scholarly journals Structural affects of soap opera fan correspondence, 1970s–80s

2019 ◽  
Vol 30 ◽  
Author(s):  
Leah Steuer
Keyword(s):  
Social Media ◽  
Everyday Life ◽  
Soap Opera ◽  
Fan Studies ◽  
Affective Engagement ◽  
Analog To Digital ◽  
Fan Practices ◽  
Affective Analysis ◽  
Fan Letters

Paper correspondence between fans and creators/producers is a sort of historiographic challenge to the imagined shift from so-called analog to digital fandom. It opens the possibility of applying digital methodologies to archival objects as researchers continue to historicize fan practices, identities, and cultures. Using the archival papers of soap opera showrunners Frank and Doris Hursley, and Bridget and Jerome Dobson as a case study for this structural-affective analysis, I draw data and metadata from approximately three hundred fan letters and responses. Trends of emotion across the letters figure prominently in an analysis of the affective strategies used by both fans and creators to create an intimately collaborative televisual experience. The letters contain layers of valuable metadata, including filing conventions, typography, and collage; these permit identification of negotiations of power over the televisual narrative, and they provide valuable insights into the affective textures of the soap fan's everyday life. Digital fan studies foregrounds the integration of fandom into one's online life, as well as the importance of social media in closing the gulf between fan and creator. This praxis expands on the value of analog tools—pen, paper, scissors, and typewriter—to the predigital television fan's virtual life. Material communication played and continues to play an important role in fomenting fannish identity, exercising industrial literacy, performing affective engagement, and navigating an enduring, affectionate tension between author and audience.

Play moods across the life course in SKAM fandom

2019 ◽  
Vol 7 (2) ◽  
pp. 113-131 ◽  
Author(s):  
Line Nybro Petersen ◽  
Vilde Schanke Sundet
Keyword(s):  
Social Media ◽  
Life Course ◽  
Target Audience ◽  
Fan Studies ◽  
Fan Communities ◽  
Age Related ◽  
Fan Practices ◽  
The Life Course

This article considers fans’ playful digital practices and focuses on the play moods that are co-constructed in online fan communities. We analyse how these play moods are negotiated across the life course for participating fans. Play moods are closely tied to the playful modes of fan practices, and by gaining a greater understanding of the moods that fans engage in at different stages of their life course we gain new insights into fan play as it relates to issues of age-related norms in fan communities. Specifically, this article analyses the Norwegian teenage streaming drama SKAM (Shame) (NRK, 2015‐17), which was produced for a target audience of 16-year-old Norwegian girls but ended up capturing the hearts of people of all ages across Scandinavia and internationally. This study is based on interviews with 43 Scandinavian fans aged between 13 and 70. The participants were all active on social media (Facebook, Instagram, the show’s blog, etc.) while the show was on the air and the interviews offers insights into issues of age-appropriateness as it relates to fan practices. As such, fans ‘police’ both themselves and each other based on perceptions of age, while also engaging in practices that are by nature playful and may be considered subjectively and culturally ‘youthful’ or ‘childish’. The article combines theory of play and fan studies with a focus on the life course and cultural gerontology in order to highlight these tendencies in the SKAM fandom.

scholarly journals K-pop, Indonesian fandom, and social media

2011 ◽  
Vol 8 ◽  
Author(s):  
Sun Jung
Keyword(s):  
Social Media ◽  
New Media ◽  
Popular Music ◽  
News Story ◽  
The World ◽  
Fan Practices ◽  
Circulation Dynamics

Around the world, pop consumers are increasingly accessing popular products through social media. Online fan groups of Korean popular music (K-pop) in Asia have dynamically and transculturally circulated their product through social media such as Facebook and Twitter. In October 2010, Super Junior, a K-pop idol boy band, was ranked as the number one worldwide trending topic on Twitter—ranking even higher than a sensational news story about trapped Chilean miners. Regional fans in Indonesia in particular have been identified as the source of a spike in tweets on this topic. Such a phenomenon illustrates how social media–empowered online fandom enhances cultural flow and affects transcultural pop circulation dynamics. I examine these dynamics by means of the specific case study of K-pop fandom in Indonesia. By focusing on three specific aspects of new media circulation of K-pop in Indonesia—performing immediate transculturations, embodying K-pop, and building intimacies—I contextualize transnationally focused, newly emerging, and social media–deployed cultural circulation driven by online fan practices.

scholarly journals Shoestring Social Media: Building a Social Media Presence for UNCG’s Special Collections and University Archives

2016 ◽  
Vol 75 (1) ◽  
Author(s):  
Erin Lawrimore
Keyword(s):  
Social Media ◽  
North Carolina ◽  
Everyday Life ◽  
University Of North Carolina ◽  
Sustainability Planning ◽  
Special Collections ◽  
University Archives ◽  
Social Media Presence ◽  
The University

Social media is now a part of everyday life for the majority of adults. With such high adoption rates, archives and special collections cannot afford to ignore this important venue for advocacy and awareness building.  In this case study, the author will explore how staff of the Martha Blakeney Hodges Special Collections and University Archives (SCUA) at the University of North Carolina at Greensboro (UNCG) established and built a social media presence that stretches across multiple platforms and audiences to spread the word about our collections and our work. The author will also examine the issue of sustainability planning and growth through assessment.

Hashtag Ideology

2017 ◽  
pp. 101-122
Author(s):  
Smarak Samarjeet
Keyword(s):  
Social Media ◽  
Everyday Life ◽  
Power Relations ◽  
Collective Consciousness ◽  
Media Activism ◽  
Cross Media ◽  
The Social ◽  
Media Space ◽  
Social Level

Hashtag is powerful in nature and gains undivided attention of the social media users. The dialectical phenomenon existing around these hashtags portrays collective consciousness spread across continents. Moreover, the discourse specific political engagements have one thing in common – fuelling global sentiment, perhaps, that is more homogenous and speculative. But the real question is how powerful as this hashtag phenomenon has become? Is it a disruptive culture that has become part of our everyday life? Consequently, the aim of this chapter is to deal with the recent hashtag phenomenon, engaging users in personal and social level. Hashtags such as #BringBackOurGirls and #HeForShe are used in this chapter as a case study to understand the power relations they exercise in the social media space and across cross-media platforms. The aim of this chapter is to contribute to the growing literature of social media activism and the hashtag ideology.

scholarly journals "The florals": Female fans over 50 in the Sherlock fandom

2017 ◽  
Vol 23 ◽  
Author(s):  
Line Nybro Petersen
Keyword(s):  
Social Media ◽  
Life Course ◽  
Youth Culture ◽  
Later Life ◽  
Fan Studies ◽  
Subjective Age ◽  
Fan Practices ◽  
E Mail ◽  
The Way

This article uses e-mail interviews with nine female fans to explore what it means to be a fan over the age of 50 of the popular BBC drama Sherlock (2010–). The research aims to better understand the role of fandom in later life, in particular how the participants in this study negotiate their perceptions of their subjective age in relation to being a fan in this part of their life course. This study combines theory on cultural gerontology with fan studies and mediatization theory in order to understand the dynamics and processes that guide fans' negotiations of subjective age as well as the role of fan practices and the affordances of social media in these processes. I argue that fandom, as a manifestation of a mediatized culture, augments the relevance of subjective age and informs the way in which participants in middle and later life perceive and negotiate their own subjective age specifically in relation to fandom as youth culture, women's passion, and creativity.

STRATEGI KOMUNIKASI CROWDFUNDING PADA KOLASE.COM

2019 ◽  
Vol 2 (2) ◽  
pp. 177-187
Author(s):  
Venessa Agusta Gogali ◽  
Fajar Muharam ◽  
Syarif Fitri
Keyword(s):  
Social Media ◽  
Communication Strategies ◽  
Communication Strategy ◽  
New Method ◽  
Media Communication ◽  
Social Activists ◽  
Social Media Communication

Crowdfunding is a new method in fundraising activities based online. Moreover, the level of penetration of social media to the community is increasingly high. This makes social activists and academics realize that it is important to study social media communication strategies in crowdfunding activities. There is encouragement to provide an overview of crowdfunding activities. So the author conducted a research on "Crowdfunding Communication Strategy Through Kolase.com Through Case Study on the #BikinNyata Program Through the Kolase.com Website that successfully achieved the target. Keywords: Strategic of Communication, Crowdfunding, Social Media.

Marketing communication objectives through digital content marketing on social media

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Digital Content ◽  
Media Content ◽  
Marketing Communication ◽  
Case Study Design ◽  
Multiple Case ◽  
Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

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