A Possible Framework for Attention-Based Politics

2019 ◽  
Vol 10 (2) ◽  
pp. 13-23
Author(s):  
Norbert Merkovity
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Theoretical Framework ◽  
The Political ◽  
Stage Management ◽  
Research Directions ◽  
Media Environment ◽  
Political Actors ◽  
The Social ◽  
New Perspective

According to scholars, the use of mediatization could be understood as a communicative representation of politicians or spin doctoring, but either way, it ends in self-representation and in “self-initiated stage-management.” However, the social media environment could give a new perspective on the communication of the political actors in political communication. This communication could be seen as self-broadcasting that could be conceptualized as attention-based politics. This article aims to give a brief introduction to a theoretical framework of the phenomenon and to provide research directions in order to understand politician's strategies in attraction, maximization, and the direction the attention of followers and journalists.

scholarly journals Pictures in politics: a visual social semiotics analysis of federal politicians on Instagram

2021 ◽  
Author(s):  
Karolina Karas
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Community Outreach ◽  
The Political ◽  
Social Semiotics ◽  
Party Leaders ◽  
Political Actors ◽  
The Social ◽  
Media Platform ◽  
Coded Images

This major research paper (MRP) examines the visual social semiotics of Canadian politicians’ Instagram accounts and their followers’ responses. As a qualitative study, it seeks to address the following questions: From the coded images in the data collection, which qualities do the Instagram followers prefer? From the coded images in the data collection, which qualities do the Instagram followers prefer the least? What do these qualities reveal about the political actors in the data collection? To answer these questions, I coded the most liked and least liked Instagram postings between April 1, 2014 and March 31, 2015 from two of Canada’s federal party leaders, Prime Minister Stephen Harper and Liberal leader Justin Trudeau. These images were coded through a visual social semiotics analysis under the following categories in my codebook: community outreach, competence, empathy, excitement, ideology, personal, symbols of nationalism, celebrity, and miscellaneous. This codebook was constructed from a literature review encompassing the public’s values of politicians in traditional media. The findings of this MRP expand on visual social semiotic theory in the social media context and build on research about audience perceptions of politicians. The results suggest that photo composition and the presentations of values in an image are important considerations for politicians. Based on the findings, this study is relevant to how professional communicators can construct a persuasive image and story in the political context on a social media platform.

Irish Media and the Shaping of Political Discourse

2021 ◽  
pp. 594-609
Author(s):  
Jane Suiter ◽  
Roderick Flynn
Keyword(s):  
Social Media ◽  
Communication Technologies ◽  
State Control ◽  
Media Environment ◽  
Political Actors ◽  
Strong State ◽  
Media System ◽  
The Social ◽  
Late Twentieth ◽  
Late Twentieth Century

This chapter summarizes the development of the Irish media system through the lens of mediation and mediatization. It outlines the early strong state control of the broadcasting sector and the relatively quiescent attitude of many print journalists in the early days of development. It follows with a description of the growing influence of political actors and consequences of mass media logics which was at the core of late twentieth-century Irish democracy. Next, it describes the rise of digital communication technologies and the advent of social media, and the emergence of a hybrid media system that instigated a shift in power relations between politicians and journalists. Finally, it concludes with a focus on the challenges related to regulation of the social media environment and those related to supporting a quality information environment.

scholarly journals Penggunaan Akun Bot Media Sosial untuk Mempengaruhi Opini Publik : Sebuah Tinjauan Hukum Di Indonesia

2020 ◽  
Vol 4 (1) ◽  
pp. 55-68
Author(s):  
Devi Rahma Fatmala ◽  
Amanda Amelia ◽  
Fitri Agustina Trianingsih
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Political Discourse ◽  
Democratic Theory ◽  
The Political ◽  
Political Actor ◽  
Political Actors ◽  
The Social ◽  
The Law

Today’s political discourse can’t be disattached from the usage of social media. There are plenty of political actors using it to campaign their issues and attack their political rival in order to influence public opinion. One of the instruments used by the political actor in using the social media is bot accounts. Bot accounts are an automated online account where all or substantially all of the actions or posts of that account are not the result of a person. The usage of bot accounts are viewed as harmful for democracy by many experts on law and democracy. However, a lot of states have no regulation regarding the usage of bot accounts, including Indonesia. This article is intended to bring legal review on the usage of bot accounts to influence public opinion in Indonesia. Using deliberative democratic theory, this article views that the usage of bot accounts could prevent the objective achievement of democracy based on UUD 1945. The authors recommend the regulation of bot accounts through the revision of UU No. 19 Tahun 2019 about Informasi dan Transaksi Elektronik with bringing up various important argumentations regarding the law implementation. Keywords : Bot Accounts; Social Media; Public Opinion; Democracy; Legal Review.

scholarly journals Pictures in politics: a visual social semiotics analysis of federal politicians on Instagram

2021 ◽  
Author(s):  
Karolina Karas
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Community Outreach ◽  
The Political ◽  
Social Semiotics ◽  
Party Leaders ◽  
Political Actors ◽  
The Social ◽  
Media Platform ◽  
Coded Images

This major research paper (MRP) examines the visual social semiotics of Canadian politicians’ Instagram accounts and their followers’ responses. As a qualitative study, it seeks to address the following questions: From the coded images in the data collection, which qualities do the Instagram followers prefer? From the coded images in the data collection, which qualities do the Instagram followers prefer the least? What do these qualities reveal about the political actors in the data collection? To answer these questions, I coded the most liked and least liked Instagram postings between April 1, 2014 and March 31, 2015 from two of Canada’s federal party leaders, Prime Minister Stephen Harper and Liberal leader Justin Trudeau. These images were coded through a visual social semiotics analysis under the following categories in my codebook: community outreach, competence, empathy, excitement, ideology, personal, symbols of nationalism, celebrity, and miscellaneous. This codebook was constructed from a literature review encompassing the public’s values of politicians in traditional media. The findings of this MRP expand on visual social semiotic theory in the social media context and build on research about audience perceptions of politicians. The results suggest that photo composition and the presentations of values in an image are important considerations for politicians. Based on the findings, this study is relevant to how professional communicators can construct a persuasive image and story in the political context on a social media platform.

scholarly journals KOMUNIKASI POLITIK ANIES BASWEDAN MELALUI SOSIAL MEDIA TWITTER

2021 ◽  
Vol 4 (2) ◽  
pp. 441-453
Author(s):  
Ashari Sakti Alim ◽  
Dian Eka Rahmawati
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Public Services ◽  
The Political ◽  
Political Actors ◽  
Software Applications ◽  
Political Communications ◽  
Political Branding ◽  
Twitter Account

Abstract This paper wants to analyze how Anies Baswedan conveyed his political communication on Twitter social media. In this contemporary era, one of the most dominant political communications is social media, where political communication plays an important role because it can have an impact on political participation, political socialization. In the political field the role of social media is very important because it contributes as openness and transparency, Anies Baswedan is one of the political actors who play social media Twitter to convey political communication while increasing its popularity. In accordance with its previous political promises of integrated transportation and ok oce program. Anies is not uncommon to convey and show the development of political promises that have been running on his Twitter social media. in disseminating information through social media Twitter has proven to be very effective because many users around the world. This study uses descriptive qualitative research methods and analyzes using the help of NVIVO12 Plus software applications. The results of this study revealed that Anies Baswedan's political communication on Twitter social media was very focused on public services in DKI Jakarta. Political communication from Anies Baswedan also received a lot of responses from his followers on his Twitter account. This can be seen from the number of retweets and mentions done to Anies Baswedan. Anies Baswedan was also quite active in conveying his political communication through Twitter social media such as notifying work programs, political branding, giving political talks that were light in nature and also related to public services in DKI Jakarta. Keywords : Political Communication, Anies Baswedan, Social Media, Twitter Abstrak Tulisan ini ingin menganalisis bagaimana Anies Baswedan dalam menyampaikan komunikasi politiknya di sosial media Twitter. Pada era kontemporer ini salah satu komunikasi politik yang paling dominan adalah media sosial, dimana komunikasi politik sangat memegang peranan penting karena bisa berdampak untuk partisipasi politik, sosialisasi politik. Dalam bidang politik peran media sosial media sangat penting karena berkontribusi sebagai keterbukaan dan transparansi, Anies Baswedan adalah salah satu aktor politik yang bermain sosial media Twitter untuk menyampaikan komunikasi politik sekaligus menaikan popularitasnya. Sesuai dengan janji politiknya terdahulu yaitu transportasi terintegrasi dan program oke oce. Anies tak jarang menyampaikan dan memperlihatkan perkembangan janji politiknya yang telah berjalan di sosial media Twitter miliknya. dalam penyebaran informasi melalui sosial media Twitter sudah terbukti sangat efektif karena banyak penggunanya diseluruh dunia. Penelitian ini menggunakan metode penelitian kualitatif deskriptif dan melakukan analisis dengan menggunakan bantuan aplikasi perangkat lunak NVIVO12 Plus. Hasil dari ini penelitian ini mengungkapkan bahwa komunikasi politik Anies Baswedan di sosial media Twitter sangat befokus pada pelayanan publik di DKI Jakarta. Komunikasi politik dari Anies Baswedan juga mendapatkan banyak respon dari pengikutnya di akun Twitter hal ini dapat dilihat dari jumlah Retweet dan mentions yng dilakukan kepada Anies Baswedan. Anies Baswedan juga cukup aktif dalam menyampaikan komunikasi politiknya melalui sosial media Twitter seperti memberitahukan program kerja, Branding politik, memberikan perbincangan politik yang sifatnya ringan dan juga terkait dengan pelayanan publik di DKI Jakarta. Kata Kunci : Komunikasi Politik, Anies Baswedan, Sosial Media, Twitter

scholarly journals Media Sosial dan Budaya Politik Generasi Milineal dalam Pemilu

ARISTO ◽  
2019 ◽  
Vol 7 (2) ◽  
pp. 228 ◽  
Author(s):  
Kokom Komariah ◽  
Dede Sri Kartini
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Political Behavior ◽  
Millennial Generation ◽  
The Political ◽  
Media Content ◽  
Local Election ◽  
The Social ◽  
The Media ◽  
Use Of Social Media

Social media nowadays has been crutial part of human being life particularly for the genarations those are so called millenial. The massive use of social media is not merely functioned for the social purpose such as information sharing among them but also has been used for business and economic or even political purposes. The local election of the Jawa Barat province in the year of 2018 is a moment where the millineal generation functioned the social media such as facebook and whattsap for the political purposes. This article discusses the phenomenon of using internet-based social media as an instrument in political communication and campaigning in the local election of West Java Province in 2018 as well as discussing the effectiveness of the media contents in shaping the pattern of millennial generation political behavior. The research adopts is qualitative approach by taking the object of research on political communication, as well as culture and political behavior. The main informants from this study were beginner voters who also catogerisaed as the group of the millennial generation. This study found that social media contents in general became an important instrument in shaping the pattern of political behavior of the millennial generation. The roles of the media for instance are indicated that current life of the millennial generation that cannot be separated from such media, social media contents provides political knowledges about profiles of candidates in local election, social media content provided political education both related to the technical implementation of the election and also the vision and mission of the candidates and, millennial generation have their respective communities which they make as a forum for discussion about the social media contents.

scholarly journals Language, Social Media and Political Identity (Re)presentation: A New Theoretical Framework for the Analysis of Social Media Political Discourse

2017 ◽  
Vol 8 (2) ◽  
pp. 199
Author(s):  
Farhat Sajjad ◽  
Mehwish Malghnai ◽  
Durdana Khosa
Keyword(s):  
Social Media ◽  
New Media ◽  
Political Discourse ◽  
Political Identity ◽  
Theoretical Framework ◽  
The Political ◽  
Political Identities ◽  
Political Actors ◽  
Media Technologies ◽  
Political Ideologies

As language is central to all social processes and practices, so it is considered as the most effective tool for (re)shaping and (re)constructing the social realities and political identities as they are negotiated, (re)constructed and thus projected in the broader social and cultural contexts. Since the advent of new media technologies, particularly social media, the forms and modes of political identity construction and (re)presentations are also transformed. As debated earlier that language enables its users, specifically political actors, to exhibit the political ideologies and identities effectively, so the political actors frequently exploit these platforms to achieve their pre-defined political agendas. Within the same context the political rhetoric, specifically the ones that is generated and exhibited on social media network sites, offers a new visibility for the researchers to explore and predict how ideologies and perceptions can be achieved, advocated, altered and rebuilt through discursive discourse strategies on these networking sites. Providing the power of social media for political participation, political engagement and political activism, there is a need to design such framework that can offer a different lens for the analysis of critical yet sensitive issue of political identity (re)presentation beyond the textual level. To address the above debated issue a new theoretical framework is presented in this paper that enables to analyse the text with special reference to the context in which the political identities are negotiated, (re)constructed and (re)presented. This framework is designed by collaborating the approaches of CDA, Political Identity theory, Social Media theory and Political Discourse theory that enables to explore the interrelationship between the “language in use” and the context in which it is created and consumed. 

Analysis of Customer-Oriented Information for Tourism Enterprises Under the Social Media Environment

2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Ziwei Yang
Keyword(s):  
Social Media ◽  
Market Competition ◽  
Virtual Community ◽  
Current Status ◽  
Information Analysis ◽  
Value Analysis ◽  
Media Environment ◽  
The Social ◽  
Study Results ◽  
Tourism Enterprises

Abstract Social media is a virtual community or network platform that the public uses to achieve self-creation and it’s sharing with others; under the social media environment, self-media channels become more abundant, and the autonomy and originality of content dissemination are also continuously enhanced. When tourism enterprises face increasing market competition, personalized and targeted promotional programs will, to a certain extent, have a certain appeal to competitors’ potential customer groups, thereby providing tourism enterprise customers with relevant benefits for oriental information, and also serving as an important way for companies to develop new customers. Based on the summary and analysis of previous literature works, this paper expounded the research status and significance of social media environment, elaborated the development background, current status and future challenges of customer-oriented information analysis for tourism enterprises, introduced the methods and principles of customer’s transfer value and life cycle and social media environment’s cognitive composition, proposed a sentiment model of tourist-oriented information analysis under the social media environment, and analysed the management strategy and scheduling platform of customer-oriented information, constructed an analysis system of customer-oriented information in social media environment, performed the reliability, validity, transfer and perception value analysis of customer-oriented information and finally conducted case simulation and its result analysis. The study results of this paper provide a reference for further researches on the customer-oriented information analysis for tourism enterprises under the social media environment.

The Younghusband-Waddell Collection and Its People: the Social Life of Tibetan Books Gathered in a Late-colonial Enterprise

Inner Asia ◽  
2012 ◽  
Vol 14 (1) ◽  
pp. 131-171
Author(s):  
Hildegard Diemberger
Keyword(s):  
Digital Technology ◽  
Social Life ◽  
First Century ◽  
The Political ◽  
Academic Institutions ◽  
Cultural Biography ◽  
The Social ◽  
Twenty First Century ◽  
New Perspective ◽  
Insight Into

AbstractIn this paper I follow the social life of the Tibetan books belonging to the Younghusband-Waddell collection. I show how books as literary artefacts can transform from ritual objects into loot, into commodities and into academic treasures and how books can have agency over people, creating networks and shaping identities. Exploring connections between books and people, I look at colonial collecting, Orientalist scholarship and imperial visions from an unusual perspective in which the social life and cultural biography of people and things intertwine and mutually define each other. By following the trajectory of these literary artefacts, I show how their traces left in letters, minutes and acquisition documents give insight into the functioning of academic institutions and their relationship to imperial governing structures and individual aspirations. In particular, I outline the lives of a group of scholars who were involved with this collection in different capacities and whose deeds are unevenly known. This adds a new perspective to the study of this period, which has so far been largely focused on the deeds of key individuals and the political and military setting in which they operated. Finally, I show how the books of this collection have continued to exercise their attraction and moral pressure on twenty-first-century scholars, both Tibetan and international, linking them through digital technology and cyberspace.

scholarly journals Factors of communication mix on social media and their role in forming customer experience and brand image

2018 ◽  
Vol 13 (3) ◽  
pp. 1108-1118 ◽  
Author(s):  
Radovan Bacik ◽  
Richard Fedorko ◽  
Ludovit Nastisin ◽  
Beata Gavurova
Keyword(s):  
Social Media ◽  
Brand Image ◽  
Customer Experience ◽  
Media Environment ◽  
Building Relationships ◽  
Brand Building ◽  
Brand Reputation ◽  
Marketing Activities ◽  
New Perspective ◽  
Media Experience

Abstract Building a brand is a long-term process and it also applies to the world of social media. It is said that building a good brand reputation takes years, but it can be ruin in a moment. Therefore, it is important to look responsibly at all the aspects that have a role in building a brand on social media. The actual experience with the brand on social media is able to significantly affect brand building. The study focuses on exploring brand-building relationships in the social media environment. We selected a set of factors to predict customer experience with the brand in a social media environment and then we examined the relationship between this customer experience and the perceived brand image. 476 respondents filled out the electronic questionnaire. The study puts the greatest emphasis on respondents aged 20 to 35 years. We used correlation analysis to investigate the relationships in this issue. Out of the seven investigated relationships, up to two cases with medium dependence were confirmed by the strong relevance of relationships. The results support the importance of using social media tools for branding purposes, because these tools are the ones with the greatest ability to influence the people’s perception and attitude. It is also the fastest and one of the most personal ways to communicate with the customer. It happens in real time and it can convey the real emotion if performed right which all together help to trigger the user action. The findings of this study can guide marketing activities for companies to make the return on investment in social media as high as possible. The research offers a new perspective on selected factors and their role in creating social media experience and subsequently a brand image.

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