The Effect of the Internet Use on Customer Relations and Targeting Activities

2012 ◽  
Vol 2 (3) ◽  
pp. 39-51 ◽  
Author(s):  
Riyad Eid ◽  
Yasser El-Kassrawy
Keyword(s):  
Internet Use ◽  
Customer Relations ◽  
Empirical Studies ◽  
Previous Literature ◽  
The Internet ◽  
Marketing Performance ◽  
Marketing Efficiency ◽  
Marketing Activities ◽  
Use Of The Internet

The purpose of this research is to investigate the effects of the Internet use on customer relations and targeting activities. Based on the previous literature, the effect of the Internet on marketing activities has been categorised into four basic dimensions, 1) marketing and customer relations activities, 2) marketing targeting activities, 3) marketing performance, and 4) marketing efficiency. However, few empirical studies have been done regarding customer relations and targeting activities that are affected by the use of the Internet, and the effect of that on marketing efficiency. By studying the practice of 123 UK companies, it has been found that the use of the Internet positively influences customer relations and targeting activities, marketing performance and marketing efficiency.

scholarly journals Does Ageism Widen the Digital Divide? And Does It Vary by Gender?

2020 ◽  
Vol 4 (Supplement_1) ◽  
pp. 315-315
Author(s):  
Eun Young Choi ◽  
Youngsun Kim ◽  
Edson Chipalo ◽  
Hee Yun Lee
Keyword(s):  
Digital Divide ◽  
Internet Use ◽  
Empirical Studies ◽  
Age Groups ◽  
Interaction Effects ◽  
The Internet ◽  
Older Individuals ◽  
Cross Sectional ◽  
Use Of The Internet ◽  
Retirement Study

Abstract Existing literature informed that ageism might affect Internet use among older adults, further widening the digital divide among age groups. However, little empirical studies have been conducted on this topic. Our study aims to investigate (1) the current use of the Internet by gender, (2) the association between ageism and Internet use, and (3) potential gender differences. A cross-sectional data drawn from the 2016 Health and Retirement Study (HRS) was analyzed. Separate multiple regression analyses were conducted by gender to determine the varying impact of ageism on Internet use. We used two types of ageism (1) internal ageism (ingroup discrimination) and (2) external ageism (discrimination from external entities) to observe each type’s contribution to Internet use. About half of the sample (52% male and 54% female) reported using the Internet “daily,” while a quarter (26% male and 25% female) responded, “never/not relevant.” No significant differences between gender were found in levels of Internet use, the rates of external ageism, or the degree of internal ageism. A higher level of ageism was associated with a lower level of Internet use. Interaction effects between age groups and ageism varied across gender: external ageism had interaction effects on men’s Internet use whereas internal ageism showed significant results for women. Our findings suggest that ageism may influence Internet use and its impact differs by gender. Gender-tailored intervention strategies should be developed to help older individuals to diminish the adverse effects of ageism on Internet use.

scholarly journals Cyberbullying and problematic Internet use in Colombia, Uruguay and Spain: Cross-cultural study

Comunicar ◽  
2018 ◽  
Vol 26 (56) ◽  
pp. 49-58 ◽  
Author(s):  
Carolina Yudes-Gómez ◽  
Daniela Baridon-Chauvie ◽  
Joaquín-Manuel González-Cabrera
Keyword(s):  
Cultural Study ◽  
Internet Use ◽  
Empirical Studies ◽  
Cross Cultural ◽  
Problematic Internet Use ◽  
The Internet ◽  
South American ◽  
Problematic Use ◽  
Cross Cultural Study ◽  
Use Of The Internet

The goal of this cross-cultural study was to analyze and compare the cybervictimization and cyberaggression scores, and the problematic Internet use between Spain, Colombia and Uruguay. Despite cultural similarities between the Spanish and the South American contexts, there are few empirical studies that have comparatively examined this issue. The study sample consisted of 2,653 subjects aged 10-18 years. Data was collected through the cyberbullying questionnaire and the Spanish version of the “Revised generalized and problematic Internet use scale”. Results showed a higher prevalence of minor cyberbullying behavior in Spain between 10-14 years. In the three countries compared, there was a higher prevalence of two types of bystanders: the defender of the victim and the outsider, although in Colombia there were more profiles of assistant to the bully. Regarding the problematic use of the Internet, there were not differences between the three countries. We provide evidence on the relationship between cybervictimization and cyberaggression and problematic use of the Internet. The dimensions of compulsive use and regulation of mood are the best predictors of cyberbullying. We discuss our results in relation to the possible normalization of violence and its lack of recognition as such. El objetivo de este estudio transcultural ha sido analizar y comparar las puntuaciones de cibervictimización y ciberagresión, y el uso problemático de Internet en adolescentes de España, Colombia y Uruguay, ya que pese a las semejanzas culturales existentes entre el contexto latinoamericano y español son escasos los estudios empíricos que los han comparado previamente. La muestra estuvo formada por 2.653 participantes de 10 a 18 años. Se recogieron datos a través del cuestionario de ciberacoso y de la versión en castellano del «Revised generalized and problematic Internet use scale». Los resultados ponen de manifiesto una mayor prevalencia de conductas de ciberacoso leve en España entre los 10-14 años. En los tres países, destacan dos roles de ciberobservador: defensor de la víctima y no comprometido ante la agresión, aunque con más perfiles de apoyo al agresor en Colombia. No se observan diferencias en un uso problemático de Internet entre los tres países. Se proporcionan evidencias sobre la relación de la cibervictimización y ciberagresión con el uso problemático de Internet. Las dimensiones de uso compulsivo y regulación del estado anímico son las que mejor predicen el ciberacoso. Los resultados son discutidos con relación a la posible normalización de la violencia y su falta de reconocimiento como tal.

Kaitan Akses Internet dan Penyelesaian Tugas Sekolah Berdasarkan Regresi Kuantil Menuju Masyarakat 5.0

2020 ◽  
Vol 3 (2) ◽  
pp. 342-350
Author(s):  
Suparna Parwodiwiyono
Keyword(s):  
Quantile Regression ◽  
Internet Use ◽  
Secondary Data ◽  
Internet Access ◽  
The Internet ◽  
School Work ◽  
Close Relationship ◽  
Use Of The Internet ◽  
Good Learning ◽  
The Relationship

Abstrak: Bagi generasi pasca milenial penggunaan internet sangat akrab tetapi dengan berbagai tujuan penggunaan. Penelitian ini ingin melihat keterkaitan penggunaan internet oleh penduduk yang sedang sekolah untuk kepentingan penyelesaian tugas sekolah di Indonesia untuk mendapatkan hasil belajar yang baik. Analisis berdasarkan data sekunder dari Survei Sosial Ekonomi Nasional tahun 2018. Hanya saja data yang didapatkan tidak simetris dengan adanya pencilan. Regresi kuantil digunakan untuk meminimumkan pengaruh dari pencilan yang ada. Penelitian mendapatkan hasil bahwa terdapat kaitan yang erat antara akses internet dari penduduk yang sedang sekolah dengan penyelesaian tugas sekolah.  Hasil regresi kuantil menunjukkan bahwa proporsi akses internet untuk penyelesaian tugas sekolah berbeda antar golongan proporsi penggunaan internet. Proporsi penggunaan internet yang tinggi akan digunakan untuk penyelesaian tugas sekolah yang lebih tinggi pula. Abstract: For the post millennial generation the use of the internet is very familiar but with various purposes of use. This study wants to look at the relationship between the use of the internet by residents who are currently in school for the sake of completing school work in Indonesia to get good learning outcomes. Analysis based on secondary data from the 2018 National Socio-Economic Survey. It's just that the data obtained is not symmetrical with outliers. Quantile regression is used to minimize the effect of outliers. The study found that there was a close relationship between internet access from residents who were in school and completion of school work. The quantile regression results show that the proportion of internet access for completing school work differs between groups of proportions of internet use. A high proportion of internet use will be used for completing higher school work.

Individuals with Disabilities and Internet Use

2012 ◽  
pp. 242-258 ◽  
Author(s):  
Mary Gozza-Cohen ◽  
Deborah May
Keyword(s):  
Digital Divide ◽  
Case Studies ◽  
Internet Use ◽  
People With Disabilities ◽  
The Internet ◽  
Exploratory Research ◽  
Diverse Populations ◽  
Individuals With Disabilities ◽  
Use Of The Internet ◽  
Large Research

This entry examines the use of the internet by individuals with disabilities. Before people with disabilities can use the Internet for socializing, communicating, gathering information, learning, or working, they must first be able to access the Internet. This may require additional assistance by either people or modified hardware and software. Some authors have expressed concern that there is a digital divide, with many people with disabilities not accessing the Internet. The differing needs of people with disabilities, and how their needs may be met with technology and adaptations are explored. Examples of various uses of the Internet by people with disabilities are presented. This field does not have a large research base; it is difficult to do controlled large group studies with such diverse populations, so much of the information comes from position papers, demographic reports, case studies, or exploratory research.

Why the Institutional Access Digital Divide Might Be More Significant than the Home Broadband Divide

2020 ◽  
pp. 61-79
Author(s):  
Christopher McConnell ◽  
Joseph Straubhaar
Keyword(s):  
Social Context ◽  
Internet Use ◽  
The United States ◽  
Descriptive Statistics ◽  
The Internet ◽  
Broadband Access ◽  
Digital Inclusion ◽  
The Family ◽  
Use Of The Internet ◽  
Policy Priority

Digital-inclusion policy in the United States has historically emphasized home broadband access as both its policy priority and goal. Supplying households with broadband access may not do much to improve the ability of individuals to make meaningful use of the Internet, however, since it provides Internet access with little social context beyond the family. Drawing on Bourdieu's concepts of disposition, habitus, and multiple forms of capital, this paper endeavors to situate Internet use in its broader social context and explores the importance of institutional access, Internet use at work or school, in developing the dispositions and competencies needed to use the Internet in instrumental ways, such as applying for educational programs or communicating with governments. Through descriptive statistics, it identifies which segments of a US city lack institutional access, and, using multivariate analysis, it highlights the role institutional access plays in developing these abilities and its role in further inequality.

A Model of the Antecedents and Consequences of E-procurement

2010 ◽  
pp. 155-165
Author(s):  
M. José Garrido ◽  
Ana Gutiérrez ◽  
Rebeca San José
Keyword(s):  
Internet Use ◽  
The Internet ◽  
Hierarchical Levels ◽  
Organizational Consequences ◽  
Antecedents And Consequences ◽  
Use Of The Internet ◽  
Functional Areas ◽  
Business To Business ◽  
Source Of Information ◽  
Participation Number

The Internet is used by firm purchasers as a source of information in procurement. We propose a model of the determinants and consequences of Internet use in this process. We analyzed whether different Internet tools are used throughout all purchasing phases and whether the characteristics of the buying situation determined the use of the Internet in that process. We also proposed to analyze how Internet use in this process impacts companies from two different points of view: organizational and economical. Organizational consequences refer to the buying center structure in terms of size, participation, number of hierarchical levels, and functional areas. Economical consequences refer to purchase results in terms of efficacy and efficiency. Implications for business-to-business marketers and researchers are discussed.

Internet as a Source of Health Information and its Perceived Influence on Personal Empowerment

2011 ◽  
pp. 958-974
Author(s):  
Guy Paré ◽  
Jean-Nicolas Malek ◽  
Claude Sicotte ◽  
Marc Lemire
Keyword(s):  
Health Information ◽  
Internet Use ◽  
Medical Information ◽  
Sample Survey ◽  
The Internet ◽  
Health Issues ◽  
Personal Empowerment ◽  
Participative Approach ◽  
Use Of The Internet ◽  
Search For Information

The primary aim of this study is twofold. First, the authors seek to identify the factors that influence members of the general public to conduct Internet searches for health information. Their second intent is to explore the influence such Internet use has on three types of personal empowerment. In the summer of 2007 the authors conducted a household sample survey of a population of Canadian adults. A total of 261 self-administered questionnaires were returned to the researchers. Our findings indicate that use of the Internet as a source of health information is directly related to three main factors: sex, age and the individual’s perceived ability to understand, interpret and use the medical information available online. Further, their results lend support to the notion that using the Internet to search for information about health issues represents a more consumer based and participative approach to health care. This study is one of the first to relate Internet use to various forms of personal empowerment. This area appears to have great potential as a means by which consumers can become more empowered in managing personal health issues.

Impact of Internet Use on Civic Engagement in Chinese Rural Areas

2012 ◽  
pp. 296-313
Author(s):  
Jian-Chuan Zhang ◽  
Ying Qin
Keyword(s):  
Civic Engagement ◽  
Rural Areas ◽  
Internet Use ◽  
Public Affairs ◽  
The Internet ◽  
Network Information ◽  
Internet Users ◽  
Political Impact ◽  
Preliminary Study ◽  
Use Of The Internet

Few prior studies have addressed the political impact of the Internet on civic engagement in rural areas. This preliminary study aims to explore the connection between Internet use and civic engagement of rural Internet users. Based on the surveys implemented by the China Internet Network Information Center (CNNIC), the authors find that using the Internet does enhance the level of civic engagement among rural Internet users in China. However, better use of the Internet faces some obstacles, too. They are the young age of rural users and the limited Net bandwidth. Implications of these obstacles are discussed. The chapter concludes that, under certain circumstances, there is great potential for Chinese rural Internet users to become more actively engaged in public affairs in the future.

scholarly journals The Association of Internet Use with Wellbeing, Mental Health and Health Behaviours of Persons with Disabilities

2019 ◽  
Vol 16 (18) ◽  
pp. 3252 ◽  
Author(s):  
Mariusz Duplaga ◽  
Katarzyna Szulc
Keyword(s):  
Mental Health ◽  
Internet Use ◽  
People With Disabilities ◽  
Health Behaviours ◽  
Psychological Help ◽  
The Internet ◽  
Persons With Disabilities ◽  
Internet Users ◽  
Degree Of Disability ◽  
Use Of The Internet

Introduction: There is strong evidence that people with disabilities suffer from a significant digital divide. However, there are reports indicating that Internet use may result in many benefits for those with disabilities. The aim of the study was to assess the impact that the use of the Internet has on the wellbeing and health behaviours of persons with disabilities. Methods: An analysis was carried out using the dataset obtained from Social Diagnosis, a panel study undertaken on a nationally representative sample. The records of persons with disabilities were retrieved from the dataset which was established in 2015. An analysis of the association between Internet use and the wellbeing, mental health and health behaviours of the respondents was undertaken. The variables reflecting the self-assessment of their own life and experience of loneliness were treated as being indicators of their wellbeing and the prevalence of suicidal thoughts or making use of psychological help as indicators of mental health. The health behaviours analysed in the study included smoking, excessive consumption of alcohol and undertaking physical activity. For all these variables, multivariate logistic regression models were developed. The effect of Internet use was adjusted for sociodemographic variables and the degree of disability. An analysis was performed after applying post-stratification weights available from the Social Diagnosis study. Results: The weighted study group consisted of 2529 people having a mean age of 59.33 ± 16.89 years. The group included 20.71% (N = 524) respondents with a mild, 41.58% (N = 1052) with a moderate, and 26.54% (N = 671) with a severe disability. The proportion of Internet users was 37.07% (N = 937). In all the regression models, Internet use had a significant impact on the dependent variables. After adjustment for sociodemographic variables and the degree of disability, the Internet users more frequently assessed their lives as happy (odds ratio, 95% confidence interval: 1.86, 1.47–2.37) and less frequently experienced loneliness (0.63, 0.49–0.81) or suicidal thoughts (0.47, 0.35–0.65). In addition, they needed psychological help less frequently (0.50, 0.35–0.72). Interestingly, Internet users undertook some form of physical activity or sport more often (2.41, 1.87–3.13) and fewer smoked cigarettes (0.70, 0.54–0.91) or consumed alcohol excessively (0.32, 0.19–0.56). Conclusions: The use of the Internet by people with disabilities was associated with improved wellbeing, better mental health and more beneficial health behaviours. These findings support the development of intensive actions to reduce the digital divide for the population of people with disabilities.

Characteristics of Farm and Rural Internet Use in the USA

2011 ◽  
pp. 395-406 ◽  
Author(s):  
Peter L. Stenberg ◽  
Mitchell Morehart
Keyword(s):  
Internet Use ◽  
Management Practices ◽  
The United States ◽  
Demand Analysis ◽  
The Internet ◽  
Critical Element ◽  
Market Demand ◽  
Rural Workers ◽  
The Usa ◽  
Use Of The Internet

The Internet became enmeshed in U.S. businesses management practices over the last decade. During this period access and use of the Internet increased for all regions of the United States, most types of work places, and all income groups. In this study we examine Internet use by farm and rural workers and proprietors using descriptive statistics and market demand analysis. In our market demand analysis approach, the primary methodology we use is categorical dependent variable analysis. The results indicate income is a critical element, though other factors such as age of proprietor and rural-urban location are also significant in market demand determination.

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