scholarly journals A game theoretic approach to coordination of pricing, advertising, and inventory decisions in a competitive supply chain

2015 ◽  
Vol 12 (1) ◽  
pp. 337-355 ◽  
Author(s):  
Ali Naimi Sadigh ◽  
S. Kamal Chaharsooghi ◽  
Majid Sheikhmohammady
Keyword(s):  
Supply Chain ◽  
Theoretic Approach ◽  
Game Theoretic ◽  
Inventory Decisions ◽  
Game Theoretic Approach

scholarly journals The role of retailer's app channel in a supply chain with quality decision and different power structures

2020 ◽  
Author(s):  
Musen Xue
Keyword(s):  
Supply Chain ◽  
Wholesale Price ◽  
Power Structure ◽  
Theoretic Approach ◽  
Power Structures ◽  
Pareto Improvement ◽  
Game Theoretic ◽  
Quality Decision ◽  
Game Theoretic Approach

The role of retailer's ability to add app channel in a supply chain with quality decision and different power structures is investigated in this paper. Applying a game-theoretic approach, we find that, first, under certain conditions, retailer's ability to add app channel can induce the manufacturer to adjust the wholesale price and product quality in the opposite direction with the manufacturer being the leader. Second, for the manufacturer and the retailer, retailer's ability to add app channel can result in two distinct profit situations regardless of the power structure of supply chain: win-win and lose-win. Moreover, in a retailer-led supply chain, adding app channel will make the whole supply chain better off when the return cost is relatively low or high, while make the whole supply chain worse off when the return cost is moderate. Third, we identify a region of the return cost under which the manufacturer, the retailer, the supply chain and consumers can gain from adding app channel, leading to a Pareto improvement.

scholarly journals Pricing of Digital Video Supply Chain: Free versus Paid Service on the Direct Distribution Channel

2018 ◽  
Vol 11 (1) ◽  
pp. 46 ◽  
Author(s):  
Yunhyoung Kim ◽  
Jeonghoon Mo
Keyword(s):  
Supply Chain ◽  
Digital Video ◽  
Service Providers ◽  
Distribution Channel ◽  
Theoretic Approach ◽  
Free Service ◽  
Game Theoretic ◽  
The Media ◽  
Direct Distribution ◽  
Game Theoretic Approach

Media publishers that have commonly relied on profits from advertisements and content sales to fund their operations are not only content providers (manufacturers) to media aggregator platforms (retailers) but are also competing service providers (rival retailers) in the digital video supply chain. Different from a traditional media supply chain, they can easily operate their own direct distribution channels in the Internet era. In the digital video supply chain, it is not clear whether commercialization of the direct distribution channel would be beneficial for the media publisher because it would decrease profits from advertisements. The choice about commercialization should be investigated thoroughly because it is closely related to the media publishers’ sustainability as a public medium in a digital environment. In this study, we analyze the impacts of commercializing the direct distribution channel based on a game-theoretic approach. Specifically, we compare the profits of a media publisher with and without the commercialization of the channel from analyses of sequentially defined games. Our results show that media publishers prefer to use a free service on their direct channel if the content they provide is not highly valued. They can also choose not to provide their content to the media aggregator with a paid service.

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