scholarly journals Selection of Festival Planners: Application of Modified Delphi Method and Analytic Hierarchy Process

2016 ◽  
Vol 12 (1) ◽  
pp. 68-77
Author(s):  
Han-Chen Huang ◽  
Su-Ling Wu ◽  
Pei-Ying Wu ◽  
Chien-Hua Li
Keyword(s):  
Analytic Hierarchy Process ◽  
Delphi Method ◽  
Analytic Hierarchy ◽  
Modified Delphi Method ◽  
Modified Delphi ◽  
Hierarchy Process ◽  
Selection Of

An Endorsement Selection Model for Sports Celebrities in China

2018 ◽  
Vol 10 (2) ◽  
pp. 1-13
Author(s):  
Pi-Fang Hsu ◽  
Chia-Hui Hsu
Keyword(s):  
Analytic Hierarchy Process ◽  
Delphi Method ◽  
Analytic Hierarchy ◽  
Modified Delphi ◽  
Proposed Model ◽  
Target Company ◽  
Sporting Goods ◽  
Hierarchy Process ◽  
Celebrity Endorsers ◽  
Selection Of

Celebrity endorsement is a critical and positive commercial promotional tool. With the increasing number of international sports celebrities, many sporting and non-sporting goods companies use such celebrities to promote their products. This study develops a model for selecting sports celebrity endorsers. A Chinese sporting brand company is the target of this study. The proposed model adopts the modified Delphi method to identify suitable criteria and applies the analytic hierarchy process (AHP) to determine the criteria's relative weights. The selected company exemplifies how the model can guide the selection of sports celebrity endorsers. The model ranks the importance to the target company of five criteria: trustworthiness, match-up, attractiveness, risk and expertise. The proposed model allows the company to select sports celebrity endorsers effectively, and contributes to academia and commerce.

Developing and Implementing a Model for Selecting Videos for City Marketing

2012 ◽  
Vol 3 (4) ◽  
pp. 50-64 ◽  
Author(s):  
Pi-Fang Hsu ◽  
Chia-Wen Tsai ◽  
Sheng-Weng Doong
Keyword(s):  
Sensitivity Analysis ◽  
Local Government ◽  
Analytic Hierarchy Process ◽  
Delphi Method ◽  
City Marketing ◽  
Analytic Hierarchy ◽  
Modified Delphi Method ◽  
Modified Delphi ◽  
Criterion Weight ◽  
Hierarchy Process

This study develops a model for selecting videos for city marketing. First, Modified Delphi Method was used to find suitable criteria to evaluate videos of city marketing. Next, Analytic Hierarchy Process (AHP) was used to determine the relative weights of the criteria. A local government in Taiwan is used as an example of how videos for city marketing can be selected with this model. Furthermore, this study found that there is a gap in the weights of criteria identified between operators and governments. Finally, this study used sensitivity analysis to survey the criterion weight of the degree of influence with an alternative hierarchy, making it applicable for academia and commerce.

Developing a Decision Model for Selecting the Scripts of Trendy Taiwanese Dramas

2020 ◽  
Vol 11 (4) ◽  
pp. 39-51
Author(s):  
Pi-Fang Hsu ◽  
Hua-Lin Yang
Keyword(s):  
Analytic Hierarchy Process ◽  
Subject Matter ◽  
Delphi Method ◽  
Decision Model ◽  
Analytic Hierarchy ◽  
Modified Delphi ◽  
Evaluative Criteria ◽  
Proposed Model ◽  
The Subject ◽  
Hierarchy Process

The script of a drama is key to achieving an outstanding performance. This study develops a new model for selecting the scripts of Taiwanese dramas based on the production manager's perceptions. First, the proposed model adopts the modified delphi method to determine suitable evaluative criteria for the scripts of contemporary Taiwanese dramas. Next, the model applies the analytic hierarchy process (AHP) to determine the relative weights of evaluative criteria, thereafter rating the alternatives and selecting the best script. Additionally, a Taiwanese company is used how the scripts of Taiwanese dramas can be selected using this model. The results indicate that important criteria, in order of important, are characteristics of the story, the subject matter of the script, the meaning of the words, and the scriptwriter. The proposed model helps companies to effectively select the scripts of Taiwanese dramas, making it highly applicable for academia and commerce.

scholarly journals On the Dominant Factors of Civilian-Use Drones: A Thorough Study and Analysis of Cross-Group Opinions Using a Triple Helix Model (THM) with the Analytic Hierarchy Process (AHP)

Drones ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 46
Author(s):  
Chen-Hua Fu ◽  
Ming-Wen Tsao ◽  
Li-Pin Chi ◽  
Zheng-Yun Zhuang
Keyword(s):  
Analytic Hierarchy Process ◽  
Delphi Method ◽  
Triple Helix ◽  
Literature Study ◽  
Analytic Hierarchy ◽  
Research Directions ◽  
Triple Helix Model ◽  
Research Institutes ◽  
Hierarchy Process ◽  
Selection Of

This study explores the experts’ opinions during the consultation stage before law-making for civilian drones. A thorough literature study is first undertaken to have the set of influencing factors that should be suitable for the investigation from the perspective of designing and selecting civilian drones. Several rounds of surveys using the Delphi method, followed by an analytic hierarchy process (AHP), are performed to conform to the organized tree structure of constructs and factors and to obtain the knowledge about the opinions of the expert groups, with the expert sample being intentionally partitioned into three opinion groups at the beginning: academia (A), industry (I), and research institutes (R). Doing so facilitates a “mind-mining” process using the triple helix model (THM), while the opinions across the groups can also be visualized and compared. This exploits a new set of knowledge for the design and selection of civilian drones on a scientific yet empirical basis, and the observed differences and similarities among the groups may benefit their future negotiations to propose the drafts for regulating the design, manufacturing, and uses of civilian drones. As several significant implications and insights are also drawn and gained from the abovementioned results eventually, some possible research directions are worthwhile. The proposed hybrid methodological flow is another novelty.

Optimal Selection of Korean Dramas for Commercial TV Stations in Taiwan by Using the AHP

2013 ◽  
Vol 5 (2) ◽  
pp. 14-24 ◽  
Author(s):  
Pi-Fang Hsu ◽  
Shu-Yu Lin ◽  
Chia-Wen Tsai
Keyword(s):  
Delphi Method ◽  
Optimal Selection ◽  
Analytic Hierarchy ◽  
Modified Delphi ◽  
Evaluative Criteria ◽  
Advertising Budget ◽  
Proposed Model ◽  
Hierarchy Process ◽  
Model Apply ◽  
Selection Of

This study develops a model for selecting Korean dramas based on TV station manager’s perceptions. First, the proposed model adopts the modified Delphi method to find out the suitable evaluative criteria of Korean dramas. Next, the model apply the analytic hierarchy process (AHP) to determine the relative weights of evaluative criteria, then ranks the alternatives and selects the best Korean dramas. Additionally, a famous Taiwanese commercial TV station is used here in as an example of how a Korean dramas can be selected using this model. The results indicated that concerns think highly of criteria in order are drama content perspective, cast perspective, advertising budget perspective, foreign data of origin perspective. The proposed model helps commercial TV to effectively select Korean dramas, making it highly applicable for academia and commerce.

DETERMINING THE DESALINATION UNIT COMPOSITION FOR COSTAL AREAS AND SMALL ISLANDS USE ANALYTIC HIERARCHY PROCESS

2017 ◽  
Vol 9 (1) ◽  
Author(s):  
Imam Setiadi ◽  
Dinda Rita K. Hartaja
Keyword(s):  
Analytic Hierarchy Process ◽  
Energy Demand ◽  
Pairwise Comparison ◽  
Small Islands ◽  
Ahp Method ◽  
Analytic Hierarchy ◽  
Comparison Research ◽  
Hierarchy Process ◽  
Selection Of

Selection of the appropriate composition desalination units can be done with a variety of method approaches, one of the method is the Analytic Hierarchy Process. In determining the desalination unit with AHP method to consider is setting a goal, an alternative criteria and pairwise comparison. Research for the determination of the exact composition of the desalination unit in order to achieve sustainable drinking water suppy in coastal areas and small islands has been conducted. The results of the study are as follows, the energy demand of 50.83%, operator costs of 26.64%, maintenance costs of 14.13% and chemical requirement 8.4%. For an alternative composition desalination unit of RO 10 m3 / day is the best alternative composition with value of 59.61%, the composition of the next alternative is RO 20 m3/ day of 30.40% and the last alternative of the desalination unit composition is RO 120 m3/ day of 09.99%.Key words : Desalination, Mukti Stage Flash Composition, AHP

SELEKSI ASISTEN PELATIH BELA DIRI DENGAN PERBANDINGAN METODE AHP (Analytic Hierarchy Process) DAN METODE SAW (Simple Additive Weighting)

2016 ◽  
Vol 1 (1) ◽  
pp. 088
Author(s):  
Wahyu Joni Kurniawan
Keyword(s):  
Decision Support ◽  
Decision Support System ◽  
Analytic Hierarchy Process ◽  
Support System ◽  
Analytic Hierarchy ◽  
Assistant Coach ◽  
Simple Additive Weighting ◽  
Hierarchy Process ◽  
Selection Of ◽  
Discipline Knowledge

This study was conducted to assist in the selection of martial assistant coach, to determine who is right. Its results will didadaptkan by comparing the two methods in the decision support system, by using the Analytic Hierarchy Process (AHP) and the Simple Additive Weight (SAW) in limiting the problems in producing the desired solution, using multiple criteria (multi-criteria). AHP and SAW has a different way of doing the calculation. This is done to determine which method is looking for help in making decisions. And in this study are the criteria Discipline, Knowledge, Leadership, Attitude, and Level. And there are sub criteria on Level, which Black (AND I) and Red Black II.

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