportunities in the market. Novelty in this study is the first cross-generational qualitative analysis of food shopping behaviour among Indonesian consumers.


Author(s):  
Kartika Rose Rachmadi ◽  
Rois Arifin

Covid-19 pandemic in Indonesia requires business people to innovate in business. Not only one or two sectors but many sectors, one of which is the business and trade sector, which causes their income to decline. The state of this pandemic is one of the driving factors for the creation of competition for all sectors, and in this case, business people. One of is the sales promotion program like flash sale event, including the marketplace. In the other hand, it can also see how online shopping behavior at flash sales events and its effect on consumer satisfaction. The research method uses quantitative using explanatory research techniques involving 200 respondents with accidental sampling. Distribution of questionnaires using Google forms while still paying attention to government policies in the form of social distancing and psbb. The results showed that the three variables in this study such as flash sales, online shopping decisions and satisfaction had a significant positive effect on the marketplace during the pandemic in Malang City.


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