Analyzing the Impact of Social Network Sites and Social Applications on Buying Attitude in Developing Nations

This article investigates the relationships among social network sites (SNSs) and social apps (SAPs) on consumers' online purchase attitude (OPA) with moderating effect of gender (GND). Structural equation modeling using SPSS and supporting tools was employed to represent the correlations among adopted constructs. To this end, the questionnaires were distributed to online shoppers from September 2017 and November 2017. The findings revealed the positive relationships of SNSs, i.e., Facebook, LinkedIn, Twitter, YouTube, and Pinterest on consumers' OPA. Second, it is found that SAPs, i.e., Whatsapp, Facebook messenger, Wechat, Instagram, and Snapchat have positive relationships on consumers' OPA. In addition, it is found that GND did not moderate the relationships among SNSs, SAPs, and consumers' OPA. This study furnishes insights how strategic managers can utilize such social media tools in marketing communications to empower consumers' OPA in today's era. Aside, study provides future studies for academicians and professionals.

Download Full-text

Factors Affecting Loyalty of Mobile Social Networks' Users

International Journal of E-Business Research ◽

10.4018/ijebr.2017010104 ◽

2017 ◽

Vol 13 (1) ◽

pp. 66-81 ◽

Cited By ~ 4

Author(s):

Nastaran Hajiheydari ◽

Babak Hazaveh Hesar Maskan ◽

Mahdi Ashkani

Keyword(s):

Social Networks ◽

Social Network ◽

Structural Equation ◽

Online Survey ◽

Equation Modeling ◽

Mobile Social Networks ◽

Mobile Social Network ◽

Key Factors ◽

Factors Affecting ◽

Social Applications

Increasing world-wide trends of using mobile social networks and the rise of competition between different social applications makes it essential for social network providers and marketers to identify the key factors leading to user loyalty. The purpose of this paper is to identify the key factors that affect the loyalty of mobile social networks users. The proposed model was tested through structural equation modeling techniques and an online survey. The sample consisted of 388 mobile social networks users in Iran. The results indicate that sociability, entertainment and fashion are primary drivers of attitude toward a mobile social network. The results also show the significant role of attitude and satisfaction on consumer loyalty. This study helps both marketers and mobile social network providers know the key drivers of customer loyalty in order to tailor their marketing efforts and communication strategies.

Download Full-text

Analyzing the Intention of Consumer Purchasing Behaviors in Relation to Internet Memes Using VAB Model

Sustainability ◽

10.3390/su11205549 ◽

2019 ◽

Vol 11 (20) ◽

pp. 5549

Author(s):

Hsin-Hui Lee ◽

Chia-Hsing Liang ◽

Shu-Yi Liao ◽

Han-Shen Chen

Keyword(s):

Social Network ◽

Purchase Intention ◽

Structural Equation ◽

Equation Modeling ◽

Behavior Model ◽

Hedonic Value ◽

Internet Users ◽

Marketing Activities ◽

Convenience Sampling ◽

The Impact

The proliferation of Internet has accelerated the dissemination of information, which has given birth to the term “Internet meme”. Social network is one of the pivotal media in spreading an Internet meme. Marketers utilize Internet memes to carry out marketing activities to significantly improve their Internet exposure. We thus verify whether consumers generate purchase intention after being attracted to an Internet meme, as no such research prevails. We employ the value–attitude–behavior model as its theoretical core and discuss how the values formed by consumers under the impact of an Internet meme influence their purchasing behaviors through their attitudes. The participants of the study are Internet users who are habitual to checking Facebook. We adopted convenience sampling and developed 380 valid questionnaires. Structural equation modeling is applied to verify the study’s hypotheses. The research results reveal that utilitarian and hedonic values influence the Purchase Intention through utilitarian and hedonic attitudes. In light of the aforementioned findings, it is suggested that marketers and relevant participants focus on the hedonic value brought by an Internet meme and design fun and witty Internet memes to attract consumers.

Download Full-text

Study on farmers land consolidation adaptation intention

China Agricultural Economic Review ◽

10.1108/caer-09-2016-0142 ◽

2018 ◽

Vol 10 (4) ◽

pp. 666-682 ◽

Cited By ~ 2

Author(s):

Abrham Tezera Gessesse ◽

Houjian Li ◽

Ge He ◽

Araya Alemie Berhe

Keyword(s):

Social Network ◽

Structural Equation ◽

Goodness Of Fit ◽

Rehabilitation Program ◽

Land Consolidation ◽

Equation Modeling ◽

Content Type ◽

Face To Face ◽

Effects Of Media ◽

The Impact

Purpose The purpose of this paper is to examine the effects of media and social network in the development of farmers land consolidation (LC) awareness, perception and adaptation intention decisions. Design/methodology/approach A face-to-face interview was carried out with randomly selected farmers from three districts (Neijiang, Ya’an and Dujiangyan) of Sichuan province, China. A structural equation modeling (SEM) technique was used to test the conceptual framework of this study. The SEM was set to confirmatory factor analysis of the measurement and structural models for maximum likelihood estimate by means of IBM-AMOS to capture the models goodness-of-fit. Findings The result indicates that social network contributes a significant role in the development of farmers LC awareness, perception and adaptation intention decisions than media. The total (direct and indirect) effect of social network and media toward the farmers LC adaptation intention is 56.7 and 14 percent, respectively. When farmers are aware and perceived of LC and rehabilitation program, their adaptation intention improves significantly. Therefore, social network is a useful tool in improving the awareness, perception and adaptation intention decisions of Sichuan farmers compared to media. Originality/value This study tests the applicability of SEM techniques to understand the farmers LC adaptation intentions; and synthesizes the impact of social network and media in the development of the farmers LC awareness, perception as well as adaptation intentions. This study serves as an outline for assessing the adaptation intention of farmers toward sustainable land management.

Download Full-text

The Role of Website Visual Design in Predicting Consumers' Purchase Intentions

International Journal of Online Marketing ◽

10.4018/ijom.2020100101 ◽

2020 ◽

Vol 10 (4) ◽

pp. 1-17

Author(s):

Abubaker A AB Shaouf

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Mediating Effect ◽

Visual Design ◽

Equation Modeling ◽

Online Purchase ◽

Proposed Model ◽

Online Shoppers ◽

The Relationship

This study aims to investigate the effects of website visual design on purchase intention in B2C environments. This purpose was addressed through the use of The Stimulus-Organism-Response (S-O-R) model, in which a number of hypotheses were drawn. The proposed model in this study was examined was examined through an empirical study involving 532 online shoppers using Structural Equation Modeling (SEM) techniques. The results of this study indicated that consumers' perceptions of website visual design influence website trust and website attitude, which in turn positively boost online purchase intention. The results also revealed a partial mediating effect of website trust and attitude in the relationship between website visual design and purchase intention. Theoretical and practical implications of these findings are discussed in the paper.

Download Full-text

Understanding the Impact of Social Apps and Social Network Sites on Consumer’s Online Purchase Intention

Global Business Review ◽

10.1177/0972150918816901 ◽

2019 ◽

pp. 097215091881690

Author(s):

Abdul Waheed ◽

Muhammad Farrukh ◽

Hashim Zameer ◽

Sher Zaman Khan

Keyword(s):

Social Network ◽

Purchase Intention ◽

Social Network Sites ◽

Online Purchase ◽

The Impact

Download Full-text

The Vitality of Price Comparison and Product Display for Assortment Satisfaction

International Journal of E-Business Research ◽

10.4018/ijebr.2019070104 ◽

2019 ◽

Vol 15 (3) ◽

pp. 51-68

Author(s):

Pranay Verma

Keyword(s):

Structural Equation ◽

Regression Method ◽

Equation Modeling ◽

Hierarchical Regression ◽

Independent Variables ◽

Price Comparison ◽

Online Purchase ◽

Online Shoppers ◽

And Gender ◽

Two Independent Variables

The objective of this study is to examine factors that influence Indian consumer's assortment satisfaction towards the online purchase of footwear. A questionnaire was used to collect data using stratified sampling from different online shoppers. Structural equation modeling showed a significant impact of product display and price comparison on assortment satisfaction. Arguably, this is the first article which shows a linkage between product display and price comparison on assortment satisfaction for online footwear purchases. Further, a moderation of income and gender upon the two independent variables was studied using hierarchical regression method. Gender along with gender and income interaction with price comparison moderates assortment satisfaction.

Download Full-text

Understanding customers’ intention to use social network sites as complaint channel: an analysis of young customers’ perspectives

E3S Web of Conferences ◽

10.1051/e3sconf/20183111014 ◽

2018 ◽

Vol 31 ◽

pp. 11014

Author(s):

Retno Agus Setiawan ◽

Djoko Budiyanto Setyohadi ◽

Pranowo

Keyword(s):

Social Network ◽

Business Strategy ◽

Structural Equation ◽

Structural Model ◽

Social Network Sites ◽

Ease Of Use ◽

Perceived Usefulness ◽

Equation Modeling ◽

Intention To Use ◽

Perceived Ease Of Use

Social network sites (SNSs) have grown rapidly in recent years. More and more companies have used SNSs as part of their business strategy. SNSs offer numerous advantages, especially in enhancing communication. SNSs have a potential as a new complaint channel for young customers to file their complaints to companies. The objective of this study is to investigate the acceptance of SNSs as complaint channel based on TAM. A structured questionnaire was distributed to young participants, which collected 222 valid questionnaires. Furthermore, structural equation modeling was utilized to investigate the structural model. The results revealed that perceived ease of use and perceived usefulness have a positive correlation on the attitude towards SNSs. While the attitude plays an important role in understanding customers’ intention to use SNSs to voice complaints. However perceived usefulness has no significant impact on intention to use. Limitations and further research were also discussed.

Download Full-text

Consumer Ethnocentrism and Country of Origin: Effects on Online Consumer Purchase Behavior in Times of a Pandemic

Sustainability ◽

10.3390/su14010348 ◽

2021 ◽

Vol 14 (1) ◽

pp. 348

Author(s):

Luis José Camacho ◽

Patricio Esteban Ramírez-Correa ◽

Cristian Salazar-Concha

Keyword(s):

Structural Equation ◽

Country Of Origin ◽

Purchase Behavior ◽

Equation Modeling ◽

Health Crisis ◽

Consumer Ethnocentrism ◽

Online Purchase ◽

Online Consumer ◽

The Impact ◽

The Relationship

Electronic commerce has shown exponential growth over the past decade, but the impact of COVID-19 has exceeded all expectations. Based on the theory of planned behavior, this paper aims to investigate the relationship between consumer ethnocentrism and internet purchase behavior in times of pandemics. Data was collected from 294 online purchasers, and the analysis was conducted utilizing a Partial Least Squares Structural Equation Modeling approach. The results indicate no significant impact on the relationship between the planned online purchase behavior and the country of origin when consumers face a health crisis. Additionally, the outcomes show that attitude toward online shopping positively affects online purchase behavior.

Download Full-text

Research on the relationship between social network sites use and employee well-being based on cross-sectional data by structural equation modeling

E3S Web of Conferences ◽

10.1051/e3sconf/202129202003 ◽

2021 ◽

Vol 292 ◽

pp. 02003

Author(s):

Weishan Luo ◽

Ying Jiang ◽

Huachun Zeng ◽

He Lin ◽

Guobin DaiRen

Keyword(s):

Body Image ◽

Social Network ◽

Structural Equation ◽

Social Network Sites ◽

Well Being ◽

Self Esteem ◽

Body Image Disturbance ◽

Equation Modeling ◽

Cross Sectional ◽

The Relationship

With the rapid rise of social network sites, people’s life and work are influenced to varying degrees. And this paper aims to explore how does social network sites use(SNSU) affect employee well-being(EWB) and the mediating effects of body image disturbance(BID) and self-esteem(SE). Social network sites use, employee well-being, body image disturbance and self-esteem scales were used to obtain data of 435 employees. Results showed that social network sites use positively predicted employee well-being; Self-esteem played a mediating role in the relationship between social network sites use and employee well-being, but the mediation of body image disturbance and the chain mediation of body image disturbance and self-esteem weren’t significant. So social network sites use can lead to body image disturbance to some extent but overall, its impact was positive, which was contributing to employee well-being.

Download Full-text