Fueling Women Empowerment?
The purpose of this study is to explore the structural meaning of empowerment realized through microcredit from the women's perspective. Women-lived experiences have been gauged to see how they feel empowered when microcredit is selected as transformation for their lives; also identifying the status of branchless banking is in focus. Abductive research strategy with hermeneutics phenomenology for interpreting women interviews are applied. The participants were selected through purposive sampling, 46 were interviewed from 17 districts of Sindh, Pakistan. Through interpretative phenomenological analysis, interviews were analyzed; and meaning constructed that women with financial stability are empowered specifically in a familial context; also, results show that branchless banking like easy paisa and other mobile financial services are in emerging stage and there is desire need of it. Microfinance practitioners can design strategies, framework and training according to the specific needs noticed in this study.