Positions of Mobile Phone Brands on University Students' Mind

2016 ◽  
Vol 5 (1) ◽  
pp. 18-28
Author(s):  
Tamer Baran
Keyword(s):  
University Students ◽  
Mobile Phone ◽  
Brand Positioning ◽  
Scaling Method ◽  
Dimensional Scaling ◽  
Perceptual Maps ◽  
Turkish University Students ◽  
Sony Ericsson ◽  
Multi Dimensional Scaling

The aim of this study is determine the perception of Turkish university students of mobile phone brands. To achieve this, brand, brand positioning concepts and brand positioning strategies were mentioned. 417 questionnaires were carried out from university students. The results obtained from the questionnaires have been analysed by multi-dimensional scaling method. Then findings have been explained by using perceptual maps. The results have revealed that Nokia is the highest perception level among university students. Nokia is followed by Samsung, Sony Ericsson, LG and General Mobile (GM) respectively. Moreover, perceptual maps have shown that Nokia and GM are perceived as the most different brands and, Sony Ericsson-LG are perceived as the least different brands by university students.

Symptoms associated with mobile phone usage among Turkish university students

2018 ◽  
Vol 5 (2) ◽  
pp. 41-50
Author(s):  
Canan Gürsel
Keyword(s):  
University Students ◽  
Mobile Phone ◽  
Cell Phone ◽  
Psychological Symptoms ◽  
Depression Anxiety Stress Scale ◽  
Average Cell ◽  
Significant Difference ◽  
Turkish University Students ◽  
Mobile Phone Usage ◽  
And Gender

This study investigate the habits of using mobile phone in terms of various psychological symptoms among university students. The research sample consisted of 391 female (73.6 %) and 134 male (25.2 %) total 531 students of Gazi University. The Brief Symptoms Inventory, Depression Anxiety Stress Scale -42, and demographic information form were used for collecting data.  The mean age was 21.52, the majority of students have a mobile phone(%98.9) and they use one line. Average cell phone usage time was 1-2 hours, following this 3-5 hours users in a week. The ratio of females conneting to Internet with cell phone were %80.5 and males %76.5. There was a significant difference between males and females weekly connection to internet. Females average connection time was longer than males, and also talks longer than males.  There was a significant differences between students who connect to Internet from mobile phone and no connection groups on scores of brief symptoms inventories obsessive compulsif disorder, anxiety, hostility and interpersonal sensitivity subcales. Males have more hostility symptoms.Consistent with the literature there were some risk factors based on psychological symptoms and gender differenece among students problematic cell phone usage behavior..   Keywords: Cell phone usage, cell phone addiction, addiction.

scholarly journals Relationship between nomophobia and fear of missing out among Turkish university students

2018 ◽  
Vol 13 (4) ◽  
pp. 549-561 ◽  
Author(s):  
Nazire Burcin Hamutoglu ◽  
Deniz Mertkan Gezgin ◽  
Gozde Sezen-Gultekin ◽  
Orhan Gemikonakli
Keyword(s):  
University Students ◽  
Social Networking ◽  
Mobile Phone ◽  
Social Networking Sites ◽  
Critical Role ◽  
Total Variance ◽  
Fear Of Missing Out ◽  
Problematic Relationship ◽  
Turkish University Students ◽  
The Relationship

The aim of this study is to investigate the relationship between no mobile phobia (nomophobia) which is defined as a modern fear of being unable to communicate through the mobile phone, and Fear of Missing Out (FOMO) which is known to be related with the problematic relationship with Social Networking Sites (SNSs), and play a critical role in the increased use of Social Networking Sites (SNS). The data were collected from a convenient sample of 538 university students via Nomophobia (NMP-Q) and FOMO Scales, The results show that a positive moderate level of relationship was found between Nomophobia and FOMO levels. The findings showed that FOMO level of university students predicts 41% of the total variance at the Nomophobia level. That is, when FOMO level increases, students’ nomophobia level can be predicted from data depicting the increase. 

Assessing Mobile Phone Attachment: Validation of the Mobile Attachment Questionnaire in Turkish University Students and Examination of Related Variables

2021 ◽  
pp. 003329412110051
Author(s):  
Özge Enez ◽  
Özden Yalçınkaya-Alkar
Keyword(s):  
University Students ◽  
Mobile Phone ◽  
Goodness Of Fit ◽  
Smartphone Addiction ◽  
Fit Indices ◽  
Confirmatory Factor Analyses ◽  
Starting Point ◽  
Confirmatory Factor ◽  
Turkish University Students ◽  
High Internal Consistency

The main aim of this study was to adapt the Mobile Attachment Questionnaire (MAQ) to Turkish culture. It was also aimed to investigate whether mobile phone attachment (MPA) exists in Turkish university students and whether it has the main characteristics of interpersonal attachment. This study also aimed to investigate the MPA’s relationship with nomophobia, smartphone addiction and materialism, and to examine the predictive power of them on MPA. The study group consisted of a total of 242 university students. Exploratory and confirmatory factor analyses were conducted to determine the structural validity of the MAQ-TR. The goodness of fit indices met the model fit requirements for the four-factor 13-item MAQ-TR. Reliability analyses results provided high internal consistency coefficients. Correlation analyses results showed that individuals highly attached to their phones experienced more severe symptoms of nomophobia and smartphone addiction and materialists were more likely to accept their phones as attachment object. Regression analysis showed that nomophobia, smartphone addiction and materialism were significant predictors of MPA. Given that MPA is an understudied concept, this study provides a starting point for future researches on problematic and non-problematic phone use.

scholarly journals Analysis of Spatial Land Price Variation by Multi-dimensional Scaling Method

1997 ◽  
Vol 14 ◽  
pp. 269-276
Author(s):  
Yoshinobu HIROSE ◽  
Yoshitaka AOYAMA ◽  
Akio Kondo ◽  
Masaharu INOUE
Keyword(s):  
Land Price ◽  
Scaling Method ◽  
Price Variation ◽  
Dimensional Scaling ◽  
Multi Dimensional Scaling
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