scholarly journals Realizing the Impact of Cognitive Dissonance in Predicting Consumer Behaviour

2016 ◽  
Vol 12 (1) ◽  
pp. 36-41
Author(s):  
Akhilesh Chandra Pandey ◽  
Mohit Jamwal
Keyword(s):  
Cognitive Dissonance ◽  
Consumer Behaviour ◽  
The Impact

Big Data and Sustainable Consumption: A Review and Research Agenda

2021 ◽  
pp. 097226292110225
Author(s):  
Shobhana Chandra ◽  
Sanjeev Verma
Keyword(s):  
Big Data ◽  
Consumer Behaviour ◽  
Business Models ◽  
Sustainable Consumption ◽  
Big Data Analytics ◽  
Consumption Behaviour ◽  
Consumer Experiences ◽  
Systematic Understanding ◽  
The Impact

Big data (BD) is making advances in promoting sustainable consumption behaviour and has attracted the attention of researchers worldwide. Despite the increased focus, the findings of studies on this topic are fragmented, and future researchers need a systematic understanding of the existing literature for identification of the research scope. This study offers a systematic review of the role of BD in promoting sustainable-consumption behaviour with the help of a bibliometric analysis, followed by a thematic analysis. The findings suggest that businesses deploy BD to create sustainable consumer experiences, predict consumer buying patterns, design and alter business models and create nudges for sustainable consumption, while consumers are forcing businesses to develop green operations and supply chains to reduce the latter’s carbon footprint. The major research gaps for future researchers are in the following areas: the impact of big data analytics (BDA) on consumerism, the role of BD in the formation of sustainable habits and consumer knowledge creation for sustainable consumption and prediction of green consumer behaviour.

Critical criteria for enhancing consumption intention in restaurants during COVID-19

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sheng-Fang Chou ◽  
Chih-Hsing Sam Liu ◽  
Jun-You Lin
Keyword(s):  
Structural Equation ◽  
Consumer Behaviour ◽  
Mediating Effect ◽  
Sufficient Information ◽  
Content Type ◽  
Consumption Intentions ◽  
The Government ◽  
Media Channels ◽  
The Impact ◽  
The Relationship

PurposeThe purpose of this study is to illustrate the different systems controlling coronavirus disease 2019 (COVID-19) and curbing the impact of the virus on the hospitality economy. The author’s clarified the critical attributes of the government, organization management system and consumer behaviour using mediation-moderation models and demonstrated how those critical attributes influenced customer consumption intention during COVID-19 in Taiwan.Design/methodology/approachDue to the impact of the COVID-19 pandemic, this research is mainly distributed through online questionnaires through Facebook and other social media channels to recruit volunteers. Second, the pre-test survey used 100 questionnaires collected from juniors and seniors from a university in northern Taiwan to make predictions. Third, this study also conducted a questionnaire validity analysis, which identified 9 criteria and 34 items. Fourth, the questionnaire collected samples for a total of three months. Structural equation modelling was used to test the hypotheses in a sample of 1,098 consumers in Taiwan.FindingsThis study considers government, enterprise and consumer levels and conducts relevant factor analysis from consumers’ perspectives to understand the changes in consumer behaviour under COVID-19 influence. Regarding mediation, this study finds that information and communication mediate the relationships between crisis management and COVID-19 impact. Regarding moderation, this study exposes the critical moderating part of human resources, that hygiene and safety strengthen the relationships between COVID-19 impact and attitude towards life and that perceived anxiety strengthens the relationship between attitude towards life and consumption intention.Practical implicationsDuring COVID-19, restaurants should cooperate with the government to reduce the risk of community infection. Therefore, the government also needs to cooperate with restaurant companies to enhance the industrial economy, actively communicate with consumers and provide correct and sufficient information. At the same time, restaurant enterprises also need to have sufficient human resource arrangements, hygiene and safety planning to eliminate consumers’ doubts.Originality/valueThese findings indicate that consumers’ consumption intention to eat out is affected by the COVID-19 impact and attitude towards life. This research also confirms that perceived anxiety has a mediating effect on the relationship between consumer attitudes towards life and consumption intentions. To improve the restaurant economic process, they should consider solutions to reduce consumers’ perception of the COVID-19 impact and fear of eating out.

scholarly journals Consumer Satisfaction on Online Services in Kosovo

2019 ◽  
Vol 22 (s2) ◽  
pp. 39-53
Author(s):  
Besim Beqaj ◽  
Arta Krasniqi ◽  
Valon Beqaj
Keyword(s):  
Consumer Satisfaction ◽  
Consumer Behaviour ◽  
Price Level ◽  
Care Delivery ◽  
Demographic Variables ◽  
Delivery Time ◽  
Online Services ◽  
Independent Variables ◽  
Customer Care ◽  
The Impact

Abstract This paper aims to analyse and examine consumer behaviour based on different variables (age, gender, level of education, income, customer care, delivery time), and the impact of those variables on consumer satisfaction on domestic and foreign online services in Kosovo. The data represented in the paper have been collected on 2017 and 2019. The majority of demographic variables (except gender and income) as independent variables have shown to be significant in explaining consumer satisfaction from online services. On the contrary, the level of customers’ gender and income have shown to be statistically insignificant (p=0.143 and p=0.264 respectively; where α=5%). In addition, income has shifted from being insignificant in 2017 to significant in 2019. It can be inferred that the strongest correlation has shifted towards the price level of the 4 P’s of Marketing with total customer satisfaction from online services (r=.996), followed by customer care (r=.990).

scholarly journals Environmental Pollution and Sustainability or the Impact of the Environmentally Conscious Measures of International Cosmetic Companies on Purchasing Organic Cosmetics

2018 ◽  
Vol 7 (1) ◽  
pp. 23-30 ◽  
Author(s):  
Nora Amberg ◽  
Robert Magda
Keyword(s):  
Environmental Pollution ◽  
Ecological Footprint ◽  
Consumer Behaviour ◽  
Future Generation ◽  
Global Scale ◽  
Environmental Load ◽  
Environmentally Conscious ◽  
Global Environmental Problems ◽  
Global Environmental ◽  
The Impact

Abstract Our research deals with environmental pollution, sustainability, and the impacts made by international cosmetic companies on the motivation of purchasing organic cosmetics. Unfortunately, our environment is becoming more and more polluted, which affects our planet Earth on a global scale. It is everybody’s responsibility to decrease the environmental load, diminish our ecological footprint and leave a much cleaner and safer environment to the future generation in line with the principles of sustainable development. We have examined global environmental problems, the efforts made by international cosmetic companies to protect the environment and their impact on the preference, selection and purchase of environmentally friendly cosmetics. Nowadays, efforts of significant importance are prioritised that are more and more shifted to health and environmental consciousness regarding both corporate and consumer behaviour.

scholarly journals Impact of Infectious Disease Risk Perception on Perceived Retail Crowding: With Special Reference to Retail Industry in Sri Lanka

2020 ◽  
Author(s):  
AISDL
Keyword(s):  
Infectious Disease ◽  
Sri Lanka ◽  
Consumer Behaviour ◽  
Disease Risk ◽  
Positive Influence ◽  
Spatial Density ◽  
Interpersonal Interactions ◽  
Consumption Decision ◽  
The Impact ◽  
Human Density

The global pandemic of COVID 19 has changed consumer behaviour to reduce the risk. This is common for all interpersonal interactions of individuals especially in maintaining the recommended interpersonal distance based on the recommendations from the health experts. Sri Lanka as a developing country affected by COVID 19, observed changes in individuals' day today’ consumption decision making due to pandemic. Importantly the retailing sector is highly influenced by the conditions since the frequency of interpersonal interactions and degree of interaction is higher in the retailing sector. Interestingly the retailing sector with its largest contributor, the SMEs need to identify the unique changes that happen to the consumer behaviour in responding to them. Accordingly, the objective of the study is to examine the impact of infectious disease risk on the perceived retail crowding in two perspectives of human density and the spatial density. The study has used a quantitative survey in collecting data with the online self-administrated questionnaire with a sample of 100 consumers. Data analysis has been done by using a PLS-SEM with the support of SmartPLS version 3. The key findings of the study emphasize the significant positive influence of infectious disease risk on human density as well as on the spatial density. Based on the findings the study attempts to provide the implications for the retailing industry to cope with situational changes in the environment.

ASSESSMENT OF THE RISK OF OCCUPATIONAL PATHOLOGY IN WORKERS OF NOISE-HAZARDOUS PROFESSIONS OF METALLURGICAL PRODUCTION

2021 ◽  
Author(s):  
E.F. Chernikova ◽  
◽  
I.V. Fedotova ◽  
M.M. Nekrasova
Keyword(s):  
Hearing Loss ◽  
Cognitive Dissonance ◽  
Working Conditions ◽  
Work Experience ◽  
Risk Group ◽  
Production Factors ◽  
Joint Influence ◽  
Close Relationship ◽  
Long Time ◽  
The Impact

Abstract: Working conditions at metallurgical enterprises are characterized by the impact of a complex of harmful production factors that do not correspond to the normalized levels, which causes the risk of developing professional and professionally conditioned pathology. Trained workers who are exposed for a long time to industrial noise that exceeds the permissible values by 10 dB or more are considered as a risk group for the development of aural (sensorineural hearing loss, SHT) and extraaural (high blood pressure, HBP) pathology. Hearing loss is an important medical and social problem, as it turns into a cognitive dissonance and a violation of verbal communication for the employee. Working conditions at one of the modern metallurgical plants were evaluated according to the data of sanitary and hygienic characteristics of working conditions. The study of the prevalence of SHT and HBP was carried out based on the materials of a medical examination and a questionnaire survey of workers (n=73, male, aged 36-75 years (57.32±0.89), with work experience of 8-58 years (34.29±1.16)). To assess the joint influence of age and seniority, an original scoring system was used, which allowed us to distinguish 3 observation groups. The severity of SHT and HBP was also assessed in points. The study showed a significant increase in the prevalence and severity of hearing loss and HBP with an increase in the duration of exposure and the age of employees. The presence of a close relationship between the analyzed pathology and working conditions is illustrated by the value of the odds ratio in groups 1-3 (ORSHT = 3.75-4.71; ORHBP = 2.0-5.0). Thus, the studied professional group of trained qualified metallurgists needs to develop health-improving measures to preserve labor longevity.

Impact of Digital Communication on Consumer Behaviour Processes in Luxury Branding Segment

2018 ◽  
pp. 132-157
Author(s):  
Harsha Gupta
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Consumer Behaviour ◽  
Digital Communication ◽  
Consumer Decision Making ◽  
Online Questionnaire ◽  
Consumer Decision ◽  
Luxury Branding ◽  
Buying Behaviour ◽  
The Impact

With a boom in digital marketing and the luxury sector in India, research in both the segments have become crucial for mining insights that guide consumer buying behaviour. However, both these constructs are comparatively new and have not been researched much. Hence, research in this field will help marketers across the corporate and academic sectors to understand deeper insights about consumer decision making process. This research will help in understanding how different vehicles of digital communication impact consumer behavior processes in the luxury brand apparel segment. The data for this research has been collected using an online questionnaire from respondents across India. Hence, this chapter will enable the readers in identifying which digital vehicles are most suitable for the different stages of the consumer behaviour process when marketing to luxury consumers; identifying the ranking of digital vehicles during consumer buying behaviour process; and analyzing the impact of various digital communications at different stages of the consumer behaviour process.

All Is Right with the World

2015 ◽  
Vol 6 (4) ◽  
pp. 78-94
Author(s):  
Sharath Sasidharan
Keyword(s):  
Cognitive Dissonance ◽  
Important Determinant ◽  
Belief Systems ◽  
Consumer Trust ◽  
Website Design ◽  
Design Elements ◽  
Schema Congruity ◽  
Business To Consumer ◽  
The Impact ◽  
Selection Of

Business-to-Consumer e-commerce vendors view consumer trust as an important determinant of purchasing intent. Based on the cognitive dissonance and schema-congruity theories, this paper examines the impact of schema-congruity between the website design elements of color and typography with the product context in impacting trust. Websites perceived as compatible with subconsciously internalized belief systems and hence deemed schema-congruent by consumers are expected to engender higher levels of trust. A controlled experimental study involving 128 participants spanning eight different schema-congruency conditions was conducted. Results indicated that completely schema-congruent websites engendered higher levels of trust. Partially schema-congruent and schema-incongruent websites registered significantly lower levels of trust due to cognitive dissonance arising out of their incompatibility with consumer belief systems. The judicious selection of color and typography perceived as schema-congruent with the product context can serve to enhance consumer trust in e-commerce websites.

Browsing behaviour as a mediator: the impact of multi-sensory cues on purchasing

2019 ◽  
Vol 36 (2) ◽  
pp. 253-263 ◽  
Author(s):  
Miralem Helmefalk
Keyword(s):  
Design Methodology ◽  
Consumer Behaviour ◽  
Retail Store ◽  
Sensory Cues ◽  
Content Type ◽  
Sensory Marketing ◽  
Group Data ◽  
Subsequent Effect ◽  
The Impact ◽  
Empirical Contribution

PurposeThis paper aims to examine how multi-sensory cues, when store-congruent, influence consumer browsing behaviour and its subsequent effect on purchasing.Design/methodology/approachTwo studies were used with a field experimental design in a furnishing retail store to examine browsing behaviour and purchasing in a visual, auditory, olfactory and a multi-sensory treatment group. Data were gathered over 12 weeks. This study was a set of studies comprising my dissertation thesis (Helmefalk, 2017).FindingsFindings show that multi-sensory cues in a retail atmosphere are evidently influencing purchasing via browsing behaviour as a mediator.Originality/valueThe findings evidence browsing behaviour as a mediator and predictor for purchasing, which emphasizes its conceptual and empirical contribution in terms of modifying retail atmospheres. The work contributes to the field of retailing, sensory marketing and consumer behaviour, a novel view on the linkages between multi-sensory cues, browsing behaviour and purchasing.

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