The Influence of Leadership and Strategic Emphasis on Social Media Use of Regional Nonprofit Organizations

Prior work has established the prevalence of social media as an information dissemination tool for large, national nonprofit organizations. This project adds to that literature by examining the impact of an organization's leadership (executive director background and board influence) and strategic emphasis (customer orientation and financial allocations to social media) on the use of social media for information transmission by regional nonprofit organizations. Insights are gained from leadership at 121 nonprofits and through analysis of 377 days of Facebook data for seven nonprofit organizations. The results suggest that organizations with executive directors who have more experience in the corporate sector and board members who exert greater influence are more likely to utilize social media for information transmission. Greater financial investments in social media actually result in less strategic use of social media, suggesting more investment does not always equate to more effective strategy.

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Friending and Funding Through Facebook

Advances in Electronic Government, Digital Divide, and Regional Development - Innovative Perspectives on Public Administration in the Digital Age ◽

10.4018/978-1-5225-5966-5.ch014 ◽

2018 ◽

pp. 256-283

Author(s):

Debika Sihi

Keyword(s):

Social Media ◽

Information Transmission ◽

Nonprofit Organizations ◽

Cost Effective ◽

Staff Members ◽

Strategic Emphasis ◽

Use Of Social Media ◽

Key Staff ◽

Facebook Pages ◽

Share Information

Social media may be leveraged as a cost-effective way for nonprofit organizations (1) to share information and (2) as a platform for fundraising. This is especially true for regional nonprofit organizations which may have less dedicated resources for marketing and fundraising. This chapter has two main objectives. First, the impacts of regional nonprofit organizations' leadership and strategic emphasis on the use of social media for information transmission is examined. Insights are gained from leadership at 121 nonprofits and through analysis of 377 days of Facebook data for seven nonprofit organizations. The second objective of this work is to examine regional nonprofit organizations' use of social media for crowdfunding or raising donations through a network of social media followers. The Facebook pages of 647 regional nonprofits are examined, and insights are gained from key staff members at 10 organizations.

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The Impact of Social Media on Risk Communication of Disasters—A Comparative Study Based on Sina Weibo Blogs Related to Tianjin Explosion and Typhoon Pigeon

International Journal of Environmental Research and Public Health ◽

10.3390/ijerph17030883 ◽

2020 ◽

Vol 17 (3) ◽

pp. 883 ◽

Cited By ~ 3

Author(s):

Tiezhong Liu ◽

Huyuan Zhang ◽

Hubo Zhang

Keyword(s):

Social Media ◽

Comparative Study ◽

Information Transmission ◽

Risk Communication ◽

Information Dissemination ◽

Sina Weibo ◽

The Social ◽

Different Types ◽

The Impact

Social media has brought opportunities and challenges to risk communication of disasters by undermining the monopoly of traditional news media. This paper took blogs about Tianjin Explosion and Typhoon Pigeon posted through Sina Weibo as empirical objects. Moreover, the paper used the analytical method of social network to conduct a comparative study on the network structures of information disseminated among different types of disasters, with the goal of uncovering the impact of social media on different types of risk communication of disasters. The result shows a different impact of the risk communication on the two types of disasters. While the role of social media for the risk communication of natural disasters is mainly to influence information dissemination, the roles of social media for the risk communication of man-made disasters are to transmit information as well as to communicate emotions. The differences seen within the structure of social media networks are causes differences in functions. Specifically, the structure for the social media communication network on man-made disasters takes on a “core - periphery structure” which is endowed with both information communication and emotional communication functions. Also, the role of the opinion leaders for the subnet is found to be significant while the communication within small groups is kept pretty active; additionally, the slow speed of information transmission of the network could result in easily distorted information. On top of that, the network is characterized with intense vulnerability to the attacks on core nodes. In contrast, the social media network for natural disaster risk communication is not seen with an obvious “peripheral-core” structure which is a relatively pure information transmission network with relatively equal principal status. In other words, the entire network is found with stronger connectivity and relatively faster information transmission speed. Furthermore, the nodes inside the network are found to have weaker control over information transmission. In sum, the research results are helpful in improving the risk communication theory based on social relations, optimizing the communication structure of disaster information so as to change the effect of risk communication.

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Maximizing Social Media Tools

Advances in Library and Information Science - Special Library Administration, Standardization and Technological Integration ◽

10.4018/978-1-4666-9542-9.ch007 ◽

2016 ◽

pp. 166-179

Author(s):

Maria Cecilia I. Ayson

Keyword(s):

Social Media ◽

Social Networking Sites ◽

Information Dissemination ◽

Low Cost ◽

New Technology ◽

Ease Of Use ◽

Media Campaigns ◽

Social Media Tools ◽

Use Of Social Media ◽

The Impact

The emergence of social networking sites and platforms has paved the way for alternative marketing and information dissemination tools. Several institutions, including special libraries, take advantage of this new technology due to its low cost, ease of use, and wider reach. But since it is a relatively new technology, and its practice is usually not formalized, there is a lack of policies in implementing social media campaigns, especially in special libraries. While social media tools are very popular and easy to use, they still demand considerable time and effort. Thus, it is important to evaluate the impact of special libraries' use of social media among their clientele and target audience. This chapter will feature selected social media tools appropriate for special libraries and recommend guidelines in planning social media campaigns and evaluating their impact.

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PENGARUH SOSIAL MEDIA TERHADAP BRAND AWARENESS AMARIS HOTEL

Kepariwisataan: Jurnal Ilmiah ◽

10.47256/kepariwisataan.v14i02.19 ◽

2020 ◽

Vol 14 (02) ◽

pp. 53-61

Author(s):

Sofiani Sofiani

Keyword(s):

Social Media ◽

Positive Impact ◽

Correlation Method ◽

Marketing Strategies ◽

Brand Awareness ◽

Use Of Social Media ◽

The Impact

Social media has became one of the marketing strategies by most of the companies to deliver their brands, products and services to customer. Apart from the advantages of the use of social media for companies, it is becoming difficult for companies to raise awareness for their brand beause of the competition. The aim of this research is to determine the impact of social media on brand awareness of Amaris Hotel. The results of this research obtained from questionnaires that had been distributed to the respondents in Jakarta and processed with correlation method. The results shows that social media gives quite big and positive impact on building and estabilishing brand awareness of AYANA Amaris Hotel for 41,5%, and Instagram gives the biggest impact on brand awareness of Amaris Hotel. The level of brand awareness of Amaris Hotel has reached the highest level, Top of Mind level. Keywords: Social Media, Brand Awareness, Marketing, Amaris Hotel

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Public relations in the age of data: corporate perspectives on social media analytics (SMA)

Journal of Communication Management ◽

10.1108/jcom-09-2020-0092 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Kathy R. Fitzpatrick ◽

Paula L. Weissman

Keyword(s):

Social Media ◽

Public Relations ◽

Social Media Analytics ◽

Content Type ◽

The Public ◽

Management Function ◽

Use Of Social Media ◽

The Impact ◽

Corporate Brands ◽

Depth Interviews

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

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Impact of Social Media in Adoption of New Trends of Visual Arts: A Case Study of Established Visual Artists in Twins Cities

Global Mass Communication Review ◽

10.31703/gmcr.2020(v-ii).03 ◽

2020 ◽

Vol V (II) ◽

pp. 20-33

Author(s):

Muhammad Ayub Wali ◽

Salman Amin ◽

Muhammad Rehman

Keyword(s):

Social Media ◽

Visual Arts ◽

Art Teachers ◽

Twin Cities ◽

Visual Artists ◽

Significant Relation ◽

Art Educators ◽

Innovation Model ◽

Use Of Social Media ◽

The Impact

This study has investigated the problem of finding the impact of social media in adoption of new trends of visual arts on established visual artists of twin cities and also how social media facilitates in disseminating new techniques of visual arts among the art practitioners. The aims of the research were to investigate the impact of social media in adoption of new trends of visual arts among established visual artists, and also to evaluate the existing techniques of visual arts through diffusion innovation model among the established visual artists. The researcher has conducted interviews of established visual artists, questionnaires were also furnished. The stakeholders were practicing field visual artists (studio based) and visual art educators (art teachers). The result concluded from the present study was that adoption of social media has a positive significant relation with adoption of new trends of arts and impact on the skills of artists whereas adoption of social media has a negative but significant relation with use of social media.

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Peran Pendidikan Etika Kristen dalam Media Sosial di Era Disrupsi

Jurnal Pendidikan Agama Kristen (JUPAK) ◽

10.52489/jupak.v1i1.5 ◽

2020 ◽

Vol 1 (1) ◽

pp. 38-46

Author(s):

Mesirawati Waruwu ◽

Yonatan Alex Arifianto ◽

Aji Suseno

Keyword(s):

Social Media ◽

Ethics Education ◽

Christian Ethics ◽

Christian Faith ◽

Ethical Challenges ◽

Use Of Social Media ◽

And Function ◽

Meaning And Function ◽

The Impact

The limitless development of social media, its meaning and function have begun to shift, no longer as a means of establishing relationships, communication, but at the stage of losing the role of ethics and morals, even disputes have occurred triggered by debates from communicating in social media. The purpose of this study is to describe the role of Christian ethics education in relation to the impact of social media development in the era of disruption. Using descriptive qualitative methods with literature literature can find solutions for believers in facing moral decadence due to social media abuse by knowing the era of disruption and ethical challenges from the wrong use of social media can affect moral decadence so that Christian ethics education on a biblical basis can bring modern humans. Believers in particular have become bright in social media and their use in accordance with Christian faith in this era of disruption.

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The impact of social media on young web users’ psychological well-being during the COVID-19 pandemic progression

Revista Amazonia Investiga ◽

10.34069/ai/2021.39.03.5 ◽

2021 ◽

Vol 10 (39) ◽

pp. 50-61

Author(s):

Alisar Hudimova ◽

Ihor Popovych ◽

Vita Baidyk ◽

Olena Buriak ◽

Olha Kechyk

Keyword(s):

Social Media ◽

Media Use ◽

Well Being ◽

Diagnostic Methods ◽

Psychological State ◽

Social Media Use ◽

Psychological Well Being ◽

Use Of Social Media ◽

Almost All ◽

The Impact

Aim. The present study empirically investigates and theoretically substantiates the results of the impact of social media on young web-users’ psychological well-being during the forced self-isolation caused by the progression of the COVID-19 pandemic (N = 254). Materials and methods. Standardized valid psycho-diagnostic methods, the author’s questionnaire (A. Hudimova, 2021), correlation and factor analyses were used to identify young web users’ patterns of social media involvement during the forced self-isolation. Results. The results show that during the global COVID-19 pandemic, young web users give preference for passive social media use rather than for communication. The obtained results showed an expansion in the time spent via social media by young web users. It was found that the progression of the COVID-19 pandemic is accompanied by the participants’ experience of negative emotions and fears of the unknown (r = .204; p <.01). It is substantiated that increasing immersion of young web users in social media is a kind of strategy to escape from bad thoughts (r = .271; p <.01). Significantly, it is stated that uncontrolled use of social media causes sleep disorders during isolation (r = .444; p <.01). Conclusions. The study proves that young people spend almost all day online due to the obsessive pattern of social media involvement and/or procrastination, which often provokes withdrawal syndrome upon the attempt to distract from them. The lack of controlled time spending on social media during self-isolation provokes an exacerbation of anxiety, apathy, depressed mood, and a sense of isolation from social reality. The obtained results provide evidence that the causal relations of passive social media use provoke an exacerbation of feelings of alienation, disrupt the healthy rhythm of sleep, and psychological state of young web-users during the progression of the COVID-19 pandemic.

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Sharing tourism experiences in social media

International Journal of Contemporary Hospitality Management ◽

10.1108/ijchm-05-2016-0300 ◽

2017 ◽

Vol 29 (1) ◽

pp. 179-225 ◽

Cited By ~ 69

Author(s):

Marios D. Sotiriadis

Keyword(s):

Social Media ◽

Content Analysis ◽

Academic Research ◽

Online Reviews ◽

Content Type ◽

Main Research ◽

Research Themes ◽

Consumer Perspective ◽

Use Of Social Media ◽

The Impact

Purpose The purpose of this paper is twofold: to perform a synthesis of academic research published between 2009 and 2016 regarding the changes in tourism consumer behavior brought about by the use of social media (SM); and to suggest a set of strategies for tourism businesses to seize opportunities and deal with resulting challenges. Design/methodology/approach A volume of 146 peer-reviewed journal articles were retrieved from two major databases. Content analysis of this academic research has been performed, exploring the effects of online reviews on tourism consumers and providers. Findings The content analysis identified three main research themes that were investigated by scholars and classified into two major categories, namely, consumer perspective and provider perspective: the antecedents (factors motivating and influencing tourists); the influence of online reviews on consumer behaviour; and the impact of these reviews on tourism businesses (providers’ perspective). Research limitations/implications This study is based on a literature review and outcomes reported by previous studies; hence, the suggestions are indicative rather than conclusive. Some publication sources were not included. Practical implications This paper suggests a range of adequate strategies, along with operational actions, formulated for industry practitioners in the fields of management and marketing. Originality/value It provides an update of the state of published academic research into SM and an integrated set of management and marketing strategies for tourism providers in seizing the opportunities and dealing with the challenges raised in a digital context.

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