Anchoring Corporate Innovation Communities in Organizations
Whereas literature in the area of open innovation considerably advances the understanding of innovation community mechanics, little is known about how innovation communities need to be anchored within organizations to unleash the creative potential of employees. To contribute to this discussion, this article focuses on the still understudied link among organizational integration and its influence on innovation activities and outcomes of corporate innovation communities. Additionally, it identifies distinct types of transition strategies to anchor organizational integration of corporate innovation communities. To attain this aim structuration theory is applied. Multiple in-depth case studies allow insights into antecedents of and transition strategies for corporate innovation communities. Results demonstrate that 1) cultural and structural integration are major antecedents for innovation activities and outcomes of corporate innovation communities, and 2) transition strategies offer valuable patterns to alter organizational integration.