Difficulty in Transition

2020 ◽  
Vol 10 (2) ◽  
pp. 17-29
Author(s):  
Chand Prakash Saini
Keyword(s):  
Online Shopping ◽  
Shopping Behavior ◽  
Social Risk ◽  
Security Risk ◽  
Online Retailing ◽  
Privacy Risk ◽  
Security Risks ◽  
Online Shoppers ◽  
Product Risk ◽  
Online Shopping Behavior

The purpose of this article is to identify and study various risks that stop potential online shoppers to shop online. A total of 268 potential online shoppers were personally surveyed with a structured questionnaire. These respondents were from Gurgaon city. Exploratory factor analysis and regression analysis were used to assess the potential consumers' risk perception towards online retailing. It was found that potential online shoppers considered product risk, privacy risk, time risk, social risk, and security risk to be important while thinking of online shopping. Among all these risks security risks were found to be on potential online buyers' minds followed by product risk, social risk, privacy risk, and time risk. Online shopping behavior was the dependent variable in the study.

Difficulty in Transition

2021 ◽  
pp. 1144-1156
Author(s):  
Chand Prakash Saini
Keyword(s):  
Online Shopping ◽  
Shopping Behavior ◽  
Social Risk ◽  
Security Risk ◽  
Online Retailing ◽  
Privacy Risk ◽  
Security Risks ◽  
Online Shoppers ◽  
Product Risk ◽  
Online Shopping Behavior

The purpose of this article is to identify and study various risks that stop potential online shoppers to shop online. A total of 268 potential online shoppers were personally surveyed with a structured questionnaire. These respondents were from Gurgaon city. Exploratory factor analysis and regression analysis were used to assess the potential consumers' risk perception towards online retailing. It was found that potential online shoppers considered product risk, privacy risk, time risk, social risk, and security risk to be important while thinking of online shopping. Among all these risks security risks were found to be on potential online buyers' minds followed by product risk, social risk, privacy risk, and time risk. Online shopping behavior was the dependent variable in the study.

scholarly journals Effect of Financial Risk, Privacy Risk and Product Risk on Online Shopping Behavior

2019 ◽  
Vol 7 (4) ◽  
pp. 342-356
Author(s):  
Anam Bhatti ◽  
Shahrin Saad ◽  
Salimon Maruf Gbadebo
Keyword(s):  
Financial Risk ◽  
Online Shopping ◽  
Negative Relationship ◽  
Negative Influence ◽  
Theoretical Background ◽  
Shopping Behavior ◽  
Privacy Risk ◽  
Product Risk ◽  
Convenience Sampling ◽  
Online Shopping Behavior

The purpose of this study is to examine the direct influence of financial risk, privacy risk, and product risk on online shopping behavior. Existing study model developed on the base of theoretical background. In doing this, 280 questionnaires were examined using Smart PLS-SEM. Convenience sampling used in this study. While the bulk of prior studies discovered a negative relationship between risks and online shopping behavior, this study also indicates that negative influence on online shopping behavior. The study offers additional insights into how risks can be decreased to increase the online shopping behavior that can be used to improve the plan while online shopping behavior can be enhanced. The current study reveals some important factors that affect the online shopping behavior of consumers and if we minimize these risks then significantly enhance the ratio of profits from online channels.

Factors Influencing Online Shopping Behavior of Urban Consumers in India

2015 ◽  
Vol 5 (1) ◽  
pp. 38-50 ◽  
Author(s):  
Rajyalakshmi Nittala
Keyword(s):  
Perceived Risk ◽  
Financial Risk ◽  
Online Shopping ◽  
Shopping Behavior ◽  
Factors Influencing ◽  
Internet Users ◽  
Online Retailers ◽  
Product Risk ◽  
Electronic Marketing ◽  
Online Shopping Behavior

This study examines the factors influencing online shopping behavior of urban consumers in the State of Andhra Pradesh, India and provides a better understanding of the potential of electronic marketing for both researchers and online retailers. Data from a sample of 1500 Internet users (distributed evenly among six selected major cities) was collected by a structured questionnaire covering demographic profile and the factors influencing online shopping. Factor analysis and multiple regression analysis are used to establish relationship between the factors influencing online shopping and online shopping behavior. The study identified that perceived risk and price positively influenced online shopping behavior. Results also indicated that positive attitude, product risk and financial risk affect negatively the online shopping behavior.

Factors Influencing Online Shopping Behavior of Urban Consumers in India

2019 ◽  
pp. 1171-1185
Author(s):  
Rajyalakshmi Nittala
Keyword(s):  
Perceived Risk ◽  
Financial Risk ◽  
Online Shopping ◽  
Shopping Behavior ◽  
Factors Influencing ◽  
Internet Users ◽  
Online Retailers ◽  
Product Risk ◽  
Electronic Marketing ◽  
Online Shopping Behavior

This study examines the factors influencing online shopping behavior of urban consumers in the State of Andhra Pradesh, India and provides a better understanding of the potential of electronic marketing for both researchers and online retailers. Data from a sample of 1500 Internet users (distributed evenly among six selected major cities) was collected by a structured questionnaire covering demographic profile and the factors influencing online shopping. Factor analysis and multiple regression analysis are used to establish relationship between the factors influencing online shopping and online shopping behavior. The study identified that perceived risk and price positively influenced online shopping behavior. Results also indicated that positive attitude, product risk and financial risk affect negatively the online shopping behavior.

An Exploratory Study of Factors Affecting Consumer International Online Shopping Behavior

2014 ◽  
Vol 10 (2) ◽  
pp. 45-60 ◽  
Author(s):  
Pingjun Jiang ◽  
David B. Jones
Keyword(s):  
Empirical Investigation ◽  
Online Shopping ◽  
Shopping Behavior ◽  
Factors Affecting ◽  
Online Purchases ◽  
Attitudinal Factors ◽  
High Preference ◽  
Online Shoppers ◽  
Online Stores ◽  
Online Shopping Behavior

Few studies in the literature on electronic commerce provide empirical investigation of consumer behavior in the international online shopping context. This study identifies and discusses factors that influence international online purchases and profile the characteristics of those who purchase and those who do not purchase from online stores overseas in three main categories: the online shopping experiential factors, the international shopping motivational factors, and the international trust attitudinal factors. The international online shoppers tend to highly trust foreign vendors and have high preference of and confidence in online shopping. More importantly, these shoppers are knowledge of shopping sites' hosting countries and strongly believe in those sites' global propensity. The paper makes contributions towards new knowledge and understanding of how international online shoppers differ from non-shoppers.

The Roles of Constraint-Based and Dedication-Based Influences on User's Continued Online Shopping Behavior

2012 ◽  
Vol 15 (3) ◽  
pp. 1177-1200
Author(s):  
Su-Chao Chang ◽  
Chi-Min Chou
Keyword(s):  
Online Shopping ◽  
Perceived Usefulness ◽  
Shopping Behavior ◽  
Positive Effects ◽  
Online Shoppers ◽  
Online Shopping Behavior ◽  
Website Interactivity ◽  
Relationship Investment ◽  
Intention To Continue

The objective of this study was to determine empirically the role of constraint-based and dedication-based influences as drivers of the intention to continue using online shopping websites. Constraint-based influences consist of two variables: trust and perceived switching costs. Dedication-based influences consist of three variables: satisfaction, perceived usefulness, and trust. The current results indicate that both constraint-based and dedication-based influences are important drivers of the intention to continue using online shopping websites. The data also shows that trust has the strongest total effect on online shoppers' intention to continue using online shopping websites. In addition, the results indicate that the antecedents of constraint-based influences, technical bonds (e.g., perceived operational competence and perceived website interactivity) and social bonds (e.g., perceived relationship investment, community building, and intimacy) have indirect positive effects on the intention to continue using online shopping websites. Based on these findings, this research suggests that online shopping websites should build constraint-based and dedication-based influences to enhance user's continued online shopping behaviors simultaneously.

scholarly journals Consumer perceived risk in online shopping environment via Facebook as medium

2018 ◽  
Vol 7 (4) ◽  
pp. 2485 ◽  
Author(s):  
Charu Panwar
Keyword(s):  
Perceived Risk ◽  
Financial Risk ◽  
Online Shopping ◽  
Shopping Behavior ◽  
Purchase Behavior ◽  
Primary Study ◽  
Product Risk ◽  
Considerable Impact ◽  
And Gender ◽  
Online Shopping Behavior

The study aims to understand the consumer buying behavior while shopping online. The study unveils the multidimensional perceived risk in online shopping that will be helpful for the marketers in mitigating the perceived risk. The study used universally accepted determinants of consumers’ perceived risk namely financial risk, product risk, delivery risk, time risk and privacy risk. This multi-pronged perceived risk has significant impact on the online shopping behavior of the customer and adversely affects their purchase behavior. The total number of 180 respondent has been selected for the primary study. The convenient sampling method of non-probability sampling has been used for selection of respondents. The study found that the demographics have a major role to play on consumers’ perception towards online shopping. Income and gender are the two important factors identified that may have considerable impact on consumers’ perception towards online shopping. T-test, ANOVA and regression analysis has been used for data analysis purpose. 

Identifying the Ideal Types of Online Shoppers

2020 ◽  
Vol 12 (2) ◽  
pp. 59-78
Author(s):  
Eeva Kettunen ◽  
Tiina Kemppainen ◽  
Matias Lievonen ◽  
Markus Makkonen ◽  
Lauri Frank ◽  
...  
Keyword(s):  
Online Shopping ◽  
Ideal Type ◽  
Shopping Behavior ◽  
Ideal Types ◽  
Theoretical Contribution ◽  
Specific Category ◽  
Online Shoppers ◽  
Practical Standpoint ◽  
Online Shopping Behavior ◽  
The Ideal

The tremendous increase in online shopping has created a growing demand to understand online shopping behavior. This study contributes to this understanding by identifying ideal types among online shoppers. An ideal type is an analytical construct used to ascertain similarities and deviations to concrete cases in an individual phenomenon. Theoretically, the study draws from different perspectives to create a multifaceted view of online shoppers. The purpose is not to categorize online shoppers under a specific category but rather to help understand different typically occurring online shopping behaviors. Through thematic analysis of the data from 31 participants, this study presents five ideal types of online shoppers: conservative shoppers, rational shoppers, hedonistic shoppers, spontaneous shoppers, and vanguard shoppers. The formed ideal types serve as the main theoretical contribution of this study. From a practical standpoint, implications for online shop providers on how to accommodate the needs of each ideal type are provided.

scholarly journals Impact of Social risk, Government and Psychological Factors with Moderator Cultural Factors on Online Shopping Behavior in Pakistan

2019 ◽  
Vol 7 (1) ◽  
pp. 31-44
Author(s):  
Anam Bhatti ◽  
Shafique Ur Rehman
Keyword(s):  
Psychological Factors ◽  
Online Shopping ◽  
Shopping Behavior ◽  
Future Research ◽  
Social Risk ◽  
Government Role ◽  
Online Shopping Behavior ◽  
The Impact ◽  
Moderating Role

The objective of the current study is to examine the impact of social risk, government role, and psychological factors on online shopping behavior. In addition, the moderating role of culture between social risk and online shopping behavior. Simple random sampling technique was used to collect data from respondents by using a questionnaire approach. Confirmatory factor analyses, as well as structural equation modelling techniques, were used for analysis purpose. Findings revealed that social risk and psychological factors have a negative and significant impact on online shopping behavior. Government role and culture have a positive and significant impact on online shopping behavior. Moreover, culture positively moderates the relationship between social risk and online shopping behavior. Between social risk and online shopping behavior moderating role of culture have less attention in prior studies and this research fills that gap. Future research should be held in some other developing countries as well as in developed countries with financial risk, product risk, privacy risk, convenience risk, electronic word of mouth, brand association, advertising factors, perceived quality, and online shopping behavior.

scholarly journals Factors influencing consumers’ attitude in E commerce

2016 ◽  
Vol 19 (4) ◽  
pp. 68-80
Author(s):  
Huong Hoang Diem Nguyen ◽  
Minh Thi Binh Nguyen ◽  
Tram Ngoc Bich Nguyen
Keyword(s):  
Financial Risk ◽  
Online Shopping ◽  
Consumer Perception ◽  
Shopping Behavior ◽  
Key Factors ◽  
Positive Role ◽  
Independent Variables ◽  
Negative Effect ◽  
Product Risk ◽  
Online Shopping Behavior

The study investigates key factors that affect consumers' attitude towards shopping online and examines its influence on online shopping behavior. A model with six independent variables including Financial risk, Product risk, Convenience risk, Non-Delivery risk, Return risk, Service and Infrastructure is utilized. Data were collected from 500 online shopping consumers in three cities, namely Ho Chi Minh, Ha Noi and Da Nang. Results show that all six independent variables are statistically significant in explaining consumers' attitudes towards online shopping, in which consumer perception about service and infrastructure is the most significant, with positive effect. On the contrary, consumer perception about Financial risk has a negative effect on the attitude. The findings also reveal the positive role of attitude in encouraging online shopping behavior.

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