Understanding the Justice Fairness Effects on eWOM Communication in Social Media Environment

2019 ◽  
Vol 15 (1) ◽  
pp. 69-84 ◽  
Author(s):  
Muhammad Sohaib ◽  
Peng Hui ◽  
Umair Akram ◽  
Abdul Majeed ◽  
Zubair Akram ◽  
...  
Keyword(s):  
Social Media ◽  
Equation Modeling ◽  
Online Surveys ◽  
Future Directions ◽  
Media Environment ◽  
Proposed Model ◽  
Structure Equation Modeling ◽  
Using Data ◽  
Customer Trust ◽  
Positive Effect

This article integrates the trust and justice fairness to construct a model for investigating the motivations behind customers eWOM in social media environment, specifically WeChat. Using data from the online surveys of netizens in China, the proposed model was verified and validated by using the structure equation modeling (SEM) technique. The outcomes reveal that customer trust appear to be mostly driven by interactional fairness, which in turn effects satisfaction. Procedural fairness and interactional fairness impacts considerably positive on satisfaction. Trust and satisfaction have a direct positive effect on the eWOM. However, trust has indirect influence on eWOM through the satisfaction. Discussions provide the useful implications for managers and future directions.

scholarly journals The Influence of Heuristic judgments in Social Media on Corporate Reputation: A Study in Spanish Leader Companies

2020 ◽  
Vol 12 (4) ◽  
pp. 1640 ◽  
Author(s):  
Luis Manuel Cerdá Suárez ◽  
Jesús Perán López ◽  
Belén Cambronero Saiz
Keyword(s):  
Social Media ◽  
Corporate Reputation ◽  
Cognitive Biases ◽  
Managerial Performance ◽  
Economic Agents ◽  
Using Data ◽  
Business And Management ◽  
Positive Effect ◽  
Different Levels ◽  
High Uncertainty

From a corporate-side perspective, the communication of reputational actions and news of companies becomes critical for success. However, in communication, business, and management studies, heuristics can be understood as simple cognitive processes that allow assessments, predictions, and decisions to be made quickly and efficiently by consumers and economic agents. This aspect can sometimes lead to cognitive biases, especially when little information is available or in situations of high uncertainty. The aim of this research is to investigate the influence of heuristic judgments in social media on corporate reputation ratings obtained in Spanish leader companies. Using data collected in Spain, this paper analyzes the influence of heuristics concerning news items on corporate reputation, measured by the Monitor Empresarial de Reputación Corporativa (MERCO) Index. The main finding of this paper is that the total number of news items has a positive effect on corporate reputation, particularly in the categories of culture-values, results/image, expansion, and sponsorship/donations. Additionally, this work serves as a repository of knowledge applicable to similar situations considering the specificities of each particular case. The importance to intervene on certain variables at different levels of managerial performance is described and implications for companies are discussed in these pages.

The Role of Motivational Factors for Determining Attitude Towards eWOM in Social Media Context

2020 ◽  
Vol 16 (2) ◽  
pp. 73-91
Author(s):  
Muhammad Bilal ◽  
Zeng Jianqiu ◽  
Umair Akram ◽  
Yasir Tanveer ◽  
Muhammad Sohaib ◽  
...  
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Behavioral Control ◽  
Emotional Experience ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Structure Equation Modeling ◽  
Managerial Implications ◽  
Positive Direct ◽  
Media Channels

Social media channels provide a critical opportunity for sharing electronic word-of-mouth (eWOM) communication. eWOM has been considered a prominent factor in shaping consumer behavior. The purpose of this is to examine the effect of website quality, social support, emotional experience, and subjective norms on the attitude of eWOM. Furthermore, the personal interactivity role as moderator is examined. An online survey was conducted from 756 consumers in China. Structure equation modeling (SEM) was employed for data analysis by using AMOS 23. The results indicate that above-mentioned determinants positively influence on attitude and eWOM. Personal interactivity significantly moderates the relationship between attitude toward eWOM and eWOM. Perceived behavioral control (PBC) has a positive direct effect on eWOM. This study provides useful and valuable insights regarding potential determinants of eWOM in Chinese perspective. Theoretical and managerial implications are discussed.

Repurchase loyalty for customer social co-creation e-marketplaces

2014 ◽  
Vol 18 (4) ◽  
pp. 452-464 ◽  
Author(s):  
Ju-Young M. Kang
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Information Quality ◽  
Site Quality ◽  
Equation Modeling ◽  
Conceptual Foundation ◽  
Content Type ◽  
Visual Appeal ◽  
Proposed Model ◽  
Value Equity

Purpose – Social co-creation refers to the process of using social media as a vehicle to carry out customer co-creation engagements. By allowing many customers to contribute to a specific co-creation initiative, social media makes co-creation platforms more efficient. The purpose of this paper is to examine: first, whether usability and information quality, visual appeal and image, interactivity, and web innovativeness, as perceived web site quality dimensions, were related to value equity; second, whether value equity was related to commitment and repurchase loyalty to social co-creation; and third, the moderating effects of aesthetic appreciation and fashion opinion leadership. Design/methodology/approach – The conceptual foundation was based on the Quality-Value-Satisfaction model. Data were collected from US online apparel shoppers (n=691) using a consumer panel via an online survey. Structural equation modeling was employed to test the proposed model and research hypotheses. Findings – Usability and information quality, visual appeal and image, interactivity, and web innovativeness had indirect influences on commitment and repurchase loyalty, mediated by value equity of social co-creation. Originality/value – This proposed model may provide useful insights for apparel e-retailers to use in order to differentiate their e-strategies and develop successful social co-creation web sites. Furthermore, the proposed strategies will enable apparel e-retailers to fulfill customers’ increasing demand for more interactive and online social shopping experiences that utilize the customer's own creativity.

A Model of Vulnerability for Adult Sexual Victimization: The Impact of Attachment, Child Maltreatment, and Scarred Sexuality

2009 ◽  
Vol 24 (4) ◽  
pp. 485-501 ◽  
Author(s):  
Joan A. Reid ◽  
Christopher J. Sullivan
Keyword(s):  
Child Neglect ◽  
Structural Equation ◽  
Sexual Victimization ◽  
Equation Modeling ◽  
Child Attachment ◽  
Sexual Beliefs ◽  
Proposed Model ◽  
Using Data ◽  
A Prospective Study ◽  
The Impact

Extending previous research, this study utilized structural equation modeling to examine the effects of poor mother/child attachment, child neglect, juvenile sexual victimization (JSV), and Finkelhor and Browne’s (1985) proposed construct of traumatic sexualization on vulnerability to adult sexual victimization. The proposed model was assessed using data drawn from a sample of African American females involved in a prospective study of child sexual abuse survivors. This group was matched to similar others without such history. Findings suggest that child neglect worsens with poor mother/child attachment, resulting in a greater likelihood of JSV. Both neglect and JSV impact shaming sexual beliefs and behaviors, contributing to the risk for adult sexual victimization. This set of variables accounted for 27% of variance in adult sexual victimization.

scholarly journals Explaining mobile government social media continuance from the valence perspective: A SEM-NN approach

PLoS ONE ◽  
2021 ◽  
Vol 16 (2) ◽  
pp. e0246483
Author(s):  
Yubo Peng ◽  
LingWu Wang ◽  
Shuiqing Yang
Keyword(s):  
Neural Network ◽  
Social Media ◽  
Structural Equation ◽  
Social Value ◽  
Equation Modeling ◽  
Research Model ◽  
Media Usage ◽  
Hedonic Value ◽  
The Neural Network ◽  
Using Data

Different from many previous studies explain mobile social media usage from a technical-center perspective, the present study investigates the factors that influence citizens’ mobile government social media (GSM) continuance based on the valence framework. The research model was calculated by using data collected from 509 citizens who are the mobile GSM users in China. A structural equation modeling (SEM)-neural network (NN) method was employed to test the research model. The results of SEM indicated that the positive utilities included social value and hedonic value positively affect mobile GSM continuance, while the negative utility reflected by self-censorship negative affect mobile GSM continuance. This is further supported by the results of the neural network model analysis which indicated that hedonic value is more influencing predictor of continuous usage of mobile GSM, following by social value and self-censorship.

scholarly journals Determinan Kepuasan, Kepercayaan dan Loyalitas Pelanggan UKM Sasirangan Melalui Media Sosial Instagram (Studi Pada Pelanggan yang merupakan Followers/Pengikut Kasasiur_Banjar )

2021 ◽  
Vol 5 (1) ◽  
pp. 14-30
Author(s):  
Rizki Adhani ◽  
RR Yulianti Prihatiningrum
Keyword(s):  
User Interface ◽  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Information Quality ◽  
Equation Modeling ◽  
Significant Positive Effect ◽  
Interface Quality ◽  
Customer Trust ◽  
Positive Effect

This study aims to analyze the influence of User Interface Quality (X1), Information Quality (X2), Privacy Perception (X3) and Price (X4) on Satisfaction (Y1), analyze the influence of User Interface Quality (X1), Information Quality (X2), Privacy Perception (X3) and Satisfaction (Y1) on Trust (Y2) and analyze the influence of Satisfaction (Y1) and Trust (Y2) on Customer Loyalty (Y3).This research is a quantitative study using a survey approach. This research method uses a questionnaire with 150 respondents who are Instagram followers with kasasiur_banjar accounts. In this study using the Non Probability Sampling technique by purposive sampling. Measurement of variables using a Likert scale technique with a scale of weights from 1 to 5. To determine the effect of the studied variables Structural Equation Modeling (SEM) analysis tools are used.The results of the study concluded that User Interface quality has a significant positive effect on customer satisfaction. User Interface quality has a significant positive effect on customer trust. Information quality has a significant positive effect on customer satisfaction. The quality of information t has a significant positive effect on customer trust. Privacy perception has a significant positive effect on customer satisfaction. Privacy perception has a significant positive effect on customer trust. Price has a significant positive effect on customer satisfaction. Customer satisfaction has a significant positive effect on trust. Customer satisfaction has a significant positive effect on customer loyalty. Customer trust has a significant positive effect on customer loyalty. 

scholarly journals Intellectual Capital in Customer’s Perception of Sharia Banking in Pangkalpinang

Society ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 72-82
Author(s):  
Nizwan Zukhri ◽  
Sri Rahayu ◽  
Hidayati Hidayati ◽  
Erita Rosalina
Keyword(s):  
Data Processing ◽  
Intellectual Capital ◽  
Structure Equation ◽  
Equation Modeling ◽  
Path Coefficient ◽  
Measuring Instrument ◽  
Structural Capital ◽  
Structure Equation Modeling ◽  
The Relationship ◽  
Positive Effect

This study investigates the influence of intellectual capital with the dimensions of Human Assets (HC), Structural Capital (SC), and Relationships (RC) on banking performance in the perceptions of customers on Syariah Bank in Pangkalpinang. The choice of method in this research is quantitative with the target of five Sharia banks in Pangkalpinang, namely Bank Syariah Mandiri, BRI Syariah, Bank SumselBabel Syariah, and Bank Muamalat. There were 20 questionnaires distributed in each Sharia bank. The measuring instrument used to calculate the variables is Structure Equation Modeling (SEM). The path coefficient value data processing or path coefficient bootstrapping analysis with the direction of the relationship obtained the human asset variable (HC) results, showing a positive number of 0.361. The structural capital variable (SC) shows a positive number of 0.436, the human asset variable (HC), and the capital variable structural (SC) has a positive effect on banking performance. For the relation variable (RC), the original value showed a positive number of 0.076. The t-statistic value was smaller than the t-value, 0.704 <1.96 so that the relationship variable had no positive effect on banking performance.

scholarly journals Social Commerce Marketing Activities Participation Among University Level Students in Pakistan

2021 ◽  
Vol 5 (2) ◽  
pp. 147-154
Author(s):  
Muhammad Irfan ◽  
Hamid Ullah
Keyword(s):  
Social Media ◽  
Word Of Mouth ◽  
Equation Modeling ◽  
Social Commerce ◽  
Information Communication ◽  
Latent Construct ◽  
Structure Equation Modeling ◽  
Marketing Activities ◽  
University Level ◽  
The Relationship

We live in the era of information communication society, where people are connected more than ever. Social media is becoming most trustable tool after word of mouth. The aim of this study was to examine participation of university level students in social marketing activities. The sample consisted of total 281 students, determined by circumstantial method. Questionnaire developed by the work of using the research of Korkmaz (2013), was used as data collection tools. Significant level was accepted as p<0.05 in statistical analysis. Independent t test, and structure equation modeling were used to assess the relationship among latent construct. Consequently, significant

scholarly journals Structural Influences on the News Finds Me Perception: Why People Believe They Don’t Have to Actively Seek News Anymore

2021 ◽  
Vol 7 (2) ◽  
pp. 205630512110249
Author(s):  
Nadine Strauß ◽  
Brigitte Huber ◽  
Homero Gil de Zúñiga
Keyword(s):  
Social Media ◽  
Gross Domestic Product ◽  
Panel Survey ◽  
Media Environment ◽  
Future Studies ◽  
Country Level ◽  
Using Data ◽  
Contrast Information ◽  
The Individual ◽  
News Use

Using data from a two-wave panel survey among 18 countries worldwide, this study investigates the individual- and country-level antecedents of the “News Finds Me” perception (NFM). Results show that older, more educated, and individuals belonging to the ethnic majority are less prone to develop the NFM. However, social media (news) use, incidental news exposure, discussion frequency, and group affiliations lead to a higher NFM. In contrast, information elaboration as well as news use online were found to weaken the NFM. Testing various country-level factors, only gross domestic product was found to be negatively related to the NFM. The findings form a theoretical and empirical basis for future studies that aim at investigating news use in today’s high-choice media environment.

Quality alone is not enough to be trustworthy

2014 ◽  
Vol 8 (2) ◽  
pp. 226-242 ◽  
Author(s):  
Jason Perepelkin ◽  
David Di Zhang
Keyword(s):  
Service Quality ◽  
Positive Influence ◽  
Human Interaction ◽  
Equation Modeling ◽  
Content Type ◽  
Structure Equation Modeling ◽  
Canadian City ◽  
Pharmacy Quality ◽  
Customer Trust ◽  
The Relationship

Purpose – The aim of this paper is to argue that quality alone is not enough; pharmacies need to develop a rapport with their customers and convey sincerity. Community (retail) pharmacy is an increasingly competitive industry. Service quality has been considered one of the key factors for pharmacies to differentiate and develop competitive advantage. The customers’ perception of the sincerity of the pharmacies mediates the relationship between quality and trust. Design/methodology/approach – Through consumer intercept, we collected survey data from 150 customers in a western Canadian city who had filled a prescription at the pharmacy in the previous six months. Data were analyzed using structure equation modeling. Findings – Our data revealed that while overall service quality has a positive influence on customer trust, perception of sincerity has a more immediate impact. The relationship between quality and trust was completely mediated through sincerity perception. Originality/value – Service quality has been introduced to pharmacy management and produced many good results. However, the measurement of service quality has historically emphasized on physical evidence. The element of human interaction and subjective affective perceptions has been largely ignored because it is difficult to measure, hence difficult to reward and implement. Our study highlights the importance of personal interactions in the context of pharmacy quality management.

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