A Typology of Firms Regarding M-Commerce Adoption

2015 ◽  
Vol 6 (4) ◽  
pp. 42-56 ◽  
Author(s):  
Sonia San-Martín ◽  
Nadia Jiménez
Keyword(s):  
Mobile Phone ◽  
Marketing Strategies ◽  
Managerial Implications ◽  
Survey Results

Nowadays firms are actively considering the mobile phone as a means of marketing and should also analyze its potential as a means of selling. In this study, the authors present the survey results from a sample of 125 firms, in Spain. They outline four types of firms (innovators, followers, laggards and traditionalists) on the basis of factors that drive or inhibit this type of selling and the main variables from TOE (technological, organizational and environmental) framework. The authors also characterize those four types of firms according to their size, sector, experience and use of ICT marketing strategies. To the best of their knowledge, scarce studies have analyzed mobile selling in Spain and proposed an exhaustive characterization of mobile vendor firms and strategies. Both academic and managerial implications of interest are derived from this study.

A Typology of Firms Regarding M-Commerce Adoption

2018 ◽  
pp. 550-565
Author(s):  
Sonia San-Martín ◽  
Nadia Jiménez
Keyword(s):  
Mobile Phone ◽  
Marketing Strategies ◽  
Managerial Implications ◽  
Survey Results

Nowadays firms are actively considering the mobile phone as a means of marketing and should also analyze its potential as a means of selling. In this study, the authors present the survey results from a sample of 125 firms, in Spain. They outline four types of firms (innovators, followers, laggards and traditionalists) on the basis of factors that drive or inhibit this type of selling and the main variables from TOE (technological, organizational and environmental) framework. The authors also characterize those four types of firms according to their size, sector, experience and use of ICT marketing strategies. To the best of their knowledge, scarce studies have analyzed mobile selling in Spain and proposed an exhaustive characterization of mobile vendor firms and strategies. Both academic and managerial implications of interest are derived from this study.

What are the Characteristics of the Firms that are Most Prone to Mobile Selling?

2013 ◽  
pp. 192-211
Author(s):  
Sonia San-Martín
Keyword(s):  
Mobile Phone ◽  
Environmental Variables ◽  
Customer Value ◽  
Customer Relationship ◽  
Electronic Database ◽  
Survey Results ◽  
Relationship Performance ◽  
Perceived Customer Value

Vendors are actively considering the mobile phone as a means of marketing nowadays and should also analyze its potential as a means of selling. In this study, we present the survey results from a sample of 125 firms, in Spain. The author outlines two types of firms (sceptical and receptive) on the basis of factors that drive or inhibit this type of selling. The author then characterize those types of potential mobile firms regarding TOE (technological, organizational and environmental) variables and CRM (perceived customer relationship performance, perceived customer value, electronic database and benefits of mobile CRM) variables. To the best of the author’s knowledge, previous studies have neither analyzed mobile selling in Spain nor proposed an exhaustive characterization of mobile vendor firms and strategies.

scholarly journals Consumer Attitudes toward the Use of Gene Technology in Breakfast Products: Comparison between College Students from the U.S. and China

2015 ◽  
Vol 4 (6) ◽  
pp. 143 ◽  
Author(s):  
Nanying Wang ◽  
Jack E. Houston ◽  
Gregory Colson ◽  
Zimin Liu
Keyword(s):  
College Students ◽  
Consumer Preferences ◽  
Genetically Modified ◽  
Marketing Strategies ◽  
Chinese Market ◽  
Developed Country ◽  
Information Campaigns ◽  
Gm Foods ◽  
Survey Results ◽  
The U.S

Second-generation Genetically Modified (GM) crops are associated with consumer-oriented benefits such as improvement of nutritional quality. Given such an evolving market environment, this paper presents differences in consumer preferences and valuations for genetically modified breakfast grain products. The perception of consumers from a developing country, China, is discussed and compared to attitudes in a developed country, the U.S. The survey results reveal that there are notable differences in the attitude and perception of college students across these two countries. Purchase intent for GM foods was low, unless a benefit was promised, and some modifications are viewed more positively than others. Overall, it appears that GM foods may be acceptable in the U.S. and Chinese market. The findings in this study have potential implications for establishing various GM marketing strategies and information campaigns.

scholarly journals Common and Contradictory Motivations in Buying Intentions for Green and Luxury Automobiles

2019 ◽  
Vol 11 (12) ◽  
pp. 3268
Author(s):  
Farhad Aliyev ◽  
Ralf Wagner ◽  
Stefan Seuring
Keyword(s):  
Environmental Sustainability ◽  
Positive Impact ◽  
Substantial Effect ◽  
Purchase Intentions ◽  
Specific Product ◽  
Product Categories ◽  
The Social ◽  
Study Results ◽  
Managerial Implications ◽  
Survey Results

Luxury is often blamed for creating social inequality and hampering sustainability, especially in the social and environmental realms. For instance, luxury goods entice people to conspicuous consumption that may result in showing off. However, study results show that luxury and environmental sustainability have common features. Notably, previous research mainly examined motivations for green purchases in general without relating to the specific product categories such as durables. Therefore, this study examines the relationship between these two—green and luxury automobile buying intentions—by analyzing the survey results of 1601 respondents relating to more than 60 nationalities. In contrast to a substantial effect on luxury buying intentions, perceived conspicuousness has no significant positive effect on green auto purchase intentions, and that price value has a limited influence compared with the effect on luxury automobile purchase intentions. Furthermore, hedonism has a less positive impact on green auto purchase intentions compared to its impact on luxury automobile buying intentions. The ‘extended self’ and the perception of high quality have been found to be drivers of luxury and green automobile purchase intentions, while unique value appears to have no impact on purchase intentions for green and conventional luxury automobiles. The present study contributes to the extant research by investigating common and contradictory motivations for luxury and green buying intentions of automobiles. Furthermore, it suggests a reconsideration of the traditional view that luxury and environmental consumption are inconsistent and contradictory concepts. The complementary managerial implications of this study guide practitioners in positioning the situatable variants of their automobiles as ethical luxury.

scholarly journals Retention or defection? Chinese consumers’ decision-making styles for domestic and global brands

2016 ◽  
Vol 47 (4) ◽  
pp. 83-92
Author(s):  
S. Y. Tzeng ◽  
W. M. Wong
Keyword(s):  
Decision Making ◽  
Marketing Strategies ◽  
High Price ◽  
Chinese Consumers ◽  
High Quality ◽  
Global Brands ◽  
Decision Making Styles ◽  
Managerial Implications ◽  
Foreign Brands ◽  
Sports Shoes

This study explores consumers’ decision-making in terms of intention to switch to foreign brands from domestic brands when purchasing cell phones and sports shoes. A survey of 584 undergraduates in Guangdong, China, shows that domestic brands retain their low quality-conscious, low fashion-and-recreational-conscious and low price-conscious customers and attract low brand-conscious and high choice-confused buyers from foreign brands. Foreign brands typically retain their consumers who are highly conscious of fashion and recreation and keep and draw customers with low choice confusion. High-price-conscious consumers and those who are highly brand-confused will assess foreign and domestic brands when searching for bargains. Regarding managerial implications, local brands should offer products of high quality at low pricesand constantly invest in R&D; foreign brands may expand their customer bases and build interactive brand channels; all companies can retain brand-confused customers with preferential packages and design their marketing strategies based on decision-making styles of their target consumers.

Mobile Location Services

2005 ◽  
pp. 1973-1977 ◽  
Author(s):  
George M. Giaglis
Keyword(s):  
Mobile Phone ◽  
Mobile Phones ◽  
21St Century ◽  
Mobile Applications ◽  
Location Services ◽  
Mobile Location ◽  
Critical Attribute ◽  
History Of ◽  
Location Identification

The term “mobile era” as a characterization of the 21st century can hardly be considered an exaggeration (Kalakota & Robinson, 2001). Mobile phones are the fastest penetrating technology in the history of mankind, and global mobile phone ownership has surpassed even the ownership of fixed phones. Mobile applications, despite potentially being very different in nature from each other, all share a common characteristic that distinguishes them from their wire-line counterparts: they allow their users to move around while remaining capable of accessing the network and its services. In the mobility era, location identification has naturally become a critical attribute, as it opens the door to a world of applications and services that were unthinkable only a few years ago (May, 2001).

scholarly journals Robotic Restaurant Marketing Strategies in the Era of the Fourth Industrial Revolution: Focusing on Perceived Innovativeness

2020 ◽  
Vol 12 (21) ◽  
pp. 9165
Author(s):  
Jinsoo Hwang ◽  
Kwang-Woo Lee ◽  
Dohyung Kim ◽  
Insin Kim
Keyword(s):  
Willingness To Pay ◽  
Perceived Risk ◽  
Structural Equation ◽  
Industrial Revolution ◽  
Positive Influence ◽  
Marketing Strategies ◽  
Restaurant Industry ◽  
Equation Modeling ◽  
Managerial Implications ◽  
First Time

Although innovative robotic technology plays an important role in the restaurant industry, there is not much research on it. Thus, this study tried to identify how to form behavioral intentions using the concept of perceived innovativeness in the context of robotic restaurants for the first time. A research model comprising 12 hypotheses is evaluated using structural equation modeling based on a sample of 418 subjects in South Korea. The data analysis results show that perceived innovativeness is an important predictor of the customers’ attitude, which in turn has a significant effect on desire. In addition, desire exerts a positive influence on intentions to use and willingness to pay more. Lastly, perceived risk moderates the relationships between (1) desire and intentions to use and (2) desire and willingness to pay more. Based on the above statistical results, important theoretical and managerial implications are presented.

Toxicity characterization of waste mobile phone plastics

2009 ◽  
Vol 161 (1) ◽  
pp. 183-188 ◽  
Author(s):  
I.C. Nnorom ◽  
O. Osibanjo
Keyword(s):  
Mobile Phone
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