scholarly journals The Features of the Concept of Mass Customization

2015 ◽  
Vol 16 (2) ◽  
pp. 132-139 ◽  
Author(s):  
Ilona Skačkauskienė ◽  
Sigitas Davidavičius
Keyword(s):  
Comparative Literature ◽  
Competitive Advantage ◽  
Mass Customization ◽  
Mass Production ◽  
Research Area ◽  
Service Organizations ◽  
Synthesis Methods ◽  
Literature Analysis ◽  
Delivery Time ◽  
Market Conditions

In order to achieve competitive advantage organizations are forced to analyse and discuss application possibilities of customized solutions. Unfortunately, the application of such solutions is associated with increases in costs, raising the time of delivery and decreasing the level of quality compared to mass-produced products. Circa 1990 the concept of mass customization was proposed which solved mentioned problems and which, compared to the mass production, has properties necessary for more efficient adaptation to changing market conditions without making concessions in price, quality and delivery time. This paper analyses the concept of mass customization aiming to define research area in order to adapt the concept for service organizations. The analysis of mass customization definitions presented in the literature was processed and summary presented, this enabled to identify the main dimensions which are characterizing mass individualization. The main types of mass customization were presented and analysed in this article as well. Comparative literature analysis, abstraction and synthesis methods were applied during the research. The results of analysis enabled to formulate guidelines of further research.

scholarly journals Social Housing Customization in Brazil

Encyclopedia ◽  
2021 ◽  
Vol 1 (3) ◽  
pp. 589-601
Author(s):  
Luisa Felix Dalla Vecchia ◽  
Nirce Saffer Medvedovski
Keyword(s):  
Mass Customization ◽  
Mass Production ◽  
Social Housing ◽  
Construction Process ◽  
Negative Consequences ◽  
Family Needs ◽  
Unit Design ◽  
The City ◽  
Development And Evolution ◽  
Housing Units

Social housing customization in Brazil refers to the current processes of development and evolution of government-funded neighborhoods for the lowest-income population. The mass production of small housing units that do not satisfy family needs instigates a self-design and self-construction process post-occupancy to customize the units. Ultimately, these changes to the units bring unintended negative consequences for the families and the city. In this context, mass customization is seen as an alternative to address some of the problems related to unit design.

On the Applicability of Product Variety Design Concepts to Automotive Platform Commonality

1998 ◽  
Author(s):  
Zahed Siddique ◽  
David W. Rosen ◽  
Nanxin Wang
Keyword(s):  
Mass Customization ◽  
Entire Range ◽  
Design Research ◽  
Product Variety ◽  
Operating Mode ◽  
Research Area ◽  
Market Segments ◽  
Product Platforms ◽  
Design Concepts ◽  
Key Characteristics

Abstract The issue of moving from a mass production operating mode to mass customization, or even limited customization, has many companies struggling to reorganize their product architectures. Enabling the production of several related products for different market segments, from a common base, is the focus of the product variety design research area. In this paper, the applicability of product variety design concepts to the design of automotive platforms is explored. Many automotive companies are reducing the number of platforms they utilize across their entire range of cars and trucks in an attempt to reduce development times and costs. To what extent can research on product variety design apply to the problem of platform commonization? This question is explored by comparing product variety design concepts (standardization, modularity, mutability, etc.) to platform structures and requirements. After assessing the applicability of these concepts, a platform representation and methods for measuring platform commonality are proposed that incorporate key characteristics of these concepts. An application to two platforms is included. Although preliminary, this work has led to insight as to why automotive platform commonization is difficult and how product design variety research can potentially aid commonization. The findings are potentially applicable to product platforms in general.

scholarly journals Features of Development and Implementation of Competitive Advantages of Establishments of Restaurant Economy in Modern Market Conditions

2021 ◽  
Vol 8 (1) ◽  
pp. 58-67
Author(s):  
Valentyna V. Postova
Keyword(s):  
Competitive Advantage ◽  
Consumer Preferences ◽  
Competitive Advantages ◽  
Market Conditions ◽  
Scientific Methods ◽  
Different Types ◽  
Analysis And Synthesis ◽  
General Scientific ◽  
Main Factors ◽  
Economic Criteria

The relevance of the study of the development of competitive advantages is related to the need to ensure the competitiveness of restaurants, given the current market conditions. The purpose of the study is to investigate the ways of developing a strategy to ensure and implement the competitive advantages of restaurants. Theoretical and methodological framework of the study included general scientific methods (methods of scientific generalisation and comparison), specific methods (methods of analysis and synthesis). The study defines that indirect criteria are used to assess competitiveness, which can be divided into two main groups: consumer and economic criteria. It is analysed that for different categories of consumers and groups of goods competitiveness is provided by different types of prices: purchasing, selling, and consumer. The sources of development of competitive advantages are determined. The study also provides the competitive advantages of restaurant establishments, which have different forms of manifestation. The diagnostics of the competitive environment is carried out, which requires not only the analysis of the state of various methods of competition, but also the study of the image of the product, as well as the image of the enterprise. The main factors of competitive advantage of restaurants were considered. The study analysed the factors of competitive advantage of the organisation, which are divided into external and internal. It is determined that the factors of consumer preferences are divided into four groups: psychological, informational, sales, and economic. It is established that each group has certain measures, the consistent implementation of which, in the end, leads either to the development or maintenance of consumer preferences

Effective Tools for Customer Knowledge Management

2011 ◽  
pp. 102-123 ◽  
Author(s):  
Kamla Ali Al-Busaidi
Keyword(s):  
Knowledge Management ◽  
Competitive Advantage ◽  
Customer Service ◽  
Mass Production ◽  
Business Strategies ◽  
Customer Knowledge ◽  
Innovative Performance ◽  
Customer Knowledge Management ◽  
Organizational Mechanisms ◽  
Service Managers

Customer knowledge management (CKM) is becoming vital for organizations’ operative and innovative performance. Currently, organizations are transforming their business strategies from mass production to mass customization and customer focused strategies to respond to business pressures and achieve a competitive advantage. Customer knowledge enables organizations to develop effective business strategies and achieve a competitive advantage. The capability of organizational knowledge management is assessed by incorporating tools that support knowledge management. Based on the experience of customer service managers’ perspective in successful CKM organizations, this chapter discusses effective tools for customer knowledge management that add value to organizations. Specifically, the chapter examines the most effective IT tools and non-IT tools (organizational mechanisms) that support the acquisition, storage, transfer, and application of customer knowledge. The chapter also examines the impacts of CKM tools on organizations.

scholarly journals Time-based management concept on the basis of the organizational-managerial innovations in a logistic company

2018 ◽  
Vol 239 ◽  
pp. 03012
Author(s):  
Lubov Shamina ◽  
Iolanta Borisova
Keyword(s):  
Supply Chain ◽  
Competitive Advantage ◽  
Performance Appraisal ◽  
Execution Time ◽  
Company Performance ◽  
Delivery Time ◽  
Logistics Company ◽  
Management Concept ◽  
Time Cycle ◽  
The Moment

Time could be considered as an important competitive advantage of logistics companies. In fact, execution time is the most significant factor affecting the performance of the supply chain. Regarding the issue mentioned above, it seems relevant to develop the economic and organizational-managerial paradigm from value-based thinking to a time- based. The focusing on the reducing the time cycle suspends the competitive advantage, received by the logistics company due to the shortening response time for customer requests. Therefore, we have set the time factor in the basis of the logistics company performance appraisal and the main effort should be focused on reducing the delivery time cycle from the moment of the order receipt to its final delivery to the consumer.

Mass Customization with Configurable Products and Configurators

2011 ◽  
pp. 1-32 ◽  
Author(s):  
M. Heiskala
Keyword(s):  
Systematic Review ◽  
Information Systems ◽  
Mass Customization ◽  
Mass Production ◽  
Future Research ◽  
Customer Requirements ◽  
Research Directions ◽  
Customer Perspective ◽  
Future Research Directions ◽  
Configurable Products

Configurable products are an important way to achieve mass customization. A configurable product is designed once, and this design is used repetitively in the sales-delivery process to produce specifications of product individuals meeting customer requirements. Configurators are information systems that support the specification of product individuals and the creation and management of configuration knowledge, therefore being prime examples of information systems supporting mass customization. However, to the best of our knowledge, there is no systematic review of literature on how mass customization with configurable products and use of configurators affect companies. In this chapter, we provide such a review. We focus on benefits that can be gained and challenges which companies may face. A supplier can move to mass customization and configuration from mass production or from full customization; we keep the concerns separate. We also review benefits and challenges from the customer perspective. Finally, we identify future research directions and open challenges and problems.

scholarly journals Current Research and Future Perspectives on Graphene Synthesis

2020 ◽  
Vol 319 ◽  
pp. 10001
Author(s):  
Cesar H. Ortega-Jimenez ◽  
Rony Omar Flores Urbina ◽  
Roberto Arturo Leiva Castro ◽  
Víctor Moises Matamoros Chavarría ◽  
Tony Rodolfo Oyuela López ◽  
...  
Keyword(s):  
Mechanical Properties ◽  
Vapor Deposition ◽  
Mass Production ◽  
Chemical Vapor ◽  
Adhesive Tape ◽  
Synthesis Methods ◽  
Future Perspectives ◽  
Graphene Synthesis ◽  
Industrial Implementation ◽  
Increasing Trend

Although graphitic materials are considered indispensable across many industries, practitioners and researchers have shown that graphene is still in development and its industrial implementation in mass production may save many organizations millions of dollars a year. This paper presents a comprehensive and systematic literature review of graphene synthesis methods. In our research, we noticed an increasing trend in publications for research under diverse scenarios (e.g., engineering, entrepreneurship, academy, etc.), which limits the generalizing of the findings due to the nature of graphene’s synthesis. Most of these studies were conducted about electrical and mechanical properties for possible sector applications due to its structure. We found that less effort has been made to analyse the development and synthesis of methods that allow graphene manufacturing in industrial quantities. We classified the five most important synthesis methods of graphene, categorizing chemical vapor deposition (CVD), and adhesive tape exfoliation as the most implemented methods, with the latter getting better quality and greater quantity of graphene. We also identified needs for research on graphene that goes beyond its known properties, by focusing on models that encompass the innovation needed for manufacturers of materials in areas, such as electronics and energy.

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