Kerstin Jacobsson et Jonas Lindblom, Animal Rights Activism, A Moral-Sociological Perspective on Social Movements

Lectures ◽  
2017 ◽  
Author(s):  
Alexandre Iagodkine
Keyword(s):  
Social Movements ◽  
Animal Rights ◽  
Sociological Perspective ◽  
Animal Rights Activism

Animal Rights Activism

2016 ◽  
Author(s):  
Kerstin Jacobsson ◽  
Jonas Lindblom
Keyword(s):  
Social Movements ◽  
Animal Rights ◽  
Contemporary Society ◽  
Strategic Action ◽  
Animal Rights Movement ◽  
Social Fact ◽  
Sociology Of Morality ◽  
Sociological Approaches ◽  
Animal Rights Activism

We're in an era of ever increasing attention to animal rights, and activism around the issue is growing more widespread and prominent. In this volume, Jonas Lindblom and Kerstin Jacobsson use the animal rights movement in Sweden to offer the first analysis of social movements through the lens of Emile Durkheim's sociology of morality. By positing social movements as essentially a moral phenomenon-and morality itself as a social fact-the book complements more structural, cultural, or strategic action-based approaches, even as it also demonstrates the continuing value of classical sociological approaches to understanding contemporary society.

Learning to Feel: The Neglected Sociology of Social Movements

1995 ◽  
Vol 43 (3) ◽  
pp. 435-461 ◽  
Author(s):  
Julian McAllister Groves
Keyword(s):  
Social Movements ◽  
Social Movement ◽  
Animal Rights ◽  
Animal Cruelty ◽  
Sociology Of Emotions ◽  
Emotional Tone ◽  
The Social ◽  
Interactive Nature ◽  
Animal Rights Activism

This paper discusses the experience and ideology of emotions among animal rights activists, and more broadly, the applicability of the sociology of emotions to the field of social movements. I examine the case of a social movement which relies heavily on empathy in its initial recruitment, and which has been derisively labeled by outsiders as ‘emotional’. I explain recruitment to animal rights activism by showing how activists develop a ‘vocabulary of emotions’ to rationalize their participation to others and themselves, along with managing the emotional tone of the movement by limiting the kinds of people who can take part in debates about animal cruelty. The interactive nature in which emotions develop in social movements is stressed over previous approaches to emotions in the social movement literature, which treat emotions as impulsive or irrational.

Circles of Community, Strategies of Inclusion

For the Wild ◽  
2017 ◽  
Author(s):  
Sarah M. Pike
Keyword(s):  
Social Justice ◽  
Animal Rights ◽  
People Of Color ◽  
Open Spaces ◽  
The Earth ◽  
Community Strategies ◽  
Set Up ◽  
Animal Rights Activism

Chapter Six analyzes the efforts of activists to create community by bringing together people with different agendas and backgrounds and the resultant tensions and conflicts that come about in the process. I look closely at activists’ work to connect environmental and animal rights activism with concerns about social justice, especially with regard to people of color. Activist gatherings are imagined as free and open spaces of inclusivity and equality and yet they set up their own patterns of conformity and expectation. This chapter looks closely at how putting the “Earth first” comes in conflict with “anti-oppression” work and vice-versa, as activists try hard, drawing on empathy and compassion, to decolonize their communities and dismantle patriarchy and transphobia within their movements.

Natural Foods Stores

2017 ◽  
pp. 176-223 ◽  
Author(s):  
Joshua Clark Davis
Keyword(s):  
Social Movements ◽  
Animal Rights ◽  
Collective Management ◽  
Organic Products ◽  
Production And Distribution ◽  
Natural Foods ◽  
Whole Foods ◽  
Shared Ownership

Chapter five examines natural foods stores that sold vegetarian and organic products with the goal of advancing the causes of environmentalism, animal rights, and pacifism. Natural foods sellers understood their small, independent storefronts as ethical alternatives to American supermarkets and agribusinesses’ relentless pursuit of profit through exploitative labor and environmentally destructive systems of production and distribution. Like feminist businesses, natural foods stores were eager practitioners of cooperative ownership and collective management. By the late 1970s, the natural foods market had become more lucrative than anyone could have imagined a decade earlier. Yet as companies like Whole Foods Market aggressively pursued profits in the 1980s and ‘90s, they would move far from natural foods sellers’ original values of shared ownership, democratic workplaces, and collaboration with social movements.

Bringing The Outsiders In: Opponents' Claims and The Construction of Animal Rights Activists' Identity

2002 ◽  
Vol 7 (3) ◽  
pp. 253-268 ◽  
Author(s):  
Rachel Einwohner
Keyword(s):  
Social Movements ◽  
Collective Action ◽  
Identity Construction ◽  
Symbolic Interactionism ◽  
Animal Rights ◽  
Complete Picture ◽  
Movement Dynamics ◽  
Sense Of Identity ◽  
Using Data

Most research on the role of identity in social movements treats identity as something that is constructed solely by movement participants themselves. However, participants are not the only actors involved in this identity construction. This article uses basic insights from symbolic interactionism to argue that external claims, or claims made about movement participants by those outside the movement, also shape activists' sense of identity. Using data collected during three years of fieldwork with members of a non-violent animal rights organization, I show how the activists made use of their opponents' depictions of them—in particular, charges that the activists were "overly emotional" and "irrational"—when describing themselves. Specifically, I illustrate two processes by which these external claims left their mark on the activists' identity: identity disconfirmation and identity recasting. More broadly, I suggest that "bringing the outsiders in" to examinations of identity and collective action provides a more complete picture not simply of identity construction but of movement dynamics as a whole.

“New Social Movements” of the Early Nineteenth Century

1993 ◽  
Vol 17 (3) ◽  
pp. 385-427 ◽  
Author(s):  
Craig Calhoun
Keyword(s):  
Social Movements ◽  
Animal Rights ◽  
Political Action ◽  
Economic Transformation ◽  
Peace Movement ◽  
New Social Movements ◽  
Youth Movement ◽  
Animal Rights Movement ◽  
Gay Movement ◽  
Definition Of

Sometime After 1968, analysts and participants began to speak of “new social movements” that worked outside formal institutional channels and emphasized lifestyle, ethical, or “identity” concerns rather than narrowly economic goals. A variety of examples informed the conceptualization. Alberto Melucci (1988: 247), for instance, cited feminism, the ecology movement or “greens,” the peace movement, and the youth movement. Others added the gay movement, the animal rights movement, and the antiabortion and prochoice movements. These movements were allegedly new in issues, tactics, and constituencies. Above all, they were new by contrast to the labor movement, which was the paradigmatic “old” social movement, and to Marxism and socialism, which asserted that class was the central issue in politics and that a single political economic transformation would solve the whole range of social ills. They were new even by comparison with conventional liberalism with its assumption of fixed individual identities and interests. The new social movements thus challenged the conventional division of politics into left and right and broadened the definition of politics to include issues that had been considered outside the domain of political action (Scott 1990).

scholarly journals Raining on SeaWorld’s Parade: PETA’s Direct Action and Public Interest Communication

2019 ◽  
Vol 3 (1) ◽  
pp. 91
Author(s):  
Ashli Stokes
Keyword(s):  
Social Change ◽  
Public Relations ◽  
Public Interest ◽  
Animal Rights ◽  
Direct Action ◽  
Persuasive Messages ◽  
Stakeholder Perception ◽  
Action Strategies ◽  
Animal Rights Activism

PETA is well known for creative animal rights activism, with studies exploring how its text-based advocacy creates change regarding societal treatment of animals. What is less explored is how PETA uses on the ground direct action strategies as public interest communications (PIC). For PIC scholars, these strategies are relevant, as direct action provides communicators with experiential ways to persuade stakeholders of new perspectives to push for social change. Building on previous studies in public relations activism and PIC, this essay argues that PETA’s direct-action strategies complement its text-based advocacy by shaping stakeholder perception through encounters with material realities, specifically by using embodied forms of persuasion. Answering how public interest communicators create effective persuasive messages on the ground is crucial in understanding contemporary social change. 

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