scholarly journals Online Retail Store Community Engagement and Its Impact on Purchase Intentions in the Context of Online Reviews

2022 ◽  
Vol 12 (1) ◽  
pp. 1-15
Author(s):  
Cara Peters ◽  
Charles D. Bodkin
Keyword(s):  
Community Engagement ◽  
Structural Model ◽  
Source Credibility ◽  
Online Reviews ◽  
Retail Store ◽  
Purchase Intentions ◽  
Perceived Usefulness ◽  
Online Retail ◽  
Managerial Implications

Consumers want to engage with the retail store community in the shopping context. This study examines how consumers’ perceptions of source credibility and perceived usefulness of online reviews impact an intention to engage with the online retail store community and purchase intentions. The study also identifies differences when reviews are posted by customers versus store employees. Results show that the proposed relationships within the structural model are significant and reviews posted by store employees are seen as more credible, whereas reviews posted by other customers are perceived to be more useful. Theoretical and managerial implications are discussed.

scholarly journals Information Usefulness and Attitude Formation a Double-Dependent Variable Model (DDV) to Examine the Impacts of Online Reviews on Consumers

2021 ◽  
Vol 33 (6) ◽  
pp. 1-22
Author(s):  
Jinting Lu ◽  
Haiqing Bai
Keyword(s):  
Information Seeking ◽  
Source Credibility ◽  
Large Body ◽  
Decisive Role ◽  
Online Reviews ◽  
Perceived Usefulness ◽  
Theoretical Development ◽  
Variable Model ◽  
Psychological Risk ◽  
The Impact

With the popularity of online shopping, a large body of studies have paid much attention to the factors influencing consumers’ information seeking and assessing. However, theoretical development and empirical testing are still not enough to explain this phenomenon, that is, during the information seeking and assessing process, what factor play a decisive role is a question needed to be deeply explored. This study, thus, aim to understand the impact of the attributes of online reviews on consumer. In addition, we find that review volume (RV: a heuristic factor) have direct impacts on perceived usefulness (PU) and attitudes (ATT), while source credibility (SC: another heuristic factor) only influences the perceived usefulness (PU), but no effects on attitudes (ATT). As for the moderating effects, perceived social-psychological risk (PSR) moderates the effects of both reviews volume (RV) and source credibility (SC) on perceived usefulness and attitudes. We explored the reasons underlying those findings , and also discuss implications for both researchers and practitioners.

Electronic word-of-mouth in travel social networking sites and young consumers’ purchase intentions: an extended information adoption model

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Bee Lian Song ◽  
Chee Yoong Liew ◽  
Jye Ying Sia ◽  
Kanesh Gopal
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Source Credibility ◽  
Purchase Intentions ◽  
Perceived Usefulness ◽  
Information Quantity ◽  
Content Type ◽  
Argument Quality ◽  
Young Consumers ◽  
Information Adoption

Purpose Young consumers are increasing using electronic word-of-mouth (eWOM) in travel social networking sites to make purchase decisions. This paper aims to test the extended Information Adoption Model (IAM) that places perceived usefulness and information adoption as consequences of argument quality, source credibility, information quantity and emotive word comprehension, and as an antecedent of purchase intentions. Design/methodology/approach Data are collected through survey questionnaire from 405 hotel young customers in Malaysia, who had experienced travel social networking sites. The hypothesized relationships were analysed using structural equation modelling. Findings The results show that argument quality, source credibility, information quantity and emotive word comprehension have positive effect on the perceived usefulness of eWOM. Perceived usefulness has positive influence on the information adoption of eWOM, which in turn predicts the young consumers’ purchase intentions. Research limitations/implications The present study strengthens and advances the existing literature on tourism, social media and marketing by offering an extension to the IAM. The proposed extended model of IAM is verified and applied effectively in the context of eWOM for travel social networking sites. Practical implications Practitioners and marketers of travel social networking sites can improve the usability and effectiveness of eWOM to attract more young consumers. Originality/value The study contributes to the extension of IAM by adding information quantity and emotive word comprehension. This research validated the significant roles of eWOM argument quality and source credibility in predicting the information usefulness of eWOM.

Let’s Talk About This in Public: Consumer Expectations for Online Review Response

2019 ◽  
Vol 61 (1) ◽  
pp. 68-83 ◽  
Author(s):  
Lu Zhang ◽  
Yixing (Lisa) Gao ◽  
Xiaoyun Zheng
Keyword(s):  
Consumer Preferences ◽  
Underlying Mechanism ◽  
Online Reviews ◽  
Perceived Usefulness ◽  
Expectancy Value ◽  
Online Consumer Reviews ◽  
Consumer Expectations ◽  
Managerial Implications ◽  
Key Drivers ◽  
Response Channel

Online consumer reviews are becoming one of the key drivers of hospitality firm performance. Although research has investigated different aspects of online reviews such as their volume and length, issues regarding the effectiveness of review response demand for further investigation. Drawing on theories of expectancy value and communication, we develop and test a framework of consumer expectations regarding company responses. Results from two experiments show that consumer preferences for responses to their online reviews depend on the factors of valence (positive vs. negative), explanation type (explained action vs. explained reaction), and response channel (private vs. public). Perceived usefulness is found to be the underlying mechanism that explains these effects. The study’s theoretical contributions and managerial implications are discussed.

scholarly journals Online Review and Customer Purchase Intention in Social ECommerce Context; Role of Trust as a Mediator and Source Credibility as Moderator

2021 ◽  
Vol 09 (01) ◽  
pp. 25-36
Author(s):  
Dr. Muhammad Tahir ◽  
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Online Survey ◽  
Source Credibility ◽  
Online Reviews ◽  
Purchase Intentions ◽  
Research Gap ◽  
Customer Trust ◽  
Relationship Of

Previous literature supports the role of online reviews in influencing customer purchase intentions in the online context. However, the research gap exists based on the underlying mechanism of influence of online reviews on customer purchase intentions and the mediating and moderating variables in this relationship. The current study addressed this research gap by developing and testing a model of online reviews and customer purchase intention in the social media-e-commerce context. Additionally, we tested trust as mediator and source credibility as moderator. Data were collected from 360 participants of social media users by using an online survey. The analysis was performed through confirmatory factor analysis using AMOS and consists of two stages. The result indicates that online reviews have positive and significant effects on purchase intentions (β=.352, P<0.05); and customer trust (β=.691, P<0.05). Furthermore, customer trust has positive and significant effects on purchase intention (β=.240, P<0.05). Additionally, we found partial support for the mediating nature of trust between the relationship of online reviews and purchase intention. We also found support that source credibility moderates the mediating relationship of customer trust. Our findings imply that trust and source credibility play significant role in shaping the online reviews and purchase intention relationship.

scholarly journals Information Usefulness and Attitude Formation a Double-Dependent Variable Model (DDV) to examine the Impacts of Online reviews on Consumers

2021 ◽  
Vol 33 (6) ◽  
pp. 0-0
Keyword(s):  
Information Seeking ◽  
Source Credibility ◽  
Large Body ◽  
Decisive Role ◽  
Online Reviews ◽  
Perceived Usefulness ◽  
Theoretical Development ◽  
Variable Model ◽  
Psychological Risk ◽  
The Impact

With the popularity of online shopping, a large body of studies have paid much attention to the factors influencing consumers’ information seeking and assessing. However, theoretical development and empirical testing are still not enough to explain this phenomenon, that is, during the information seeking and assessing process, what factor play a decisive role is a question needed to be deeply explored. This study, thus, aim to understand the impact of the attributes of online reviews on consumer. In addition, we find that review volume (RV: a heuristic factor) have direct impacts on perceived usefulness (PU) and attitudes (ATT), while source credibility (SC: another heuristic factor) only influences the perceived usefulness (PU), but no effects on attitudes (ATT). As for the moderating effects, perceived social-psychological risk (PSR) moderates the effects of both reviews volume (RV) and source credibility (SC) on perceived usefulness and attitudes. We explored the reasons underlying those findings , and also discuss implications for both researchers and practitioners.

Usefulness, funniness, and coolness votes of viewers

2018 ◽  
Vol 118 (4) ◽  
pp. 700-713 ◽  
Author(s):  
In Lee
Keyword(s):  
Source Credibility ◽  
Empirical Studies ◽  
Critical Mass ◽  
Negative Relationship ◽  
Online Reviews ◽  
Perceived Usefulness ◽  
Future Research ◽  
Health And Wellness ◽  
Content Type ◽  
Dependent Variables

PurposeThe purpose of this paper is to investigate the relationships between five characteristics of social shoppers’ online reviews (the number of all reviews made by a reviewer, the number of friends of a reviewer, the review score, the number of review words, and images/photos) and the usefulness, funniness, and coolness to viewers for the restaurant businesses and the health and wellness businesses.Design/methodology/approachA sample of 1,114 online reviews of social shoppers was collected from Yelp.com. A zero-inflated Poisson regression was used due to a high number of zero votes in the dependent variables for usefulness, funniness, and coolness. The regression identified the review characteristics that are strongly associated with the number of usefulness, funniness, and coolness votes made by viewers.FindingsThe analysis shows that for the health and wellness businesses, all three dependent variables (usefulness, funniness, and coolness) have the number of reviews, the number of friends, and the number of words as significant independent variables. The results indicate that a reviewer who has more friends and is more experienced in giving reviews is likely to be more influential in generating a perceived value of the online review. The analysis also shows that all three dependent variables of the restaurant businesses have the number of words as a significant independent variable. It is found that there is a negative relationship between the review score and the usefulness votes for both restaurant businesses and health and wellness businesses. The effect of the review score on the coolness votes was not consistent.Research limitations/implicationsThis study is the first research attempt in understanding social shoppers’ online reviews and their usefulness, funniness, and coolness to viewers, and therefore makes significant contributions to research and practice. The comparison was made between restaurant businesses and health and wellness businesses. The result indicates that for the health and wellness businesses, managers need to pay attention to social shoppers with a high number of friends and high number of words in a review. It is also noted that it is necessary to analyze review characteristics separately for each business type. However, as is typical in many empirical studies, this study is not without limitations. While the author limited the analysis of social shoppers’ online reviews to the five characteristics, additional variables may influence the number of votes, too. This study is limited to social shoppers’ reviews and the findings may not be generalized to regular customers’ online reviews. Future research should also examine whether similar results can be obtained at other review sites such as TripAdvisor and Zagat.Originality/valueDespite the potential significance of social shoppers’ online reviews, the critical mass of empirical studies still lacks in this area. For a more comprehensive interpretation of review characteristics, this study develops hypotheses based on the literature review on electronic word of mouth and source credibility models and investigates the effect of the five review characteristics on the viewers’ perceived usefulness, funniness, and coolness. Unlike previous studies focused on a single business type, this study compares the results obtained for restaurant businesses and health and wellness businesses and demonstrates that viewers in each business type respond differently to social shoppers’ online reviews.

Factors correlated with the perceived usefulness of online reviews for consumers: a meta-analysis of the moderating effects of product type

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Zhangxiang Zhu ◽  
Jiapei Liu ◽  
Wei Dong
Keyword(s):  
Purchase Intention ◽  
Source Credibility ◽  
Meta Analysis ◽  
Online Reviews ◽  
Product Type ◽  
Perceived Usefulness ◽  
Moderating Effects ◽  
Review Time ◽  
Content Type ◽  
Research Perspectives

PurposeThe conclusions of studies on the factors correlated with the perceived usefulness of online reviews are inconsistent due to differences in research perspectives, research objects, research methods and data types. This study conducted a meta-analysis to verify a proposed model of perceived usefulness to obtain general conclusions.Design/methodology/approachA meta-analysis was conducted to study the factors correlated with the perceived usefulness of online reviews based on 51 studies.FindingsThe results indicate that, with the exception of negative reviews, the order of relevance for the perceived usefulness of online reviews is as follows: the trust tendency of review readers, review replies, review depth, review pictures, reviewer trustworthiness, positive reviews, reviewer expertise, review time and reviewer information disclosure. Perceived usefulness was significantly positively correlated with purchase intention. Review time, positive reviews and negative reviews were also more significantly correlated with perceived usefulness for search products than for experiential products. Review depth, reviewer trustworthiness, reviewer expertise and purchase intention had greater positive correlations with perceived usefulness for experiential products than for search products.Originality/valueThis study proposes an extended information adoption model based on argument quality and source credibility. The model includes personal factors such as the trust tendency of review readers, constructs a theoretical model of the factors correlated with the perceived usefulness of online reviews and considers the moderating effects of product type.

Visitor Satisfaction of the Palace Museum Website in China: An Empirical and Integrated Model

2019 ◽  
Vol 10 (5) ◽  
pp. 421-437
Author(s):  
Qiong Dang ◽  
Keyword(s):  
Online Survey ◽  
Positive Impact ◽  
New Technology ◽  
Perceived Usefulness ◽  
System Quality ◽  
Visitor Satisfaction ◽  
Digital Era ◽  
Managerial Implications ◽  
Museum Websites ◽  
Perceived Usability

In 2001, the website of the Palace Museum was opened to the public, marking that museum’s first step into the digital era in China. Numerous studies and much research has concentrated on how to employ this new technology in order to digitize the museum and its collection. However, little attention has been paid to research regarding visitor satisfaction’s regarding museum websites in China. This research aims to fill the gap. Consequently, this conceptual model has been proposed, and the Palace Museum website was as the research objective. Empirical methodology has been applied and the online survey was created to gather data, which results in a total of 557 questionnaires being analyzed though the SPSS 20.0. The findings demonstrate that system quality, perceived usefulness, perceived usability, and the museum’s image have a positive impact on visitor satisfaction regarding their continuance intention. Furthermore, managerial implications are proposed for museum practitioners.

The effect of emotions, eWOM quality and online review sequence on consumer intention to follow advice obtained from digital services

2020 ◽  
Vol 31 (3) ◽  
pp. 465-487 ◽  
Author(s):  
Carla Ruiz-Mafe ◽  
Enrique Bigné-Alcañiz ◽  
Rafael Currás-Pérez
Keyword(s):  
Structural Model ◽  
Online Reviews ◽  
Moderating Effect ◽  
Online Information ◽  
Bias Effect ◽  
Content Type ◽  
Digital Services ◽  
Information Cues ◽  
Cognitive Information ◽  
The Impact

PurposeThis paper analyses the interrelationships between emotions, the cognitive information cues of online reviews and intention to follow the advice obtained from digital platforms, paying special attention to the moderating effect of the sequencing of review valence.Design/methodology/approachThe data were collected from 830 Spanish Tripadvisor users. In a two-step approach, a measurement model was estimated and a structural model analysed to test the proposed hypotheses. SmartPLS 3.0 software was used. The moderating effect of sequencing of reviews is tested.FindingsThe data analysis showed a bias effect of review sequence on the impact of online information cues and emotions on intention to follow advice obtained from Tripadvisor. When the online reviews of a restaurant begin with positive commentaries, their perceived persuasiveness is a stronger driver of the pleasure and arousal elicited by online reviews than when they begin with negative reviews. On the other hand, the perceived helpfulness of online reviews only triggers arousal when the user reads negative, followed by positive, comments. The impact of pleasure on intention to follow the advice provided in an online travel community is higher with positive-negative than with negative-positive sequences.Originality/valueWhile researchers have demonstrated the benefits of customer reviews on company sales, a largely uninvestigated issue is the interplay between emotions and cognitive information cues in the processing of online reviews. This is one of the first studies to examine the moderating effect of conflicting reviews on the impact of emotions and cognitive information cues on consumer intention to follow the advice obtained from digital services.

A CONCEPTUAL MODEL TO UNDERSTAND THE EFFECTS OF PERCEPTION ON THE CONTINUANCE INTENTION IN FACEBOOK

2012 ◽  
Vol 01 (08) ◽  
pp. 29-34
Author(s):  
Shih-Chih Chen ◽  
Huei-Huang Chen ◽  
Mei-Tzu Lin ◽  
Yu-Bei Chen
Keyword(s):  
Information System ◽  
Social Networking ◽  
Conceptual Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
System Quality ◽  
Perceived Ease Of Use ◽  
Continuance Intention ◽  
Proposed Model ◽  
Managerial Implications

Recently, the social networking applications expand rapidly and attract a lot of users in a short time period. This study attempts to develop a conceptual model to understand the continuance intention in the context of social networking. The conceptual model integrates the post-acceptance model of information system continuance with perceived ease-of-use and perceived usefulness proposed by Bhattacherjee (2001a) and Davis (1989), respectively. In the proposed model, continuance intention is influenced by the relationship quality and information system quality. Additionally, nine propositions are developed based the proposed model and literature review. Finally, conclusions, managerial implications, and future direction of research are also provided.

Sign in / Sign up

Export Citation Format

Share Document