Pedersen, P. M., Miloch, K. S. & Pamela, C. L. (2021). Strategic Sport Communication (3.ª Ed.). Human Kinetics. 4

This commentary analyzes the growth and current status of the education, facilities, faculty, and teaching quality associated with sport communication education in China. It presents findings from a survey of Chinese sport communication students and their perceptions of the quality of education at universities offering such programs, as well as survey results from Chinese sport media professionals and their assessments of the students graduating from these programs. The results of these surveys signify problematic areas in sport communication education, such as an imbalance between the number of students in these programs and the amount of equipment and resources available, the shortage of qualified teachers, and the lack of applied sport communication opportunities available to the students. The article also details the relationship between supply and demand in academia. The commentary closes with proposed strategic solutions for the reformation and development of the academic environment related to sport communication in China.

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Sport, Communication, and the Culture of Consumption: On Language and Identity

American Behavioral Scientist ◽

10.1177/0002764210368085 ◽

2010 ◽

Vol 53 (11) ◽

pp. 1571-1573 ◽

Cited By ~ 4

Author(s):

Lawrence A. Wenner

Keyword(s):

Language And Identity ◽

Sport Communication ◽

Culture Of Consumption

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A Reassessment of the Psychosocial Functions of Sport Scale

Sociology of Sport Journal ◽

10.1123/ssj.10.2.197 ◽

1993 ◽

Vol 10 (2) ◽

pp. 197-204 ◽

Cited By ~ 2

Author(s):

Douglas E. Martin ◽

Richard A. Dodder

Keyword(s):

College Students ◽

Factor Analysis ◽

Construct Validity ◽

Item Analysis ◽

Fair Play ◽

Response Distribution ◽

Present Sample ◽

Drug Problems ◽

People’S Perceptions ◽

Human Kinetics

© 1993 Human Kinetics Publishers, Inc.In the early 1970s Spreitzer and Snyder developed the Psychosocial Functions of Sport Scale to assess people’s perceptions of the importance of sport, and they administered this instrument to a sample of Toledo, Ohio, residents. This study reassesses the reliability and construct validity of the scale and examines college students’ perceptions of the importance of sport. Factor analysis and Cronbach’s alpha indicate that Spreitzer and Snyder’s scale meets the criteria of reliability and construct validity. An item analysis indicates that most subjects believe sport to be important for individuals and society. Subjects’ responses to 12 of the 15 items are strikingly similar to the response distribution reported by Spreitzer and Snyder; however, there are notable differences on three of the items, suggesting that the present sample did not view sport as an institution that develops good citizens, promotes fair play, or alleviates drug problems in society.

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