Consumer E-Loyalty for E-Grocery Shopping in a Metro City of India

2020 ◽  
Vol 12 (2) ◽  
pp. 16-33
Author(s):  
Sablu Khan ◽  
Adil Khan
Keyword(s):  
Factor Analysis ◽  
Online Survey ◽  
Ease Of Use ◽  
Purchase Behavior ◽  
Grocery Shopping ◽  
Perceived Ease Of Use ◽  
Online Behavior ◽  
Confirmatory Factor ◽  
Grocery Purchase ◽  
Flow Variables

This study focuses on the e-loyalty of the grocery consumers. Understanding online behavior in developing countries is an emerging issue in these days. The purpose of this research is to examine the effects of antecedents of flow on attitude and perceived ease of use in the context of online grocery purchase behavior in a developing country perspective. Further, the study also examines the role of attitude and perceived ease of use in building e-loyalty. The present study analyzes the data of 250 respondents collected through an online survey. The data were analyzed employing exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equational modeling (SEM). The results show that the flow variables (concentration and enjoyment) have a positive but differential effect on attitude towards online grocery purchase. However, both concentration and enjoyment were equally important in influencing the perceived ease of use. The study also found that attitude positively influences the e-loyalty, and perceived ease of use influences both attitude and e-loyalty.

Consumer E-Loyalty for E-Grocery Shopping in a Metro City of India

2021 ◽  
pp. 1612-1632
Author(s):  
Sablu Khan ◽  
Adil Khan
Keyword(s):  
Factor Analysis ◽  
Online Survey ◽  
Ease Of Use ◽  
Purchase Behavior ◽  
Grocery Shopping ◽  
Perceived Ease Of Use ◽  
Confirmatory Factor ◽  
Grocery Purchase ◽  
Flow Variables

This study focuses on the e-loyalty of the grocery consumers. Understanding online behavior in developing countries is an emerging issue in these days. The purpose of this research is to examine the effects of antecedents of flow on attitude and perceived ease of use in the context of online grocery purchase behavior in a developing country perspective. Further, the study also examines the role of attitude and perceived ease of use in building e-loyalty. The present study analyzes the data of 250 respondents collected through an online survey. The data were analyzed employing exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equational modeling (SEM). The results show that the flow variables (concentration and enjoyment) have a positive but differential effect on attitude towards online grocery purchase. However, both concentration and enjoyment were equally important in influencing the perceived ease of use. The study also found that attitude positively influences the e-loyalty, and perceived ease of use influences both attitude and e-loyalty.

scholarly journals PERAN CUSTOMER SATISFACTION MEMEDIASI PERCEIVED EASE OF USE DAN PERCEIVED ENJOYMENT TERHADAP REPURCHASE INTENTION

2018 ◽  
Vol 7 (4) ◽  
pp. 2041
Author(s):  
Made Ayu Swari Oktarini ◽  
I Made Wardana
Keyword(s):  
Factor Analysis ◽  
Customer Satisfaction ◽  
Ease Of Use ◽  
Repurchase Intention ◽  
Perceived Ease Of Use ◽  
Validity And Reliability ◽  
Confirmatory Factor ◽  
Perceived Enjoyment ◽  
Research Show ◽  
Data Result

This study was conducted on the Traveloka user on Denpasar City with 120 total of samples. Data collection with questionnaire. The data result from questionnaire tested for validity and reliability. Furthermore, another data analyzed using Confirmatory Factor Analysis (CFA), path analysis and Sobel test. This research show that perceived ease of use and perceived enjoyment have positive and significant impact on customer satisfaction. Perceived ease of use, perceived enjoyment and customer satisfaction have positive and significant impact on repurchase intention.This research show that customer satisfaction significantly mediating perceived ease of use and perceived enjoyment toward repurchase intention on Traveloka website in Denpasar City. Keyword: perceived ease of use, perceived enjoyment, customer satisfaction, repurchase intention.

Direct and Indirect Associations of Personality With Audiovisual Technology Acceptance Through General Self-Efficacy

2021 ◽  
pp. 003329412199778
Author(s):  
Maria Manolika ◽  
Rigas Kotsakis ◽  
Maria Matsiola ◽  
George Kalliris
Keyword(s):  
Technology Acceptance ◽  
Student Perceptions ◽  
Technology Use ◽  
Self Efficacy ◽  
Online Survey ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Beliefs About Technology ◽  
General Self Efficacy

Increasing consensus among information systems researchers suggests that personality accounts for the effective use of several technologies, yet less is known about the process through which personality affects user perceptions of technology acceptance. This study, therefore, examined whether personality is associated with student perceptions of audiovisual technology acceptance, and whether general self-efficacy mediates this association. In total, 244 students completed an online survey including measures of personality, general self-efficacy, and perceptions of audiovisual technology acceptance. Canonical correlation uncovered significant associations between personality and student beliefs about technology use. Results further revealed that general self-efficacy fully mediated the effects of openness to experience and neuroticism on Perceived Ease of Use, whereas the association between agreeableness and Perceived Usefulness was partially mediated by self-efficacy beliefs. The fact that personality influences students’ perceptions of technology acceptance both directly and indirectly should not remain unnoticed, especially when designing intervention programs to enhance their academic performance.

Antecedents of Brazilian consumers’ intentions towards virtual grocery shopping

2021 ◽  
Author(s):  
Ruby R. Dholakia ◽  
Everaldo Marcelo S. d. Costa ◽  
Igor d. J. L. P. Gammarano ◽  
Emílio J. M. Arruda Filho
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Grocery Shopping ◽  
Behavioural Intentions ◽  
Mediating Role ◽  
Gender And Age ◽  
Confirmatory Factor ◽  
Technology Orientation ◽  
Shopping Motivation ◽  
New Consumer

The introduction of new consumer technologies has renewed research focus on their acceptance. This paper’s goal is to empirically examine several antecedents of behavioural intentions towards a new grocery shopping innovation through an online survey of Brazilian consumers. Confirmatory factor analysis (CFA) and partial least squares (PLS) structural equation modelling are used to verify the proposed research model. The findings support consumers’ Shopping Motivation, Technology Orientation as significant antecedents of Behavioural Intentions mediated by the Perceptions of Technology. These antecedents are affected by the consumer’s gender and age. Technology Orientation also has a direct effect on Behavioural Intentions. The research expands our understanding of the antecedents of behavioural intentions and finds support for the mediating role of the Perceptions of Technology.

scholarly journals Youths’ Social Media Adoption: Theoretical Model and Empirical Evidence

2016 ◽  
Vol 11 (2) ◽  
pp. 22 ◽  
Author(s):  
M. Shakaib Akram ◽  
Wafi Albalawi
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Online Survey ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
The Social ◽  
Perceived Enjoyment ◽  
Adoption Intention

<p>Social media has become a major source of communication and collaboration between individuals and among groups. The current paper investigates the underlying motives of social media adoption. The research identifies various determinants such as perceived connectedness, perceived enjoyment, perceived usefulness and perceived ease of use as the major influencers of social media adoption intention. Using the sample from Saudi Arabia an online survey is conducted. Structural equation modeling has been used to test the proposed relationships. The results reveal that individuals’ perceived connectedness and perceived enjoyment act as stimuli for their social media adoption intention. Moreover, perceived ease of use and perceived usefulness mediate these stimuli and the individuals’ social media adoption intention. The paper concludes with the recommendations for the academicians and the social media designers/developers.</p>

scholarly journals FAKTOR PENENTU KUALITAS LAYANAN DAN MINAT UNTUK MELANJUTKAN PENGGUNAAN SISTEM PELAPORAN ONLINE

2017 ◽  
Vol 13 (2) ◽  
pp. 128
Author(s):  
Santirianingrum Soebandhi ◽  
Intan Nur Aini ◽  
Agus Baktiono
Keyword(s):  
Service Quality ◽  
Online Survey ◽  
Reporting System ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Survey Method ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Continuance Intention ◽  
Online Questionnaire

Abstrak: Faktor Penentu Kualitas Layanan dan Minat untuk Melanjutkan Penggunaan Sistem Pelaporan Online. Penelitian ini bertujuan untuk menganalisis pengaruh perceived usefulness, perceived ease of use, kenyamanan, dan keamanan terhadap kualitas layanan dan minat untuk melanjutkan menggunakan SIPP online di BPJS Ketenagakerjaan. Penelitian ini menggunakan metode survei online kepada 50 perusahaan peserta BPJS Ketenagakerjaan dengan segmentasi Platinum dan Gold. Kuesioner online diisi oleh Kepala Bagian Sumber Daya Manusia. Data dianalisis dengan menggunakan PLS-SEM. Penelitian ini menemukan bahwa kualitas layanan secara signifikan dipengaruhi oleh perceived ease of use dan kenyamanan, sedangkan minat melanjutkan penggunaan SIPP online hanya dipengaruhi oleh perceived usefulness. Kata Kunci: minat melanjutkan penggunaan, kualitas layanan, sistem pelaporan online Abstract: Determinants of Service Quality and Continuance Intention to Use Online Reporting System. This study aims to analyze the effect of perceived usefulness, perceived ease of use, convenience, and security towards service quality and continuance intention to use SIPP online at BPJS Employment. This study uses online survey method to 50 companies participating in BPJS Employment with Platinum and Gold segmentation. The online questionnaire was filled by the head of Human Resources Department. Data were analyzed using PLS-SEM. The results show that service quality was significantly influenced by perceived ease of use and convenience, while continuance intention to use SIPP online was only influenced by perceived usefulness. Keywords: continuance intention, service quality, online reporting system 

Exploring donor's intention in charitable crowdfunding: intrinsic and extrinsic motivations

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yuangao Chen ◽  
Ruyi Dai ◽  
Lu Wang ◽  
Shuiqing Yang ◽  
Yixiao Li ◽  
...  
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Ease Of Use ◽  
Theory And Practice ◽  
Self Determination ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Positive Effects ◽  
Intrinsic Motivations

PurposeThis study adopts self-determination theory and stimulus-organism-response framework to develop a model that explores the motivations of such donors by considering their self-determination needs and extrinsic and intrinsic motivations.Design/methodology/approachBased on online survey data collected from 436 crowdfunding donors in China, this study follows a structural equation modeling analysis to test hypotheses.FindingsThe results indicate that perceived ease of use, perceived self-efficacy and social connection have positive effects on the donation intentions of backers through a combination of extrinsic and intrinsic motivations.Originality/valueThe findings shed light on various extrinsic and intrinsic motivations advancing knowledge of individual fund motivation in donation-based crowdfunding and provide guidelines for the development of donation-based crowdfunding theory and practice.

Online Behavior Modeling

2013 ◽  
pp. 210-225
Author(s):  
Charlie C. Chen ◽  
Terry Ryan ◽  
Lorne Olfman
Keyword(s):  
Ease Of Use ◽  
Perceived Usefulness ◽  
Behavior Modeling ◽  
Training Method ◽  
Perceived Ease Of Use ◽  
Online Behavior ◽  
Software Training ◽  
Near Transfer ◽  
Face To Face ◽  
Sufficient Power

Organizations need effective and affordable software training. In face-to-face settings, behavior modeling is an effective, but expensive, training method. Can behavior modeling be employed effectively, and more affordably, for software training in the online environment? An experiment was conducted to compare the effectiveness of online behavior modeling with that of face-to-face behavior modeling for software training. Results indicate that online behavior modeling and face-to-face behavior modeling provide essentially the same outcomes in terms of knowledge near transfer, immediate knowledge for transfer, delayed knowledge for transfer, perceived ease of use, perceived usefulness, and satisfaction. Observed differences were not significant, nor were their patterns consistent, despite sufficient power in the experimental design to detect meaningful differences, if any were present. These results suggest that organizations should consider online behavior modeling as a primary method of software training.

User Acceptance of eGovernment Services

2015 ◽  
pp. 1684-1697
Author(s):  
Serdar Yarlıkaş ◽  
İbrahim Arpacı ◽  
Gülgün Afacan
Keyword(s):  
Factor Analysis ◽  
Technology Acceptance ◽  
User Satisfaction ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Actual System ◽  
Public And Private ◽  
Content System ◽  
Acceptance Model

This chapter identifies user satisfaction levels of eGovernment services. Technology Acceptance Model (TAM) deals with the prediction of the acceptability of an information system. TAM posits that perceived usefulness and perceived ease of use determine an individual's adoption of a system with intention to use serving as a mediator of actual system usage. In this chapter, a modified version of the TAM is proposed to predict the acceptability of eGovernment services and to identify the modifications, which must be brought to the system in order to make it acceptable to users. In the chapter, one of the most used eGovernment projects, e-school, is investigated according to TAM. An Internet-based survey questionnaire was applied to identify factors that influence users' satisfaction from one of the eGovernment services in Turkey. The sample was 30 teachers, who are working in public and private schools. A factor analysis was conducted on the questionnaire items, and a regression analysis, dependent on the factor analysis, was performed to determine and evaluate the effects of the factors on user satisfaction. The authors found that five main factors have significant affect on the satisfaction of users related to the e-School system. These factors are utilitarian ease of use, system usefulness, system content, system usability, and ease of use. The authors contributed to existing literature by adding a new construct, which refers to utilitarian ease of use.

Sign in / Sign up

Export Citation Format

Share Document