Determinants of Repurchase Intentions at Online Stores in Indonesia

2018 ◽  
Vol 14 (3) ◽  
pp. 95-111
Author(s):  
Rahmad Wijaya ◽  
Naili Farida ◽  
Andriyansah
Keyword(s):  
Structural Equation ◽  
Consumer Trust ◽  
Equation Modeling ◽  
The Internet ◽  
Repurchase Intention ◽  
Online Store ◽  
Repurchase Intentions ◽  
Internet Users ◽  
Online Stores

The rapid growth of the internet users in Indonesia poses a challenge to marketers to explore and develop the potential for e-commerce. In this article, consumer trust is expected to encourage customers to make repurchases in online stores. This article aims to build a determinant model of repurchase intention at online stores in Indonesia. This article is based on a survey of Indonesian online store consumers. Respondents were asked to provide responses related to satisfaction, trust, website quality, and repurchase intention. There were 193 final respondents obtained from 300 distributed questionnaires. The model was tested using Structural Equation Modeling (SEM) with AMOS 18. The results revealed the role of the mediating variable of customer satisfaction on repurchase intention. The findings are expected to contribute ideas related to the formation of model reinforce the repurchase intention of online store customers. This implies for website designers to design an online store capable of increasing trust and strengthening the repurchase intention.

scholarly journals Analisis atribut toko online terhadap repurchase intention dengan mediasi customer satisfaction di Indonesia

2020 ◽  
Vol 20 (1) ◽  
pp. 41-50
Author(s):  
Boni Jovianggi ◽  
Yasintha Soelasih
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation ◽  
Equation Modeling ◽  
Repurchase Intention ◽  
Validity And Reliability ◽  
Online Questionnaire ◽  
Online Application ◽  
Online Store ◽  
Store Attributes ◽  
Online Stores

Consumer behavior is currently experiencing changes in shopping. Technological developments cause changes in consumers. Companies see changes in consumer shopping patterns. Consumers buy through not only offline, but also online. Patterns of change are not only for products, but services as well as changes in purchases. This development has led to the emergence of online stores, giving rise to online applications. This study aims to determine whether the attributes of online stores affect repurchase intention in online shopping applications. Besides, this study was also conducted to determine the mediating variable's effect on customer satisfaction on the relationship between online store attributes and repurchase intention. The sampling method used in this study is non-probability sampling with a purposive sampling technique. This study's data were obtained by distributing an online questionnaire to 201 respondents who were account holders and had shopped in an online application. The indicators and variables in this study were tested for their’s validity and reliability before being used in data collection. The validity used is confirmatory factor analysis (CFA) and reliability used is composite reliability (CR) and average variance extracted (AVE). This study uses data analysis method of Structural Equation Modeling (SEM) with Lisrel for Windows 8.70 software to test the research hypotheses. This study's results indicate that the attributes of online stores do not directly have a significant effect on repurchase intention. Online store attributes have a significant effect on repurchase intention by mediation of customer satisfaction.

scholarly journals The Role of Electronic Word of Mouth In Improving Brand Image of Online Shop

2019 ◽  
Vol 23 (1) ◽  
pp. 53
Author(s):  
Sri Vandayuli Riorini, Christina Catur Widayati
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Brand Image ◽  
Equation Modeling ◽  
Electronic Word Of Mouth ◽  
Online Store ◽  
Processing Data ◽  
Online Stores

Brand image is a strategy that is widely utilized by companies to win the competition. To identify the factors that influence the brand image of online store, empirical study was conducted to analyze the direct influence of electronic customer satisfaction, electronic word of mouth toward the brand image of online store, and to analyze the indirect effect of electronic customer satisfaction toward the brand image of online store through electronic word of mouth. Data were collected from 200 online store consumers and analyzed by Structural Equation Modeling method. From the results of processing data to test the proposed hypothesis, it is known that to improve the brand image of online stores, the online store manager should focus on how to boost the number of consumers who will provide reviews about online stores or push electronic word of mouth.  

Repurchase intention of Korean beauty products among Taiwanese consumers

2017 ◽  
Vol 29 (3) ◽  
pp. 569-588 ◽  
Author(s):  
Massoud Moslehpour ◽  
Wing-Keung Wong ◽  
Kien Van Pham ◽  
Carrine K. Aulia
Keyword(s):  
Structural Equation ◽  
Primary Data ◽  
Equation Modeling ◽  
Repurchase Intention ◽  
Key Factors ◽  
Content Type ◽  
Perceived Price ◽  
Influential Variable ◽  
Beauty Products

Purpose The purpose of this paper is to bridge the gap in the literature to examine key factors that influence Taiwanese consumers to repurchase Korean beauty products. Design/methodology/approach This study uses a quantitative approach to test the proposed hypotheses using structural equation modeling. Causal research design is used in this research to identify cause-and-effect relationship among the constructs. Primary data collection is used to gather data. This study provides the better understanding about key factors that influence Taiwanese consumers’ repurchase intention (RI) of Korean cosmetics products. Findings Results show that perceived price (PP) and country of origin (COO) significantly influence word-of-mouth (WOM). PP, COO and WOM significantly influence RI. WOM is the most influential variable toward RI, followed by COO and PP. Originality/value Very few studies have examined a general construct of RI related to beauty product. The findings of this study imply several practical directions for marketers of beauty product industries specifically for Taiwanese consumers. This study helps to know what factors become basic consideration for Taiwanese consumers in repurchasing Korean beauty products. Second, it underscores the role of WOM between the independent variables (PP and COO) and RI as the dependent variable.

scholarly journals What Effects Repurchase Intention of Online Shopping

2017 ◽  
Vol 10 (12) ◽  
pp. 113 ◽  
Author(s):  
Lily Suhaily ◽  
Yasintha Soelasih
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Structural Equation ◽  
Online Shopping ◽  
Negative Influence ◽  
Equation Modeling ◽  
The Internet ◽  
Repurchase Intention ◽  
Experiential Marketing ◽  
Price Perception

The development of the internet raises opportunities for the marketing of a product and bring new forms for retail transactions, one of which is online shopping.  Furthermore with the Internet, online consumers more easily gain access to information and they offered a wide variety of products and services that can be selected at competitive prices. The purpose of this study is to determine whether there is influence of E-Service Quality, Price Perception and Experiential Marketing to Repurchase Intention which mediated by Customer Satisfaction in On-line Shopping. The amount of samples is 180 respondents. Questionnaires were distributed to respondents who have shopped using online shopping with random sampling method. This study uses data analysis of Structural Equation Modeling by using Lisrel software. The result showed that there is the influence of e-service quality to customer satisfaction and to repurchase intention, while repurchase intention has negative influence occurs. Furthermore, price has no influence to customer satisfaction but has an influence to repurchase intention. Experiential marketing has no influence to customer satisfaction and repurchase intention. Customer satifaction has positive effect on repurchase intention. The effect of e-service quality and experiential marketing through customer satisfaction as mediation variable has no influence to repurchase intention, while price perception influence to repurchase intention.

scholarly journals E-Lifestyle And Internet Advertising Avoidance

2018 ◽  
Vol 22 (3) ◽  
pp. 435
Author(s):  
Widarto Rachbini, Iha Haryani Hatta
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Sampling Technique ◽  
Factor Loading ◽  
Internet Advertising ◽  
Equation Modeling ◽  
The Internet ◽  
Lifestyle Behavior ◽  
Internet Users ◽  
Advertising Avoidance

E-lifestyle behavior towards avoiding internet advertising needs to be known to design an advertisement on the internet, so that the tendency of avoiding internet advertising can be reduced.Therefore, research on e-lifestyle and internet advertising avoidance is needed which aims to find out the influence of each e-lifestyle on Internet advertising avoidance and the behavior of each e-lifestyle towards Internet advertising avoidance activities. The population of this study is Internet users. A sample of 200 Jakarta residents were selected by purposive sampling technique. Data were analyzed using Structural Equation Modeling (SEM). The results obtained after the data were analyzed show that need-driven, interest-driven, entertainment-driven, sociability-driven, and novelty-driven influence the avoidance of Internet advertising. But Importance-driven and concern-driven e-lifestyle have no influence. In addition, entertainment-driven e-lifestyle has the largest factor loading value on average. This indicates that the majority of respondents are entertainment-driven in using the Internet everyday.

Using VIKOR with structural equation modeling for constructing benchmarks in the Internet industry

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nuri Gökhan Torlak ◽  
Ahmet Demir ◽  
Taylan Budur
Keyword(s):  
Structural Equation ◽  
Service Providers ◽  
Equation Modeling ◽  
The Internet ◽  
Content Type ◽  
Internet Industry ◽  
Internet Users ◽  
Value Perceptions ◽  
Customer Services ◽  
Customer Trust

PurposeThe study uses VIseKriterijumska Optimizacija I Kompromisno Resenje (VIKOR)-structural equation modeling (SEM) to construct benchmarks for service providers and evaluate a multimethodology practice in the Internet industry.Design/methodology/approachThe data were collected using a survey based on an email/interview with 444 Internet users participating. SEM obtained coefficient values by way of customer expectations for Internet service providers. The authors normalized coefficients and integrated them into the VIKOR method for ranking competitors in the Internet industry.FindingsVIKOR-SEM revealed that network and information quality and security/privacy significantly positively impact customer trust while network and information quality and customer trust significantly positively affect Internet users' value perceptions. Customer services do not affect customer trust, while security/privacy and customer services have no significant influence on customer value perceptions. Though customer services and Internet users' trust and value perceptions directly, significantly and positively affect their commitments, the quality of network and information and security/privacy indirectly, significantly and positively influence customer commitments.Research limitations/implicationsThe study was in the Internet industry of Iraq. The results cannot be accurate for the other countries and the service sectors. The researchers/managers can adopt the model in other service sectors to test the multimethodology.Originality/valueVIKOR-SEM evaluated the changes in customer expectations and service providers in the Internet industry.

Impact of service quality and trust on repurchase intentions – the case of Pakistan airline industry

2017 ◽  
Vol 29 (5) ◽  
pp. 1136-1159 ◽  
Author(s):  
Muhammad Abid Saleem ◽  
Sadaf Zahra ◽  
Asif Yaseen
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Airline Industry ◽  
Structural Equation ◽  
The Body ◽  
Equation Modeling ◽  
Repurchase Intention ◽  
Data Set ◽  
Content Type ◽  
Repurchase Intentions

Purpose The purpose of this paper is to examine the antecedents of repurchase intentions in the Pakistani airline industry. Though research on repurchase intentions has traditionally focused on service quality and satisfaction, recently scholars have proposed that word of mouth (WOM) and thin Pakistan’s airline industr trust also play a vital role in driving repurchase intentions for all services businesses. Design/methodology/approach The study employs structural equation modeling to examine the hypothesized relationships among antecedents of repurchase intention drawing on a data set of 383 customers listed as “frequent flyer members” within Pakistan’s airline industry. Findings The results revealed that service quality and trust are directly associated with repurchase intentions as well as through the mediator of customer satisfaction. The findings hold important implications for marketers and academics. Originality/value This study makes original contribution to the body of knowledge in the services marketing sector by investigating the effects of service quality and trust through the mediation of customer satisfaction and brand image, and the moderation of WOM factors on predictors of repurchase intention.

scholarly journals The influence of store image on repurchase intention: the mediation role of perceived value and customer satisfaction

2021 ◽  
Vol 10 (4) ◽  
pp. 17-27
Author(s):  
Angelia Ananda ◽  
Mugiono Mugiono ◽  
Ananda Sabil Hussein
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation ◽  
Perceived Value ◽  
Equation Modeling ◽  
Store Image ◽  
Repurchase Intention ◽  
Analysis Technique ◽  
Mediating Variables ◽  
Collection Methods

This study aims to examine and analyze the effect of store image on the repurchase intention of Matahari Department Store Mojokerto, Indonesia either directly or indirectly, by involving perceived value and customer satisfaction as mediating variables. This research is a quantitative study with data collection methods using a questionnaire. This study uses non-probability sampling with a purposive sampling type. This research was conducted on 175 respondents. The data analysis technique used SEM   (Structural   Equation   Modeling)   PLS with the help of SmartPLS 3.2.7 software. The results of the study provide empirical evidence that store images have not been able to affect the repurchase intention. Meanwhile, the perceived value and customer satisfaction can positively affect the repurchase intention significantly. Perceived value and customer satisfaction as mediating variables were able to strengthen the effect of store image on repurchase intention. Based on the results of mediation testing, shows that perceived value and customer satisfaction provide a full mediation on the effect of store image on repurchase intention.

scholarly journals The Role of Customer Motivation in Mediating Customer Communication and Customer Decision to Use Kartu As of Telkomsel Broadband Services in Kendari of Indonesia

2017 ◽  
Vol 8 (2) ◽  
pp. 87-96 ◽  
Author(s):  
Amri Tanduklangi ◽  
Hayat Yusuf
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
Marketing Communication ◽  
Mobile Broadband ◽  
Internet Users ◽  
Broadband Services ◽  
Independent Variable ◽  
Customer Motivation ◽  
Analytical Tools

Abstract With a growing increase of mobile phone and Internet users through cellular phones, competition among provider companies of mobile broadband services is becoming very tight to win competition among the competitors. This article aims at analyzing the role of customer motivation in mediating the effect of marketing communication on customer decision in using Kartu As of Telkomsel broadband services in Kendari city of Indonesia. The variables used in this study are marketing communication as an independent variable, customer motivation as an intervening variable and customer decision as dependent variable. The data were collected from 100 respondents of Telkomsel mobile broadband customer using Kartu As. Descriptive statistics and structural equation modeling (SEM) analytical tools were used to analyze the items representing each variable. This empirical study shows marketing communication affects customer motivation which in turn it affects customer decision to purchase Kartu As of Telkomsel Services. The results indicated that customer motivation plays an important role in mediating influence of marketing communication on purchase decision in buying prepaid services of Kartu As.

scholarly journals The Importance of eWOM Elements on Online Repurchase Intention: Roles of Trust and Perceived Usefulness

2021 ◽  
Vol 10 (1) ◽  
pp. 55-69
Author(s):  
Raden Bernard Eka Hutomo Putra Maduretno ◽  
Sheellyana Junaedi
Keyword(s):  
Structural Equation ◽  
Negative Influence ◽  
Partial Least Square ◽  
Perceived Usefulness ◽  
Least Square ◽  
Equation Modeling ◽  
Repurchase Intention ◽  
Repurchase Intentions ◽  
Online Vendor ◽  
Positive Direct

The purpose of this research is to determine the effect of online review elements, including electronic Word of Mouth (eWOM) quantity, credibility, and quality, on customer’s online repurchase intention through the mediating roles of online seller trust and perceived usefulness of the website. A partial least square (PLS) based structural equation modeling (SEM) was chosen to evaluate the measurement of research constructs and test the research hypotheses. This research uses data collected through online questionnaires in Yogyakarta, Indonesia. The respondents’ criterion was college students who had read online recommendations before making purchases on Bukalapak.com, an e-commerce platform in Indonesia. The results suggest that the credibility and quality of eWOM have a positive direct effect on consumers’ repurchase intention, while the eWOM quantity has a negative influence on repurchase intentions. The eWOM credibility and quality indirectly influence repurchase intentions through trust in the online vendor. The perceived usefulness of the websiteonly mediates the influence of eWOM quality on online repurchase intention. Limitations and further research were also discussed.

Sign in / Sign up

Export Citation Format

Share Document